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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 30, 1933)
PAGE STX MEDFORD MAIL TRIBUNE, MEDFORD, OREGON, FRIDAY, XJTSE 30, 1933. SHELL LAUNCHES -SALES CAMPAIGN IN WEST STATES BAN FRANCISCO, June 30. An nouncing the launcotng of a new product and the inauguration ol a comprehensive advertising and aalea promotion campaign in eight west ern atatefl, Hawaii and Brttlah Col umbia, G. Legh-Jonea, president of the Shell Oil company, today hailed President Room ve It 'a leadership and the industrial recovery act, reiter ating bis word of a year ago that 'the way to regain prosperity la to deserve it and to deserve It calls for confidence, vigorous effort and cooperation." Speaking to thousands of em ployees in Shell's second annua) radio convention, President Legh - Jones used a network of 14 radio stationa to prslao President Rooscvelt'a "en couragement of Industry" and to de clare that his company's recognition of the need for aggresalve action a year ago had put more men and money to work at that time and plared Shell "a Jump ahead of the field" in capitalizing now on the opportunity created by the admin istration's "New Deal." "The fundamental soundness of the efforts we made last year has now been amply confirmed," Mr. Legh -Jones said. "Shell declared Its first new deal a year ago and now, with the roughest part of the going behind us, wa are finding our sec ond breath. The new program, launched at the same tlmo aa Pres ident Roosevelt's policy, will give Shell people a second "New Deal." . Shell's Intensive advertising cam paign, built on a strong newspaper schedule and supplementary radio and outdoor advertising efforts, will Introduce Super Shell, a product de scribed by company executives aa "a premium type gnnollne at the price of ordinary motor fuels." The new product la a development of exclusive refining processes which ellmlnatea wasteful gasoline frac tures and produce a concentrated fuel of maximum efficiency. The announcement ssld further that , Super Shell was developed in west-1 em reftnerVa and introduced in the east where motorists paid mil lions of dollara in premium prices. It la now being offered in the west without the three cents per gallon premium. "Some 113,000 motorists were ask ed to name the qualities they want ed in a gasoline. Shell technicians found that the combining o: these qualities assured matchless perform ance so that the product, when per fected, represented both the tech nical and popular Idea of the beat in motor fuels. With mileage aa an outstanding feature, Super Shell also offers extra fast starting, lightning pick-up, flashing get-away, surging power and a higher octane rating than any other non-premium fuel," according to the announcement. The product and campaign were described by Mr. Legh-Jones and as sociates Including E. L, Miller, vice president In charge of marketing; L, T. Klttlnger, general sales man ager; E. H. Sanders, advertising manager and J. W. Miller, vice prea ldent of Shell Service, Inc. ORDERED OUSTED PORTLAND, Ore, June 30, (API The o Is missal of O. F. Crowley, for mer clerk In the public works de partment was unanimously sustain ed by the mun!clpal civil service board here late yesterday, at the close of a hearing which developed sensational charges that Crowley had shown persistent, gross and unwel come familiarity with women and young girls in Mis department. Crowley demanded the hearing of the case when he appealed from the order of dismissal, under the right of civil service organisation, Bites Own Wrist To Bone and Dies S BATTLE, June 30. (UP) E. M Meier, 41, Alaska and California min er, bit himself to his wrist-bone in a city Jail cell here today, Incurring wounds from which he died. Police had been holding him aa a mental case. PLAN SIX MILLION FOR Meier may protest to the federal trade commission the recent Increases In gasoline price Governor Martin of Washington last Tuesday addressed such a pro tect to the federal commission, say ing: "I appeal to you to exercise your authority- to prevent further profiteering on the farmer and the working man who must' have a fair chance if economic recovery la to be balanced, definite and stable GRANGE POWER BILL ORDERED OFF BALLOT SALEM, June 30. Telegram in structing all county clerk to ellmin at the grange power bill referen dum fro mthe July 31 special election ballot were sent late yesterday by the state department. A temporary Injunction granted by Judge L. O. LewelUng here restrained the secretary of state from placing the measure on the special election baUot. Completed petition for the refer endum measure were filed by the security owner association. MINI CALIFORNIA CANNERIES SAM FRANOISCO, June 30. (UP) A minimum wags 'if 17H cent an hour for women (ForkT3 1Q Califor nia canneries wa tentatively ratified today by the Industrial welfare com mission. This rste wa fixed Ust week at a meeting of state labor commissioners v from California. Oregon and Waah- . ington in Portland. Final ratification J will be made when the commission- ' er of the other two state meet her next week. PORTLAND, June 30. (AP) The expenditure of $6,109,896 of federal funds in 33 counties of Oregon un der provisions of the lnduatrlal re- ' covery act was considered by fhe state highway commission here to day. The problem of allocating this money was given attention at the Important meeting. In the counties west of the Cas cade from Eugene north It la pro posed to spend $2.068 .03 1 , of 48.7 per cent of the total federal appro priation. In the counties south of Eugene to the California boundary, $1,390, 976, or 19.4 per cent will be aet aside. East of the Cascades to a line north and south from Blalock, $808, 000 or 14.3 per cent Is being allo cated, and from Blalock east to the Idaho line, $1,039,000 will be spent. An additional $400,000 will be dis tributed east of the Cascades under terms of the Colton-Oddle law pro viding for highway construction through public lands. The regulations governing admin istration of the federal money re quire that 25 per cent must be spent In municipalities, and 2B per cent on secondary roads. It la believed that on such secondary highways, the commission may devote moat of the money to construction of new bridges. In the case of municipal ities the great difficulty la In find ing projects. But the chief objective Is to provide work where employ ment la most needed. PORTLAND, Ore., June 30. (API It was said here today that Governor GENERAL PETROLEUM CORPORATION OF lOCOMT - V4CUUM t O W . N T CALIFORNIA Spend the 4th At Beautiful LAKE O' The WOODS RESORT Dancing in the Evening Featuring the Famous Pine Conei Orchestra Cabins Boats Saddle Horses Coffee Shop Supplies Fishing Tackles lamping I "' !""'"" fmJm ' ii mil i lii.ii.iB.-ii hi .fi ii iiyiiiiti.L.p)w A SBSio..SBr mta iv 1 i n" T r if Ct P m r nilTfiir' "v 1. r : ,. :: "tit.ti. tf V; 1 1 ,The road Via Butte Falls Is Good GLEN SMITH, Mgr. "i E KODAK As You Go Before you start on your vacation trip be urt to get a good Kodak and plenty of filmi. BRING YOUR SNAPSHOTS TO US FOR DEVELOPING AND ENLARGING The Peas leys Acrosa From Holly Theatre. DE VOE'S and HUSON'S "WHAT NOT" WILL bk orr.N JULY FOURTH (op flr for jour Plcnlr Siipplln, nrnmin, Prllmtrurn OwxH. rnlrlrn. Fountain Mnlrf. PrVofi Aron from Court llnuv lliiMin't an lrl until FOR THE Y1 PICNIC 1 . wl II Shop here for your Fourth of July Foodi. Store Open All Day Tuesday Full line of freih Frniti and Vegetables High Grade Groceriet and everything for your picnici. Pick Rite Grocery 111 Weat Main Phone 365 The Home Grocery 606 E. Main. "SERVES YOU RIGHT" Phone 743 j j - w. -j rr " the Home Grocery. Store open Tues day morning until Noon. Open again at 4 P. M. SPECIALS Fir FANCY Shrimp Per can 10c FANCY Marshmellows Large pkg. 19c FANCY Mayonnaise Pint jar 23c We suggest for your week-end picnics: Canned Chicken Olives Vegetables Boned Chicken Cheese Fruits Lunch Meats Onions Beverages Anchovies Bakery Goods Eggs Dill Pickles Crackers Shrimp Sweet Pickles Coffee Crab 4th of July Parties Will Be More Fun If You Serve . . . SNIDER'S Fresh Strawberry 4 ICE CREAM A delicioui new special each week combining pure, rich cream and perfect flavor. Snider Dairy & Produce Co. "If It'i Snider ', It's the Best to B uy. Mcdford Merchants Will Feature Special' j Bargains For Monday Before the Fourth"
