Medford mail tribune., December 22, 1929, Page 18, Image 18

PXQE FOUH
MEDFORD MAIL TRIBUNE, MEDFORD, OTCEG'OW SUXDAY, DECEMBER 22, 1929.
LOCAL CAR OF BOSC PEARS
SOLD AT HIGHEST PRICE OF
YEAR IN DETROIT : MARKET
. , If -'
Dave Wood, Chairman of 8osc( Pear Campaign, Gives j
j Full Details of Co-operative Movement, Which j
Opened Up Detroit to Local fiosc Growers New York !
Wice Beaten and Entirely New ' Market Established !
Work to Be Continued. ' i
I
ijTho report in full of David ti.
"yood. ' chnlrninn.-ofS ihe-, Winter-'
rtnr committee, as rend Wodnrs,
Any, at the annual men tins of the
Fruitgrower league In n. follows:
jln presenting certain facts and
figures for your consideration to
day, ft should ho distinctly under
stood this Is merely a progress rc
pbrt' of your commluee. Such fig
ufejr ns wo use are authentic but
the outcome of our year' expenwes
cannot bo forecast at ihlH iimn rtup
to the fact that a large percentage
of-the grqwers who subscribed to
the fund are paying their subscrip
tions a they are being paid for
the, fruiU; This, in turn means we
are -unable, at thin time to ttta.e
what the total receipt will ha
Judging entirely from the pay
ments already received, your com
mttlee feels wife In tnting that all
of 4he subscriber will be paid In
full and the Only difference we
("in i foresee 1h that Home grower
Will f not, pay -uk &h much because
tlje .crop was short of their ex-,
pfctatfoh. On the other hand,
fdm grower have, paid tin an
njnbunt 'far In excess of what they
espffptooV.
; lAt this particular time . I aVn
plan" to nay that many of the suh
soWher .have paid- thoir, accounts
Itf fall. This 1h very gratifying to
thfe committee as It- Hhows there
In' a decided spirit of cooperation 1
behind this movement. I
; jl nowtake great pleasure in pub-'
mlttng to you the ttnl receipts
liAd disbursements. .A. little Inter j
n , wIJlgo,into these disburse
ment with you in detail.
. 'TJnc Ite'eelpttj v..i.i-....$fl,r.84.l2
hyinter Pear Receipt 3,ri71.4
.lipotnl lioeolpts $10.fifi.IHt
-jiToi.il . DIsbui'Boments 3,087.60
. flnlnnce on hnnd .... I0.40R.30
'Yoit-nro itnt to Infer from this
larger balance . we how pn hand
today that this Will he the stupids
of our yenrVwork. YVc htive yet.
to pay Professor TInrtmanVnlury,
fo)vlx ;mon'thH-and there. Ih also
tq lie lneuuUd his expenses while
in) New York City. Til saln'ry tinil
euf'ueij jp(u other miscellaneous
turn?" wpi uiiuounicuiy luwu; Hunn"
wlMre between .'4&OAO.fl,0 and $4.
tiqiOO.,' T,hjB'woulrt reduco pur
plfeept fljsfVrpAo tn amount sllgh
lj) Jiiv"ie' i42,riilM0.r- . The NurphM
iHiitf ,wj .ht'iy ;WVKr;l'l11i nherpfore,
en'denllrely ..nn-'the ' nuhHcripi
t tyni 'rt'y)?.1.1! '. ; nov. and thn
end or tno roJILiik Hcnnon at wmon
rmn yoiir'commltteo Ih quite con
JfWetit nil of the aroworH will have
piW tholV Bubflcrlptlon. lloutthtv
HhNktuf.wfl', ewtlmato Vn v Khmtld
have ft isurpiuH. front tlic Jl'liO
FflHon of somewhere hetween $3.
6(M.0'O nnd $.oo.0:00.
3tost ;ot you nrc- fnmiliar ivlth
the jrenflons tor the Hottc campaign
pin on In -Detroit thU year. The
increase . In production hna hen
RUdl that U. became apparent two
yearn ni?o, a real problem confroni
rd tin an lo how,, we should hpII
theo pears without crowning cer
tain mnrkctH an rin nnulyl or
th.Rltuatlnn ,h? It then exime.l
revealed that N'ew York 'City con
mtmed jthoV'bulk of thiwe peiirw,
leavlnR '-only a small part of the
crop for. distribution In other mar
kets. A year later further flureM
developed the fact that the four
larjtto contera. New York. Chicago,
Boston and Philadelphia, marketed
0& per cent of the total Bono crcp,
avliiK f per cent for the hnlnnre
o(tlii) t'nlted 8tuteH to consume,
nrcDmount ho out of proportion
that It fairly nhriokcd for adjust
ment. . , i
.Dtirlnfe the nummor monthn of
tils yea,r a plan wan formulnt n
wihoreby the urowcra taxed them-!
neKea five cents per box for every
box of llosc peam shipped. A a
result, enouch funds were ralHfd
to nenrt 4wenty cam of the flnent
HoC penra to Detroit, Mich.
These care vwero placed in atorn e
until tlw campalnri benan wh'm
they, ware withdrawn one nt a
tl;ne ami - placed In n rlpenlni;
room.' .AVhen the penrs benn to
flow, K0,od color and were nttra
ttvr.ln hppearano, they were of
fren at auction, nold and difpond
of throUKh the UMiial ;rndei chnn
nl to the varloim retailer.
.A. Rlnnce at the sraph will nhow
that thij HuecesH "of our cimpnlt;n
In Detroit wa' helpeil Very mnter
tally by. the ayntematic. orderly
fashion Jn-which the fruit was -f-fered
to the trade. Ther were no
comtented apolA. In other word,
tho demand at a certain polnl ex
ceeded iho HUuly which, In turn,
boomed Une price level. Thin w is
nti ideal selltnR condition for i
new. mafket and our commlttoe
liowolt in to be, contfrntulntort ol,
the very efficent way this feature
wni handled. A tew days before
ohr f Imt car sold, rrofwnor Tlm t -man
who had utopped In Detroit
oft his way to New York City, m.1o
n snort talk to certain buyers nJ
broker. He was also allowed ten
m motet ny the nuctlnh compnnv
precVedlhrt tke wile of our flint ca-.
Itnth of, theae talks were Very won"
racelved; by the trade nnd rtld
Rteot ileal towards amusing t1:e
curlPHity of the dealers h to the
merits df the Hose pear and th
Halm CftihpalRn We proposed to put
op, ' '
fThe campftfn h"Hh IteVh h wic
cws The first two cars aold at
rtat(Wly tqw -prlfvs. B.f4 itd
t Th fulluwinB two cars sol 4
at price almot In line with the
New York market, $4. HI and
$4.03. Thereafter, until the thir
teenth car Hold, prices were Hku
ly under those of New York. Din
Inf thin period New York en
joyed wonderful weather, wherein j
Detroit was vlHlterj by heavy winds, :
ffvo days In whjch It never stop
ped raininK and for a period of
two weeks or more li was bitterly
cold. Most or you realize that bad
weather hurl the nlu of fruit ai
the housewives tny at home nml
xhoppInK In general Is sadly de
moralized. Itek'lniilrik' with th
sale of the fourteenth car the or
der of thlnKH was reversed. Th:s
car sold at $4.12, approximately
4(lc per box over the New York
average that day. The fifteenth
car sold at $4.24; the sixteenth car
at $4.30; the Hoventheenth car at
$4.67, thl being the peuk pne?
of the campaign. Incidentally,
this sale waa the highest straight
carload sale made anywhere in th-
I'nited States. I underHland that
several part car nold In Boston
n't slightly higher figures but these
were not si might carloadH. The
eighteenth car sold at A. 8; the
nineteenth rnr at tS.Jtil and the
twentieth car at $3.22. this being
the lowest s.ile of the campaign.
In explanation of this figure, I
might add that the trade in De
troit, knew this wh our last en.
They also realized thero were other
car of Bosc available In Detroit 1
with more to follow and they pro- i
ceeded to knock the price. Du.-:
ing thl same week two other enrs!
Were offered at auction and Mr.
MacClaren, chairman of our com-'
mltteo in Detroit, stales these ear
sold at low prices and undoubted
ly Influenced the snles price of our
last curlond. Kortunately, th'.i
particular sale did not destroy our
record nnd I am pleased to be able
to saythat wo not only held our
own tylth New, York City but sue.
ceded In healing them approxi
mately cents per box.
The -twenty cars of' penr were
given to. the Winter Veitfr commit
tee by several growers nnd ship
ping . organizations with n gun"
nnty (bey would reeeive n retuvn
onjheir. fruit In lino'wlth the gen
.nil mil market vnlua1 nnd- the
committee selected the rivonige of
New York Clly ns lnlng the fail--otj
method 'of ipnyment. ' In th.s
way, If the Detroit market 'dirt not
pay , -a'.-price. Hint equn led the hv
eniBC of New York City, the fund
would lie (Ir.iwn upon to make up
the, arffet'ence. " As ftlrchdy stated,
'we made 7 cents per box on the.
r ct tin 1 sale of the fruit' and this
money is In the hand of your
committee and will be added to
tho surplus for this year. In
round figure, the sale of the fru.t
brought a profit to the committee
nf $717.00 or c;!)7 ents per hoy,
so close to 7 cent Hint you enn
safely speak of It as a 1 cent pro
fit. " , !
Hotv Tills M'rts Ihino
1 A, very simple program was laid
down. Newspaper advertising, cir
cular Alters to the trnde,. radio
tnlks nnd a salesman who cal'ed
on tho best retail trade, In Detroit
rind carefully explained Uhn merits
of the Rose penr. Tho salesman
took snmples with him and where
the trade knew nothing about tho
penr. he was careful to sec that ,
they sampled a real Juicy TWK' 1
near. The Winter Pear commlttie
niloptod the slogan. ."Old (lold Out
side, Kugared Sunshine Itifid." I
The biinner which you ee on dis
play today was In the auction
room In Detroit every time we snb' '
u car of Bosc pears. Circular-let-tors
to the trade were mailed from
Med ford during the first fivu
weeks of the cumpulgn and an at
l tractive pumphlet was pluced in
the hands of every fruit dealer !n
Detroit stating the purposes of the
I camptiign and explaining the mer
I Its of the Hose pear. J have a let
ter here from Mr. H. C. MacClar-
en, chairman of our committee In
Detroit, from which I quote tho
following:
"It is our opinion that thn
best reHiilt obtained this year
were from the broadcasting
talks which we agree with you
would be better changed to a
more general sales talk another
year. However, our Bulesman
calling on the retail trude we
feel, was probably the greatest
I factor we had in helping us
1 acquaint the retailer with the
campaign, inasmuch as this
personal contact with the re
tailers resulted Invariably in
their stocking this fruit and
introducing It In their com
munities and we feel that this
method could be more en
larged upon another year."
Mr. Wood at this point In nt.
nddreas referred to certain sets of
figures which he had on display
covering the cost of advertising,
the radio broadcasting, newspaper
advertising, cost of ripening the
pears, special brokerage service
and the services of a salesman who
called on the retail trade in De
troit. Mr. Wood showed the totrl
cost of advertising, some features
of which -were estimated, to be
around 35 cents per box. Deduct
ing the profit made on the sale
of fruit, the net cost to tho grower
for tho development work done In
Detroit this yen r was 'around 2S
cent per box. 1 '
Continuing, Mr. Wood said:
These are the facts as they re
Into to the Detroit campaign. The
cvldenco before you Is worthy of
serious consideration. A very simple
program unheralded by any blare
of trumpets ha resulted in the
opening up of a wealthy populous
district In which to exploit the
merits of the Bosc ear.
The Detroit campaign Is a splen
did piece of cooperative work not.
involving your Independence, it
1 n step forward In the rfcht dir
ection but your problem and my
prQblcm Is not yet Solved. It t
estimated by the local dlstrltu-
tors that V. O. 1J. sale on l!o-.c
at $8.00 per box were turned down
to the tune of approximately 3 00 1
carloads this year. I -assume mo-ti
of you realize that a $3.00 F. O. j
It. sale bnsed on a cost figure of
$1.32 for delivery would mean a
delivered price at New York City
of $4.32. How many enrs of Bosc
are going to sell In New York
City this year nt an average of
$4.32 per box? Only n few.
.Looking back over a period o:
year, how many time have we
turned down F. O. B. business thi.t
would have turned out to be pro
fltnble?- i nm making these stati
meats because about two weeks
ago, in discussing sales with a cer
lain grower, he said the cry I ig
need of the valley was cash sales.
1 hea-tlly agree with thiH gentl?-mnn-
hut In face of tho fact that
nt- least 200 or more carloads of
pears were turned down at I' O.
0. prices this ye;,r by flic gro
e'r themselves, I see little hope
for tho cash buyer Unless we can
ehnngp the 'slant of the grower.
The Detroit campaign, o 1 so
It. reveals very clearly two out
standing features:
First, advertising is necessary.
Neoonil, the corft of 'advertising
demand cooperation.
The Increases In 'prduetlon of
penr "on 'the "Pacific coast la nuch
there can be no doubt as to the
necessity of ndvertlKlng. The down,
ward trend of the price level from
1 ft 10 to 1H2H also. Indicates adver
tising to lie n necessity The ex
perience of tho orange growers
should be sufficient answer to nny
doubt of It nnd the success of our
own lilt to campaign in Detroit Is
such that any doubts we might
have should be entirely . removed.
Tli fact that we did o well on
till campaign I merely a side ts
siie because the Important fact
connected with our program was
the opening up of the City of. De
troit n a market for Bosc pears
nnd whether the cost wan 25
cents or HO cent per box Is not
ho Important a the actual open
ing up of the nmrkef.
Tho cost of tho advertising cam
paign put on In Detroit, whtrh 1
htive estimated to be rtfi cent per
l of O. Campus Movie to be Sliown Soon
tlon that local people, who haveus to n question that all of us
their homes here, as a rule, give; mut face sooner or later, and that
better support to the district man-j is, whether we wish to use the
ngement than some of the non-, federal farm marketing act, nnl
residents who are strong In pro- I take It that moxt of us are dia
mines and short in fulfillment. Hutj posed to wait and ee how it works
that in only human nature, for i with grain, wool, cotton, tobacco
1 kno.v that In my own case, while land other commodities. , I believe
I bouuht my little place thivcj In our present wltuatfon we e;n
years before I moved up froi.i i weil afford to wait. AVe are ail
I'allfornhf, I took very little intc-lof us too intelligent to be misled
ext In local affairs during th.it by statements that we are any of
three years. j us going to be compelled to jo'n.
I tak it though, that practically f Most of us have read the act itself
all of us are ready for some de-J and the published statements of
gree ol cooperation and the que; -1 the Individual members of tho farm j
tlon Is merely of what degree and ; board, and we know that they all
how f.n shall we go? Thin brln,r ' eont:iii Invitation and not con;-
pulsion. Some day each of us will
have to decide for himself whether
to accept the invitation or not.
In conclusion, I wish to thank
the menihersoof the league for the
loyal support they have given rne
during the year that I have .served t
them as president, and to bespeak
the same support for my, successor
who will be elected today. ' - -
More than iffifOiU) acres of Pers
ian walnuts are in heurn In Cali
fornia. ' " '..
Onion culture; 't in the- Pacific
Northwest hns Increased': 240 per
cent In einlit year.
Scene from "Ed's Co-ed," the Vniversity of Oregon campus movie,
soon to be shown In various cities throughout the Male. t was writ
ten, acted nnd produced by ntudcnts, none of Whom liud ever had nny
experience In such work. It Is declared to he an excellent production,
and one that reflect the real campus life. In this photo uio Dorothy
Burke and Vera Elliott, who tire co -star red :
CANDY
For the Holiday
Sweet Tooth?
box,, Is, of such . magnitude that! of the Medford Winter Penr Corn
no Independent grower or orgnni-i mittee and the cooperation of the
zation of growers could afford to ! KnAV1'? ln the Hertford district to
spend this money. I am not aj 'b-velop this fact.
'ooo-perntive In the ene that- ij
would relinquish my own sale 0-OIi:i.TIOX IMfKllATIVK
right but I do realize a campaign
such as the one we put on In De
troit this year cannot be financed'
unlesH all of the growers -cooper
ate.
(I'ontinued from page two.)
j wi cany example ni cooper.1l ion
on ii 1:. rire hp.i I, In t lw IVIuinrv t.T
If there Is any grower liere j nur own (.,.,,... wnt M ' ,(!n,.
Kioay win ukv not sui.serine to in(? together of the thirteen
our movement, n is not too iaienMj,.H to resist the
to do so now. While It is undoulu-ja half-crazed
edly true your Committee Is going ; motto,
col-
aggresslons of
king, and their I
"Cnlted we stand, divided
to Know -n nanasonie surjiius tins, we fall," fits conditions todnv
year, we should keey in mind the; quite as well ns it did then. At
tact mat it niigm he necessary to. mat time there were many. who.
mi- o-ic reason or r.noincr 11 1(1 not
tippoi't the effort for freedom.
build up. a surplu for work in
future years. The facts and fig
ures. Which I have placed 'before
you today show very idea i'ly.. that'
advertising is a necessity and the
Detroit 'campaign Is just a starter,,
In tills connection I 'haCe been
approached by 'growers and..(lis
trlbutor ' alike urging ', upon. ,me
the necessity of opening up Cleve
land next S'enr, putting on n cam
paign, similar to the one we waged
In Uetrolt.'--. They also suggesB thc
possibility"1 of doing- a '-eerinln
amount i of development ;work lln.
Chicago and it las been proposed
by several- distributor flint l vvin:
put '-'on .a,.small advertising pi'og
ramvin" Detroit -nnd that the .Win
ter i Pear Committee control' the
sale -.of pears in Detroit Whether
on-.iin V. O. It. basl Med Cord', 'de
livered basis Detroit or nuHion
NnleH in tliat rltv because thoV'firef
firmly coiivinci'd n controlled mar
ket will result In Detroit'; Wflflnw
more cars than would be the fact
If they were thrown in there In
discriminately. - k JT
; The Detroit effort nfter' nil Is
only a starter. AVe hnvW, made
rather an auspicious beginning- and
your Committee in presenting this
tentative progress report trupts
you will cooperate with us In l'.Ktti
to put on a still bigger and belter
campaign.
A year ago at the annunl meet
ing of the Fruit (i rowers League
held in this same room. I made
this statement: "Many ' of the
wholesaler ln cities where a few
cars of Boc are being sold re
onlro only a better knowledge of
the pear to secure their coopera
tion." The Detroit campaign hns
corroborated the truth of that
Htatement and I recall this feature
merely to Impress upon you that
action 1 necessary at any time
to secure results. The wholesaler.-
and retailers In Detroit today nr.
convlnoed 'thnt the Bosc pear will
well freelv but It tnok the action
They were called Tories and were
not very popular.
Other examples right in our
.midst of modern cooperation arc
the Medford. Talent and other ir
rigation districts, without whL-h
our fruit raising could not prosper.
They ' are not any too successful
at thSit," but the measure of their
success Is the degree of coopera
tion. '"
We have found in -this - eonnec-
11, ,;
'
A BOX OF OUR DELICIOUS CHOCOLATES
WILL SOLVE YOUR LAST MINUTE
GIFT PROBLEM
And of course no Christmas Party would
be complete without a variety of
High Grade Candy
EAST SIDE PHARMACY
Corner Main
and Riverside
ANNOUNCEMENT
I
JThe Cater pillar' Tractor i Com
pany announces the following
r e d u c tions in prices on . all
Caterpillar Tractors,
EFFECTIVE IMMEDIATELY
Following 'Prices' F. 0. B. Medford
Old Price New Price " "
Model
Ten ....! $1,200.00
Fifteen
Twenty . ..
Thirty
Sixty Standard
1,595.00
2,100.00 .
2,635.00
4,650.00
Sixty Cruiser 5,200.00
$1,175.00
1,545.00
2,025.00
p 2,535.00
4,525.00
5,075.00
Reduction
$25.00
50.00
, 75.00
100.00
' 125.00
125.00
Also Substantial Reduction on Caterpillar Road Machinery and
Harvesters
Miller-Sanford Tractor Co.
' " , Dealers
Eugene, Klamath Falls, Medforct- Roseburg," Oregon.
' ' ' ' '