PAGE ELEVEN
the history ct California, and. ac-i during the pan thrt yeart with
cording to timat on the jugs ! grow,r.OIJEUm c.mpn. on :
crop, the larpe !20 i;;e :ru:t rtpre- nulfc prun( raulnt. p.ache.. dried
.wnu approximately 0 per cent 01 ; (rults dr.(.tl bul lcotlK lamD. v,,,
t.ie total. eK. Saltway Stores aaln stepped
Following a lone list of success , into the picture to help the Call
in helping growers mark, t their crops 1 rornla citrus growers.
The campaign begin In aarneat
this week, anil all Safeway atorea
will feature, orancea. lemons and
grapefruit at attractive prlcea. In an
nouncing this campaign, L. L. Bean,
division manager of the Oregon and
southern Washington stores, said,
We feel aure the people or the when we could ofler greater values HOLLAND COFFEE SHOP I served to the public with apeclsl
northwest will reepend nobly to this1'"" citrus fruits ih.m we do this year. I n. 11 m nrriirhlT attention given to banquets and
ran from our neighboring state. ; Orange, particularly, seem to be ' HAS NEW MAN AGlMlN I luncheons. Mrs. QuakenbuM. i a
After all. what helps the Pacillc sweeter. Juicier uml more delicious I n0nr,a H,-,lei co!ti-e Shop la , cook of wide experience and la en.
coast helps Oregon and Washington1'111 ever.' now under the new niaii.m.'inei.t ol , deavorlrwj to please the public with
as well as California. Concerning the Mrs. Ruby Quukenbush, and aprwtlz- i(ood food and service at reasonable
fruit. X cannot remember a ttnio ' Ose Mall Tribune want ada. ' ing home-cooked meala are being I prieea.
TALK UNLIKELY AT
EDITORS CONCLAVE
MEDFOTCP MAIL TRIBUNE. MEDFORU. ORKOOX. FIvlDAT. 'APTML 10. 10?..').
WASHINGTON, April U.(AP)
The guild movement for newspaper- '
men appeared today unlikely to be
discussed at the convention of the
American Society of Newspaper
Editors.
Directors of the society, tn whom
the question of a atand on the guild
was referred at last year's conven
tion, have decided to take no action.
It was learned.
drove Patterson of the Toledo
Blade, the society's president, said
the guild would not bs discussed
unless the question la raised from
the floor.
Following their off-the-record In
terview with President Roosevelt last
night, the editors turned today to
consideration of tha Increasing value
of pictures In newspapers and other I
shop problems. i
They also expected to receive the j
report of a special committee on
libel from tta chairman. Stuart H. I
Perry of the Adrian (Mich.) Tele
gram. ,
At their Initial session yesterday
the hundred editors present appear- j
ed to agree that newa should be
Interesting as well as Important.
William Allen White. Kansas editor,
aald It was up to the Individual
editor to determine whether to print
"Interesting" or "Important" news.
He said every newspaper eventually
reflects the "honesty, courage and
Intelligence of lta publisher."
E
Cleo Knighten. 16, charged with
failure to procure an auto driver's
license entered a plea of guilty be
fore Justice of the peace William R.
Coleman yesterday afternoon and was
fined $1 and. $4 50 costs. The boy was
given 30 days In which to pay the
fine, with the proviso that tha fine
would be suspended when thia was
done.
Knighten la the third juvenile au
ttolst to be fined within the week
for non-procurement or driver licen
ses. The other two entered guilty
pleas to failure to procure special
driving permits, as required by state
Jaw for minors, unless a licensed
driver Is by their side.
EAGLES IN PARADE
AT 7:30 TONIGHT
All members of the local aerie oi
the Fraternal Order of Eagles nun
the Auxiliary are reminded that a
'street parado will be held tonight n
7:30. It waa announced' by lodge of
flcera this morning.
The parade will leave the Eagles'
hall punctually, headed by the 16
man drill team and will conclude
In time for the business meeting ol
the lodge which commences at 8:00
o'clock.
A grea$ deal of Important business
will be taken up at the meeting
tonight, and all members of the
lodge are urged to attend.
Increase Size Of
Shredded Wheat's
Advertising Here
In making announcement today of
ft greatly Increased schedule of ad
vertising in The Moll Tribune over
previous seasons, the makers of
Shredded Wheat evidence their faith
In Medford as a promising market
for this i popular breakfast cereal.
A most Interesting series of human-interest
advertisements make
up thla new Shredded Wheat cam
paign, which will be contlnuoua
throughout the spring and summer
months. The value of the right food
In connection with normal outdoor
activity of men. women and chil
dren Is stressed In the messages.
Then, too. springtime appetites are
stirred by the auggcstlon of combin
ing home-grown strnwbe:lles and
other frultsand berries with Shred
ded Wheat.
Sales representatives of National
Biscuit company, the makers ol
Shredded Wheat, are busy these days
outlining to the local grocery trade
the wide scope of this 1935 adver
ting campaign In The Mall Tribune.
The modern Shredded Wheat bakery
that supplies this region Is located
In Oaklsnd. It Is believed that the
current Increased newspaper adver
tising, through Its effect on sales,
will be reflected favorably In man'
branchea of western Industry and
agriculture.
Safeway Stores To
Aid Calif ornians
In Fruit Selling
Beginning Frldsy. April 12, and
continuing for one week. Safewsy
Stores will lend the tscl ltles of the
entire orgmlzatlon to assist the
California citrus fruit growers to
.... to.-
market tnclr aDnormnuy ibe - -crops.
According to recently tabulated
flcures. the 1934 oranee crop totals
2 439.000 boxes and the estimated
193.-, rrop will be over 41.000 boxes,
leavmc around 13.000.000 boxes more
to market this year than '.n I!:t4
A Mrol'.ar situation exiv with
en- i . r.-.e lemon crop Is about
one snd a half mil .ten cases over
last year. A h'.eher production of
eray fruit to the extent of over
a mi;llon cases Is also worrying the
tltr'.is growers.
The "ctliforn.a Fruit Growers ex--n.uise
and n;h,-r cr.ir declare
this to be the largest citrus crop in
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S 14 !e.V . ttr i ! 5Xf
mis ' vi sv . fi ft ss
Silk Hosien Q Q
Priced Now at 1
It took a new process to make these hose ring
less it took Wards to sell them at this price I
Full-fashioned, full-length, pure silk from top
to toe, beautifully sheer and clear.;
-3 If
4
l f h i
39S
Fabric Gloves
59c
Naln lluons. right llh jour
suit. A qualltv tlmt washes
nleely. In white or eggshell.
Latest Fashions
For Last Minute
Shoppers
Have you suddenly realized
Easter it this coming; Sun
day, and you "haven't a thing
to wear I" Keep calm and
hurry right down to Wards.
YouH rind frech. lovely
spring ityles in the new col
ors and with new details that
lay "Easter 1935." Mlitei.
00
Easter Isn't Easter
Without A New Hat!
Wear one of the toft new
flower colors with your Easter
dress, or a darker color to set
off your suit. Off-the-faca of
brim stylet. Crepe, felt, ttraw.
117 SO- CENTRAL
TELEPHONE 286
jjy " x '' '
Latest Footwear News
in BLACK and WHITE!
BLACK hi-cut tie of calf, with a short vamp,
makes your foot look sizes smaller I WHIT&
pump and "T" strap in easy-to-clean calf leath
er, with smart perforations! Distinctive shoes
expertly made. Women's sizes 4-8.
Black T-Straps
1.29
Cut -oat vamp cool during
beat waveal Leather sole, rub
ber bed. Sizes 8V4 to 2.
, X .1-
White Elk Ties
2.49
Women's wliKe elk tlei, with
punched vamp anil comfort
able Cuban heel. 4 (o 8.
Men's Dress Oxford
2.98
Cool ventilated leather Insole,
rubber heel, Goodyear welt
construction. Save at Wards I
Wards for Anklets
15c
For women, children. Doz
ens of styles In rayon, cotton.
Other anklets priced . . . 10c
Roll-on Corselets
98c
2-way stretch elastic with
uplift brassiere. Similar to
1.98 styles everywhere!
Fine Slips
1.29
Pure-Art French crepe, beaut
ifully trimmed, with lure, lllaa
cut, V or hrwllce tnp.
Women's Handbags
49c
fur thl tma11 nm tiav
frph new bat. Imltatlnti leath
er In hlte nnd belj-e.
m
Wool Trousers
2.98
VnuMiiiilly fine vafuei In
Anunlly nt If d untl itiltrivd
trnmeni for Hprlncl
Fast Color Shirts
79C
Laboratory testa prove tin
colors are in to stay,
Boys' durabla ahlrts . . 43c
pip
Finer Silk Ties
49C
OcpcrjrJ on Virdt (or wtre-nra,
ejnyryinfr necktieat New pat-.
Wtua-pnccoj
Boys' Smart Ties
25c
Fabrics that wear wed and til
op neatly. Complete choice
plain or patterna. Save!
Boys' Wash Suits
69c
Vt-1ied color In Ilnena.
hronrlritli or Jenn. Can't
f artel liartnrked for traln!
rn ki Vui
- - '-fY f&? .-.-j.. iij. j-J
- ' iCOMPARE!!
159.5.
What! 100 Fine Wool
Suits at This Price!
Sounds amazing, doesn't it? And you'll be even
more surprised when you see the extra fihe
tailoring and smart styles that have gone into
this assortment. All the popular shades in a
variety of wanted patterns. Single and double
breasted models. Save at this rock-bottom price!
Ward's Wilt
Proof Collar
Dress Shirts
' 149
p"i r -4 Perttplnitlnn - Moisture
J J v will not wilt Wartl'i
wilt prtHir collars, supern
tailoring features the
PreMirunk broadcloth,
finished with a nlirh
rIom mercerlzntlon. Save
ot Ward!
" ' i
; -Ji' i l",'v
St' e-f
f ( r r ' MlMyiijtoi'l' rf iHiw' nifti j, lawadafciaaiilBtlMtWSl
And Don't Forget That
New Felt for Spring!
Your new outfit won't be right until you are ready
with a smart new felt hat. And with Wards offer
ing you these Spring style leaders at so low
price, there's, no need to delay! Save!
wail
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