Medford mail tribune., July 11, 1938, Page 8, Image 8

PAGE EIGHT
MEDEORP MAIL TRIBUNE. ftfEDFORD. OT?EGOT, MONDAY. JULY 11. 1938.
Low Grade Fruit Removal
From Markets Is Advised
In Federal Subsidy Plan
During the 1037 sesson the Oregon-
Washington-California Pear league
carried on a diversion program repre
senting growen and shippers of Ore
gon, Washington and California. The
program was successful In developing
new outlets for winter pears In both
domestic and export markets. A sub
sidy of 60 cents per box was collected
from the government on winter pears
shipped to out-of -channel markets.
Plana are now being developed to
carry on a similar program for the
coming season. Porter Taylor, chief
general crops section. U. S. depart
ment of agriculture, has outlined his
views for the coming season In a let
ter, written In response to a request
from the president of the league ask
ing for a clarification of the govern
ment's position In view of the con
fused condition existing the past sea
son, due to large quantities of low
grade winter pears being shipped to
the eastern markets. Mr. Taylor's
letter follows:
"Mr. Raymond Reter,
"President, Oregon-Washington-tCallfornla
Pear League, Inc.,
"Medford, Oregon.
"Dear Bay:
"I have your letter of June 30, en
closing letters which you have re
celved from various shippers Inter
ested In continuance of . the winter
pear program. These letters have
been read with considerable Interest
because they Indicate that the fun
damental purpose of the program
has been lost sight of by some of
those Interested. It also appears that
there may be a feeling on the part
of some that we are unreasonable In
our Insistence that effective action be
taken by the industry to prevent a
repetition of the low prices of the
1037 eesson.
"In accordance with your sugges
tion, I shall be very glad to eummar
lEe our views with regard to the
purpose, accomplishments, mistakes,
snd possibilities of the program with
the hope that it may prove of some
service In reselling a common ground
of understanding.
"The Initial winter pear diversion
program was prepared In 1936 as a
method for developing new markets
In portions of the United States and
foreign countries where winter pears
had not been sold at all or In only
very small quantities. It was con
tended that such new markets at
home and abroad were needed to
utilize the steadily Increasing supply
of pears which was anticipated from
new acreage. The program would
further assure a larger American out
let In order to protect the Industry
from the danger of sudden loss of
.the European market which was
utilized extensively for the 'major
viirlotlcs except Bosc.
"As the program was developed In
1037 benefit payments were made
through the pear league to its mem
bers on shipments of the major varl
ties of late pears sold Into elghtoen
state and a considerable number of
foreign countries. Such payments on
fruits which meets the required grade
were made to assist the Industry ss
a unit in developing these markets
which no individual shipper was able
to do because of competitive condi
tions. During the past season nearly
80,000 boxes of fruit have qualified
under the program of which approxi
mately one-half were sold In domes
tic markets and the other half In 13
foreign countries.
"The program during the paat sea
son has been quite successful In cer
tain respects. Substantial volumes
of fruit have been moved Into several
middle western cities, such as St.
Louis and the Twin Cities, and to a
number of foreign countries such as
Brazil, Mexico, Panama,, and the
Dutch East Indies, The volume placed
In these areas should be large enough
to develop a real knowledge of this
fruit by consumers.
"However, the splendid start made
during the early part of the market
ing season tn domestic markets was
largely lost during the winter months.
Prices In the important markets,
such as New York and Chicago, drop
ped to levels which did not pay the
cost of harvesting, packing, storage
and transportation, even on the best
quality of fruit. Levels which would
permit some return to growers for
production costs were only restored
after the purchase of 103.000 boxes
of pears at terminal markets and
shipping points by the Federal Sur
plus Commodities corporation.
"There appears to be general agree
ment that these low prices were due
to the large volume of fruit offered
and especially the high percentage of
unclassified Anjous' In the larger
markets.
As a result of the disturbed situs
tlon In ths normal markets, especially
the auctions, sales In the diversion
markets practically ceaseo. The de
mand which had been created by the
oarller sales and the promotional
work carried on by the pear bureau
was largely lost because the distrib
uting trade was unwilling to handle
fruit for which the market value was
so uncertain. Thus the whole pro
gram of development of the diversion
markets for which only good quality
fruit was eligible, was largely nulli
fied by the failure of the Industry to
properly protect values In the normal
markets. For this reason, the funds
made available through the program
were not ut Hired effectively and only
partially achieved the development of
new markets,
"Analyses of auction sales records
at New York are believed to be In
dicative of the situation In the nor
mal markets. The average returns to
Oregon and Washington growers have
been determined after maarng deduy-
tlons for packing, storage, transporta
tion, and marketing but not for pro
duction, harvesting, and hauling.
Certain result of this analysis are
given bolow.
D Anjous
Returns to Orowers
Percentage by Grades
Orower
Orades Boxes Total Per Box Boxes Sold Returns
Extra Fancy 340.831 $117.41647 9.47 44 03
Fancy 184,408 66.330.90 .37 83 86
.Unclassified 130,160 4,p64.80 JO 34 3
Total 669,880 0189,701.68 . 0.88 100 100
"The average return to growers
from all grades was 33 cents per box.
The average return from the extra
fancy and fancy grades was 43 cents
per box. Through the shipment of
J 33. 100 boxes of ths unclassified
grade, total net returns to growers
were Increased by 64,054.80 or 8 cents
per box of unclassified, and seven
tenths of one cent per box of all
grades.
A similar analysis of auction sales
of Bosc pears at New York shows the
following results.
"Present estimates Indicate a crop
slightly larger than lsst season. Con
sumer purchasing power is lower than
at the same time last year, and Is not
likely to rise to a level above the
average of last season. ''Thus the
marketing of the 1938 crop is likely
to be more difficult than in 1937.
"In your letter you ask for any sug
gestions which I may have to offer
with regard to a possible solution of
this problem. It is not our intention
to fores our views on the pesr Indus
try in this matter, but we ars obll-
BeurreBoec
Returns to Orowers Percentage by Orades
Orower
Orades ' Boxes Total Per Box Boxes So' Returns
U. S. 1 314.863 ' 86,883.80 0.40 69 94.7 1
Extra Farfcy 43.613 6,338.44 - .13 14 0.8 '
Fancy 37,334 1,116.73 .08 .13 . 1.3
Unclassified 13.336 - 4,333.80 .10 4 . 1.3 '
U. fl. 11 3.448 7-367.30 .10 1 .4 j
ToUl 810,401 000,713.36 0.39 100 100.0 j
"3. 8 table market conditions can
be achieved only by taking 'steps
which will require all shippers,
whether members of the pear bureau
or not, to abide by the same uniform
restrictions. Such restrictions must
also apply to growers who might ship
their own fruit as well as to terminal
market dealers who might assume
the position of shippers. The restric
tions must be effectively enforced so
as to fully protect those who comply
and are responsible for the better
marketing conditions which should
result.
"4. The Industry Is now required by
the Export Apple and Pear Act to
limit its export shipments to fruit
which will be equal to or better than
the U. S. No. 3 grade, regardless of
the grade term applied to the box.
Would It not be feasible to extend
"Regulations established under
such an agreement would be In ac
cordance with the provisions of the
agreement and order. Recommenda
tions for regulations would be made
by a committee of growers and ship
pers who can be assumed to be qual
ified to know Hie practical require
ments which would need to be met
as the marketing period progressed.
"One provision which should be
included would be a restriction of all
Interstate shipments to grades which
would meet the U. S. No. 3 grade
now In effect on exports. A provision
of this typo should be In effect in
all years of abundant supplies, but
might be waived during seasons of
short crops. T e elimination of
grades below U. S. No. 2 spcclllca:
tlons would reduce losses to growers
through red Ink sales. It would also
tbls provision to domestic as well as I Indirectly Increase prices as the total
export sales and thus establish a i volume offered for sale Is reduced.
uniform minimum grade for all sales t "Additional benefits might be
and packing house operations? achieved by authorizing the corn
's. The suggestion has been made mittee to recommend restrictions on
portion oi tne iruii oi u.
"Boso sales of all grades netted
growers 090.713.36, or 0.39 per box
If U. S. No. 3 and unclassified fruit
had not been shipped the total re
turns would have been Increased to
192,302.98, or 0.31 per box.
The results of the above analyses
Indicate that growers received only
cents per box for all grades of
Anjou pears and 39 cents per box for
Boso peara sold at the New York
auction. Such a return is not sufflcl
ent to cover costs of production, har
vesting, and delivering to the pack'
Ing house. Unclassified Anjous to
talcd 135.000 boxes or nearly one-
fourth of the total offerings at New
York throughout the season and over
43 percent up to January 1. During
certain weeks when winter pear sales
were large In volume, the 'unclassi
fied grade" exceeded one-half of the
sales of Anjous, and In one week
two-thirds.
"The Importance of eliminating
low grade fruit Is apparent when we
realize the small returns received
from such grades, as well as the ef
feet of such heavy offerings on the
price at which the balance of the
fruit Is sold. The analyses do not
Include any estimate of a higher.
return for the better grades which
would undoubtedly have resulted
from a smaller volume of fruit of
fered for eale If the large proportion
of lower grades had been eliminated,
"In view of the seriousness of the
situation outlined above and 'Its ef
fect upon the entire diversion pro
gram, we cannot recommend to the
secretary that the program be con
tinued unless the factors which have
Interfered with Its successful opera
tion during the past season are cor
rected during the coming year. -
There la general agreement that
the most important cause Is the ship
ment of the Unclassified grade. Next
in Importance are the other lower
grades which netted very small re
turns or actual losses last season. The
primary consideration should be the
most effective method to prevent the
movement of such fruit during the
coming season.
IS HE A PITCHER -
mwmg? ' ' "no a i-nccro?
Beck's Bread Should
Be His Principle
Energy Food!
YOU CAN HELP your child strlks m out If
you thit he avta hit duly quota of
Bfck'a brJ. Tor Becks broad suppllra ths
nergy It takra to run a strong, active body, tt
maintain this energy between meala. And chil
dren love It.
And during the titteen years, between the agea
of three and eighteen, a boy's muwlea Increase
over 400 In weight. A FOURTH of this can
come from bread,
Beck'a bread la more nearly well-balanced la
protein and carbohydrate, than ane other single
food a child can eat. Ita carbohydatea provide
the needed ENERGY to bring him across horns
plate . , . proteins furnish the important things
to OROW on . . . and In addition Beck's bread
contributes to hte mineral needs.
What'a more. Beck's bread Is easily digested by
children. No other common food except sugar Is
MORE QUICKLY digested. No part of Beck's
breed remetns to upset or strain the digestive
system.
There Is no BETTER or CHEAPER way thsn
through Beck's bread of giving growing children
the things their bodies need In greatest smounta:
a good aource of food energy and muscle-building
protein.
k TRIPLE "T"
and
DE LUXE BREAD
gated to see that public funds made
available to the pear industry achieve
the purposes for which they are made
available.
"1. The market development pro
gram can only be successful as it Is
based on good quality fruit, effective
merchandising and promotional work,
and a stabilized market which will
Induce new distributors to handle the
product.
"S, Such a stable market can be
achieved only by offering qual.tv
fruit In a volume not in excess of
demand at a price which will return
all marketing costs and leave at least
some return from the sale for the
grower to apply against his produc
tion costs.
ed through modifications of
g grades and particularly by
the addition of a new grade below
fancy. In view of the low .-eturns
to expect that a new grade
fancy will result in Improved
grower returns. In addition the wide
variation In grade terms, specifica
tions, and Interpretations In the
three ststes would make it difficult
to harmonize on a uniform basis.
However, we will be glad to receive
any specific suggestions as to the de
tails of such a plan, providing It will
bo certain to control the shipment of
low grade pears.
"6. We are at a loss to understand
the unfavorable attitude expressed In
some Instances toward the use of a
marketing agreement for winter
pears. Existing agreements contain
ing similar provisions are In opera
tion for other commodities and have
operated successfully over a period of
years.
all or
S. No. 3 quality. If deemed ad vis
able the agreement might specifically
state that there should be no reg
ulation of fruit of U. 8. No; 1 quality
except as to certain undesirable
sizes. Experience (,as shown 'that
flexible regulation is most desirable
and effective as It Is difficult to
predict in advance the exact situa
tion which may need to be met un
der all circumstances.
"We In the administration are not
interested In the provision of any
particular grades or their individual
specifications. However, we are vit
ally Interested in whether O.e pear
producer receives a reasonable return
for his fruit, and whether wldr
markets ore being developed to ab
sorb the steadily Increasing volume
of production.
"On tht other hand we cannot
recommend the expenditure of pub
lic funds fcr the contlnuanco of the
diversion program unless there is a.
reasonable assurance that ti:e pro
gram will achieve sufficient results
to Justify this expenditure. We
that this was not true last season
and that It Is not likely to be the
case this season unless steps are
taken to correct the errors of last
season.
"We hope that the entire pear in
dustry, and especially the growers.
will recognize the fundamental steps
wiilch must be taken if grower re
turns are to be Increased and the
risk of low prices and losses actually
reduced or eliminated. If proper
plans are made to achieve this pur
pose, then we believe that the diver
sion program can be of material as
sistance in broadening both domestic
and foreign outlets and will result
In- a lasting benefit to the whole
industry.
"As you Indicate In your letter, the
time to develop a program Is getting
short. We are ready tg move promptly
as soon as the industry reaches a
decision In this matter.
"Yours very truly. '
"(Signed) P. R. TAYLOR,
"CVief. General Crops Section.
"Washington, D. C.
"July 3, 1938."
EAGLES GOING 10
G.P.
Members of Crater Lake aerie, Fra
ternal Order of EagJcs will Journey
to Grants Pass Wednesday evening to j
deliver to the aerie there the silver
eagle that was put up as a trophy I
at the recent state convention in
Klamath Falls. The trophy if to be ;
parsed from one aerie of the state
to another until all the units haw
received It. Medford aerie received It
last week from Ashland. j
The trophy will become the per- 1
mancut possession of the aerie cover
ing the most man-miles in transfer
ring it from one aerie to another. For
this renson A. H. Banwell,, aerie pres
ident here, requested as many mem
bers as possible to make the trip t
Q rants Pass. Members are to assem
ble at the armory at 7 P. m. for th
drive to Grants Pass.
The local aerie will hold anothei
of Its summer series of public dancei
at Dreamland Thursday evening from
9 to 1 following the regular weekly
lodge meeting at 8 In the armory.
Oynge's Eagle orchestra will play tot
dancing. John Hyde is dance chair
man. 4
Sentence After Sentence
WOODSTOCK, N. B. (UP) 'Thir
ty days," sighed the Judge, when
Harry Thornton, a local character,
appeared in court for the fourth time
in four months. Thornton has spent
only four doys freedom between Jail
sentences for drunkenness.
Oysters Get Care
MIAMI, Fla. (UP) Fifty thousand
dollars will be spent this year In re
habilitating the oyster Industry la
Blscayne bay and along the keys near
by. Employment will be given to 100
men for a 12-month period.
Great Grandfather at 76
BULAWAYO (UP) W. P. Valen
tine, of Gatooma, 1s believed to be
the youngest great-grandfather in
South Africa. He Is only 76, but his
granddaughter Is the mother of a
son.
Special for This Week
FREE
Hot Oil Shampoo
with each paid Finger Wave
mii.dri:d ihrrell
Is now taking appointments
here
Wineland Beauty Shop
In Jackson Hotel Barber Shop
IMtone 1018
ODD BUT TRUE l -viavk-
ww j:; wv
1
In STOP and GO, a mile S-T-R-ET-C-H-E-S
In low and second, your engine makes up to 3 times as many
revolutions as in high uses 3 times as much gasoline
STOP-AND GO driving fools your speedometer
while your car is going a mile, your engine
may go the equivalent of two.
The number of extra revolutions your engine
makes depends on how many times you stop
and start how much of your driving is in low
and second gears.
You can't avoid stop-and-go driving, but
you can do something about its high cost.
Shell engineers found that getting away from
a traffic stop can waste enough "undigested"
gasoline to carry you H of a mile.
To cut this costly waste, they rearranged the
chemical structure of gasoline. They make
every drop of Super-Shell "motor digestible"
every drop usable in stop-and-go driving.
There is a Shell dealer near you. Use Super
Shell regularly and your savings count up.
fil 1-3
OA STOPAAD GO
(sHELL
WW