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P10E TWO
MEDFORD MAIL TRTBTJyE, MEDFORD. OREGON, SUNDAY," JULY 14, 1929.
Fl
L
!..;:;:. " " .... th. offic. of the Oelotexhen the lake send,, i a , haze 0.r
...... n.i .... ;- a,riited orKani-c"' .OI Jhe
nriii ns rthnri)r.lni- Btlfl HI fi 1 rl l . IL , LU I li IJa 11 J - ' n H 1 1 II 1 II It
MitAftnoulnr aualitv will b the ; Et Jon.
i ijKat-K ubiAh twill tin i th tenantH 4
ttrnnz and Louan,
E
Introduced to the public It - has
gtilned a following and rputati i
I unequalled by any first year car In
the hintory of -the' automotive "In
dustry. k -"A
yeur uko there wan not a
I)e Hoto Mix on the road, i Today
' ; there art- MUffNlent I Rot ok in
I i operation to remove the entire
If every pei-Hun in the United ( population of Detroit a million
Htnte were to tdke Mh Hummer i nd a half people to New York
i vacation at the Hume time, and de-. ' i?r irmn uh? crips ana in
ItHH than a week.
Ownei-H and company officials
By V. M. Hohm
A matter of the greatest Impor
tance, and yet a matter which we
continually Ignore, demandu at
tention at thin time. Hpend the
money where i( orrlginatea, In
sound policy. The world Ih now
living out of 'a can. Helleve tt
or not, a visit to your nearewt
grocery store will be convincing.
Peas a nd beans from Jo wa ;
"punklns" from Indiuna; pineap
ple from Honolulu; tomatoes and
pork and beans from everywhere.
The nationally advertised stuff In
the forefront, and local produc
tions you have to hunt for.
ftat that isn't the point. The
processing and tins represent 60
per cent of the wholesale values.
Before the consumer gets a go at
It, thu freight and two middle
men's profits have to be added to
the cost. Jt would look like no
tariff would be needed by the local
catiiinry for protection, but the
cahnery man faces problems un
dreamed of by the laity. The huge
Investment necessary to mnke a
cannery function is only the be
ginning. The business Is always
facing a labor shortage, a short
season, and shortage of tho raw
material. Usually the trade places
Its orders early In the season, and
the cannery man rnuHt know that
he" can depend on the raw mate
rial before he can accept tho or
ders. Here In the Rogue River valley
we have available, the products
which will enable the right man to
have the longest possible operat
ing season, ranging from Ken
tucky Wonder beans and dark red
Detroit beets through seasonal
cherries, pears, apricots, peaches,
tomatoes and they rank us tho
best produced on tho coast and
with a windup winter project of
canned Vellow Newtown apples,
the one apple which will stand up
In the can without getting muuhy.
The recent development of the
"little-lander" sub-divisions In the
valley not only make It possible
to bring about the production of
the necessary raw materials, but
also helps vastly In the solution of
the labor problem. Of course it
will be necessary to have schools
of instruction In Irrigation and
other lines of production, to have
long-term contracts with pro
fiteers nnd to have general super
vision of production to guarantee
quality, and to properly finance
the wholo .proposition.
It is certainly galling to a man
who has the Interest of this val
ley at heart to listen to the state
ments of men who return from
casual visits to Wllllamette val
ley cannery towns and report, ns
happened only last year, that tho
visitor had Seen 3000 Marlon
county Women busy Pooling Mod
ford hears, when It means bo much
itt ttiir own citizens to have the
help 'of this processing in procur
ing ' food and clothing, securing
shoes and school books for the
children and otherwise lessening
the grief of living through the
winter season.
(ride to go on an automobile tour
niimiuiiMiiiii;, n.......r..i w ... j,,. ure enthtiHiaHtlc over the per-
I modation for all would be found in . forrnance of the Dt Hoto Six and
WW PA Mill IVF
;ilLII I I ILIIIVkl I lm
' BUILDING HOUSES
! MINIATURE, CITY
. .
i
hullillnK con be Been cleurlv ui-
Noteworthy also among the )0Werfu flood lights, Jlin
Lord
mounted atop
timing
jnomu(th unuermoHt towers fade
adveriuunn i ,n a hazy nttio.
away
The iM-eaciit season not low. than !th" P""nKer car operating thru
column of modern deign. 136 feet agency, occupying """"" ,' , I Thus, tnis aeu-contamed city 0(
shore the roof itaelf. Thl light, 1 floors, i ne i n. - ",:!"" """" "",mlll! 18 "ne 0f
engineer.) eatlmate, will be vlxlnle many nationally known magazine (he mogt lntBreing of Chicago',
to aviators on clear nights for a .newspaper representatives, puo- , muny nrchltectural structures and
distance of three hundred miles. Ilshing houses, advertising agen-1 rankB B8 one ut tne greatest
The building la located a mile idee and general business liie structures In the world m
north of the smoke and noise of . have taken space. famous among office bulldlnK j,
.l- ... . i I rrh thlrtv.ueven floors Of tne ,.Pnii,i u'hAM nahia ft I.
i me. coiiHesteu i,uuu ; .ihiiua u.i . . ' , mc i" .iiira
! . .Z . , . oimiio hnildine embrace a , 1 ,
lone ut inn inuBt iiiiuuriuui i:uuicin t " . . 4 l,,. ta, a.ii.,
A self-contained city In Itself an of Chicago'. Michigan avenue- rentable area 'of 296 thousand LoNDON.--Addltlonal ag.
A sen contained city in Itself, an between the souare feet. Serving these floor" ,aton for opening respond,,.
the way It Is maintaining the repu. ; arehltecttiral achievement of out-i residential and commercial Is a double battery of twelve posts In (Jreat Britain s civil erv.
tatlon of Chrysler-built productH. : standing beauty, with a tenant if.i,ia im.t . ,..nnn t I mli.rn.drive. Dush-button control , ce to women has been launched
nr.i,..iu uin i... -i. . i i,. i.o rew l ouniiii-s. nuwever, are in u : i-iiint recoius snow mat many or roster numbering almost every ? i. ,..i, t. . nievntora. tmveiing at a ri- .hy tne or -uiuinonwea th
j processed In outside oaiiiioiii-s, i'"'""1"" HV,'n remotely approach- I these tars have run up a mileage Isort of business and professional 'possible service for tenants such of 700 ft. a minute. In other , league. Mrs. Cordon W ilson, one
'and such a condition here Is eco-1 inK th,H situation In the matter of of more than 40.000 and still arejservlce. has been erected on Chi- I., bank; restaurant, barber' shot). I words, the topmost tenant can : 0f the officials of the league, Ue.
i,min.ii ..nnn,i ,.,.,.....,.: I'Ci so mi l transportation, America i operating smoothly and in perfect I cago's lake front. ' 1 i, . u ..n. ,...i... .i !ah hlu office in a matter of sec- ' nounced the situation as
ly pouring water on the other l "",,,K "le " uu i condition a mileage, at wnicn i -tne maBslve new silhouette 0f!K,.ai)n mrylce, brokerage offices,
fellow's wheel" It wo allow It to""" r " i' - nimiy ...u nave oui-i nmemone wnicn graces i.-qicago s . urt Btudlo, etc.
continue. Assuming that the ;"'r mul"r v'hlt;'- ' tc"- ved their usefulness. The reason sky line Is , the new Palmollv The executive offices of the
statement that the raw material "i;"- i"" ' periormance . uunning. ii is tne nrst DUiming C'olgate-PalmoUve-Peet
only represents one-half the value """" ...,...,-. , . , i,,, ,,,,, nui., ni nun neeii j erecieu in mcugo to employ Dora-
of the canned pYodurt It should K""' M"""' coriioratlon division of .built to Chrysler Xlotora speclfica-; ly tho setback principle of archi
be borne in mind that the cost of ! Chrysler .Motors. China, for in-j tlons. engine, chassis and body ' tecture, great artificial terraces of
processing Is mostly the wanes ori"1'1'"""' ,mB '"" motor vehicle , manufactured' to closer limits of stone, such a.8 decupled the fancy
12.000 tons of Hogue Hlver valley
out tile nation.
for each 17,1100, the United States , precision with a high standard of lot architectural prophets a gener
one for every 4.0 people In the! material seldom used In any ex- ! ation ago. There are six setbacks
country. j cept costlier cars. I iivln varvlng floor areas from
I "In spite of this unusually high ; "Tho wearing nualitlcs of the IJe 1 1,080 to 000 feet each, on each
per capita ownership of motor Koto Kix . have long since passed of Its thirty-seven floors, that rise
cair, (he remarkable achievement j the experimental stage. Thousands to; a height of 468 feet above, the
aualitv something to boast of The lof ""' 1,f' Slx llr"vi's there Is of experienced motorists have tes- pavement the height of the
. ,,...,, ,,, . ...ampie room ror a new car mat tiried to its endurance and low bul 1 nB nroneT-
labor and it is admitted that the
bulk of the payroll goes at once
into . cfrculatton, adding to the
assets of merchant and banker.
Tile yield of ttio orchards Is :
something to tie proud of. The ,
company
are housed in the building whose
name is that of one of it pro
duots. . ?r. ;.
Three floors of the building
sex
units from IiIb entrance from the i WHr" whose object la the disnuall.
strf.et. ,. flcation of women for any piucn,
At night, this great pile of lime- j higher than inspectorships 01.
stone-glows like a fairy tower, clerkships,
rather a series of towers, one set j -
upon the other, under the plan- Medford is the county seal : ,n4
' ... . ... , i...iu metronollS Of the ROgUe .RluD-
torn-like illumination oi nunui,, - rTi . '
of flood lights.. Often,
nights ' valley and gateway to Crater Lake
CHRYSLER EASE
The over Increasing popularity
of Chrysler cars with women Is
due directly to tho foresight of the
Chrysler Corporation's engineers,
who havo pioneered so many of
the most Important Innovations In
modern automobile design and 1
construction, according to Mr. 1
Henry, local dealer.
"In creating tho Chrysler '05',
'Yfe' and Imperial, Chrysler engi
neers made, exhaustive studies of
the long expressed desires of worn
en, fur. cars of dashing line and
luxurious appointment entirely
freo from those mechanical an
noyances which had long been the
hsne of 'driver of tho fair sex.
Their findings resulted in many
features being Incorporated In
Chrysler curs which niako thorn so
appealing to women.
"Attention to detnll In body de
sign, color combinations, uphol
stering and Interior appointments
has given th Chrysler ears a style ,
and dash of their own that has
completely won the women motor
ists. ' i
1 "New engineering achievements
havo gained ftir the Chrysler cars
an ever growing army of women
owners nnd drivers, exultant itt
finally being able to drive them
selves, In complete comfort with
a new pen re of mind because of
these features, which permit of
effortless control at all speeds and
under any traffio condition.
"Women were quick to Jenrn
that the flexibility of the Chrysler
high compression motor, the eas
ily controlled steering gear and
four Vrhefl hydraulic Internal ex
panding brakes that always opor
ato positively with the slightest
pressue.
"Women find, that Chrysler
cars, because of this combination
of style and comfort, with perfec
tion In mechanical detail nnd op
eration reflect feminine prefer
ences and litolerlng needs In every
respect."
4 . . ..
I-ONO IlAlli HOI'IIM IW.AMt II
FOH UH.KNKHS OF ll,000
CMEVK1.AND, Ohio (ff) Over
worked railroad employes are keep
ing 10,000 men out of work accord
ing to David 11. Robertson, presi
dent of the Hallway Executives as
sociation. , The association Is seeking read
Jilstmont of railroad schedules to
find Mnplnymcnl for Jobless rnll
foad workers In th United Htatva.
The ISO, 000 could bo put back if
the railroad man's month Is made
as short as that in other Industries,
ltlbertson believes. The average
trnlnman works a number of hours
each month ciiuivalent to 48 or do
days, compared with older occu
pations. Holicrtson believes that
a compromise can be reai-hcd to
shorten hours without increasing
tile expense.
1
Success In making ood slluge
depends upon (rutting the crop at
the right stage, fine cutting,
thorough exclusion of air and
plenty of moisture In tile cut nin-terlnl,
Keeping up yritk the Joneses
.iioi.'ii, mi,.., ,...,.1.1...., ... ill I., . i'1'M'if i'mmii mm ii fi.-w t:ur mui uikmi 10 mh enuurance ann tow rjunaine nroner in a snort time
( solved when we have direct com- , l,lfitlll' ' others In Its jirJce lcust of maintenance In letters to Its pinnacle will really be 600 feet
'munJcuiiun with "- Kln'' lh Hnl Hix 'm i officials of thp company" Inhovp the street far In a way the
! board, and it is not a ftir cry to '
deep water hnrbor less than 100
I miles away. Did you know that
fully B0 per cent oft he Bartletts
1 canned on this coast are fur ex
j port to Rurope? And that the
'. demand Is growing rapidly from
'year to year? And that if the
ra 1 1 r ou d co rn pn n i es co n 1 1 n u e t o
, refuse to modify their chuifft-s to
coast points, that the highways
will afford relief to um fanners?
Clone hi the fear of a labor
shortage; only n little Hteerinjr to
Induce the small farmer to pro
duce the raw material; IrriKatlon
everywhere; fsuod road systems to
all portions of the valley and foot
hill sections, ("let behind our local
cannery and enalilo them to func
tion to their full capacity. It
looks now bh If the farm relief
measure will make the farm bu
reau function as H never did be
fore. Why not invoke the same
measure to enable the cannery to
make a market for our local pru
duclioiiH 'and local labor? It looktt
like an auspicious moment for our
bankers to beKln to use their
brains to think with in construc
tive fashion. .More ood will re
sult from the utilizing of nil our
local products nnd all our local la
bor than from any new enter
prise. It will require the same
financing as our airport required,
nnd look at the renown conilrin
rrom mat. Mens brains were
Blven them to think with.
This valley has been throuKh
tho travail or doiit and despair.
We havo striiKKled nffitlnst adver
sity, and havo won out. Now,
haven't wo enough of tho spirit of
co-operation to enable uh to par
lake of the gifts of tho sods? To
measure up to tho standards of
Kood business and cash In on our
resources? The frull distributors
are making huge Investments to
hand u the fruits ut the valley on
consignment basis. The pro
ducers are only striving to secure
a "cash f. o. h." price for our
stuff. The great safeguard for
the future will bo a : properly fi
nanced cunnery to enable our pro
duce to bo processed ,us well as
lUoduced.
ML
and up at tht jactory
Faetoa . .... &&45
iieud'ster Esiunul 845
Srdan Coche .
Cup. Wu sinus
Stuiun . . .
Cupe dt Lufo
Sedan dt Lujo
45
845
885
885
955
All prUej at factory
A larger income may make it possible to the .-.
Joneses to have a much finer home than the
Browns but the Browns can own Just as fine
a car. For it does not require a big income to
own a De Soto Six. And with a DeSotoSix the
Browns have the pride and satisfaction of driv
ing a Chrysler-built automobile with the abil
ity to out-perform most other cars on the road.-.
De Soto Six is obviously smart and stylishi
up-to-the-minute in mode. And it has not
taken the motoring public long to find that
De Soto Six is also exceptionally comfortable
and easy riding, powerful, speedy and safe.
Record-breaking sales figures for a first-year
car are proof enough of its established and
growing popularity. , , .
Combine theSe qualities with low price, low
maintenance cost and assured long life. The rea
son is plain why those who insist on smartness
and performance, but must consider economy,
are findingDcSotoSix the most satisfactory car.
De Soto Six
( Chrysler Motors Product
,....'. : .'' '''' .'"' K 'l;i"-
MEAD-FURCH MOTOR CO.
114 South Riverside Phone 1109
- t
Plenty of hot water
all the time
if
with me
electricity
There is no need to be bothered with soot or excessive heat
all over the house and yet you can have plenty of hot water
all the time. It costs no more to operate an electric water
heater than having hot watei only a part of the time. Turn
ori the current when you go to bed and get up in the morning
to wash or shave in steaming hot water, and have enough for
washing clothes, dishes' and what else you' may need it for
during the day. '
Electric water heaters are so easy to own too-just have it
installed in your present water tank. There is no need of
special wiring 'iio pipes to take up room.
Watfer heaters do not run from your regular meter. You
pay A flat rate each month use it just as much as you
please. . V
Why not see your electric dealer today nnd have the electric
water heater installed for Hie summer weather, as well as
the winter.
THe California Oregon Power Company
OFFICES.
Medford. Grants rMt.Roseburg.KIanusd) FaHi-Oregao ..
- ttek. Dutumuir-CaJifcrai '
3C
We guarantee
vulcanizing
You Can jSe
Friiit and Log Hauling Season
By Equipping Your Trucks With the World's Toughest .Tires
Tires arid Tubes
Riverside at Jackson St.
Older Tire Service, Inc.
LOUIE OLDER, Mgr.
Phone 520
ft
71