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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 10, 1935)
PAGE SEVEN more than 170 stores serving motor and tf the customer was not entirely satisfied v refunded the purchase price. "There has been no deviation from this policy In the ID years we have served western motorists. Today this same policy governs every transac tion at every one of our more than 170 stores. "Proof that these policies have won the confidence of western motorists, and that the firm has lived up to its slogan, 'Save With Safety,' Is found In the fnct that more than seven million Individual purchases were made at Western Auto store during 1034. "This popularity la Justly deserved, too. for every employe of the com many, irom store men to officials, strive to make each store a place where auto owners will enjoy buying their automotive equipment. "One of the most vital factors of Western Auto's popularity la the de pendability of our store men. They are well trained to know the prob lems of the western motorist and to aid him In solving them" Prltchett added. Each year the firm has celebrated. Ita anniversary with a huge month long event, and local motrlsta have come to regard it as one of the moat Important automotive events of the year. 4 Tour watch repairing will peoeivt my personal attention. Johnson the The AUTO WAY Sir Malcolm Sets New World Speed Record car owners in the main cities of the 11 western states. This phenomenal expansion Is at tributed by Mr. prltchatt to the sound policies of customer service laid down by Pepperdlne with the opening ol his first store. "Our bus- ness was established on the solid fe AjSJ foundation of honesty, satisfaction and a customer-ls-alwsys-rlght poli cy," the local mansger states. "W guaranteed every article purchased from us to be exactly as represented Use Mall Tribune want ads. Bv Cyril Sander MEDFORD MAIL TRIBUNE. MEDFORD, OREGON, SUNDAY. MARCH 10. 1935. The new Airflow DeSoto arrived recently and Is now on display. The radiator has been redesigned and is a tremendous Improvement. Its front end, we think. Is much smarter than ever before, and DeSoto has always been noted for Its smartness. The Interiors are even more luxurious than previous models and they are complete in every detail which Is proven by the cigarette lighter, ash trays, well upholstered arm-rests, as sist coids. and foot rests that come as equipment. Two features which we found especially outstanding were first, the sparkling new dash board which can ably rank with those of the most expensive cars, and second, the new upholstery which Is a very fine, good-looking material that should wear well. While we are discussing DeSoto we might mention that at the same time the Airflow arrived, two new Air streams also came In. One Is a green, four-door sedan and the other Is a black coupe. Both of these cars pre sent a- much better appearance than the earlier models because the rear end has been brought down lower. The green sedan Just caught our ye, perhaps we have odd Ideas about colors, but nevertheless that green seemed to Just fit that Desoto Air stream sedan. We have Just had the pleasure of selng one of the new Master Chevro lets, and we understand that some are due this week-end for the local show rooms. The new cars have much smoother lines than any previous Chevrolet we can remember seeing. The radiator is about the same size but the fenders have been given a deeper crown and they fairly flow into the radiator lines. The car is especially pleasing If you look at it from the front where you can get the full advantage of Its harmonious lines. It has a new V-type windshield this year that very nicely matches the radiator shell, and It also has the famed Fisher Turret-Top body, and No-Draft ventilation. Several new Pontlacs are In, among which is a touring sedan and a coupe. We wish to discuss these two partic ular models because they each have a feature which we consider new and outstanding. In the coupe it is the Sir Malcolm Campbell. British speed nee, who smashed the worlds speed record In this nine Hlnl racing car last Tliinxlar at Davtona Beach. Sir Malcolm's speed average was 27f.18fi miles per iKiir: the south bound run being made at 272.272 miles per hour and his north-bound run at 281.0.10 miles per hour. The top picture shows sir Malrohn's fa mous racing car and below, the fa mous driver and his lord V-8. back of the seat where there Is am ple space for the spare tire, all tools, and a good deal of luggage. With the spare tire In out of the weather it Is kept clean and Is supposedly much easier to handle. In the touring se dan the trunk which Is built Into the rear of the car Is also very conveni ent. If you keep the spare tire In the trunk there Is still ample room for much baggage, but If you have the tire in a fender-well there is enough room for about two cultcases and numerous smaller bundles. This feature Is a decided advantage for the travelling man or the tourist. PROWLING IN HOUSE PORTLAND, March 9. (AP) Clif ford Davis, 18. parole violator from the state reformatory, who escaped from a parole officer here Wednesday, was arrested last night when police said they found him prowling a house. After having been paroled from the training school, Davis was arrested for auto theft. He was belnct returned to Salem Wednesday when he broke away from the officer as he novel and useful compartment In was being led from the courthouse. Another Shipment of New CHRYSLER Airstreams and Airflows Will Be Here Next Week! NEW MODEL AIESTBEAM TOURING SEDANS ON DISPLAY ARMSTRONG MOTORS, INC. So. Oregon's Largest Chrysler and Plymouth Dealers Medford Klamath Falls Grants Pass VOICED BY GATES Radiating optimism and generat ing enthusiasm, George E. Dates of the c. E. Gates Auto company, Ford dealers here, returned recently from San Francisco, where he attended the annual sales convention of Ford dealers operating in northern Cali fornia, western Nevada, southern Oregon and the Hawaiian Islands, the vast area under the Ford Motor Company Richmond, California branch. The entire Richmond branch territory was represented at the mer chandising conclave, according to Geo. Gates, and he says it was one of I the most enthusiastic gatherings of Its kind ever held In the west. W. O. Cowling, director of sales for the Ford Motor company, was the outstanding figure at the convention the local dealer reports. The sales chief, direct from Ford headquarters at Dearborn, Mich., told the assemb led dealers that business conditions throughout the country are on the up swing, asserting that the brighter ! business outlook is not "a flash In the pan" as all Indications point to Its permanency. "Also, the j director of Ford sales told us that the business outlook is not only bright for our line, but It Is exceedingly bright for other lines in the automotive Industry and for other industries, too," said Mr" Gates. "We of the Ford dealer forces know that W. C. Cowling would not make a statement regarding business unless he was convinced that facta Justi fied his words. He has obtained first hand Information by personal con tact with business and Industrial leaders from coast to coast, and he is satisfied by all visible signs that business is permanently on the up grade.' 1 The local Ford dealer says that cold figures bear out Mr. Cowling's assertion that business is better. He says that a year ago Ford had eight assembly plants in operation, while how there are 15 assembly branches running at top speed and producing more than 5,000 cars a day. "In January, Ford production to taled more than 101,000 units," Mr. Gates announced, "and business this month has gone far ahead of the January figure. Therefore, we of the Ford forces are confident that we will reach the goal of 1,000.000 and more cars for the year as set for us by Henry Ford early last November." It was reported by Mr. Gates that the Richmond Ford plant Is now pro ducing close to 400 cars a day, with 2.400 men on the pay roll. Tills fact alone. Is a sign of better business conditions, he snyX and one of the reasons for his optimism and confl dence in the futtire. Western Auto Has Anniversary Sale, Expansion Noted March Is anniversary month at the Western Auto Supply company. This Is the announcement of Chas. Prltchrett. local manager of the con cern, who declares that the event which extends through the whole month will commemorate the nine teenth anniversary of the opening of the first Western Auto store In the west by George Pepperdlne, founder and president of the company. Since Us beginning In 1016, when the company consisted of only one store, the firm has grown gradually and steadily until today there are 3 nr trmmm . m jfrs mm I ' .t'lmiJS j nelherrd In Medford fJgyStwSSf'- ,"",fr"1 ln Hertford I M MODERNIZE YOUR TRUCK BODIES Mann's Medford Made Custom-Built Bodies add distinction to a truck. And the important point is that they are built for hard service. MANN'S AUTO SERVICE ED. MANN B. E. ADAMS 1729 N. Rlrenlde Phone 835-M :2 H mi M llilMinan 1 1 11 11 mi m mill i l I Before You Buy a Car Be Sure to Ride In nnd Drive the New Willys 77 WALTER W. ABBEY, INC. 123 S Riverside Nash, Graham. Willvj 77, LaFavctte. International Trucks Associate Willys Dealer, MADDEN S TIRE SHOP, ASHLAND Convenience and Economy Slop In OAKLAND '. UoteJ San ?ablo orferai Comfort without Kttravacaofta Central Location HAIKU: 11.00 Co ILTS rHKB OARAOB MODERN COFKtE SIMIr Direction, to Hotel: Staj on Main Highway (Han Pablo Afenue) mrertl) to tuth St Manage ment RAKHV B S1HA.NO .,. , , ,, ,...... .,..,,..,.,......CT..,I1.,,.U ...u,,, u t . - - , , , , , J -V. i - "'.i '' 1 . . . .wmmrirwtiiirnncit atMinimww ... ggipajyi . , SMI1H1 M V IV1M MM I'MHIWH nj ; : , ' .'" '" i I : :. .::.-:t:: ;! --s ,: .. . ..:; .i : ; , : ;. .v, . ., UmMm - - -ZrlL iti! tfl The Ford car has always meant dependable service and honest value. New times have given it further distinction. More and more, with each passing year, it becomes the symbol o progress and the newest, latest developments in automobile building. The Ford goes forward with the needs of the people. The Ford V-8 for 1935 reflects that policy. It is thoroughly modern in every detail, with many exclusive improvements and advantages. Ford V-8 means a modern engine in a modern car. THE NEW FORD V-8 rOUD SUNDAY EVENING HOTJB. Ford Symphony Orchestra and chorua and coUbnrtod auort olobtt Er.ry Sunday night from 9 to 10 o'clock (B.S.T.). FRED WARING AND HIS PENNSY1VAN1AW3. Pra. anted by Ford D.al.ra. A lull hour ol done mueic, sowoat aeng bit and original Frtd Waring noTolty number. Thunday nighuj Irom O0 to lOdO o'clock (E.S.I.). Columbia SyeUm. Here Are the Actual February Figures! Chevrolet . Dodge (MULTNOMAH COUNTY) .....235 Passenger Car ......101 Passenger Car .. .... 97 Passenger Car . ... 42 Passenger Car In other words, Ford sales are only S short of the combined sales of the three other nearest makes. See the New 1935 FORD V-8 -at C. E. GATES AUTO CO. YOUR FORD DEALER Sixth and Riverside Phon 141 J
