Medford mail tribune., October 13, 1929, Page 11, Image 11

PXOE THREE
vutumo to offer six cyllndet' per-j ready assured, Chevrolet factories.! plants and seven -. largo manufaQ
formnmv at -n -price-that former-uir continuing on the biKcst all'j turing plants are faolntj the busi
ly bought only a four, j production ever undertaken ly est final quarter that Chevrolet
With n new yonrly roeord nl- ' thn rompuny. N' i n n Assembly ' has evor known."
Sytnphonized Air Patrol Now On Display
JJEBTORB lOTL TRTBTTNT3. XfRDFORD. OREGON. SUNDAY, OCTOBER 13. 1929.
OF
CO.
BIG INDUSTRY
' It was only a few years ago.
'records of the American Petroleum
Institute show, that 10 minutes
or more of the motorist's time
was required to fill his tank with
gasoline. Today the operation is
'measured in seconds.
Jtwas only a few years ago al-
('ko that the motorist depended for
service upon the local garage, re
pair shop or some store willing to
'take, on the future' of the motor
vehicle and lay in a Btock of gaso
line, a few cans for handling it
, an,d a small ,' tank, sometimes no
"larger than a barrel, for storage.
'.Today the motorist is given serv
ice at a filling station equipped
to . meet every need of the car,
and often stops at a station
equipped equally well to .take,
care, of the wants of the motorist
himself. , . j
Even as the' filling station has
.improved in service and equip-;
.ment. so also it has increased in
numbers. In size and in value.
Hundreds of millions of dollars
have 'been Invested in service sta
tions by oil companies in an ef
fort to increase and Improve their
retail outlets,, and, the filling serv
ice station business has become a
sizeable .Industry.
It Is quite in keeping with prog
ress, consequently, tha the service
station business recently was put
on a planoof high ethics through
the adoption by the" parent petro
leum Industry of a National Code
of Marketing Practices for Re-
f fined Petroleum Products. , This,
in brief, is a code establishing fair
business practices for meeting
competition in retailing gasoline
and lubricating oil.
i Some l.OjiO. oil ' companies al
ready have adopted the Code,
which has been approved by the
Federal Trade Commission,
wmv r- n....".('' to. n v
" (X ' ; r I f T - , t
THE CHEVROLET
Battery operated radio tell, although only a few years old, are at out of date whan compared
with the modern all electric receiving set, aa the hoop kirt of grandma's day is in comparison with
the dress of the' modern Miss. Helen Wellington, left, is seen with the newest Western Auto Supply
Company radio development, the Symphomzed Western Air Patrol model "90" which is being shown
here this week. Florence Jam U'-ht) is pictured with the Western Auto radio of 1926.
NEW DRIVING THRILL
The popularity of any automo
bile can never rise above the
opinion of the man or the woman
behind its steering wheen. - In the
final analysis, the motoring pub
lic's opinion Is molded by the
way a motor car acts.. Perform
ance, after all, is the acid test
and of merit.
hundreds more have informed the
American . Petroleum Institute,
which. sponsored itv, -their in
tention to file formal acceptance
with 'the Commission."
1
NEWTYPE
Following several years of re
search General Motors Corpora
tion has' Introduced a new type of
brake on the .1930 Buick. Bulck,
first among automobiles to adopt
four-wheel brakes, continued with
the external .ype until the recent
perfection' irf this new enclosed
unit, which Its engineers pro
nounce superior to any 'braking
system yet evolved, . ,
Being fully enclosed the ' new
Buick brakes exclude all mud and
water and in addition afford sev
eral entirely new features elimin
ating all of the early difficulties
with enclosed brakes.
' Locking of wheels at high speed,
the' engineers point out, has been
totally eliminated In the ' new
Buick brake, as has heating of
drums and amplification of brake
noises. No lining has yet been
developed which will not score
brake drums, but the new Buick
minimizes this by substituting a
lead plate for a part of the lining.
These new brakes are the two
shoe, cam operated type, but with
the self-energizing front shoe at
tached to the hub plato by a
forked link rod, tho articulated
mounting preventing excessive sllt
cnerglzing and thus eliminating
locking of wheels.
Colled wire springs are wound
around tho outside of tho drums
which assist in keeping the drums
cool, and absorbs brake noises.
The lead plate used with the lining
Is 'alloyed only sufficiently to por
'mlt Its being attached to the shoo
and holding Its shape whllo wear
ing down with the lining. It con
tains graphite and prevents scor
ing by applying this lubricating
film to the drum.
There are two entirely separate
sets of brakes operating on the
saino drums on tho rear wheels,
one pair being foot controlled and
the other emergency.
Braking effort Is divided equally
between front and rear wheels.
Brake' rods are mounted in sclf
allgnlng bearings. All operating
parts are Included In the chassis
lubricating system, with easily ac
cessible grease gun connections.
"Bulck's new brakes are reputed
to be not only mechanically per
fect, but to stop tho cars easily
and quickly under all speeds and
tinder all conditions," says Mr.
Schorer, local deneler.
1
"So, in the quarter of a century
of automobile building, attention
of the engineering laboratories has
been focused on the question of
how to make tho car easier to
drive. After exhaustive tests and
wide research by the leading en
gineering brains of the country
elimination of mental and physi
cal strain comes now to the driver:
through innovations introduced :
after a long and tedious process
of evolution," says a company of
ficial. More than ever, the demand for,
quietness is making itself felt.
And realizing hiw much quietness
means In the operation of the nu-,
tomoblle, man ufacturers have
spent millions of dollars on bodies,
chassis and engines to accomplish
this end. - '
'"The nnilti-rango gear shift on
tho new '77', 70 and 'Imperial'
Chryslers not only gives increased
smoothness of operation, but it
solves the equally important prob
lem of quietness," says Mr. Will
iams, of the Mcdford Motors, lo
cal Chrysler dealers.
"Someone has compared taking
a golf r.troke with shifting gears.
If tho club meets tho ball with a
shnrp click, a good drive results
and the golfer gets a feeling of
satisfaction not unlike the pride:
of the average driver who meshes
his gears smoothly and quietly. If
tho man on tho tee drives badly
at a crucial point in the game, his
day is ruined. So it is with the
driver whose shift from one speed
to another is accomplished by u
loud, grating clatter of steel on
steel that unnerves him, his pas
sengers and pedestrians nt the
curb. What has heen needed for
a long time Is a fool-proof gear
shift.
"Its arrival in the Chrysler multi-range
gear shift Is being greeted
with nation-wide approval. The
radically different Chrysler recrea
ted motoring Ideals when it was
first Introduced five years ago.
The flexibility of Its speed ranges
brings a new quietness and
smoothness to the operation nt
the multl-rango and the shifts
between starting, accelcratiwn and
speed range, come in short, easy
stnges.
'Speed range back Into tho ac
celeration range sends the enr
leaping forward at GO miles nn
hour. Then slipping again Into
the f Ion ting speed range, which
compares to the ordinary hln'j
gear, a new speed sensation is
felt.
' The acceleration range, unlike
ordinary second gear, is quiet and
Iihs an aeoelerative speed up to
fJO miles an hour. Top speed In
the Kpeed range Is capable of 40
miles an hour and the emergency
heavy duty rjingo takes the car out
of deep mud or sand, easily and
effectively."
-4
developed age resistors that have
added years to the life of rubber
products and have saved "count
less millions of dollars for rubber
consumers.
"Of course, nobody keeps an
idle tire so king as"' two yearst or
more, unless it is a spare tire, and,
by tho way, It is a good idea to
use a tire cover on spares as the
hot sun beating down on a spare
does-not make .It -last any longer.
However, age rcsisters . in ' Good
rich tires have increased their
life many times over their (former
length of lofe in spHc of hot
sun, hot pavements and abrasive
roads.
Wo do not claim that these
age resistors work miracles nor
that rubber science has devised
processes that will eliminate dam
ago to rubber goods by tho hot
rays of the sun, but wo do know
that some of tho world's greatest
men have, given Goodrich credit
for developing a process that saves
millions every year to rubber con
sumers by making rubber goods
more resistant to the ravages of
the elements."
1
Front Seat Advice
If you miroad a ihln layer of
vanplln over the battery iotg and
tormlnalB It will prevent the cor
rosion thnt makes looae connec
tions and finally caU. away the
metal.
When you buy a new or used
car be sure that It Is provided
with Its complete equipment of
valve and dust caps. Dealers or
SAVES MILLIONS 10
"While It Is seldom In this dny
of fast moving merchandise that
an automobile tire Is held In stock
, . , - ,. HHIK IWII .Wit IB, livtciui'-
Ten negieci to sunniy ini-m mm nn.
. , II.. , v. - mtriii til line n'Pimvrn ny i i-
five or six wheels, especially the,F 00(1rl) n,lM,pr romany ha
,7. . -. - - T-rnvweil tires with a process inai
' Don't be alarmed If the water 1ive the tire as good nt the end
Mn your radiator gets very hot. two yonrs in stock ns It wnj
When U Is near the boiling, your when first turned out.' Mr. I;owd
engine la most efficient. .You "e 1" Huper Hervlrr, local
a .n,.,hinc until the wit- dealer in Goodrich tiros said in
! an Ua u l.nll. 1 . " I ' " ' ' ''"!
ttj vimnini ii iiini iuuhm
Urters l.jO.OOP.600 a year.
'Way back in the cnly day
of rubber manufacturing," Mr
Iowd explained, "the problem was
one of preventing premature age
ing In rubber products. Through
nearly BO years of rubber resenrPh
and iprlmcnt Goodrich finally
A ttrca deal of driver-fatigue is
'due to Improper driving. The
driver who approaches a curve at
Kith speed and then has to jam
hta brakes while, he grips the
wheel with muscles taut Is sub
jecting himself to unnecessary
strain.
Historic parallels between the
disappearance of ancient preju
dices against bnnks, automobiles
and railroads, freedom of the
press and other once-hated ideas,
and the overthrow of the long
standing prejudice against cigar
ettes, are presented In a current
series of advertisements appearing
In . practically every 'dally news
paper. "Many ' inventions and ideas,
now generally, accepted, have had
to overcome tremendous blind
prejudices at thai beginning. Just
its in the case of cigarettes," the
annonucement of the advertise
ments declares. "But for these
victories of common sense and in
telligence, people today would not
be enjoying general free educa
tion, laws against child slavery,
encouragement of science, enfran
chisement of women who now
have taken their rightful place
of equality, and many other bene
fits which once were fiercely re
sisted. "Improvement and development
of new ideas, in themselves fun -damentally
sound, always have
routed the ancient prejudices
which constantly have fought
against tho forward inarch of
progress. In tho caso of clgnr
ottcs, these improvements havo
included the toasting process for
removing irritating substances and
harmful acrlds which are present
in even the finest tobaccos In their
natural state.
"These advertisements are there
fore presented with a doublo pur
'poso, not only on behalf of I-ucky
Strike cigarettes, but also to re
cord and emphasize the many
other victories won over preju
dice by American intelligence,
contributing to the growth of our.
country as we enjoy it today."
'The Chevrolet,' .Motor Company
announced hero' today taut more
than 1 200. 00U of - tho new six
i cylinder Chevrolet ears have been
placed on the road sinco the first
! uf the year. This achievement
accompllHhed in littlo over nine
months, Is three times tho best
showing . of any other manufac-
turer of six cylinder In n calen-;
diir year and tops Chevrolet's !
record total for the entire year,
of lltS," says A. C. Allen of the
local dealers firm. .
"It Is now certain - that six
cylinder production will set a
world record this year, surpassing
for the first time in tho history;
of the industry tho output of four;
cylinder cars. This leadership of!
sixes will come about chiefly be-
cause of Chevrolet's record show- j
ing this year." . ' .. '
Chevrolet factory officials de-.
clare that the dominating reason i
back of the leadership of tho six I
is the public preference for the ;
advantages which this type of;
construction affords. "' They point'
out too that tho influenco of greut
volume production, which has en
abled tho industry to get six cylin
der prices down to the lowest on
record and has made it possible
for Chevrolet through maximum
over
25.000.000
, Turpentine removes g r e a s o
stains frcun carpets. Uso the tur
pentine on a piece of cloth, and
rub vigorously until the spot has
disappeared: rub afterward with a
dry duster to remove all traces of
the turpentine.
. Sold
All wearers cant be wron$
LEVI STRAUSS
Overalls
the Leading Brand
for over 56years
Every pair .:
sold with
This guarantee
ANEW CDCC IFTHEY
PAIR.rtuE RIP
Ask for Levi's
fciable Merchandise since 1853
Home t 'VaMe
that
assure dependable
TRANSPORTATION)
The Chevrolet Red "O.K.
That Counts" Tag Protects
Your Used Car Purchase.
Every reconditioned car we offer for sale Is
IdentlfVed by means of the Chevrolet red
"O.K. that Counts" tag. This tag is the
purchaser's assurance that the car to which
it is attached has been gone over carefully
by expert mechanics that it has been
thoroughly reconditioned and that the
price is based on the car's actual ability to
render service.
Due to the overwhelming popularity of tho'
new Chevrolet Six, we have on hand at this
time an unusually large group of these
"O.K.'d" cars. Come int You are certain
to find the car you want at a price that
will save you money. Make a small down
payment and drive ycur car away I
LOOK
at these Outstanding Used
Car Values
CHKVJIOI.KT COI'I'K, 1029
I'lrfnr.t condition: low nillniiKn.
S22ii.u0. Uown low (1. M. A. 0.
monthly paymontH.
WITH AX O. K. THAT COI.'NTH.
CHKVItOLKT HKDAN, HI2S
Npw Duco; Rood ruhbor; mechani
cally 0. K. lxr.(W) down. Kany 0.
M. A. C. payments.
WITH AN O. K. THAT COUNTS.
CHKVROIjKT COACH. 192R
Toon mllca; fnlly ci'ilppcd; rnnr,
InKiiMo carrier. 1175.00 down.
WITH AN O. K. THAT COUNTS.
PIERCE-ALLEN MOTOR CO., Inc.
. ': .. ' ...
- ' ;vM; .;
i r 7
V Finiinor "
SAFETY
is satisfaction
evert hour of
the dan r
PjV TN EVERY kin J of weather, under every driving
7 ' condition, Firestone owners drive without tho
ever-present, mind-disturbing fear of tire failure
experienced by so many users of leu sturdy (ire.)
, Firestone owners know that their tires uer
built to stand terrific speed know that the cfficU
ency of tread design and overall strength will
safely back up their four-w heel brakes, no matteri
how sudden the stop.
We arc proud of Firestone and equally proud!
of the reputation they have helped us maintain irsi
this community.
Consider us as your tire specialists wc ejyj
you better and save you money. ' '
6Cf3e3pei3d 7iar6
. l.Wtrit.tn
Monday night
SAFETY SERVICE
PROPER BRAKE ADJUSTMENT
CORRECT WHEEL ALIGNING
SCIENTIFIC LUBRICATION
- TIRE VULCANIZING BY FACTORY MEN
ONE STOP SERVICE
Car Washing Car Polishing
fv v Batteries
Older Tire Service, Ihc!
9th and Riverside
Phone 520
TTlliie DiuTy: cswn
listing for less than '1G0Q
which otters all these "i t i
IMPORTANT FEATUfllE
Note the lint of features below. Theoe are features which are. combined
in the Pontlac Big Six and in no other car lifting for less than $1000.
Conic in and let u show you what these features mean to you. And
bring your present car for our lilicrul apprnisul.
112 South Riverside'
Medford
Phone 150
1 A 200-cublc-inch Ihead engine
- S The Harmonic Balancer.
S The C-M-R cylinder head. . i
4 Tho crons-flow radiator.
5 Automatic temperature control.
6 Fully counter-weighted crankshaft.
1 Interchangeable bronze-backed main
bearings
8 A P-lnch carburetor.
9 A gasoline pump. ,
. 10 Kipanston-type piston pins.
11 Full-pressure lubrication.
12 Crankcase ventilating system.
1.1 Internal-eipanding four-wheel service '
brakes. .v
li Special moulded, ' non-squeak brake
bands.
15 Special Rodlrs by Fisher.
16 Flaring fenders 70 inches across.
17 High radiator of distinctive desigau
18 A variety of popular eolors.
19 Tcrnstedt Interior fittings.
20 Fiaher VV windshield.
21 Adjustable driver's scat. -
22 Coincidental Ignition nnd Irsnsmlaslsa I
' lock.
23 Individually mounted Instruments. In
eluding gasoline gauge.
. 21 Foot-controlled bradlighta. . ;, ('
25 Small wheels, ten massive spokea.
IPdDMTrnACD
(144)
PRODUCT or GENERAL MOTORS
frifu, $74 tn $S9i, f. . 6. fnnttmt
Mich.,pUtHUiHY chart: lumfMrr,
tftring rnfwi mnH t-nrrfny ahnrh (
Afhra fgnlmr equipment mt ltgkt
Mtra rmnt, ilmmml Mntmr Timm tmr
mnl flan mvmUmbU i minimum mi.
Omlrfr tfcn ifWfrwMf ppfM m wit na
f rV HMt (f, n. h.) prtrw M-hn ntmpnring
mntamtthit rmlui . . . t fmhim ft H-rmnlimn
rhmrjm fr freight inf tHry mnttthm
jor anr mtmtnmi rmittii
'MIS
SANDERSON MOTOR CO.
SOUTH BARTLETT St EIGHTH STREET
Phont