Medford mail tribune., October 10, 1933, Page 4, Image 4

MEDFORD MATE TRIBUNE, MEDFORD, OREGON,
Now Is the Time to Advertise
Says General Hugh Johnson NRA Director
' ' 'f it
Z&sj&L e f . Vrt4l v ' GENERAL HUGH JOHNSON
..21 . - tft leSV. . -0' ,afi .'''' National R.roTery Administrator
BUY NOW!
If Everyone Spends
Everyone Works
YOU have only to buy to save! A true
statement, In view of the fact that if
you buy the things you need, or are
going to need, NOW, you will avoid'
further price advances!
Medford merchants have values RIGHT NOW
that may not be equalled in many years to come.
. . . Combine patriotism and profit and shop in
Medford NOW!
General Johnson Says
to Manufacturers and Advertisers
THERE is no longer any reasonable doubt that the public is beginning
to shop again, and to look toward replacements for its worn-out
possessions.
American industry must help the public to find the goods it needs.
The modern method is advertising. The American public looks to adver
tising for news of good merchandise and good values.
There has never been a time when the public was so alert for news, as
now. Events have moved so rapidly that people would be completely ignor
ant of what is going on if they did not closely follow the press.
This tremendous public interest in news can be capitalized by American
industry. And the way to do it is to place the news about a good value or a
good product side by side with the other news of the world.
These conclusions have been reached as a result of an exhaustive nation
wide study of present conditions, and with the generous cooperation of some
of the foremost merchandising authorities in the country. I have been able
here to give them to you only in their broader aspects.
Very sincerely yours,
HtGH S. JOHNSON,
National Recovery AdmiHistrator.
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