Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 20, 1935)
TEDFOKD .MAIL TRIBUNE, MEDFORD. OREGON, SUNDAY, OCTOBER 20, 1935 PAGE FTYB Ford V8 Streamlining Steps Ahead GATES SHOWING Ford V-8 cars for 1036 were shown for the first time Saturday at the showrooms of C. E. Gstes Auto company. Ford dealers In this city. Scores of motorists who filled the Gates showrooms enthuslastl cslly applauded the smartest and mechanically finest Fords ever In troduced to the motoring public. Body lines which strike a new note In . conservative streamlining, a new treatment of the Interior and three Important refinements 1 chassis engineering summarize the principal Improvements In the 1936 car. There are no radical changes. The 85-horsepower V-8 engine, or which more than 2,000.000 are now on the road. Is unaltered. , Of the three principal chassis Improvements, one Improved steer ing Is aimed at greater ease and safety of operation. Two others tend to greater comfort. One Is the Use of new steel wheels which lessen the unsprung weight of the car and thua provide greater riding comfort. The other Is an Improved trans mission, using quiet helical gears In all speeds, Including reverse. New Front Treatment A new front end treatment gives added distinction to ths body lines. The hood Is longer, extending grace fully over the attractive new rad iator grille. With Its vortical slots and more accentuated "Vee," as well as Its smoothly rounded lower edge which blends with the stream lined curve of the Inner portion or the fenders, the new grille contrib utes a note of smartness which Is distinctive and new. Fenders are stream-lined, a wide flare giving them an Imposing ap pearance.' Louvres are of new de " sign. Horns are recessed in the fen der aprons back of small round grilles beneath the streamlined head lamps. The latter are relatively small and parabolic In section, fin ished In enamel to match the body color and set off by rustless steel rime. The welded steel body to .low and wide, with flowing resr quarter lines. Finish Is a Ford-developed baked enamel. The new steel wheels with 1214 -Inch hub caps materially Improve the appearance of the en semble. Hub cap centers are or polished rustless steel.. . I Luxurious Interior Interiors of the new cars, espec ially luxurious In the de luxe types, reveal a distinctly modern treat ment. The color motif Is a rich gray, with which the taupe . of the up holstery fabrics harmonizes. . The passenger space Is commo dious, unusual roominess being pro vided for by the location of the V-8 engine forward over the front axle. Additional -elbow room. In the back seat of the Fordor and Fordor touring sedans Is furnished by re cessed arm rests. The Tudor sedan types have form fitting Individual front seats. All drivers seats In closed cars are adjustable. Seat cushions are deeply pillowed and set off with new piping. Mo hair, broadcloth or Bedford cord are optional In the de luxe sedans: mohair or broadcloth In the de luxe coupes; wide wale Bedford cord only In the types without de luxe equip ment. Seat cushions In the cabriolet, and convertible sedan are In gen uine leather or Bedford cord; the seat cushion in the roadster and those In the phaeton are of genu ine leather. All Instruments are of new design to conform to the modern effect of the Instrument panel, which has a center decorative scheme of chrom ium strips, In the de luxe types. De luxe car panels are fitted with 100-mlle speedometer, with trip mileage recorder; ammeter, water temperature Indicator, electric fuel gage and electric oil gage, as well as a cigar lighter, tilting ash tray i i ml , 3 mm: cS nil ,f rf r provide what U termed the "center polse" ride. These are Improved spring aua- ! pension, correct car balance . and proper passenger weight distribution. Scores of Features Other features Include & double drop X-type frame, with X and side member terming box sections extending to the end of the frame: flexible transverse springs perched forward of the front axle and back of the rear axle, on the 113-Inch wheel base, providing In excess ot 123 Inches spring base; easy clutch with application assisted by centri fugal action and having small roller bearings In the throwout levers; radius rods and torque-tube drive; three-quarter floating rear axle, with straddle mounted pinion; and double-acting shock absorbers. I Income Shares . THE IMPROVED streamlining of the front end of the Ford V-8 for 1936 is well illustrated by this camera shot. Note the horn set into the fender apron behind a chromium grille and the way the graceful con tour of the fender is carried to the edge of the new radiator grille. A glimpse of the new hood louwes is caught behind the headlamp. The V-8 insignia on the prow of the car is of new design. Marylsnd funding, bid $17.59. asked $19 02. Quarterly Income shares, bid $1.43. asked 1.S7. , Notice Hemstitching. Mrs. Canopse at 323 So. Orange. . -; PORTLAND LABOR SHOOTING GUILTY PORTLAND. Ore.. Oct. 19. (AP) Willis and Curt Bllltngham, charged with hiring out as gunmen to send Alfred Ertman. non-union wood saw yer, to a hospital, were convicted of assault with a dangerous weapon by a circuit court Jury here last night. The Jury dellbterated only 46 min utes before returning the convictions on two Charges based on the wound ing of both Ertman and his landlady, Mrs. Elizabeth Ferguson. They were struck by the same bul let, fired through the back door at Ert man's home the night of Aug ust 37, The prosecution characterized the shooting as the work of "hired thugs' and the outgrowth of trouble between union and non-union wood sawyers. In a stirring appeal that the two men be convicted. District Attorney James R. Bain blasted what he term ed the first example of hired gangster Ism in Portland. William J. Pendergast. defense at torney, pleaded his clients had been hounded Into confession of crime of which they were Innocent. The BUllnghama repudiated a confession they made shortly after the shoot ing. Defense attorneys filed notice of appeal. Judge Hall 8. Luck set Mon day aa the time for sentencing the BtUlnghams. Second Death From Paralysis At Keno KLAMATH FALLS. Oct. 10. (AP) The second death of the week from Infantile paralysis was reported to the county health office today. Ed win Taylor. 30, of McCollum's mill died yesterday. McCollum'a mill Is but a few miles, from Keno, where a paralysis epi demic Is In progress. Cases known to health authorities now total ten. 4 The Catholic Ladles are holding a, Rummage Sale In the Campbell Clothing Store Bldg. on East Main street, on Thursday and Friday, Oct. 24 and 35. STARTS MONDAY WASHINGTON. Oct. IB. (AP) The public health service opened its na tionwide health survey today with the appointment of supervisors In 14 st tea. The study, carried on with works progress funds to relieve unemploy ment among white collar workers, will develop statistics on communi cable diseases, and on the loss of working time suffered by the average worker due to illness. On Monday, October 31. enumer ators are expected to go to work In Portland, Ore. State supervisors, appointed today Included: Oregon: A. B. Clark, Portland headquarters. Italian Planes Drop ASMARA, Eritrea. Tuesday. Oct. 15. (AP) (Delayed) Count Oaleazzo Ct&no, aviator son-in-law of Premier Mussolini, said today seven Italian planes have cracked up in landing. Amer.-Bosch At Don's Radio Ser. -Has New Feature American -Bosch announces a prece dent smashing feat of radio engi neering In the 1936 models, accord ing to F. W. Smith of Don's Radio Service, new local American -Bosch dealer. Mr. Smith says: "It la more far reaching In 1U effect on Improved radio performance than the new metal tubes which the new Amert-can-Bosch sets contain. It Is the new CentrOmatic unit a separate unit which you can see within the chassis of the radio Itself. The new metal tubes In the Amer 1 can -Bosch radio give It a clearer and better tone. CentrOmatic tuning combined with metal tubes gives more and clearer short wave recep tion, and the CentrOmatic unit makea. it much easier to select a station. Ths CentrOmatic unit eliminates over 100 soldered connections. The 90 per cent less wiring results In greater stability and longer life. The new unit was designed for and built around metal tubes.' Phone 643. We'll haul away your refuse. City Sanitary Service. and glove compartment. The ssh tray may be removed and a Ford radio Installed upon special order. The attractiveness of the Interiors Is also enhanced by more ornamen tal door and window mouldings and new style hardware, Mouldings and instrument panel In all cars are finished In gray metallic pyroxlln. De luxe types have rear scat arm rests, dome light, two swinging type sun visors and an arm rest on the left front door for the convenience of the driver. Fordor types and the convertible sedan have robe rails and rear compartment foot rests-., All sedan types have ash trays in the rear -compartment. AH body types are equipped with clear-vision ventilation. Safety glass is standard In windshields and all doors, and windows. . . Added Luggage Space Ample luggage space is available in all body types. In the sedans the rear seat swinge forward and down, disclosing a roomy compart ment In which two suitcases and an overnight bag oi other luggage may be stowed. The touring sedans have a fitted trunk built integral In the rear deck. The coupes, cab riolet and roadster have a large parcel shelf In the rear of the seat, as well as ample space in -ne rear deck. r-- Substantial improvements have been made In the steering mechan ism. The steering gear ratio has been Increased from 15-to-l . to 17-to-l. and the front axle ateerlng arm lengthened, thua stepping up the leverage exerted by the wheel some 13 per cent and reducing In pro portion the effort required for con trol of the car. A second Important change is the use of straight needle roller bearings on the steering arm sector shaft. With this addition all bearings in the gear are of the anti-friction type. To ease operation still further, the worm and sector teeth are now ground and lapped. Friction In the gear thus has, been virtually elim inated. An adjustable drag-link also has been incorporated in the ateerlng mechanism. This permits the "high spot" In the geara to be set In the "straight ahead" position. The hlgtt spot Is & point on the sector where the gears fit a little closer than elsewhere. The purpose of this is to eliminate play In the steering N 0 1 ON D SPLAY when the wheels are In the straight ahead position, while still permit ting utmost ease In making turns. It is estimated the effort required In steering has been reduced more than 26 per cent, as a result of these improvements. A New Transmission The new transmission changes mark another substantial Improve ment in chassis engineering. Heli cal gears are now fitted In low and reverse speeds, In addition to second and high, providing quiet operation in all speeds. Synchronization is retained between second and high speeds to prevent gear clashing when shifting between these speeds, either up or down. Gear shifting Is made easier by reducing the amount of travel oi the gear shift lever necessary for moving between neutrar and niy speed. The shape of the lever has been changed to permit. more room for a third front seat passenger and to provide greater ease In shifting Brakes Claimed Best The mechanical type brakes are considered by engineers to be best for a chassis of the Ford V-8 type with torque-tube drive and radius rods to hold the axles firmly in I place under all conditions. Brake shoe surfaces hayc,',an ,area,.of loo square inches and the braking ef fort obtained in relatlo'n to car weight Is at maximum. The new steel wheels possess many important advantages. . The wheel comprises a drawn steel spoke sec tion electrically welded to the rim, forming a single steel unit of ex ceptional strength. Although as strong and rugged aa the former one-piece steel spoke wheel, the new wheel is nearly five pounds lighter a total of almost 20 pounds for the chassis effective ly decreasing the total of unsprung weight and increasing the degree ot riding comfort. The new wheels are more easily cleaned. Although no changes except In manufacturing fineness have been made in the V-8 engine, the cool ing system has been improved and its capacity increased to provide adequate cooling under exceptional operating conditions. Aside1 from these improvements the chassis Is unchanged, its most important feature being the proper gineerlng principles of design to J that have put the Ford V-8 in a class by itself. The car that led all others in 1935 has been made still betts THE NEW FORD V-8 FOR 1936 Distinguished new beauty of line has been combined with the outstanding comfort, safety and performance 1 j, . is. r ST 9 FOR- fymfr TODAY jrjpjy WITH A Firestone EXTRA POWER BATTERY $345 AS LOW A3 SAFETY Ride On FIRESTONE GROUND-GRIP TRACTION TIRES Available for CARS, TRUCKS and TRACTORS . . . Eliminates Chains Easy Riding Easy Steering No Faster Wear SEE THEM TODAY Fireproof Aquapruf Brake Lining At Low as, 7Pr per set -U Free Brake Testing Service Cold Weather Calls for An AUTO HEATER R ronn or hot :f " ft iff''?! tmrcr rnhrM?! ML SI " " ' ' ' NINTH AND RIVERSIDE. PHONE 520 FIRESTONE AUTO SUPPLY & SERVICE STORE for the new year. It has been proved by the past and improved for the future. The New Ford provides every modern feature, with the assurance of satisfactory service. There are no experiments in it nothing that has not been tried and tested. This means a great deal to motorists especially in mechanical construc tion and safety. . . . The Ford gives you distinctly better performance because of its V-8 engine it stands ' 'out also because it is such a safe car. The Steel Body, Safety Glass all around and - Super-Safety Brakes provide exceptional security. . . . The Ford V-8 for 1936 is the finest, safest, most reliable Ford ever built. Nw Modm Llni Nw longer lioed x Unds gracefully orr th diitinctir nw radiator grillo, accentuating tho Wngth of tho car. New larger fenders, with a wide, flare, contribute to the lmpoilng frontend appearance. Home are concealed behind circular grlllee beneath the headlamps. New hood louvres. Steel wheel of entirely new design. Rich, enduring upholstery. At tractive appointment. New Easier Steering Steering gear ratio increased. Steering gear sector shaft mounted on roller bearings. New Gear Shifting Easier, quicker, smoother. Shorter distance for gear hlft lever to travel. Quiet shilling. Quiet run ning in all speeds because of silent heli cal gear. 8uper-Salty BraVes - Safest, most reliable type of brakes under all driving conditions. Mechanical brakes of the same proved design as have been used for years on America's finest ears. Extra large braking area. Easy to apply. Welded Steel Bodies -The Ford V-8 ha a genuine all-steel body structure electri cally welded for still greater strength. Safety Glass Throughout All Ford body types are equipped with Safety Glass throughout at no extra cost V-8 Engine Fine-car power, speed, accel eration and smoothness. The reliability of the Ford V-8 engine ha been proved In actual service by more than two million motorists over a million Ford V-8s pur chased In the' last year. Figures show that ths Ford V-8 I the most economical Ford ever built' Every year the Ford costs less to run. ' v No "Brooking Tn1 The Ford V-8 engine Is made to such high standard of precision that It require no breaking in. You can drive it SO mile an hour ths first day. oi ina-1 the New Ford V-8 for 1838 circulates S' gallon of water through a new, larger radiator. Natural thermo-ayphon action 1 assisted by two centrifuge! wctr pumps. New style hood louvre permit rapid flow of air around the engine. Bodies Insulated for Quiet The floor, dash and body panels of the Ford V-8 for 1936 are Insulated with new malarial that ab sorb and deaden sound. , Center-Poiae Riding AU paasenger ride near the center of the car cradled between the soit flexible springs. Exceptional com fort en every type ol road. The Ford V-8 give a front-seat rid to back-seat riders. Unusual Body Room Short compact Ford V-8 engine take up 1 space under the hood and permits more of the car's length to be used by passengers. There 1 in creased room in the 1938 Fordor Sedan becauee the rear quarter trim I roeoseed above the new style arm rests. . -f, LOW FORD V-8 PRICES THIRTEEN BODY TYPES Coupe (5 win lows). I.1I0. Tudor sedan, f.120. fordor Sfrtan, S80. DE LUXE---Roadster (wits) rumble seat), $Mi0. Coupe ' (S windows), $.170. Coupe (S window-), 9559. Phaeton, 9.100. Tudor Redan. 9505. Cabriolet (with rumble seal), 9829- Fordor Sedan, 9S'!9 Tudor Touring gedan (with built-in trunk). 9500. Fordor Touring gedan (with built-in trunk), 9050. Convertible Redan, 9700. P. O. B. Detroit Standard accessory group, be duding bumpers end spare tire, extra. All-ford V. body lypes have Safety Glass throuyboul at ye additional coet. Convenient, economical terms uuouab the Universal Credit Company. See the New 1 936 FORD Now On Display C. E. GATES AUTO CO. Sixth and Riverside Your Ford Dealer Phone 141 IIWI.il II H,M IHMrpUM, m31
