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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 7, 1938)
"i ec w di ra w ly wi pi ot: mi W( to, I Ro' for fell trai sou T unf lo Pl! tail line bt PAGE EIGHT MEDFORD MATL TRIBUNE, MEDFORD. OREGON. WEDNESDAY. SEPTEMBER 7. 1938. TO HEAD SEAL SALE IN COUm AREA Miss Bullis to Be Medford Chairman for Annual Drive Mrs. Van Dyke in Charge of Ashland Sale Mr. Alex Sparrow will head the 1088 Chrlatmaa Seal aale In Jackaon county. It was announced Tuesday at luncheon session of the execu- tire board of the Jackson County Public Health association. Miss Helen Bullls of this city will be Medford chairman of the annual drive, position created for the first time RroSt Rich in H f quality P I t Delicious this year. Mrs. Frank VanDyke will again serve as Ashland chairman of the campaign to combat tubercu losls. Other committee appointments will be made by Mrs, Sparrow In the near future. Mrs. J. H. Fuller of Ashland, vice president of the health association. presided at the board meeting. A letter from the president, Miss Mil dred T. Carlton, was read, urging the board to start organization plant at once for the annual seal sale. - The Issue of special panes of stamps for the benefit of stamp col lectors was brought to the attention of the group by Mrs. Lewis Ulrlch. secretary. The panes have been printed by the National Tubercu losis association In response to re quests for a re-lasue of stamps, re ceived each year from collectors. An article, dealing with them, appeared In the June 4 Issue of the Western Stamp Collector, and another In the August 10 Issue. The edition Is small and there wlli be no reprinting. As soon as Jackson county's quota ar rives announcement will be made for the benefit of valley collectors. Ll PIONEER, PASSES Matilda Dollarhlde Lofland, pio neer resident of Jackson county, passed away at her residence, 600 West 10th street, at 7:30 this morn ing at the age of 80 years. Mrs. Lofland was born In Iowa and came west with her parents, the late Mr. and Mrs. Jesse Dollarhlde. when she was a small child. The family came by ox train and settled In California but two years later came to Jackson county and took up residence on a farm wpat of where Medford now stands. At the age of 10, Matilda Dollar hlde was married to Mason Lofland who Inter bought the old Dollarhlde ranch where they resided until mov ing to Medford about 1013. Mr. Lof land pa Mod away In 1927. Mrs. Lofland was the mother of nine children, all surviving except one son, Fay Lofland. who pnssed away In France during the world war. Those living are Charles W. of Grants Pnss; H. T, L, M., Oeoifje M. and Ruby Lofland. all of Mrdford: Percy of Central Point; Roy F. of Provolt and Marie Demmlng of Se attle, who Is on her way here for the services. A Christian Science funeral service will be held at the Conger chapel at a :30 Friday, followed by Interment In the Jacksonville cemetery. ' Laughs at Tire Blowouts When Doing 70 r ipw. . f TkMSaaaxaBsasM A a, C-pr 4H -fx'" r rr-Tir-firnT'Wimwi O vl mmsvm Blowouts at 70 miles an hour mean nothing to Andy Roes, test engineer for the Bendlx corporation. To dem onstrate the value of a new hydraulic steering stabilizer manufactured by this company, he will blow out one and perhaps both tires on on side of the car while doing 70 miles an hour. The test Is scheduled to be held Saturday afternoon, 3:30 o'clock, at the Intersection of East Jackson and Central avenue. Walter Oalther, Jr., special repre sentative for the Bendlx corporation, was In Medford Tuesday arranging for the Interesting demonstration with Al Llttrell. head of Llttiell Parts company, Medford representa tives, and with traffic officials here. The Medford police department under Chief Clateous McCredle, and the Medford Traffic Safety council are cooperating with Bendlx officials in details of the demonstration In the Interest of Increased traffic safety. Five interesting tests will be msde Saturday afternoon, according to Al Llttrell. The Bendlx Stabilizer-equipped car wll run over two, ten-inch logs at 35 miles per hour to show the action of the stabilizers. The test car will reach a speed of 70 miles per hour, blow a fiont tire and hit a 350-pound sandbag on the same side as the flat tire. As though this will not be suf ficient proof of the stabilizing effect of this equipment, the Vt car will shoot a rear tire at 70 miles per hour and lock the brakes; then will shoot both front and rear tires si multaneously on the same side of the car at 70 miles per hour, then will drive the car In front of the crowd with two flat tires, the driver steering with one hand, the other In the air. This new stabilizer Is a device at tached to the steering rod and the front axle and la adapted to all makes of cars. - BUYING IMPULSE TOPIC AT. ROTARY "What Creates the Buying Im pulse?" was the topic of an Inter esting and illuminating address on advertising presented before the Med ford Rotary club Tuebday by W A. Gates. A large gathering of Rotarlans enjoyed Mr. Gates discussion of the three "buying Impulses." dissatis faction, fear and sentiment, arounn which all selling efforts are built In the speaker's opinion. "Never make direct references to competitors and always maintain a strictly ethical tone to advertising copy." Mr. Gates told his audience. "It is likewise necessary to always be In a position to back-up all state ments made In advertising. Ethical treatment of competitors and cus tomers alike Is the keynote of gooC advertising and merchandising "Advertising is the cosmetics of business," was the description given by Mr. Gates, who elaborated by pointing out importance of creating a "personality" for firms within their own organizations The Importance of harmony within store staffs and a general discussion of media were covered in Mr. Oates' concluding comments. As an Introductory feature of the Rotary meeting, Walter Oalther Jr.. special representative for the Bendlx Products corporation, spoke briefly cn rafrt rn the highways achieved through use of the new Bendlx auto mobile stabilizer. Phone 542 We'll haul away youi .-rfuse City Smitnrv Service 1 Salem Closes Shop To Visit State Fair SALEM. Sept. 7. (AP) The city of Salem virtually closed up shop today to observe Its day at the 77th annual Oregon state fair. Attendance during the first two days of the fair was about th same as last year's record crowd, al though showers Monday and Tues day kept the attendance down. About 6000 attended yesterday, less than one-fourth the sis r the Labor day crowd. Wagers on horse races yesterday totaled 19966, 92890 mora than on the same day last year. Stated Communication of Reamcs Chapter, O. K. 8., Thursday evening, Sept. 8, at 8 o'clock. Visiting mem bers Invited. Hattle M. Alden. Secy. Carlton Birthday Present Will Buy Movie Projector For Use in County Schools Miss Mildred T. Carlton, president Jector would bring happiness and ARMERS ASSOCIATION IS FORMED IN YAMHILL McMINNVILLE, Sept. 7. fP) Farmers formed a Yamhill county unit of the Associated Farmers of Oregon today and elected L. E. Cabe. McMlnnvllle. president; W. B. Duerat McMlnnvllle, vice-president, and C. N. Teegarden. Yamhill, secretary- treasurer. of the Jackson County Public Health association, has decided how to spend her birthday money. She made the announcement Tuesday in a letter to the board of the health associa tion, which sponsored the county wide celebration of her birthday last March 33, In which every community and school of the county partici pated. Some time this month her birth- parent education groupB. Schools, which do not have buildings electri cally equipped, will be .transported to other buildings for Joint meetings to obtain their benefits from the projector, for Miss Carlton's wish is that every school, however small, receive some happiness from her birthday gift. education to more people than any other purchase she could make with the money. School officials are delighted with her choice. C. R. Bowman, county school superintendent, stated yester day. Showing of pictures, he de scribed as a very effective way of teaching health and every other sub ject. While the projector is primarily a health project it will not be linv cover every day present will become a present j lted to health education in its use. to every scnooi ooy ana gin or tne county. For she is going to buy a projector for showing of motion pic tures in the schools and in all com munity groups associated with ihe schools. And she wants the boys and girls to know that all the pictures will not bf of n serious nature. All will be entertaining, whatever the subject matter, and many will be "Just for fun." The projector will be housed at the Jackson county courthouse and ar rangements for Its use may be made through the county health j nurses or the county school superin tendent's office. 1 Afier many months of thought Miss Carlton decided that a pro- he stated, but will btanch of education. The committee, selecting the pro jector, has not decided upon the In dividual machine, but It will be sixteen millimeter In size In order that a variety of films can be used, he explained. There are many avail able to schools through the Oregon State college library and through various Industries, which have pro duced truly infotmatlve and Inter esting films, covering practically every aubjeet. Wherever the scnooi Is the civic center of the community the pro jector will be loaned to the various community groups and It Is expected to prove particularly beneficial to SIX SCHOOLS TO AM public schools of the county opened Monday and Tuesday, with the exception of Central Point. Talent, Little Butte Creek, Prospect, Phoenix and Eagle Point. These six schools will open Monday, September 13. Schools opening last Monday, ac cording to the county superintendent, were Ashland, Agate, Antloch, Sams Valley, North Phoenix, Derby, Mead ows, Applegate, Lost Creek. Table Rock. Trail. Evans Valley. Watkins. Elk Creek. Beaver Creek. Little Ap plegate, Alderbrook. Shady Cove, Plne hurst and Fern Valley. Schools opening Tuesday were Jack sonville. Griffin Creek. Neil Creek. Antelope. Independence. Provolt. Rogue River, Brownsboro, Forest Creek, Reese Creek. Medford. Wagner Creek. Gold Hill. Oak Grove. Bell view, Liberty. Butte Falls and Howard. The West Side school was listed as! starting today. 1 Who's Afraid of October 3, 1927? Nobody, of course. Can't even remember that day, can we? So, we must have mastered its prob lems in our stride and life went smoothly on. Yet, there was a time when some people feared October 3, 1927, be cause some people always fear the future. Now Today is here. What a thing of promise to Americans is each new day! Opportunities be yond the dreams of our forefathers. Comforts and conveniences beyond the reach of peoples of other na tions. Each day providing well earned moments of leisure to plan our personal contributions to America's tomorrow. 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