Medford mail tribune., January 23, 1934, Page 8, Image 8

PAGE EIGHT
MEDFORD MAIL TRIBUNE, MEDFORD. OREGON, TUESDAY, JANUARY 23, 1934.
1
i I
5 !
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i i
TANT SPOT
IN C-CPROGRAM
Local Work Devoted to Sell
ing Chamber Distant
Effort to Selling Town
Care Must Be Exercised
(Editor's note: This article Is the
i second of a eerie prepared by A. h
j Banwell, manager of the Chamber of
I : Commerce at the request of The Mali
i r Tribune and deals with publicity.
j Another will shortly be published
' relative to conventions.)
j Irrespective of what the major pro-
i; gram of a Chamber of Commerce may
be, publicity always Is, and always
will be, an Important part In cnam
1 ber of Commerce activities. At the
I j offset may I state that there is a
' distinct difference between publicity
and advertising. The few remarks
In this article dire directed to pub-
Hetty, alone, and not to advertising
The publicity program of a Cham
' ber of Commerce, as I see It, can In
, general be divided Into two classes.
First, that type which la designed for
' home consumption and second, that
? prepared for those living In distant
parts. Nine months ago, at the be-
f i ginning of this fiscal year of the
,f i Chamber of Commerce, we promised
that publicity would be emphasized
That promt has been fulfilled
Must Sell Idea.
Let us first discuss the question
of local publicity, A Chamber of
Commerce must necessarily publicize
Its activities In order to acquaint
those In the territory It serves, par
ticularly the members of the organi
sation, with the Chamber of Com
merce program and convince them of
Its activities. Selling a Chamber of
Commerce la really no different from
selling any other commodity or ser
Ylee.
The consumer reacts favorably If
his Information Is such that his own
judgment tells hlra the Investment is
worthwhile. If his Information 1s un
favorable, his decision la adverse.
There Is an old maxim that we can
not like people whom we do not know.
This applies equally well to Institu
tions. Our citizens must necessarily
1 know something about the Chamber
of Commerce and It work. What
they know about it, and the opinion
they hold, depends upon our ability
to furnish the right sort of Informa
tion In a manner that carries con
viction. There must be no guess
work.
Everyone la entitled to know what
the Chamber of Commerce Is doing
. and publicity of the right type Is
the only medium at the command
of the organisation to get over the
Information. Thanks to the co-operation
of the local newspapers, we
have been able to obtain a full meas
ure of publicity designed, as said
above, for local consumption.
Recent Installation of a remote
control station In our office has con
siderably helped In this local pub
licity work.
The question of publicity, going
Into further fields, la one about which
laek of space forbids us going Into in
detail. Naturally every community
has advantages which It desires others
to know about and things are accom
plished from time to time which It
ts felt would be of Interest to other
communities. ,
The question which Is paramount
In small Chambers of Commerce such
as ours, due to lack of sufficient
funds, is where to start and where to
end.
Year Is Cited.
This year we have possibly obtained
as much publicity for Med ford as
had been Its portion for many years.
This is not aald In a boosting man
ner nor as a mere general statement.
It Is a fact, so perhaps a few ex
amples should be quoted In order to
show that we have carried out our
obligations as far as publicity Is con
cerned. The gold panning contest, for in
stance, conducted here a few months
ago Is an example. Photographs and
copy regarding this were sent out
through certain channels and clip
ping which we now have show that
the event was publicized all over the
United Stated.
Signing of the proclamation by
Oovernor Julius U Meier designating
T ? Medford and Jacksonville as host
cities for Oregon's Diamond Jubilee
celebration Is another which was
widely publlrtwd. The farmer's pie-
nlc and many other activities all con
tributed their part towards obtaln-
jj lng publicity for Medford.
$ The magna-color talking picture
;' prepared by the Shasta Cascade Won-
f f drrtand association probably will call
it j . the attention of the American public
j to Crater lake more than anything
ij which has been done In yeara. We
s 4' belong to the travel association.
j, j Special publicity of the "one time"
S variety by that T mean a novel Idea
j : good for once only Included letters
$ which we sent to the other Medfords
In America at Christmas time. Rast-
ern papers picked out this Idea and
f f. puhliclred It and in more ways than
2 f one this little Idea was given much
l j publicity.
, i Radio Amateurs Aid.
1 t The short wave radio set which
y has been In our office for the past
two weeks has also done Medford a
great deal of good. At th!t time of
writing, over 10d Chambers of Com
merce have received from one of their
?, a local amateur operators New Year's
v greetings from Medford and an 1nvl-
j " tat Ion to attend the Jubilee Celebra-
tlon. Many of those chambers of
u commerce. In turn, have publicised
. thin Idea In their own papers.
j Regular articles and photographs
I are sent out from time to time to
I various types of magazines regarding
j the resources of Medford and the ad
r I vantages which Medford has to offer
along certain lines. Some emphasize
f pears, others various agricultural OP
S' K portnnltles, while our water, airport,
I health conditions, and schools all pro.
X I tide excellent copy In bringing Med
5 ford to the attention of others.
I Follow-up ts s vitally Important
SHE'S QUEEN OF
part of a publicity program. Let me
give you Just one example of how
this works out. Every chamber of
commerce In the United States each
week receives a number of letters
from school children. What they
do with them, Z don't know. Perhaps
some of them use them as a means
or filling their waste paper baskets.
We believe these school children let
ters provide a golden opportunity to
get real publicity for practically
nothing.
Letters to Children.
Upon receipt of the letter, we send
a little note to the child, addressed
by his or her first name, together
with some Medford pamphlets. We
suggest that they tell their parents
to come to Medford for a summer
vacation. Another thing we ask them
to do is to send us the names of all
the teachers in their school. When
we receive these names, we send a
special letter to these teachers. This
Is done for the reason that school
teachers are good travelers. In fact.
In many states they are compelled
to travel during the summer vaca
tion. This Is Just a simple Idea, but
we have plenty of evidence to prove
that It gets results.
Another idea which is possibly new
to many ts the fact that we write
every officer In the United 8tates
army when he retires from active ser
vice. These names are obtained from
certain sources and we Invite them
here, believing that officers are In
terested In hunting and fishing. We
have actually had offtcers come Into
our office as a result of this work.
Publicity is not a hit and' miss
business. It can be made so, or
course, but If properly planned and
together with a knowledge of the
media available, it can be pro
gramed Just the same as any other
chamber of commerce activity.
Must Be Proper Publicity.
Before closing, X -would like to say
that there Is a vast difference be
tween worthless notoriety and pub
licity. A murder will obtain a scream
ing headline and a column long story,
but what good does it do a city? Pub
licity must be carefully prepared. It
must be true and not of the boastful
kind and above all It should be sent
to reputable mediae. In publicizing
Medford, one must be careful to see
that news regarding our city Is only
of such a kind as would reflect credit
upon the city.
Medford can obtain 1t share of
publicity and It will continue to do
so if we are ever on the alert to
take advantage of every opportunity.
We promised nine months ago that
we would do our best. We have tried.
Z sincerely hope that the results are
satisfactory to those of you who have
a genuine pride in your city and wish
to see it publicised In a proper eco
nomical and efficient manner.
E FRUIT
MAKING RAPID STRIDES
TO
A grnitr rtmnoemnt In th fruit
Indiutry of th Rogue Hw valley for
th put two jnrt thn m txprr
IniMd during tha prefMIni period
of Ifl rears, reported here yea
terda by Harry Hoaenbem. local or
chaittlat, In an addreaa before tha
Klaranla rlub at luncheon at the
Hotel Medford.
Mr. Rcwpnberf described hla recant
trip to the eastern markets and the
reaulu of his personal observations.
There were between 75.000 and BO..
000 boxea of fruit ahlpped by water
from thla district last year and all
arrived In tte east In better condi
tion. In 1P32? he explained, between
700 and 800 cara of Bosc peara ar
rived In the east In unedtbie condi
tion. In 1S33 only the better fruit
packed through the cooperation
of the New York winter pear commit
tee. Peara were properly ripened ar-
tlflcally, and tha fruit was In al
condition, creatine a demand for
Boeo and bringing a price of B0 cents
more a box than received In 1033.
Tha Medford pack of peara, Mr.
Rosenberg described, as the flneat In
the United States. He explained that
he drew hla conclusion from seeing
Medford peara In competition with
those of other district, which they
were excelling at the rate of one dol
lar per box.
The future outlook, he atated, la
unusually bright, adding that Infla
tion Is going to be of Inestimable
benefit to the pear producer.
NEW FUEL OIL
nrllVERT SIR VICE
I'ump ".T.trm . Clean. Low Cn.t
Any Kind Any Amount
MKM'OKD HKL CO.
Tel. ..M
THE AIR MEET
Meet pretty Dorothy Wilkinson,
the queen of the sixth annua) All
American Air meet held at Miami,
Fla. The 18-year-old Miami girt was
chosen for the title by visiting filers.
Despite her youth, Miss Wilkinson
Is an accomplished flier. (Associ
ated Press Photo)'
FOREST RUE COST
ViVJDLY SHQWN B1
MOTION PICTURES
Through cooperation of army of
ficials, especially the camp comman
ders, superintendents and men in
the five CCO and ECW camps, the
Rogue River National Forest and the
Crater Lake National, Park, a very
successful program has Just been
completed through motion pictures
and tulles given by John dribble of
the forest service and Ernest Hostel
of the park service.
"What Price Fire?" is the title of
one 3 -reel set of pictures shown
which bring home to those who see
them some of the beauties and values
of the green forests. Watershed pro
tection can be appreciated here in
the northwest w.here nearly all water
for domestic use and irrigation comes
from the forests. Recreational val
ues are vividly shown In the wild
game, birds and fish, alive and plen
tifulthen rire-kllled after the con
flagration. Talks were given to Indicate how
the work being done from these
camps fits into the pictures through
quicker detection and suppression or
forest fires. Mr. Grtbble also em
phasized to the boys that we ere at
war and they are soldiers helping to
cattle that overgrown monster, "De
pression;" that while other wars had
been or destruction, this Is one or
construction, and though millions of
dollars are being spent, many last
ing benefits will be accomplished
through reclaiming good citizens
and natural resouces.
Pictures were ahown of Crater Lake
National Park, dressed In her winter
robes, and many Interesting expla
nations were given by Rostel. Pic
tures of ski Jumping and races, and
Scotty Allen's Alsska dog races at
Fort Klamath were shown and Inter
estingly described by Mr. Rostel,
At Carberry and A pp legate camps.
Lee port, district ranger, gave very
Interesting talks about early days
around Jacksonville,
Judging from the good attention
and Interest shown by the men In
the camps and questions asked after
the "shows," It Is obvious that the
meetings accomplished the dual pur
poses of instruction and entertain
ment. It is expected that other pic
tures and talks will be given in the
near future.
STATE SEAL WILL BE
The Oregon Diamond Jubilee cel
ebratton booklets will carry the of
ficial state seal, It was anonunced
today at the chamber of commerce,
following receipt of Information
from Oovernor Julius L. Meier.
In answer to communication from
the Medford chamber, Oovemor
Meier' stated he knew of no legal In
hibition to preclude use of a reprint
of the state seal In the official Jub
ilee booklets., as long as the seal Is
not used to officially attest signa
tures to documents.
In keeping with the times Drugs
and Toiletries at Cut Prices at JAR
MIN'8 DRUG STORE.
t Pllota . . , stewardess . . . Heated
qnlet cabin, , . . Lavatory , , , Both
day and night schedules.
1'iHrt.
2'i Hrt.
l'i Hn.
2". Hn.
2H Hit.
5' i Hrt.
SH Hn.
Faateat
Detroit,
ton and
Portland -SeattU
-
$14.58
2140
Sacramento
Oakland
San Francisco
Lot Angeltt
San Diego
15.78
20.58
20.58
39.53
43.53
eeriice to Oileairftt
New York, hashing
the East.
10 Off en Hound Trips
Par Include) Lunches Aloft
MrNir.IPAL AIRPORT. TFX. Ml
Hotels t Postal and Western Ualoa OaUea
E
N
BY
AUTO ACTS, CLAIM
(By Geo. L. Barton )
In southern Oregon today a serious
hsndlcsp is Imposed upon the farmer
in the marketing of his products.
Reference U made specifically to the
"Oregon Produce Dealers' snd Ped
dlers' Act" and the "Motor Trans
portation Act."
The argument was advanced by
proponents of the 'Trod uce Dealers'
and Peddler' Act" that It would
benefit the producer and protect him
by tending to maintain a stable price
for hla products. In effect It has
handicapped marketing of products
of husbandry and In many instances
prohibited marketing.
As an 11 lose rat Ion: Many trucks
during the year and many more dur
ing the season of production, ouy
produce from farmers and gardeners
in Jackson county, and transport It
to nearby markets, such as Klamath
Palls, Chlloquln. Lake view. Marsh-
field, Coqullle, Crescent City, Yreka
and other way points, where It Is
sold to retailers at prices competitive
In the respective markets.
Before these two aforementioned
acts became law, no prohibition other
than costs of transportation and spec
ifications as to grading were Im
posed.
Now, In addition to costs and
grades, a truckman who has tx:n
buying from scores of small produc
ers and marketing In nearby markets
Is compelled to purchase a ' Produce
Dealers' license" costing 0100 yeajrly,
together with detail as to where and
how much they expect to operate,
etc.. also buy a T license plate cost
ing from 930 to S50, depending 6n
the light weight of his truck; also
purchase a PUO permit, cost 92.50;
also take out public liability and
property damage Insurance In
In amounts of 95.000 and $10,000 and
1,000. costing around S20 to 930; elso
pay .001 per ton mile based on the
maximum load and light weight of
hla truck (combined weight) and this
Is paid on the combined weight,
whether loaded or empty, for every
mile traveled outside of the Inco;
porated city or town In which he has
his garsge or business, if within such
town or city; also make dally rec
ords of all hut travel and monthly re
port showing extreme mileage trav
eled snd remit fee to cover the ag
gregate amount; also pay a gas tax
of 6 cents per gallon on all gasoline
consumption.
In addition to this, his rate for
transporting such produce must be
based on that of the common carrier,
whether railroad or transport operat
ing over same route. This latter reg
ulation precludes the successful mar
keting of much of the Rogue Rlvjr
vslley produce in nearby markets,
due to the fact that transportation
costs will not permit paying a profit
to the producer and competing In
markets which are the logical outlet
for valley products. In line with
President Young's findings, presenta
tion of this matter as It exists in our
locality is timely. In fact, the whole
state of Oregon la adversely affected
by such Inequities and handicaps.
A recent editorial in the Grants,
Pass Courier shows why the farmer j
shpuld be aided rather than hindered
In' the marketing of his products.
The editorial follows:
"People of the country over are be-1
ginning to get a general Idea that a
square deal to the farmer Is the first '
step upon which recovery for the na-'
tlon wlU have to be built. !
."We have preached this doctrine ,
here for a long time. Many another
newspaper has done the same, and i
some that did not believe It in the I
past are coming around to the truth.
"Now comes President J. F. Young
SIGNAL GASOLINE GIVES THE
OP TARZAH
You'll thrill to the flashy pick-up and smooth powerful
i i ?
XsT Sl V I Vv
.atV mav a aW
of the Pacific Northwest Newspsper
association, and tells a story Illus
trated by a chart that ought to make
even the most backward see the light.
Young shows by his chart that since
1928 firm prices have been off 47.6
per cent and newspaper advertising
business off 46 4 per cent.
"'Agriculture has a definite Influ
ence of advertising linage,' Young oe
clared. 'Agriculture represents In our
of our total production of new wealth
o four total production of new wealth
every year. If we removed the farm
produce industry from our fire state
we would remove the sustenance of
80 per oent of our population.
"Until the prices of argrlcultural
products are lifted we are not going
to see the trend of advertising linage
start on -an upwsrd swing on the
chart.'
"In Josephine county, It may be
true, agriculture does not embrace
as proportionately large a section of
the population as over the northwest
as a whole. But the general prin
ciple holds true, Just the same, and
not only for advertising but for the
PROSPERITY OP ALL LINES OP RE
TAIL TRADE.
"Tills Is a fact the storekeeper Is
learning, and the farmer Is right In
expecting more and more support dally
from the dealer who sells or dis
tributes his produce of the field or
the pasture.
"The public works drive Is correct
ly directed In so far as It seek to
build up buying power among classes
of citizens whose buying power has
been lamentably poor. That helps to
create a market for the food the
farm produces.
"But beyond that the farmer de
serves help In securing and maintain
ing price levels or what he produces
that will pay him for hi work cost
and something over." ,
The cooperation off all business
men to facilitate the early comple
tion of the business census underway
In this county through the leader
ship of Mrs. A. E. Reames, supervisor
was asked yesterday.
The complete census report must
be In February 15, and to make this
possible the enumerators will not be
able to cover any one territory more
than one.
To answer the questions asked In
the blanks, it is not necessary that
stores complete their inventories. The
government is anxious to make a
check on the business to determine
whether or not the program now un
derway have been beneficial and
what effect the past several years
of depression exertd upon business.
Most firms will have available the
Information wanted and It will help
greatly if they are prepared for the
census enumerators when they ar
rive. AH the Information obtained
will be regarded as strictly confiden
tial. -
It was stressed again yesterday by
Mrs. Reames that the reports do not
require the showings of Immediate
Inventories.
WILL PAY CASH FOR
County and
School Warrants
F. S. BOOTH
Phone 1224
6th & Holly - Fluhrer Bg-I
running with Signs gasoline in
your tank. Set four speed
ometer and see the
txtra milu a trial tank-
ful of Signal will
give you.
For increased
power and de
creased gasoline
bills. .fill up
with Signal.,
the amaiini
"mote power
gasoline!
TARZAN
Over Radio
KOIN
":.ie p. m
Tne.. Vrtiir.. nut.
Bedding Section
Mam Floor
Starts Tomorrow Mann's
Annual January Sale of
Blankets and Com
72x84 AH Wool Blankets... Special
January Blanket Sale of famous Pendleton-Horner and Portland Woolen
Mill Blankets. These perfect oxamplea of fine blanket making are In
single and two-tone color combinations with matching sateen bound
edges ... A beautiful all wool 73x84 Inch blanket that sells regular for
19.95. Your choice '
72x84 Wool Filled Comforters . . . Special
For this January Bedding event we offer these, beautiful full bed cize
73x84 Inch wool filled Comforts for $7.98. They are covered with fine
quality rayon in solid cotors and two-tone effects. Colors to select from
are rose and gold, peach and green, orchid and green, orchid and gold . . .
The regular selling price Is $9.98. On sale tomorrow for
70x84-inch Silk and Wool Blankets
The January Blanket Sale includes our regular $4.98 line of 70n84 Inch
Silk and Wool Blankets . . . These are 14.9 percent silk. 89.9 percent wool
and 1.2 percent dye. The edges are sateen bound and you have a wide
range of shades to select from . . . Silk and Wool Blankets have lota of
warmth with less weight. Your choice
Part Wool
BLANKETS
Big 70x80 inch part wool
double Blankets in rich
plaid patterns for only
$3.49 pair. A long life
sateen bound blanket at
a very low price
$2.49 pr.
70x80-inch Cotton Sheet Blankets for
Extra special for the January Blanket sale. Our regular 70x80 Inch plaid
cotton sheet Blankets for 6&c esch. These all have a strong finished edge
and sell regular for 79c each. On sale tomorrow st Manns for a new
low price . . . See them at once.
New "Betty
Frocks for Spring...
The flowers that bloom in the spring, trs-ls find
merry rivals in our new "Betty Baxley" Wash Frock.
Colorful new prints, piques snd combinations with '
chic organdie trimming. Sweet new sleeves and
adorable collars. The skirt styles are wrap-around
or straight with fullness at bottom . . . See them
all tomorrow at Mann's, we've 14 doren to select
from In Junior and women's sires.
On Sale Tomorrow Morning!
$1r
MANN'S SECOND FLOOR
MEDFORD S OWN STORE
Your choice
Per pair
Part Wool Blankets
Another outstanding Blanket value ... A
big 70x80 inch single Blanket that is 35
percent wool for only $1.69 each. The?
come in assorted shades with sateen bound
edges . . . Regular $198 values. Your choice
Indian Blankets
For that extra bed Blanket, Car Robe or
Davenport Cover we suggest one of these
Inexpensive Indian Blankets. They are 64
78 inches in size and come In quite a num
ber of colorful patterns. Regular $149 each
Baxley" Wash
95
Each
iiiiiiiiiiiniiiii
BLANKETS
FOR BABY
Keep Baby nun with
one or two of these 3QX
50-lncn Crib Blankets . .
A single all around
stitched blanket In varl
oua patterns and pink
and blue. Reg. 89o value
69
forts
g?8
$y98
72x84 All Wool Blankets
A January clearance of slx.beautlful 72x84 inch all wool
Blankets, three in reversible shades, two green and
orchid and one green and rose. Each of these fine bed
fellows are satin bound and sell regular for $9.95. On
sale tomorrow at Mann's
$6.98
72x90 Part Wool Blankets
January sale of extra large 73x90 inch part wool double
Blankets at $3.98 pair. These are sateen bound and
come in ro."e, bhie gold, green, orchid and tan plaid
patterns. On sale' tomorrow at Mann's Big January
Blanttct Sale.
$3.98
98
69
$
29
$3
1
69c