RADIO
SHOW
SECTION
Tribun
RADIO
SHOW
SECTION
DFORD
Thirtieth Year
BEDFORD, OREGON, WEDNESDAY, SEPTEMBER 13, MXu
No. 147,
Newest Radio Creations Will Be Presented at Show Opening Thursday
Me
ENTERTAINMENT
PROGRAM SLATED
FOR EACH NIGHT
Amateur Vocalists and In
strumentalists of South
ern Oregon Will Vie for
Prizes Start at 7:30
Stratosphere Shown at Show
Advance registrations for the ama
teur entertainers contest to be con
ducted as a portion of the enter
tainment program of the fall and
winter radio show, indicate one or
the most successful events of this
kind ever held in Medford, The
fall radio show is being sponsored
by the radio dealers of Medford, and
will be open to the public Thursday,
Friday and Saturday evenings, in
the Sparta building at Main and
Riverside, Doors open each evening
at 7:30, with the entertainment pro
gram consuming the first hour ol
time.
The committee in charge of the
amateur hour contest, has announced
the following rules:
All amateurs in southern Oregon
are eligible. There are two divisions:
vocal and instrumental. Each con
testant Is to prepare two solo num
bers. Each is allowed one person for
accompaniment. Prizes are the same
in both groups and are cash, $15 for
first, $10 for second and ?5 for
third. Awards will be made follow
ing announcement of the Judges de
cision Saturday evening. Thursday
and Friday nights are for elimina
tion, Saturday is for the finals.
Amateurs desiring to enter this
opportunity-contest should call In
person at KMED, or write to the
broadcasting station. Entrants who
register by mail should report at
the KMED studios Friday evening at
7:00 o'clock. Don Huckabee, popular
local actor and musician, will be
In the KMED studios each day this
week from 3 to 4 o'clock in the
afternoons, and from 7 to 8 o'clock
in the evenings to assist applicants
m every way possible.
The radio dealers of Medford have
completed their plans to give soufiv
em Oregonians a real entertainment
One of the outstanding radios
which will be on display for the
next three days at the radio show
in the Sparta building Is an ultra
modern 25-tube Zenith Stratosphere
received In Medford by Pruitt's Mel
ody shop especially for this event.
With approximately ten times the
power of ordinary radios, Zenith
Stratosphere reproduces perfectly ex
quisite low tones and ail elusive
shades In symphonic music. Three
speakers with both long and short
wave reeeptlon enable this remark
able instrument to tune both Ameri
can and foreign stations, police,
amateur, aviation conversations, and
ships at sea.
Rare woods have been effectively
combined In designing the stratos
phere cabinet, which is 50 inches
high; 30 inches wide and 19 Inches
deep. One of the striking "features ot
Zenith's new rRdio is the 10-inch
black magnavision dial which has
live wave bands individually Illu
minated in colors, 835-83,000 kilocy
cles. Fallowing the radio show the Strat
osphere will be displayed at Pruitfs
Melody shop. 111 West Main Street.
The smartly styled Phllco 118-X
model which has Just been an
nounced by C. D. Bean, Inc. Every
broadcast service on the air U. S
government forecasts, ail-American
broadcasts, all police calls, amateur,
ship and radio stations, are assured
the owner of this Phlico model, ac
cording to its makers. Among the
features of this attractive set are:
High-fidelity, acoustic ciarlflera, in
clined sounding board, wide angle
sound diffusion, high-fidelity audio
tubes and fcwo-ln-one high-fidelity
speaker, ,
It is a balanced superheterodyne
with Phllco high -efficiency tubes,
non-radiating, noise excluding, metal
shielding.
treat In the fall and winter radio
show. The Harmony Honeys dance
orchestra will be featured , W, F.
Qulsenberry will act as master of
ceremonies, the amateur contest will
be staged each evening, special elec
trical exhibits and lighting effects
will form a portion of the Interest
ing program, and all new radio lines
for fall will be on display,
TED & SVELIff SCHRADER an
nounce opening Fall Classes, Thurs
day, Sept. 12. Enrollments may be
made now. Dreamland Hall, Phone
258-L.
RADIO COMPANIES
PLANNING LAVISH
SELLING CAMPAIGN
Greatest Radio Program
Ever Undertaken Will Be
Feature Public to Be
Told of Set Improvements
One of the most intensive and far-'
reaching advertising and sales pro
motion campaigns ever undertaken in
the radio receiver field is about to be
launched by the various radio manu
facturing companies.
A huge radio program, details of
which are being zealously guarded 1b
in preparation. Company officials will
commit themselves only to the ex
tent that it is the biggest thing of
its kind ever undertaken and that it
contains many Innovations. Every
tool of the advertiser wiii be used on
a lavish scale to introduce the new
far-reaching improvements in radio
receivers. The mast spectacular of
several revolutionary advances is the
"Magic Eye" which will be featured
by the RCA Victor Company; bearing
a startling resemblance to the hu
man eye and located in the control
board Just above the dial in the new
sets, the Magic Eye Is a visual tun
ing device declared more accurate
than the human ear and actually
permitting silent tuning, since the
volume need not be turned up until
the receiver ts accurately tuned for
the purest possible reception.
Production scheduies have been in
creased 100 per cent over that of last
year, New machinery has been in
stalled to take care of the changes:
some plants are running 24 lirar
shifts to meet the demand for radio
recsivers with the new metal tubes.
Twenty-two leading manufacturers
will use the new tubs in their re
ceivers this winter. Wholesalers at the
national convention in Atlantic City
made commitments doubling those of
last year, both In units and In dol-
; iars, it is reported.
The Magic Eye, or Us equivalent,
the new all metal tube, greatly sim
plifies tuning of muHiband receiv
ers. The operation of the new Tisual
tuning is described as follows: When f
the set ts in operation, a stream of
millions of electrons bombards the !
fluorescent target la the dome of
the tube, creating a greenish glow
with a dark fan-shaped electrical
shadow extending downward from the
dark center of the eye. This shadow
narrows down to & thin line as sta
tions are tuned in and indicates per
fect tuning when the shadow is nar
rowest. The addition of an extra tube In
the new receivers is claimed to In
crease sensitivity five times and an
automatic sensitivity booster will
multiply sensitivity five times again.
The new seaiedln-steel tubes are
heralded as the greatest tube advance
la 28 years and the most revolution
ary advance in radio since the Intro
duction of electric operated radio
tubes. Quieter, more efficient and more
durable, they are self-sliieldlng and
do a way with bulky metal shields.
The advantages of the all metal tubes
are expected to Increase the demand
for new receivers since they cannot be
used on sets designed for the old type
glass tubes.
Other advancesfcto be featured will
Include larger - speakers, changes in
circuit design and Improvement In
cabinets leaning to stronger, more
substantial and more luxurious cabi
nets, with neo-classlc influences ap
parent in design and with finer ve
neers and rare imported woods en
tering Into their construction.
SCHOOL HEAD TO
CASH PRIZES WAIT
WINERS IN RADIO
MUSICAL CONTEST
LEONARD DISPLAYS
LATE RADIO LIE!
dpreJoped by General Eiectrtc, th
j "House of Magic," and are destined
1 to be one of ihe root vBius'cSe con
tributions to the radio eorid, accord
isg to Mcrris B. Leonard.
General Electric has bees promi
jsrrjiiy identified wttfe tts radio la
dustry for the past 28 years, assd dur
Ibr that time has prodeed a number
improveineKts 4ncudteg sislld
J , , jdvBaroic speakers, &44ag-d tarEina
fewest model Atwater Krvt radios h. G1Iierai seeiri radio csbi
will be displayed at the Medford radio nets are always la step with prevail
ing trentis m iwrniiur design, and
CUT PUPILS LOSS
8T. LOUIS, Sept, 11, (API Dr.
Henry J. Gtfllng, superintendent of
schools, has personalty pledged 25.
000 to help repay losses of 30.000
school children in two closed banks,
Gerling offered the money to the
board of education from his personal
funds last sight after the St. Louis
court of appeals affirmed a decision
that denied petitions of .the children
to have their claims against the Sav
ings Trust Co., placed In the prefer
red class,
3t was estimated neither the closed
Savings Trust Co, nor the Natural
Bridge Trust Co., in which about
493.500 of school children's thrift club
funds were deposited, would pay
more than 60 per cent en depositors
claims.
Gerling said he considered It
"moral obligation that the children
be paid.
The committee in charge of the
amateur contest, to be staged in con- i
Junction with the Fall and Winter:
Radio Show. Thursday, Friday and :
Saturday evenings announces that
that there Is still time for more en
tries. Sixty dollars in rash has been
posted as awards for the firs, three;
prize winners in each of the contest
divisions. The public interest and
the unusMally large cash awards have
made this contest one of the most
popular ever conducted here.
The radio dealers will present a tw
bill of esi-ertsliiment on each of the
three evenings. W. P. Qulsenberry,
who has appeared here In many the
atrical and musical productions, will
act as iKBBter. of ceremojiiips The
Harmony Honeys, a local dnce or
chestra hm been engaged. Local radio
dealers have arraiigen for a number
of special visual electrical displays as
well as the full line of new radio sets
for 1336. All amateur entertainers In
southern Oregon, regardless of age
may enter the contest. Cash prises
include fifteen dollars for the two
first places ten dollars for second, and
five doliars for third. There are but
two divisions? vocal, which Include
dramatic readings, and instrumental.
AH entrants are permitted one extra
person to accompany.
Don Hackabee, popular musician
aitd program director, will assist ell
entries. He will be in the KMED stu
dios from three until four o'clock
each aftersKJQB and from seven until
eight o'clock each evening. Registra
tions may be made either by calling
In person KMED or, by writing.
Those amateurs who enter by writ
ing are to be at KMED Friday eve
ning at seven o'clock- for final In
structions. Thursday and Friday eve
nings will feature eliminations and
Saturday evening will marie the cash
awards following announcement of
jidges decision,
4
WINDOW OLASb W sell srtndflw
glass ana vtii replace your brufeep
windows reasonably rrowbrldge Cab
inet WorS
Us Mail Tribune want ads.
sho5p Thursday, Friday aud Saiurdsy
by the tonard Electric company, lo
cal dealers for these well Itnosm in
struments.
All metal tubes are a feature of A-
waicr Kent radios for 1933 and selcc
tiTity -fidelity switch control pure,
rich tone quality without any com
promise, RSMirinu superior reception
on sU tuning ranges. Every Aswater
Kent radio is distinguish fe? ins
hassdssnse cabinet which assises it
flue piece of furniture in addition to
an eiidlesj source of entertaijinient
for the entire family-
The Ivonard EJectric company, in
its new location at 303 East MaSii
street, will also iisp?a? General Eltz-
rare woods are used in tashit ainf
each cabinet.
Oregon WeaiSser
Fair tonight as4 Thursday, bxj
sosne cloudiness in nortnrest por
tion and on coast; slightly cooler in
norincast portion tonight gentle to
moderate west and nortnwest wind
off the coast.
farole Lilies Samphire.
HOLLYWOOD ( AP CsroJ Lons
bard's passion 1a stsr BapphSres.
addUion to the htsge &ne she
on hex middle Hugs? she 'ms latm
trie radios a the radio show is iherserflfaie pins, clips asd other es-eirf
Sparia. building. Metal tubes were set with the same etone.
All Metal Tubes
Throughout Are Featured In
ATWATER-KENT
AND
GENERAL ELECTRIC
The new metal tubes gives the new Aiwater
Kent and G-E Radios remarkable perfor- -manee
and tone, See them Hear them
at the Sadio Show or at our store!
C. , rrt ALLOWANCE OS
onvenient terms your old radio
LEONARD ELECTRIC COMPANY
308 E. Main. Morris B. Leonard, Phoas 427
"-
All Eyes Are on 1936's New Radio Creations!
New Models With Sensational Short-wave Reception Are Announced
Affording Varied Entertainment. . . Improved Reception . . . Beautifully Styled Cabinets
EEF0EMANCE finer than ever before pliig unsurpassed beauty feature the radio presentations for the
new season. Foreign reception, United States government weather forecasts, police caHs, aircraft, ship and
amateur stations all are available to the person who owns one of the newest sets . . These Medford firms
invite you to see their new season showing , , ,
Palmer Music & Electric Store
People's Electric Store
Pruitt' Melody Shop
' - ft"7".
O C. D. Bean, Inc.
Fick's Hardware Co.
''W Leonard Electric Co.
Jk8UtwiaiSSikThi'j TM idmNwinmt poMWiM In tlw Interns f pSSSSw I
j, lflMrt'.1WlJ'-'-4 Mwthern Oregon's radio industry by The :H- g '4'-
f?T''ti r..n.la rCIun PoM Company. f "" '''' ;
wj . I , r m jv ex
See the 193S Radio Models with Startling
New Features at the
adio Show
R
SPARTA fiUILDING MEDFORD
Thursday Friday Saturday
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