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WTOFOKT) MAIL THTBTTNT!, fKDFORD, O'REfiO'N'. SUNDAY. FFB'RFA'RY 23. 1936.
8
SHELL GASOLINE
10
An aRgrowive advertising campaign,
In which over 800 newspapers on the
Pacific coaat are to be used, will be
undertaken b y
the Shell Oil Co .
ti waa atated by
a Johnson, iocs!
manager (or tlv
company her.
Details of tin
plan, which will
rank with thn
largest and moat
campaign
aver undertaken
by any coaatwiar
concern, were re
ceived today by
Johnaon from W.
P. Durkee, Jr,
Tlce-presldent In charg of marketing
for Shell.
"The bunlnrw picture at this time
Is most favorable, wrote Durkee.
There Is optimism In every line of
b mints. With the hundreds of thou
and s of new cars on the hlghwaya
today, coupled with the dally' In
creases in motor travel, service sta
tion operators are in a favorable po
sition to reap dividends during tne
fear ahead
The head of the Shell organisation
J so stated that hla firm expected
1636 to be a year of steady advance
ment and that the advertising pro
gram Shell has prepared Is evidence
of Its confidence In the business situ
ation. One of the important units of the
program, according to Johnaon, la the
Med ford Mail Tribune, which has
been chosen to carry the news regard
ing Sliell products to resldenta of this
territory.
KNEE-ACTION STEPS OVER BUMPS
300 NEWSPAPER VH fl
. r. DURKEE. IK,
TALK W SALES
TAKIMA. Feb. aa. (AP) Pear
growers meeting here today discussed
formation of the Yakima Valley
oo -operative marketing aaaoclailon
and setting up a central selling
agency to handle pears and other
products and deal In supplies for
nemners.
ElRht Yakima valley districts have
organised and will sign up members.
The name selected U tentative and
may be changed when the articles
of Incorporation are filed.
On city pave
ment or rough
country roads the
1936 Oldsmobili
rides smoothly
and comfortably.
Olds mobile!
knee - ictUi
wheels absorb all
road shocks. The
front 'wheels
operate inde
pendently of each
other, and step
over bumps and
holes. Pictured
above is the new
Oldsmobile Six.
Below it shown
the roomy rear
compartment.
COLUMBIA VALLEY
PORTLAND, Ore., Peb. 33. (AP)
Governor Charles H. Martin vigorous
ly opposed a single Columbia Valley
power authority and urged that the
$43,600,000 Bonneville power and nav
igation dam be administered apart
from other Columbia river power pro
jects. "Let's not give up the advantages
Ood gave us," he told editors and
frlsnds at an Informal press club
banquet here last night.
"We have thla Bonneville dam here
at tidewater. Now here we have a
scheme to tie up with Orsnd Coulee
and others.
"We'll bs handicapped, cursed,
by carrying that old man (Oratio
Coulee) on our ahoulders."
He nald Portland had to give up
Its natural water grade advantage
when railroads gave common rates to
Puget Sound, San Francisco and
Portland.
"Let's fight for our power, fight for
our flax Industry and fight for our
mining Industry," Governor Mart'n
said.
He said "helter skelter" farming on
young soli would no longer be profit
able. A S200.000 survey Is being msdr.
to determine what crops are best
suited to the Willamette valley soli.
The report, he continued, probably
will recommend building of reservoirs
to keep the water from flooding In
the winter and to let It down In the
summer when needed for Irrigation.
'That will be the recommendation,
but will they (the people of Oregon)
do It?" he asked.
Loud applause greeted his assur
ance that the "flax Industry does not
belong In the penitentiary." The
board of control has set about taking
the flax Industry out of politics, he
stated. .
"We're going to get some monej
and keep that Grants Pass mining
school going," the governor said i:.
urging development of mineral
CHEVROLET SALES
SET NEW RECORDS
6a)es by Chevrolet dealers con
tinued throughout January at a
rate which broke all January rec
ords In the history of the company,
besides rounding out the greatest
00 days after announcement that
Chevrolet has ever known.
This fact Is revesled by figures
released by W. B. Holler, vice-president
and general sales manager. New
record were establlahd both for
new cars and trucks and for used
cars, Mr.-Holler said. An Important
contributing factor, he added, was
the used car dtspossl program, under
which thousands of old csrs were
destroyed and forever removed from
the streets and highways of America
January salea of new cars and
trucks totaled 7S.412 units, an In
crease of 108 per cent over January,
1935. New unit sales for the period
since the I83 model snnounce-
ment totaled 347,. aa compared
with 130.8(7 for the best corres
ponding period In the past, In
1030-30. Thla It an Increase of 80
per cent.
Used car sales for January were
168.068 units, the second-highest
used car month In Chevrolet's en
tire history. Sales of used cara for
the 00-day period since Introduc
tion of the 1036 modela totaled
400,717 unit. 347.0OS In 1934-8
being the highest prevlout total for
a corresponding period.
We regard It as significant that
the combined sale of new and used
cars by Chevrolet dealers In Janu
ary totaled 342.978 units and, fur
ther, that the combined sale by
Chevrolet dealers of new and used
cars during the three months' period
reached the tremendous total of
648.383 unit. ;
The fact that record sales in
January were not confined to any
one section of the country, but on
the contrary were general through
out the United States, la a splendid
business Indication," aald Mr. Holler.
It supports our belief that the
spring buying aesson will be the
best the country hss seen for a
number of years."
Extension of the used ear junking
program through February was an
nounced last week. This program, in
which Chevrolet is recompeneatlng
Its dealera for scrapping unsafe cars,
IS meeting with the unanimous ap
proval of safety authorities In all
parte of the country.
Buick Features Century Sedan
A
Designed to rrowd 100 miles an hour and to cruise at ordinary
driving speeds at quarter throttle, the Buick series 60 Century sedan Is
creating nttrnllon everywhere, according to R. A. Skinner of Skinner's
garage, local Rnlck dealer. The car has a 130 horsepower vnlve-ln-head
straight eight engine and a wheelbase of 123 lnrhrs. It Is the fastest
of the four Rttlck lines.
'Mm; nni miimp
rlLn ULML WIN
CHARLOTTE, N. C. reb. 32 (AP)
The fourth TJ. 8. circuit court of
appeal sided with the New Deal
today on cam brought to test the
public utility act of 1935 and the
right of WPA to advsnoe funds for
construction of a publicly-owned
plant which would compete with
Prairie Industry.
In a far-reaching decision by
Judge John J. Parker, with Judge
Morris A. Soper of Baltimore die
sentlng, and Judge Elliott North
cut t of West Virginia concurring,
trie court upheld the power of con
gress to enact the public works
law; held the administrator waa
acting within the act In making
such a power loan; and ruled the
Duke Power company had not hsd
sufficient equity In rourt to war
rant a lower court Injunction It
obtained against a a3.000.000 plant
to be constructed by Greenwood
county at Buzzards Roost, 8. O. '
Hudson, Terraplane
Report Huge Gain
In Sales Last Year
Cohan-Anderson Motor Co.. Hudson
Terra plane distributors for Oregon
and southwestern Washington, reports
a net gain In sales of 113 per cent In
1938 over 1034. according to Jerry
Young, the local Hudson-Terra plane
dealer.
Edward E. Cohen, president of the
company. In commenting on thla gain.
said: "We are particularly proud of
this gain because, with two eicep
tlons, Httdson-Terraplana salea last
yar made a larger Increase In sales
In this district than any other car
among the large Tolume producers."
In commenting further on these
gains, Mr. Cohen said: "I don't sup
pose we should expect to continue to
Increase sales over 100 per cent each
year aa we have In the past two, but
if our sales keep up through 1986 aa
they have started out in January,
we will maka another 100 par cant
vr better Increase thla year. Our
January sales, which Jumped Ml
cara aa compared with 41 In January
last year making gain of 248 per
cent, were the greatest in the history
of our firm for thst month and that
takea In all the Januarya la the past
31 years that I've been in the auto
mobile business In Portland.
"Hudaon-Terraplane sales are show
ing a big Increase throughout the
country, too," aald Mr. Cohen. "I
Just received a letter a few days ago
from Mr. Tracy, general manager at
our factory at Detroit, giving us the
following newa: 'In the 13 weeka after
the 1930 announcement, our sales to
customers gained 134 per cent over
the first 13 weeka of 1935 models.
And.. week by week, Hudson and Ter
raplane aales In DOmber ran close
to or equaled the big selling weeks
of last Apirl which were tha best
April weeks In years. When all dealer
reports are In we feel confident all
former January sates records will have
been broken."
PORTLAND, Ore., Feb. 32. (AP)
The crossrosd of divorce aet Dan
iel W. Butler. 90, and Helen M.
Butler. 85, on different paths today.
Their separation came after five
years of marriage.
Mrs, Butler charged that the
Civil War veteran waa cruel, that
he had an uncontrollable temper,
and that he beat her. The 90-year-old
husband countered with the
allegation that his wife often left
him alone to go to social functions.
Butler, who draws a 100 a month
pension, waa ordered to pay alimony
of 2ft a month for ten months.
stexco
w
WINNER OF THE TEXACO
SERVICE PLAQUE AWARD
. We Feature
Marfak Lubrication Washing
Tire Service
Battery Service
HUGHES 5c UNDERWOOD
TEXA0O CERTIFIED SERVICE
SIXTH AND ORAPE MEDF0RD, OREGON
wealth. "We've got to get our mind.
developing and building up
wealth."
4
BUCKINGHAM'S toe cream, candy
and Party Specials, rhe Crest. 486
So Central.
fisa
T7"
4
:you get more comfort
FOR YOUR MONEY IN AN
0)1X1 6)i n n
14 I ..
k 8IU
rO1 tfl
KmS d ,,iri: k'k&kt tobuyontime k
ThenetvoMc.!T.M,.Ar- S3
I .- tsf ..-(.jt)! .' V 'wi 1, -p-b; J mint n'M reduces ihe cost J
j X r" x"Thm S1 jiyA J uy 1 financing a new car '
" rot can get ri(rht down to
1 brass tacks when yon con
sider Oldsmobile comfort. You
ran connt np the) features that
contribute) to Oldsmobile'a rest
ful, gliding ride. You can deter
mine, by actual comparison, the
fact that Oldsmobile giwet you
more comfort features for your
money than any car of similar
price. Check the features listed
at the right. Remember, too,
that Oldsmobile gives you bal
anced weight distribution, extra
roomy interiors and level, unob
structed floors. All these com
fort features and many more
ar yours in Oldsmobile, And
yon get them at a price) but
a little above the lowest I
OLDSMOBIll hat
vary comfort feature)
none left out
THI IIX
TNI IIOMT
'665 $810
f4 t4S 94 "... VtflWt) MF0 f ttfL.
MffMW.tv 5arWTGfMaritrrftcrfpnwfl
mil at oaf. Anxisl mtrw fnmp f r
S0n,$793 Wy A Omtnl Motor Viln.
NIW 4 O. M. A.CnMI P ATM INT IHAN
ate- isrs rtrr Jtix CivnttHtua
KNn-ACnON WNIIU
for s Ttsttnl, fflitiins; rids
tn front sst and ntr,
VIDI STAIIIIZIR for
IstsI rirtinit withoni
tirfstwsT or body roll.
io, oviaain tirii
for additional comfort
and traction for stopa.
NO DRAFT VI NTH A.
TIOM Cot frth str with
ont annoTinf draft.
ODIIS it PUMfR with
room Interiors and tni
oriont appointmtnta.
UH - HYDRAULIC
RRAKIt for swarvalMs,
smooth, qaick stops,
lOLID.STIIi TURtn-
TOr"fnr iaatfir p rot ac
tion and imintr ttyla.
CINTI R.CONTROl
STI1RINO for ffortlam,
traa-cooraa f;aidln.
$TNCtO-MlH TRANI.
MISSION for asr. all
ailant shtfrtnf of gtn.
samr olass for n-
tra itfonrr all around
at no additional cowt.
J 32 South Riverside
J. J. OSENBRUGGE
Photis 1109
E
XTRA special news it was when
Buick wrapped up 3500 pounds of
live-wire power-thrill in sixteen feet of
eye-stopping smartness and named it
the Special.
Extra special news it was when buy
ers put foot to treadle on the open road,
and found the Buick Special nimble,
eager, steady, smooth as no car ever
was before at $765 list price at the
factory.
Extra special news you'll find it, when
you pile up the miles, roll the weeks
into months, and see how meager are
its demands for gas and oil how stub
bornly it resists the siren call of the
repair shop.
It's newsworthy for style, for power,
for comfort, for safety. It's a headliner
for thrift, for prolonged resistance to
wear, fear and abuse. It will write
family history in the new sort of satis
faction it gives you and yours.
But highlight of the news is that yo-J
can buy the Buick Special for a mere
two or three dollars a week more than
the lowest-priced cars. The new
GM AC t Time Payment Plan brings
down the cost of buying "or. time,"
makes payments easy, removes the last
cause for waiting to"slcp-up"toa Buick.
We'd like to show you tha phenomenal
Special, let you drive it, figure out the
arithmetic on it. It's worth your while
just to find nut how little it costs to get
a car that's big in more ways than its
inches! When may we see you?
IT COSTS LESS NOW
TO BUY "ON TIME"
The netvoMAc timi say
mint fun reduces the cost
of financing a new car
purchase. Use these
savings to get a better
car a car that's a joy to
own, a thrill to drive a
safe, smart, new Buick
that packs pleasure in
every mile. We'll gladly
show you the exact
figures and how much
you save.
it
$1049
to 350 K- th r
1lvtrd priew. of tha
nw Bute kit in MM
fortl. niihjvt to chanc without notie.
Htnndard and special avftortM arroun
on all moduli at ?trn rout. All Buicx
pri-A tnchjda afty glsM thrmi(thont
as standard rHiulpment.
SKINNER'S ARABE
143 South Riverside Phone 102
WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM