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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 21, 1931)
PAGE TEN JIEDFOItD MAIL TRIBUNE, MEDFORD, OREGON. WEDNESDAY, OCTOBER 21, 1931. Welfare of Family Governed by Kitchen Efficiency First Demand Modern Electric Range Emancipator of Wife From Kitchen Slavery Simplicity and Efficiency No Longer Con fined to Front Rooms of Home; Also Requisite for Cook Simplicity and efficiency are the outstanding quail ties In modern bual neu methods, valued because .they release energy and time for construc tive work. Quite naturally these features have become recognized In the business of homemaklng. But, strange to say, they seem to hr.ve come In through the front door I Good furnishings for the rooms in the house used for! entertaining, resting and eating even the laundry. Finally, someone had the line Idea of changing the kitchen from a poorly planned workshop to a convenient and attractive kitchen laboratory. Immediately this thought became popular and plenty of fresh air, easily cleaned walls, tables, sinks, floor cov ering and cupboard space were con sidered necessities In. every kitchen. Old kitchens were brightened up with enamel In colors and furniture re arranged so as to lessen the number I of steps required In the day's work. We naturally expect tables to be the right height and covered with enamel or some other easily cleaned material. Sinks have been raised so that backs are not curved while food Is prepared or dishes washed. There must be good light, both day and night, provided for the kitchen. Can you Imagine anyone being real ly contented and complacent with a lamp In the kitchen even tho It does give light and Is reasonable In cost to operate? Well then, how about old time methods of cooking? There, In the midst of all this well thought out convenience, sits a range Just about as convenient and efficient M 1818 model automobile all dress ed up In colored enamel. "Believe It or not." The housewife who takes care of , hsr own home,, looks after the food, safety and education of children, the comfort of her husband, and holds her place In the community life, has big Job, one that requires a lot of energy. Now one of the essential things In life Is food and the besti' place on earth to find It should be at home. So, certainly one of our first Interests In furnishing this home should be a modern, efficient range. What Is Included In that expression? Everyone has his own Idea about what he would like to build Into modern equipment but certainly the following Ideas would be Included: Cleanliness, convenience, speed, safe ty, certainty, style, automatic control of time and heat, economy. In an Interesting chapter dealing with household management a desir able method of cooking Is described In this way: "The Ideal oystem for cooking whether It be coal, ru or electricity, Is the one 'which gives the largest possible percentage of It's beat for the cooking process without waste Into the room, and at the same time puts a dlflnlte amount of heat under quick control with ft great sav ing of fuel and labor In operating." Isn't the answer electricity? The same adaptable servant which is already doing our washing, Iron ing, sweeping, beating, lighting, heat ing and freezing finds Its best appli cation In electric cooking. There is no question that electric cookery Is the last word In cookery. The only objections we ever hear are based on the mistaken' Idea thnt it may be slow or expensive. These are impressions left from old time conditions when electric ranges were going through the experimental stage and rates were not adjusted to do mestic cooking loads. Speed has been accomplished in the up-to-date mod els and the average cost for domestic electric cooking In the United Stntes Is now about one cent per meal per person. These are the facts concern ing the modern electric range. Its advantages and uses,- , Taking the points In the order given above, cleanliness comes first. This characteristic Is one of the most de lightful qualities of the electric range. To begin with there Is none of the dirt In the kitchen brought in through fuel ashes, soot, matches, cinders, fumes and grease. Then, the bottom of cooking dlsues is not block and dirty, which in turn means that tables and draining boards are not soiled by contact with these dishes and, finally the task of cleansing is made correspondingly easier and tea towels are kept free from this type of staining. There Is also the mat ter of no soot and grease to be de posited upon the walls and curtains, requiring decorating often and scrub bing and washing frequently, and no stove or ventilating pipe to gather dirt and bring heat Into the room. Food Itself, of course, Is cleaner when prepared under these conditions. Convenience enters Into every part of the range but some of the out standing points are the simple switch controls. These switches give defin ite control, oan be turned either way and Indicate by their position Just how much heat Is being used. Different sizes are available In sur face cooking elements and each has three heats. The oven has throe heats above and three below, thus allowing for a six-way selection of heat. The surface cooking elements and the oven - racks, rack supports and heating units are all easily re moved so as to make cleaning simple. The oven lining is enamel and can be washed with soap and water like any enamel pan, thus kept clean smelling and bright for hint reflec tion. A "convenience outlet" Is part of tno range equipment and this In some cases Is automatic, allowing one to have coffee ready to drink when they reach the kitchen in the morning, or the waffle Iron ready to cook, or even a light turned on before their return 'home In the evenlne. Byeakfast, complete with coffee and hot biscuits may be cooked automati cally and ready to greet you a happy "good morning" when you walk Into the kitchen! Lunch or dinner, pre pared and placed In the oven before you leave the house Is cooked and teaming hot when you arrive home. If you should be late no harm Is done alnoe the heat la cut off and the oven moist. The story of automatic possibilities sound a bit like a tale of Aladln's lamp but these facts are every day commonplaces in electrical ly equipped kitchens of today. The "Thrift Cooker" Is another ex clusive feature and convenience Ideal for long-time, low-heat cooking. The most delicious baked beans you can Imagine are baked In this cooker us ing a low, steady heat all night- to bring out the flavors of all Ingred ients, The low wattage and thickly Insu lated walls of the thrift cooker make this method most economical. In fact, the name "thrift cooker" was chosen to describe this quality. Many dinner combinations with meat, vege tables and dessert may be cooked In this way as well as soup, pot roasts, vegetable dinners, steamed puddings, cereals, baked potatoes, and so on. A steaming rack Is Included as standard equipment and special pans are on the market for use In the cooker which Is of five-quart capac ity, ample In size for the average family. However, special equipment Is not necessary unless one wishes to use the cooker as an additional oven. This Is done very satisfactorily and easily. A typical "thrift cooker" meal for two or three people would be smoth ered steak, steamed potatoes and car rots and applesauce. The apples would be placed in a container In the center and the meat and vegetables cooked around the sides. As a convenience the "thrift cooker" should be placed near the top of the list. The quality of speed has been men tioned. Also the fact that different sized in elements, with their various consumption, are available. The new "speed units" are very fast and are not recommended for all top or sur face elements, One of these speed type units should be sufficient for each range. They are very fast heating and compared with gas or other fuel show equal speed. However, In this regard, speed Is not a great factor In cookery. Quick preheating is the only advant age of speed. . Once the correct heat is reached no more should be used than is necessary to maintain this for perfect results. Quality is much more to be desired In cookery than fast cookery. Burned edges, cracks across the top of cakes and coarse grained cooking results from too fast or Intense heat are some of the troubles caused by the mistaken idea that fast cooking Is good cooking. More harm Is done by inexperienced cooks using too high heats than Is generally recognized. That Is why we suggest only one "speed unit" for a domestic range in stallation. Is it safe? Yes indeed safety Is one of the first requisites of a range and there Is no other so safe electric one. A child mav turn the switch, but no fire nor flame results and no breeze will fan It Into a dangerous condition be cause It Is under absolute control and Is not combustible. Underwriter's report show that 83 per cent of the fires In homes start In the kitchen, but have not yet reported any as having started from an el ec trio range. Of course. there Is no such thing as ft "leak In electricity and it does not con sume any of the oxygen In the fresh air of the kitchen. These last two Items are Interesting from a stand point of healthfulness, as well as safety. How many times have you heard someone say that she had good (or bad) luck with her baking today? With modem electric cookery there is no such thing as luck. Standard, tested thermometers, automatic heat control, correct heat distribution and ventilation, together with the dependable recipes now available make luck In cooking a myth I It Is certain to be exactly as we like It and expect it to be each time, pro viding we use good judgment In the selection of material and prepare It properly. Certainty Is a grand and glorious feeling to know about your cookery. Ask any housewife I Style enters Into our pleasure and satisfaction with all of our belong ings. " For this reason real artists are employed In the designing of electric ranges. The story of how these people go about building a new range is very Interesting but, after all the plans are made, the pictures, or models, are viewed by a group of men and women qualified to make a discriminating selection and all Impracticable models are discarded and the best features of all are assembled into the final one to be featured as new. High ovens, giving a better view Into the oven, eliminating stooping and aiding the handling of hot dishes are the result of such plan ning. Any complaint received from range users throughout the country is given consideration and changes or Improvements are made If the suggestion Is ft good one. Thus, there Is ft style to please any taste, place or Income. Perhaps the-best feature of auto matic time and heat controls Is the freedom It gives the housewife from personal supervision of each part of the meal being cooked. This means that she Is released from the heat and steam always rushing Into the face of one standing over ft stove watching and testing the foods In the process of cooking. This standing. In Itself Is most tiring and really an unnecessary waste of energy. Opening the oven to baste the roasting meat with the fat In the bottom of the pan Is another task which la entirely un known In electric cookery. A turkey Is placed In the oven and the door never opened until time to carve the bird. The oven Is moist, since there Is no flame burn ing up the oxygen and necessitating a current of fresfl air through It. With -controlled heat there Is no oc casion to be opening the door and manipulating the contents of the oven so as to prevent drying out I of the food In the upper portion. I 'Special 3-Day Offer J 111 fSsL ' teding Silver Pt 26 Pieces of Siae silver in chest" Resular : Thur., Friday, Sat. Special. Your choice of 2 J f f f beautiful patterns. "V J Be sure to see them. a That food cookea in this manner 1 superior, goes without question. Rtvutkini! of the coolness of elec tric cookery In the kitchen brings up the thought 01 nesi in m kitchen. The modern house pro imA mnrt of heat for the kitchen, separate from the Hove so that when summer arrive vstfe an over-abundance of natural teat, till, house warming heater Is not used and the good Insulation and cool ness of the electric range la espec ially appreciated at that time. The time control la the feature (Continued on Page Eleven) Of Course Mrs. Hall Recommends Fluhrer's Holsum ROASTING CAN MAKE OR SPOIL THE FLAVOR OF COFFEE Hills Bros.' Patented Process Removes Risk of Ruining Roast Assures Match less Flavor, Always Roasting determines the flavor of coffee. Too much or too little can cause dissatisfaction. But there te perfect degree of roast 1 Hills Bros, invented and patented proc ess that Insures that degree for every pound. It is called Controlled Boasting. As the accuracy of the hour-glass depends upon an even, continuous flow . . , a little at a time ... so perfect, unvarying degree of roast Is secured for Hills Bros, Coffee by Controlled Roasting -the patented process that roasts evenly, con tinuously ... a Iif! at a time. The rare blend passes through the roast ers In a steady, unvarying stream. And instead of guessing as is necessary with ordinary.bulk meth ods Hills Bros, control the tem perature of the roast automatically. Every berry is perfectly roasted. As a result, every pound has a matchless, unvarying flavor. To keep this delicious coffee fresh, Hills Bros, pack it in vacuum cans. Air, which makes coffee go stale, is removed and kept out of the cans. Ordinary, "air-tight" cans wont keep coffee fresh. But Hills Bros. Coffee can't go stale. Order some today. Ask for it by name, and look for the Arab trade-mark on the ran. Hills Bros. Coffee, Inc., San Francisco, California, o 1111 felSIJjSyl -da Mail Tribune's I --'MT School of T Home Economics Will Be Especially Featured I Ethel Hall, Famous Home Economist, Will Use J DELICIOUS GOLD SEAL ICE CREAM I In Preparing Tasty Frozen Salads and Desserts ?jj f Gold Seal Milk, Butter and Cottage Cheese K2$ Will Also Be Extensively Used In The Mail Tribune School "W I Gold Seal Products Are Sold Everywhere in Southern Oregon took baking out of the kitchen forever Read how blended bread surpasses home baked W OMEN and honest bakers alike buy the finest ingredients for bread. The difference in bread becomes a matter of methods and skill. Holsum bread is acclaimed a better bread than home-baked because blended . . . our own method. No one has matched the blending skill of Holsum bakers. Thus no one has matched the goodness of Holsum bread. Blending gives Holsum its thinner tender crust with the taste nut sweet. Blending gives that rich creamy texture to slices of Holsum bread. Blending makes the Holsum toast that disappears behind a smile. Thanks to blending, Holsum brings you greater; food-value than any other kind of food for the price. Little wonder women seldom bake bread j now-a-days. Blended bread is the bread for you. Serve it today for a new delight. Remember the important name Holsum.Your grocer has Holsum foryou now! Fluhrer's New Bread IT'S BLENDED t.Jt.1':., V-j-J 1 V
