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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 29, 1933)
edford Mail Tribune Groceteria and Holly Theatre Section Secrnd Section Eight Pages Twenty-eighth Year MEDFOliU OREGON, FRIDAY, SEPTEMBER 29, 1933. No. 163. M SMGETER1A INSTALL FINES! E QUPMENT SUPER Fiji MRKETSOPEH SATURDAY Holly Theatre Re-opens Saturday for First Run Pictures Proprietors Super Food Markets Latest Expansion Step By Gates and Lydiard to Provide Best Service Obtainable "You must keep on the front porch If you want to see the parade" and that Is the aim of the Groceteria Super-food markets. With the opening of the new meit markets Saturday In Groceterias No. t and No. 2. the last word tn santtv tlon and refrigeration will be Intro duced ot Med ford's public, as well as some of the most attractive display cases to be Installed In the city. The white enamel cases, carrying a black shadow-effect design as the border, not only bring out the pleas ing features to the eye, but contain science's latest and moat acceptable contributions to keep the meats at the highest standard and quality while they are In the cases, being of fered to the public. W. A. Gates saio. In an interview today. Even Temperature Each case has a three -ln-one sys tem In the plate glass, which aids In keeping the temperature Inside at an absolute 35 degrees at all times. In the front of the Froz-el cases, put out by the Weber Showcase and Fix ture company, and being Installed lo cally by the Leonard Electric com pany, there are three separate plate glasses, and In the eliding doors in the rear, there are two, with consid erable space between. Even In the hotteat weather the temperature In side doea not vary. "There is no wood where the meat is stored, that It might absorb odors, but only porcelain and metal com pose the enclosures," Mr. Gates point ed out. "The meat Is kept at a 35- tiegree temperature, as at any higher degree, there Is danger to the keep ing quality. An automatic tempera ture control la a part of the system, and In the methods of refrigeration, a contribution of science is the auto matic regulation of the humidity." Two sets of coils contained in the cases are contributors to the syste matic methods of regulating the temperature. Carefully Planned The ultra-modern, all Frlgidaire system, was carefully selected by Mr. Gates and W. H. Lydiard, his partner. Tom Trump, refrigeration and mar keting engineer for the Weber Show case and Fixture company made a special trip to Medford to confer wttn the owners, and personally aid In finding the exact style of cases best suited for the two Gatea and Lydiard tores. Completing his work laying out the local markets, Mr. Trump flew to Chi cago where he was called to arrange plans for the Chicago Municipal mar. ket. These Installations, Mr. Gates stat ed, are the first complete layouts In the state, with the exception of Port land, where the first one Is being in stalled at the present time. Besides the meat cases, the delica tessen case, with a full front glais has been obtained In the same de sign by Groceteria Super-Food mar kets, and will be used for fsncy cheeses, sausages, and such articles of food. In each shop there will be a new Dayton grinder, so that persons wish ing to purchase sausage, may select the cut of meat, and may see it ground. "We're killed the Joke about the butcher weighing his hand." Mr. Gatea ssld this morning, pointing to the new Dayton scales be'-ng used at , the counter. The computing chart, with prices, Is on the customer's ! aide, and la electrically lighted, so that the purchaser can see the ex act price for the amount. Mr. Gates expressed the belief that meats can be displayed Just as at tractively on porcelain trays, which will be sterilized regularly, and only trsya will be used by tho two stores. The cases are electrically illuminated, the bulbs being on the outside, un der a sheltering reflector. A high gloss enamel that does nt collect dust is being put on the wal's In the bakery, the meat department nd the room where the meat Is cut. . In the new shops, the meat will not b cut behind the counter, but In a special room directly in back, which will be open to the public for Inspec tion at all times. In this room will be a special place for poultry drawing, and the fowls will not be drawn on the block where meat is cut. Mr. Gates aald. Bond In Charge The two shops will be in charge of Norman Bond, who will be assisted by two men at each store. Mr. Bond is a well known mest man, and s expected to sdd greatly to the suc cessful operations of the stores. Every mest cutter will be examined by a physician at regular Intervals. nd he must be able to pass the ex amination in order to work In th Oroceteria Super-Food markets. An other Innovation In Medford frr handling meat, and to Insure clean.i ress. i that no meat cutter handle any money. A special casn register system, whereby the pin ccaser receives a ticket and pays cashier, will be installed. Mr. Gates stated that In sever.il frtaten ias prohibit mt cutte handling monr and to insure clean- lmeta to as jreat aa extent u pos- t & is MARLENE DIETRICH OF Holly Manager Fine Theatre Renovated and Placed In Tip-Top Shape for Opening With .1:45 Matinee On Saturday . A. "I'KOUIA MM." UATKS. progressive business man mid south ern Oregon booster, ,vbo has again demonstrated his faith In Meilfonli by expanding the business whleb with YV. II. I.vdiard, he friunded near ly 13 years ago. pass M A; W. If. LYDIARD, pioneer Medford piorervman, partner In Medford's two great fnnd emporiums, the Oroceteria Super-Food Markets, whnpe business ability has contributed greatly to the success of the enterprise which Sat urday takes a new expansion step. sible. the measures was adopted here. He also stated that should grade A r.'.eat regulations be adopted by the department of commerce, as has been suggested many times, but sllgnt changes, If any, will be necessitated in their shops by the new law.. Finest Meat Available "Never beef, but steers." la s prom ise we are making to the public as to the type of meat we are carrying in the two stores, Mr. Gates said. "Fresh meats and milk are more au ceptible to contamination than any other kinds of food, and for this rea son. the highest grades will be soid by Gates and Lydiard. "We now have ten atamped Swift steers In their refrigeration chambers for our Saturday sale," he stated. Improvements have also been made in the bakery at the Groceteria No. 1. with showcases in porcelain car rying the same design as the meat cases. The bakery Is situated next to the meat shop. In the bakery, meat market, foun MARLENE DIETRICH "Only first run pictures" Is the policy that has been announced by the Medford . Amusement company which will open the Holly theatre Saturday after noon at two o' clock with the matinee showing of Marlene Diet rich In 'T h e Song of Songs" The 'theatre, lo cated In the four story building at the corner of Sixth and Holly streets. Is now being renovated so that It will be In tip-top shspe for the grand re opening. Tn order that a glorified lighting effect will be In evidence at the box office, and beneath the brilliant mar quee, a white enamel finish Is being put on. The painting and decorating is being done by tne Kunyan raint shop. "This is to be the home of the Med ford movie-going public." Ernest E. Marsh, manager, said today, concern ing the opening, "and the world finest products will be selected for showing. Mr. Marsh requested that the Med. ford public feel at home In the lare foyers where comfortable chairs and davenports have been arranged. Rest rooms are located on both the first and second floor, and private tele phone bootha have been placed In the rest rooms, for out-going calls only. Other calls are received at the main office of the theatre. The Holly theatre will specialize in fine projection, aa Mr. Marsh has made a study of electrical lines aa a hobby. "We are selling the pictures on the screen," the manager said. "and we want to please our patrons one hundred per cent." The theatre will open Saturday with a two o'clock matinee, the box office opening at 1:45 o'clock, and & con tinuous show will be presented the Av v I .-. . JIM- Photo oy Peasleys. KRNKST K. MARSH, long experi enced In t he t neater business, who comes to Medford from Portland, Ore., as new manager of the re-opened Holly theater. E. F REOPENED HOLLY The fascination of the theatre was something Ernest E. Marsh could not forget so he left his position with Commonwealth, Inc., property man agers In Portland, and has accepted the managership of the Holly theatre here, which will open Saturday after noon with a two o'clock matinee. Mr. Marsh, who has had a wealth of experience In the theatre business, came to Oregon from Minnesota in 1922 and has msde his home in this state since that time. At Portland. Mr. Marsh was man ager of the Columbia theatre or Sixth street. Jensen and Von Her berg's ace house. Prom that position he went to Astoria after the fire, and opened a wooden structure, completed forty days after the xitt board was nailed. Two year latr, he was In charge of the new Liberty theatre opened in AMorla. with a sestlng capacity of 1020. Leaving Astoria, Mr. Marsh return ed to Portland, and took charge of the Hollywood theatre, at the corner of 41st and Sandy. Continuing in the theatre business he then went to Vancouver, Wash., taking over Mayor Keegan's Interest in the three the atrse operating there at that time. At Cor vail la Mr. Marsh was man aging the Whiteside and Majestic theatres, until a few months ago. It was then that he accepted the posi tion to carry on a special campaign on apartment houses for the Com monwealth Investment company In Portland. "The urge to get back Into the theatre work was too strong," Mr. Marsh said. In an Interview today ' and I am very pleased to be in Med ford, and I like the city." Mr. Marsh Is charter member, No. 1 of Elks lodge No. 1046 at Aberdeen. South Dakota, and Is a Shrine r. being affiliated with Zurah temple at Min neapolis. Minn. He la also a member of Kl wants, International, having be longed to the clubs in the various cities where he has resided. Mrs. Msrsh. who la now In Port land, where they have their home, plans to come to Medford In the near future to Join Mr. Marsh. WINES OF AUSTRALIA BY MONTREAL (UP) With a sale last year of 60,000 gallons, the Australian wine trade Is developing "very nicely" In Canada, according to H. E. Laffer, London, Britain, representative of the Australia Wine Marketing board, who has just completed a tour of Canada. "The Australian wine Industry nev er has attempted to compete with the light wines of the continent, particu larly the French type. In Canada,' Laffer said "We realize we are up against competition In price aa well as In quality, and from the outset Australian wines sought rsther to compete with the wines of Portugal and Spain." E MONTREAL (UP) The famous "Spanish prisoner" who has been in JsU since the days of the War of the Spanish Succession, has bought a mimeograph to aid him In his task of finding someone to finance his fight for freedom. .During the last few weeks at least 30 Montreal merchants have received letters from the mythical prisoner, who la offering to give one-third of a huge fortune he has hidden away to anyone who lends him enough money to renew his fight for freedom. Apparently tired of writing so many letters by hand, the prisoner now Is using a mimeograph. The text of every letter received here Is exactly elike. The names of the 30 addresses are cleverly Inserted In Ink or the same kind and color as that used in I the mimeograph. tain and food department of the two stores, the list of regular employes now exceeds forty. Mr. Gates said. Slaps Depression "If each merchant, who has ceased to make improvements during the past four years, would try to mod ernize his establishment at least fifty per cent, Mr. Gates stated, the coun try would forget depression." Mr. Lydiard, who was busily en gaged In his office this morning, go ing over the Invoices for the new equipment, said they were too large for him to take any time off to make .statements for publication, remainder of the day. The same policy will be carried out each Saturday and Sunday, with continuous shows starting at two p. m. Plana for week-day shows are the one matinee a day at two o'clock, the box office opening at 1:45 p. m. In the evening, the box office will open at 6:45 o'clock, with the first show atartlng at seven, snd the second show at nine. "Our shows will start absolutely on time, and regardless of the number of people present, every performance will start at the exact time announc ed," Mr. Marsh declared. In addition to the first class run of features, short reels and subjects of a large variety are to be presented on each program. A well balanced showing lnoludlng travelogues, acenlc runs, comedies snd other short sub jects tn keeping with the main fea ture, will be presented, as well as late news reels. All employees at the theatre will be local people, Mr. Marsh said, and he announced that Dave Lewis and John Weldner will be operators. Don Ciinnlngton has been employed as doorman. As an added attraction, stage pres- entatlons will be given from time to time, and will be selected with a view to pleasing local the at re-goers. Among the outstanding shows book ed by the Holly theatre for the near future are "Penthoise," starring Myr na Loy and Warner Baxter, and Zane Grey's "To the Last Man." with Rsn colph Scott, Esther Ralston, Buster Crabbe and Noah Beery In the cast. Claudette Colbert will be starred Sn "'The Torch Singer," with Richard Cortez and David Manners. "One Sun day Afternoon." in which Gary Coop er, Pay Wrsy and Neil Hamilton play, will be shown at the Holly theatre, as will "Bombshell," casting Jean Harlow and Lee Tracy. Mae West, who won her screen fame jn "She Done Him Wrong." will be seen here next in "I Am No Angel.1 Cary Grant, also cast In "She Done Him Wrong." will play opposite Miss I west in her latest show. Congratulations Mr. Gates and Mr. Lydiard Upon the opening of the L FINE GROCETERIA Super Food Markets We also congratulate them upon the selection of Mr. Nor man Bond as Manager of their Meat departments. We know the quality of the meats handled by these markets to be of the very best. Rogue River Meats, Inc. Al. and Herb Meusel Sixth Street Steps Ahead With the Opening Tomorrow of the Groceteria Super Food Markets and the Re-opening of the Holly Theatre SIXTH Street is in the spotlight thit week with the opening of Gates and Lydiard's finely equipped Groceteria Super Food Markets and the re-opening of the Holly Theatre under the management of the Medford Amusement Company, Inc. With other important development under way and projected on Sixth Street, this thoroughfare i fast gaining in importance. Electricity and the Modern Food Store THE food itor of today ii a f&r call from the old-time grocery itore. , , . Modern fixtures are designed with an eye for the convenience of patrons and serving attendant alike . . . Since foods must be RIGHT, they must be kept in perfect con dition through electrical refrigeration. The Oroceteria Super Food Markets employ the last word in electrical refrigeration in smart, porcelain cabinets . . . Patrons of these fine markets are assured of foods in perfect condition. Electricity -and the Theatre of Today ELECTRICITY plays a leading role in the theatre of today . . . With the ad. i vent of talking pictures, electricity assumes an even more important place ( in the operation of such an enterprise. In practically every phase of theatre activity, electricity has a part . . . projectors, sound equipment, lighting effects, spots, lobby and . foyer lighting electricity Is depended upon. Brilliantly lighted signs, marquee and front art like powerful magnets, drawing pleasure-seek-ing crowds. a. The CALIFORNIA OREGON POWER COMPANY- si.
