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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 5, 1935)
PAGE THREE PUT FEET ON DESK ADVERTISING BEST FOR BRAIN WORK IS TO FIGHT POLITICS Penney's ADVICE OF SCIENCE INDUSTRYJS TOLD Bruce Barton Sees Business and Politics in War for Leadership of American People Story Untold Experiments Show Mind Works Faster When Blood Has Chance to Flow MEDFORD MAIL TRIBUNE, MEDFOKD, OREGON, THURSDAY, DECEMBER 5. 1035. AMA7INC3 Wat5!?!W Big Lunch Slows Thought Dy HOWARD W. BLASESLGE Associated Prrsa Science Editor HAMILTON, K. T., DM. . (AP) Justification for the man who like to work with his feet on hi desk was suggested today In experiments at Colgate university showing that feet higher than the head posture speeds mental work. He may be taking an easy way to get more blood to his brain. A few months ago Dr. Donald A. Laird, Colgate's professor of psychol ogy, found that office workers slowed down mentally after a heavy lunch more than after a light one. He sus pected the explanation might be that the digestive process was drawing blood from the brain. Try Thinking on Cot To test this, he had six young men assigned to mental arithmetic while .lying on cots, alternately tilted so that their heads were a foot lower than their feet and a foot higher. They made 100 successive mental additions In each position. With heads low they were 7.1 per cent fast er and 14.1 per cent more accurate The erect position of human be ings," said Dr. Laird, "apparently gives them a moderate perpetual handicap of cerebral anemia, a handicap which many probably accentuate by unwise eating while mental work la to be done." Statue Cited Dr. Laird suggested Rodin's statue of the thinker, with bowed head, . might be a natural gesture of escape from this handicap. "Some of the implications." he ex plained, "are profound. The superior size and structure of the human brain may be an evolutionary over-compensation to make up for this slowing and the Inaccuracy the upright po sition brought in Its wake. "Sleep Itself may be more impor tant for man than for the higher animals because the horizontal posi tion permits an Increased blood flow through the brain." MRS. VANDERBILT TO APPEAL CASE NEW YORK, Dec. 6 fp) The bit tor legal battle of Mrs. Gloria. Morgan Vanderbllt to regain custody of her 12-year-old daiighter Gloria, heiress -to a $4,000,000 fortune, appeared headed today for the highest court In the land. Mrs. Vanderbllt's attorneys an nounced her decision to appeal to the United States supreme court lest night after the state's highest court refused to hear her appeal from a lower court ruling which denied her guardianship of the child. For about a year, little Gloria has been In the custody of her aunt, Mrs. Gertrude Vanderbllt Whitney, under an order of a lower court which heard Mrs. Whitney's witnesses accuse Mrs. Vanderbllt of improprieties ?4id of being unfit to care for the child. Later, the appellate division exon erated Mrs. Vanderbllt of misconduct, but ruled ahe waa guilty of "persist ent indifference 'toward the child NEW YORK, Dec. 8. ( AP) Pictur ing business and politics aa rivals for the leadership of the American peo ple Bruce Barton, nationally known sales consultant, urged Industry to day to choose advertising as Its weapon for the conflict. In an address prepared for deliv ery before the Congress of American Industry, in conjunction with a con vention of the National Association of Manufacturers, Barton said: "Fundamentally, the people of the United States think they should haw a better life, more comfort, more se curity, more opportunity, more hope May Choose Method "What they are likely to do Is tu make a choice between Industry anc politics as to the easiest method of achieving all these benefits. "Industry and politics, at the mo ment, are competitors for the confi dence and favor of the same patron the public." Pointing to the accomplishment of the automobile, farm implement., electrical and steel Industries as ex amples of the benefits of busings leadership, Barton salld: "We have n story to tell, but we do not tell It. "We have great benefits to confer upon the people If they will give u: the opportunity, but we must per suade them that we are more reliable than the politicians: that we wli! work for them more cheaply and with more satisfaction." Should Tel! Story Barton then asserted: "This story should be told with all the imagina tion and art of which modern adver tising Is capable." Politics, he said, "has no such con vincing and persuasive story as this. the telling of It genuinely, consist ently, continuously. Is your surest path to victory in the competition."' He warned, however, that "mere opposition and criticism are not much good. Attacks on the motives of our political competitors will not avail."' He advised Industry for 1936 to "spend half as much time with our lawyers trying to circumvent the pol iticians, and twice as much time with our sales managers and advertising agents seeking to make ourselves popular with the boss of the politi cians the public." Schilling falling Yoivder -i Jl made with m Cream Tartar 1 ft I can run fast and I always feel good be cause my Mother gives me plenty of what I like ... Pure, Pasteurized MILK "A.J MILK 203 For Health Insur ance Use Snider's MILK Phone 203 Body Found FLORENCE, Ore., Dec. .5 (AP) The body of Royal Putman, 4, missing two days, was found in a cabin near his shingle mill here. His wrists and throat were slashed. M. ' , " A gilt he'll need . . priced tor anyone in the family! TfllC package J$& of f Erery Blade Is Guaranteed! Genuine blue Swedish steel, the finest obtainable foi razor blades! Tempered in 1800" heat Sharpened in filtered oil. Each blade goes through 16 grinding and honing processes and is carefully inspected. 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