-i JT
MKDFOHD MAIL TRIBUNE, MKDFOUD, OinKiOV, srNI.V. .lAM'AK'V L'O,
PAOH TUItKR
STRIKING IMPROVEMENTS MARK NEW MODEL OF "BIG 6" PONTIAC
It OH
THIS YEAR'S WAR
Q
15
U JII1 Vl'.TilV A. .i
o
tl)it t Ami'tlrnn fnrn tn.lt ij '
(loomed to complt-U! InvnKlon, tin-
nin cui,ltto on tho Kurotifim '.
conrborcr, rumpod uf entoniol"
Rita, nKt'otiorniHiH, fitntcultunil on,
pi net i-8 and oconomlHts frontOthO'
LnUnd HUttos -and Camulu. has do-'
elded to devote it vfforts to pro '
tluclng Rood crops in the mlilsi oft
InfV-Biutlon. o ;
. Tlr. AV. II. Iirrinirr. entoniuloKiHt '
In rhai'K? of th Kovi-rnnuMifH work j
with the iiiKcet, fays It Is sinvadini; :
south H8 rapidly an went and thai'
by thf end of tin- year the bound-!
ary line of lnvunlm likely will ex- ;
tend from muithern Indiana up;
M thrnimh cast'Tn Illinois to the Wis
Y eomtiii border. The fnfi'Kted nrea.j
now embiflc-InK th northi'imtrrn I
Htatr.s and rwcopii.K from Hotith !
central Ohio to northweiern Indi-j
ana. Is growing at the rale of no-'
proximately lit) miles annually.
Recognizing the eventuality, !
members of the Joint committee,
in formulating plans for 190,
stressed the Importance of con
tinued research, quarantino, and
fnrm clean-up. They recommends.)
increased fedemi and mute appro
priations for rpHearch and quaran
tine, but suggested that clan-up
activities bo conducted chiefly by
iDdtvldual farmers.
Because of the break In the con
tinuity of the clean-up cam
palgn, occasioned by the failuro of
congress tp make additional appro
priations In time to protect the llt"9
crop, and because of the Imprac
tlcbilitx of enforcing effective
c lea n u p m c as u r cs under prese n t
V state laws, tho committee did not
favor another large federal fund for
coipu!nory control.
Dr. Iarrlmer, one of the govern
ment's "four horsemen'' of corn
borer control, with whom the joint
committee conferred, placed special
tmportance on destruction of boror
breeding places some ?0Q plants
and weeds In addition to corn
stalks. His associates, who con
curred with him. are Dr. A. K.
Woods, federal director of scien
tific work: Dr. C. I Ma Matt, chief
entmologist and chairman of plant
quarantine and control administra
tion and U. H. Worth ley, field di
rector of federal control work.
They are eager that the present
p acreage be maintained despite
e borer, and declare that by prop
methods profitable crops can be
own in the midst of infestation.
Nreas in Canada, once abandoned
. now growing mature corn, are
' 'ed as ample proof that farmers
a learning to eopo effectively
v!ith the pest. They do not believe
'.fp. presence of the borer will na-
rially increase the cost of corn
production once farmers adopt
(J methods necessary to its control.
y -While there tit HI is hope, Dr.
fc Iiirrimer says efforts tn parasitize
V' tho borer have not reached a ftage
Iof effectiveness and that breeding
of corn strains, immune to, tho bor
er in, perhaps, several years away,
'J If'possible at all.
(J( 1 The joint committee views- the
T as "one of the most alarming
vf t h'. pests ever produced" and says
tbuti while it presents the poBsibll
' H, a national calamity it may be
circumvented by continued cooper
ation of tho farmer, the scientist,
the educator, and all state and fed
eral administrative officials.
; :
ill'- I I ft l T
1$$ ' ;'
' " T :
i a r
li)r fe; New Pontiac f'Bii 6'
left: The new Phaeton.
IN AUTO INDUSTRY
"Tho new Pontiac "Big C. shown ' All the bodies are entirely new.
for the first time at the New York the line Including a 2-duor sedan,
national automobile show and ! 4-dnor sedan, coupe, sport roadster
which will be placed on display In with folding rumble seat, sporl
dealers' showrooms throughout phaeton, convertible cabriolet with
the country next week, more than i rumble seat, and a laudaulet sedan ;
fulfills the advance promises of ; with folding rear top quarter. The
big car performance, big car ap- i last two uro innovations In the
pearunce and big ear value made Pontine line, having the appear- '
in the preliminary news announce- anee of ouslom built bodies.
inent in December." says 'andy Outstandinu features are a lar- ;
Sanderson. local dealer. j ger and mre p(vei lul engine , :
"It is essentially a now ear from i new eounler-welghled crankshaft,
radiator to tall lump and includes j new transmission, larger earhure
chasts improvements that glvo j tor. intake manifold and valve. '
the car flexible performance com-) wider springs with new shackles,!
parable with cars in a higher prlcu selt'-adjiistlng for wear, increased I
range," according to I-. M. Dreves, valve list and new llotchkiss
Pacific coast reKionat sales man- j drive.
ager, who predicts that the new i Tho shell of th
Pontiac "Dig G" will still more
firmly entrench itself in the favor
of motorists everywhere by reason
of th(t extraordinary value evident
In the lflL'il car.
radiator gives to
the front the appearance of power
anil fleelness borne out by the
performance of the ear. No em
blem or namepihte marks the
front of the radiator shell, but the
vice president and general man- j arranged by Durant factory of fi
nger, actively in charge of opera- cials for a busy two days for the
tiotts. (ieorgo It. Hcott. who has i-dealecs who wilt assemble from all
been associated wit It me on the j Hecthfiis uf the eight western
Pacific coast ever s:nce 1!M0. will states, western Mexico, and Islands
continue as assistant general man-lof I'Ucifie to Oakland for this
oger in charge of production, (general dealer gathering, January
George it, Morris will remain as i nd 3l. At this meeting Mr.
sales manager, James Houlihan as ! Ynux will give the western
advertising counsel, Owen Wright dealt a first-hand story of Dur
as comptroller, J. H. Conway as Pluns under the new manage
manager of the mrts and service ment and the latest Durant four
division. Miles Fox as factory su
perintendent, and Karl Allendur us
Upper right: Pontiac convertible Landau.' Lower
right: Showing sturdy construction of the new rear
axle assembly.
familiar "Chief i'ontia
radiator i liuht.
ense support, autouta-
; t ap ornament Is retained. A crmue
! plated bar extends vertically from
; top to bottom of the radiator cure.
Larue fenders over the smart
'low wheels. Headlamps on four
, body types are full chrome plate,
i while oil the rt tnalninK models the
1 rims are chrome plated.
J The slii;hlly arched window de
jsign. with new paneling effect be
jtween the windows, a hiuh waist
j line, ami tin hi ue new concave
moulding distinguish the l-'lshcr
1 bodies.
i All enclosed boilies have adjust-
(alde driver's seats, smart new' sun 1 miles per hour, constant flow
visor, slender ebony finish 17-Inch pressure feed lubrication, pressure
stcerini; wheel, ebony finish hisiru- suction type craukcase ventilator
inent panel ilinminated by two brakes of the new Oakland four
. hond"d bulbs, Delco-ltemy combl- , wheel mechanical type, Hpring
; nation transmission and IkhIIIoii ; covers, l.ovej'-y hydraulic shot k
j lock on dash, ilepressible beam ! absorbers the two latter at a
i la mps operated by foot control, I slight, additional price, and many
new' combination tail lamp, slop others.
i tic windshield cleaner, rcur view
: mirror, theft-proof door locks.
! ( it her important mechanical
' features include: ' Larger 1 -head
engine developing .ri7 brake hoi'He
power at :itnja revoluilons per tuiu
. ute. re-deslKiied eraultslntft weigh
, lug r,'l pimnds. larger radiator,
i massive ten -spoke artillery type
'wheels with lil'xr, straight side but
I loon tires, six-wire wheel e(iilp
meut available at slightly Kieater
cot. larger intake valves and
greater valve lift, oil pump wilh
: capacity of I 7 fi Kallons an hour at
1 ming on l.'fill.iHHi acres, said the i and rainfall fell to nine Inches a"
'work could be done fnr $1K. an i year in the west, and H Inches In
acre, A special board of engineers j the easl, iuelutllug moisture from
! estimated $lfi7 an aci'e, and recla-j un-lled snow. Crops failed, live-
matlon engineers, proposing an all , stick died, and the farmers fled,
j Ki'avity, high land canal,
i T- iii an aero.
stimuli
and six mod els will bo presented
for tho first timo on the Pacific
coast.
v Durant Motors, Inc.. under its
new management will become an
even more important factor In tho
automotive Industry than It Is to
day, according to the unanimous
opinion of men high In the ranks
, of motor car manufacturing.
fc. The advent into the Durant
executive personnel of a group of
outstanding executives who for
merly managed one of America's
largest automobile plants, pro
mises almost Instantly a great in
'f.Toaso in sales volume for Durant
products, although in Ht-JJ Durant
broke all previous sales records.
"The Incoming Durant execu
tives, whose identity and ability is I
to bo officially announced within j
the next few days, are rated
among the foremost lead'-rs In the
motor car Industry," said Norman
de Vaux to a large group of Pa
cific coast newspapermen in New
York who are attending the auto
mobile show. "These men already
have made an outstanding succc;.
of one of America's most popular
cars and the Durant Motor com
pany of California will hu stronger
than ever because of the addition i
offthose able executives to the;
personnel of Durant Motors, Inc. '.
Advising tir new ex-itives will
bo a board of directors composed
q of managers of all the subsldlaiicp
f of Durant Motor, Inc., which In
clude tho HayevHunt Dody Cor
poration, AVawier Gear company.
New Process Clear company, and
the American Plato Glass com
pany. "Supplementing the aggressive
inamifuetuting and Wiles program,
theWiew manager nf Durant M.
tors, inc., are immediately initlat- :
Ing a Mrong national newspaper ,
anrt nuignzlno advertising cam
paign. This will be the lMigst ad
vertising drive In Durant history.
"At the request of tho San Kran
eln;o office of the Associated
Press, New York representatives
'f the Associated Press huve quer
ied me regarding a rumor of a '
possible merger of the Durant Mo-
tor company of California. o$:
western organization, with Durant i
Motors. Inc. Thero in nothing to ,
k this rumor. I shall continue at1
Rear end of chassis; showing lowered frame; new
type spare tire and license supports, and specially
designed bumper tips.
The FarmWeek
in Washington
traffic manager.
"We have planned a production
schedule of 30.000 cars In our
large, modern Pacific coast fac
tory during 19"9, which has Just'
been materially enlarged tn take
care of an Increased production
reaching CO percent over our
record-breaklna: 1928 outnut. when !
we built approximately :0,000 i B? Frank I. Wcllcr
cars in Oakland. j fAdsoriated Prepy Farm Edltnr)
'On.. p..iftn .-ni ...k-.TtiunT I WASHINGTON OD Federal rec-
campaign, which is to be ptincl- I lamatlon officials, at loggerheads I A
pally concentrated In newspapers, with department of agriculture
will be the largest in our history, economists over tho opening of
"Prospects were never brighter new farm land, nay they have not
than they arc for ly-'P. Not only heen hindered In the proposed de
ia the automobile industry to en- velopment of tho Columbia river
Joy the greatest year that it has basin as the result of a sliyht ad
eve r Imown, but all industries are I vantage congress has given their
on the thrcshhold of their greatest j opponents.
era of prosperity they have ever j Senator Jones of Washington. In
known. j which state the project llej. admit-
"The new Durant "60 line pre- , ting opposition from farm interests,
dominated in the Durant exhibit, j particularly the National Grange,.
This group of earn has attracted a which believes no new land should
tremendous amount uf attention j be opened while agriculture suffers
und thousands of orders have been from over-production, struck out
placed for Durant GO's by dealers all except the fnactinc clause of
from all parts of the United i the Columbia basin bill to get it
States." past the senate.
A crowded program Is being' tn this amended form the bill
authorizes the secretary of the inte
rior to make necessary studies to
determine the lands that should be
embraced and report his findings
by December 10. I Will.
The delay, reclamation authori
ties Insist, works no hardship on
their plans because that much time
Is required to prepare for develop
ment and because no appropriation
has been made
Once In operation the basin proj
ect would be the greatest Irrigation
and reclamation enterprise In tho
world. Its area has been estimated
from J.OMI.OOu acres of IrriKable
land to l,S83,u(Hi, depending on
plans for supplying water. One
plan is based on tho prnvltv sys
tem, necessitating the tunneling of
i several mountain ranges, and an
j other is to pump It to the land.
I Cunts, too, are variounly estl
! mated. Ceil. !eoi -go i or! ha Is,
! builder of the Panama canal, fbr-
Thlrty years nun the basin, a Irl
aiifjular area between tho Sua ke
and Columbia livers embracing
I'Vanklin, llrant ami Adams coun
ties, was iiLhubltuted by a fairly
prosperous, nappy people. There
had been a cycle of wet seasons,
and 1 he two railroads that held
land grants from the Kovennic'iit
brought In hundreds of farm fami
lies to enjoy crops grown on na
tural rainfall.
Soon norm.-ii conditions reform-d.
Some attempted dry farming, then
they, lo, departed. With a tele
scope, from almost any elevation
scores of deserted homes, sonic
wrecked by .wind, can bo seen on
tho wide, sun-baked stretches, dls-
mal ghosts of dead hopes.
Only In the cast havo settlers
. stayed. Hy fallow farming they
, grow excellent wheat. All tho ba
sin land Is extremely fertile, the
elevation Is from 800 to l.'JOU, feel,
and the temperature Is mild. Wa
ter would give tho whole, Urea the
same splendid crops grown under
Irrigation in the Yakima valley.
? i!Sn
If I hey could see Ihe bdrgainsat
SGHERER MOTOR CO.
1t?4 Buick hoaditcr $ 52S
1922 Buick Sedan- '.. 375
BEST VALUES THIS WEEK
1925 Flint Enc. Tour. $ 475
1924 Willys-Knight 8 $375
1923 Jewett Touring $290
1923 Ford Touring $ 35
1921 Sludeb.ker .., $175
1928 Buick Coupe $1150
1927 Buick Sed.n $ 990
1927 Buick Sport Bd.... $ 9$
1926 Buick Sedan $ 82S
192J Hubniobile $195
0
SCHERER MOTOR CO.
3M0 North Riverside
O
Open Evenings
ONLY THE
OUTSTANDING
CHEVROLET
In Chevrolet History
WilL-Mci-t tin: li'c'iuii't'iiiciils of
Those Who Desire and Need
Economical, Comfortable
Transportation
NOW tin' 'lirvi'olcf offers (J-cyliiidcr jicftunn
aiu'i! and big i-ar comfort and apjiranini'i' at t In
price of a four. O
Pierce-Allen Motor Co.
112 South Riverside - Phone 150
USED CAR LOT Eighth and Bartlctt Phone 941
rrrr
JJUITKY
repeats itself again
O
kN January 7, 1926, the
' PoiitiucSixeumcliito
existence. It had bod
ies by Fisher. It sold for
1825. It introduced real
luxury and beauty to buyers
in the low-priced field.
But Pontiac's builders
did not rest content with
their early triumph. They
knew that Amcrlcun people
arc constantly on the look
out for new and finer
things. So in February,
1927, they introduced the
New and Finer Pontine Six.
And it was lower in price
than ever, selling for $775.
Then, in July, greatly in- ,
creased production enabled
Tontlac's builders to reduce
the price aguin. Now Pon
tiac sold for $745.
Camo 1928, and with
it. a still finer Pontiac.
Even then tho prico re
mained only $745. And
after six months, Ponliao
was mudo faster, more
powerful and more attrac
tive than ever.
This brief review gives
you an idea of something
that is coming. Automobilo
hixtory is repeating itself
again. Soon Oakland will
present a brand new Pon
tine Six, an even greater
advancement over other
low-priced cars available
today than the original
Pontiac represented in 1926,
nBnBriD--
. o. l. factory