Medford mail tribune., July 01, 1928, Page 3, Image 3

TTEDFOTJn "MXTT; TRTRUXR fRDFORT). OT?T:("!ONr. SrS'TVAY. .TFT.Y 1. 1fl23.
FAGE THTt
HIGH TRIBUTE 10
Lumber Dealers Wake Up To Need
For Aggressive Advertising Policy
fUATTAN'OOGA. Tnn.. July
20 jfp, ChatianooKJi Unlay start
ed nn elaborate celebration in hon
or of the i?oM?n anniversary of
Attolph s. CVhs.'ns luhlisher artl
.journalist.
It was hu re fifty yfars fxo
that In- boan the t-aroor wlik-h
has carried liini to the top of the
newspaper kuliler ami to the own
ership of two Iui'ko dailies, the
New York Times ant! the L'hatta
noorm Tinie.s.
A distinguished group of "f -liorml
fifjnr.eK business men, law
yers statesmen, sehulnrH ami jour
nalists joined in hearing testi
mony to Mr. Oehs service to thf
nation.
A special train hrouclit Mr
o. lu and members of the New
York Times staff to fhaUauooKu.
Accompany ins them were some
seventy other persons who wished
to do him honor.
Darwin '. Kingslcy, president
of the New York Life Insurance
company. David l- Houston, for
mer secretary of the . treasury.
Hubert A. Franks of the (.'arneie
loundation. Samuel 1'ntermeyer,
New Yo-;k Attorney, nnd CJ rover
A. "Wlmlen, chairman of Muyor
.lames ,1. Walker's reception com
mittee, were unions the number
who came from New York for the
occasion.
The board of directors of the
Associated Press, of which Mr.
Orhs is a member, appointed a
special committee to represent
t lie. oi'kii nidation at (he jubilee
celebration.
This committee yrun headed by
f 'olond Uobcrt Kvvitm, vice-presi-di-nt
of the Associated 1'ivss and
publisher of the New Orleans
States and Shreveport Times, t'lark
I (twell, Sr., editor and publisher
of the Atlanta Constitution: K.
I-ansihK Hay. publisher of the St.
Lotus ('.lobe-Democrat ; Klbei t H.
linker, publisher of the Cleve
land I'lain-Dealcr; llobert .Mc
Lean, publisher of the Philadel
phia 1 iti Ret in, and Frederick I.
Thompson, publisher of the Mo
bile IloKistei and News Item and
of the Alabama Journal.
n Primarily, however, the cele
bration was tiie city's tribute to
a man who bought the Chatta
nooga. Times in 1S7S for KftO
cash nnd built it into a stent
daily.
BLUEBEARDKEEPS
CHICAGO, June 28. With near
ly (2,000,000 subscribed to date by
retail lumber dealers of the country
in the campaign for the big fund
for the nation-wide advertising pro
gram of. the National Ketail Lum
ber Dealers Association, officers of
the Association here today an-;
nouueed that the series of adver
tisements would be started in a
abort time in newspapers in those '
counties where the quota has been
subscribed. This program of the j
retail lumber dealers is the most
gigantic cooperative advertising
campaign, in the history of the
country. Tho larger part of the
fund is to be spent in newspaper
advertising, the remainder going
into national magazines and farm
papers.
"The retail lumber dealers of
the country have waked up to the
fact that they have not kept pace
with the trend of modern busi
ness," said Hawley Wilbur, of West
AUis, Wis., chairman of the board
o trustees of the advertising pro
gram of the Association, explaining
the reason for the campaign. "The
lumber dealer usually is a pretty
weii known citizen in his communi
ty. He is often a leader in com
munity affairs. He has a business
which has required a considerable
investment, he has a reputation as
an honest and fair dealer, he has a
large stock of building material, he
is ready to sell materials to who
ever wants to buy.
"In general there are excep
tions, of course he has taken the
attitude that this ought to be suf
ficient. He has advertised in his
local paper in a desultory sort of
way, sometimes he has put on
some kindof special effort, but in
general he has ndl been an ag
gressive merchandiser, in the sense
that that phrasehas taken on in
the last ten years.
AAnd to his dismay he has found
business slipping away from him.
To use the expressive phrase of
Charles J. Pettlnger, chaitman of
our national fund-raising campaign,
me lumber tlea'er has been at the
loot of Main Street. When Ml
Average Citizen has paid his rent
and grocery bill and -bought cloth
ing, he comes uptown, jingling the
remaining dollars from his pay en
velope. There at the head of the
street stands the automobile deal
er. On the bet corner iu town,
with a brightly lighted show room,
w ith line new glittering cars, backed
by heavy advertising, he gets first
attention from Mr. and Mrs. Citi
zen. Next is the radio dealer, with
equally attractive displays ami
equally aggressive merchandising
and advertising programs. Then
the moving picture houses, the de
partment store, the candy man
and so on. Clear down at the loot
of Main Street or more likely, off
on a side street Is the lumber
deuler. And by the time Mr. and
Mrs, Citizen pass the lumber yard,
they say, 'Oh well, we'll start sav
ing for our new heme next month.'
"The National Retail Lumber
Dealers Association is going to
change that picture. With the
aO.OOo dealers of this country unit
ed as never before in support of
our program, we propose, by a
dominant newspaper advertising
campaign that will last four years
to urge on Mr. and Mrs. Citizen
that a new home, or a moderniza
tion of an old home, means more to
them in comfort and convenience
and happiness than all the other
things they have been spending
their money for. And In doing bo
the merchandisers and advertisers
among the lumber dealers will
teach the other participants In the
rnmpaign how to become as ag
Rrpssive as dealers In other lines."
CHINESE SNIPERS BORAH WILL REST, DAKOTA REBUKES
EXCITE JAPAN THEN TAKE STUMP DRY LAW REPEAL
Pa., third. The former record, held
by Mis I'orelius, was 5 n, tames 51
j li ii sei-ond.
' Classified advertising pr imiiMh,
PKKINti, June 3ti. Japan-"
cso iviHuts from T si nan K-U of n
.writ's nf minor (lushes between tlu
Japanese and Chinest there.
One Japanese soldier and one
t'l iiH'Sc wen killed iitiil another
C-hir ;:;. wmimh tt in "tie of the
clashes while another Chinese was
shut iii Uiv neail tier tnrowui ;
grenade at tt Jutmnese sentry. A
nationalist, brigade commander was
said to he iimon.m those wounded :
in one of tile f kilt is.
Another Japanese, sent? y was
wounded hy a sniper and the Jap
anese military authorities have ar
rested it dozen t'hineso for exami
nation in tiie affair.
The Japanese charged that na
tionalist plain-clothes men n ml ;
propagandists arc Htinitig up hittei-
:un-d Japan. t
WASHINGTON. Jane ;:o.--,.v
Plannlng many rides over tlu
r;uif;e to get in trim for the coin
ing presidential eampaiJii and tlu
next session of congress" Senator
lioiah. republican of It. o. will
l-.-ave tomorrow for his home at
I'.oise to spend a two months' vaca
tion. The Idaho senator is a devo
tee of horsebae); riding and spends
many hunt's on Washington's bridle
paths.
Senator Hornh is expected lo take
a leading part in the campaign
speaking if prohil'it ion should he
come a dominant issue.
On- of the first arts of the next
cotr-TesM. acrordhv; to Senator Ho
rah, who is chairman of the senate
foreign relations committee, will he
consideration of the Kellogg multi
lateral treaty for the ivnnnciaion
of war.
FATtGO, X. P.. June :tO. i.Ti
Noith Iakota voters have repudi
ated an attempt to repeal the state
prohibit ion hi w.
Kt -turns Induy from Wednesday's
primary election showed that they
turned down a proposal to wipe out
the dry clau.ie of the state consti
tution. The margin was small - -around
amtti votes Inn it was big
enough to insure no change iu tlte
statute whit h had heeii on the
hooks since isvt.
The prohibition clause furhida the
manulactuie anil sale oi intoKjcat
in.; liquors within the borders of
North Dakota. Attempts had been
made to modify it hut without suc
cess, even in the days when most
of the rest of the country was le
gally "wet."
KLMIIIA. . Y.. June .".a. iF.
'obmel Thomas Dc witt .Mlliinn.
chief of operations for the 1'uited
Slates army air sirvece, escaprd
M-rious injury late today when his
airship crashed mi the stile of a
mountain near l-ui-v, alumt sev
enty inth's south of hen. Col
onel Milling was on his wvy to
p:n;iripate in art air nicer at the
Khoira airport.
KOCKAWAV i'AliK. X. Y., June
t.4l- .Miss Martha Norelius or
New York shattered her own world
swimming record in winning the
'Hr-meter final Olympic trial and
Hn-yaril national championship to
day iu a minutes -10 :i-u seconds.
Her team mute, Miss Hthel Mi
liary, finished a close second Imd
Miss Suva tine Lucid of Homestead.
Live on
Beck's Bread
this summer. Peliions
lunches Tor fishing or
picnic parties can he
made hy using Hock's
oBi'ead and Pastries.
Order Peck's liakery
goods from your grocer.
Beck's Bakery
J? JJI Ull J jmm mm I Ml; mm-.v J.M' jiBH J VHmtL
Casualties of the
Air Service
JUST ARRIVED! TWO
' CARLOADS OF
READY FOR'
MARSEILLES, France, June ."50.
(Pi Police are having some dif
ficulty th establishing the identity
of un alleged Itliichcnrd of :;oiit li
nn France, who was arrested yus
ierduy in Algiern at tho end of a
UiV.ix trail of drinks from Marsenlles
lo Africa.
One of the aliases which it had
heen thought was his real name
now turns out to have belonged to
n man who died in the Bordeaux
hospital.
The lu-isoner. who waa generally
known as Jerome Prat, is accused
of murdering three women whom
he had promised to marry. Dis
patches from Algiers say that he
lias Khown little inclination to help
the police nnd constantly exerts t
himself to niystlly them.
Algiers police have notified the
Marseilles authorities that when he
Mas arrested he admitted that he
was the man wanted and that he)
had a check obtained from one of
the three women whose bodies the
French police have found.
Oregon News
in Brief
SUPERIOR, Wis., June :i0.(P)
President Coolidge feels optimis
tic enough about thcanti-war nego
tiations now pending between the
I'nited States and 11 powers to be
lieve that a draft treaty to this ef
fect will be ready for senate ratifi
cation next December.
Mr. Coolidge has not had oppor
tunity for detailed cmv.mumc-ation
with Secretary of State Kellogg as
to the reception afforded the hit
ter's last note on this question chy
the other powers.
In his last note Secretary Kellogg
proposed a definite draft treaty
whereby the signatory nations
would renounce war as an instru
ment of national policy and would
obligate themselves never to seek
the solution of future international
complications except by peaceful
means.
'resident Coolidge is awaiting
the actual resignation from the cab-,
inet of Recretaiies Hoover and
Work before deciding upon who
their successors will he.
It Is believed the resignations
will be offered at an early date,
though he has as yet no definite
information when the portfolios
will he actually returned to him.
In the case of Secretary Hoover,
especially, Mr. Coolidge is very
short of definite information. Tie
stipposoa, however, that the repub
lican nominee will either stop off
at Superior on his way to his home
in Palo Alto early next month, or
will do so on his return from Cali
fornia. In the cnioymont of the
proKiQil Mr. Coolidge has .',riven no
thought to his personal future. He
has made no plans for himself after
March 1 when he will vacate the
White House. At the present his
chief personal interest lies in the
arrival either Sunday or Monday of
his son, John, at Cedar Island lodge
to join the family circle.
PIXE CAMP, X. Y., June HO. (P)
Lieutenant Herman Lerdy von 1
Lakum, ;!d, of the National Cuard
air service, was killed and his com
panion. Lieutenant Joseph llunicr,
was critically injured when the
plane which they were flying from
New York to this camp crashed
near here today. Moth lived in Xew
York. o
Old Time
Celebration
Buy Wow and Save 5 R
egular Retail Price
Clean Sports
for All
Lake
$100,000 'worth, or about 65,300 lbs. of well-tailored pants, of the
latest patterns, were bought and are ready for this enormous event.
Through the co-operation of the manufacturer, Breier is again able to
ClTAiPt 1 4emonsrae to the people of the West the supreme value and guar-
-H-Sk. W vsl-icf-J C1171 -r it?LiitfL kciill- rm f- rrv fin rt aiiv kmnniv nmiraw tlia
v.-ci onviiigis wkin.&: jltoulai uum j. vsua njiijr jvwd Jll Lilt;
right merchandise at the right time. 1 1
SAl.KM, Ore., June M UV) For
the first time since Its organiza
tion in years apo. the western iilant
quarantine hoard will hold its an
nual session this year in Oregon,
says an announcement hy Charles
A. Park, president of the state
hoard of horticulture. The three
day session will he held in Salem
. .luiy 12. 13 nnd 14.
lielesates from 11 western stales
and from Mexico, Hawaii and ilrlt
; isli Columbia will attend. Anionif
the subjects discussed will he the
protection of agriculture, hy Garcia
i Kohledo of Mexico City, and con-
trol of the Kuropean enrwlR. hy
i Prof. M. I;. McKay of Oregon State
; college.
AU'.ANV, X. Y Juno 30. IV,
Marching blithely through a sum
mer rain, several hundred busi
ness men and LnfighlMH's of Gov
ernor Alfred K. Smith carried to
the executive man-don today th-ir
personal congratulation: on bis
nomination for the presidency. The
governor received his callers, who
circled the mansion in a column
of fours, singing "The Sidewalks
of New York." standing on the
porch.
Swimming, ..Games,
Racing, Roping, Climb
ing, Jumping, Sack Race,
Fat Men's Race, Etc.
Finish Wrestling
Match
Eats, Drinks, Fireworks
for Kiddies. Playgrounds
on Creek.
DANCING.
Afternoon and Evening
Good Music
Good Place to Camp
Bring Your Family
POim.AN'I), Ore., June SO. (A1!
Gift to the state of Oregon by
the Northern Pacific railway of 7no
acres for park purposes In the vi
cinity of Saddle Mountnin, Clatsop
county, became know", here today
when it was announced that exe
cution of the relinquishment had
heen forwarded to the neneral land
office in Washington. D. C. Tills
acreage, together with SOU acres al
ready owned hy the state, provides
, 1500-acre playground about the
highest peak in the coast ranee
nnd within but a few miles of the
Clatsop beaches.
HOOD R1VEK. Ore., June 30.
!P) Tho eighth annual climb nf
Mount Hood under auspices of tho
Hood Klver post of the American
?Kion will be started July 7 and
8. Saturday there will be explora
tion of the crevasses and Ice tails
of Kliot glacier, and Sunday ascent
of the mountain will he made with
members of the "Cra? Hats," Hood
Itiver mountaineering club, acting
ns guides.
.
! ALBANY. N". V.. June 90. liVl
'Constructlve statesmanship" will
he the watchword of (lovernor
Smith's campaign for the presi
dency, I ... .
ANATION-WID
INSTITUTION-
TUESDAY, JULY 3rd
Our Store
Will Remain Open
from
8:00 a. m. until 9:30 p. m.
Store Closed. Wednesday, July 4th
I $ 11 .85
! if GROUP
NEY10. $ 1 .98
: II II 11
BOYS' WOOL-MIXED LONGIES,
in :it) r;icl ive ii;it(ci ns. Sizes S
lo 17. Viilucs in 2.:0. Think !' it,
folks! (roUsei'S ,J:irgc enough lo fit: 11
liiii' liov, at ii ni'iee Hint the lnnlerial
alone exceeds. Don't wait! Don't
hesitate! Perhaps never iigain will you lie confronted with
such an opjioi'l iinily.
$1 .00
ilfa
GROUP
IanUMMEUMnBOaBBBU
$1 .00
I if.
GROUP
Extra quality heavy khaki pants
which are "a give-away" at
$1.C0, for these pants at any
other time would sell for $2.25.
See how well, made these pants
are; can't be beat at the price.
MEN'S HEAVY WEIGHT MOLE
SKIN WORK PANTS; liKht stripes
on dark grounds. A hig value at $'-!.")).
what must they lie at (his sale price
ofl.S.-)?
MEN'S HIGH-GRADE WORK and
DRESS TROUSERS, in liKht mid
heavy wooi-inixed materials. Abso
lutely the best pants value we, have
ever offered. Values to $4. now onlv
fl.fliS. eineinber, JSreier bad to buy
almost two carloads of pants, over ;"(() dozen of this lot alone,
in order to offer von such a value.
GROUP
$.98
GROUP
$0.98
GROUP
$4
inibelievi
trousers,
vou ever
GROUP
I'yC to VOU.
Department Stores
PANTS
FOR MEN
Of All Sizes
LONGIES
FOR BOYS
IN THE WEST
A. W. HUEBS, Manager
1
IS
THIS GROUP contains a wide as
sortment, of novelties and conservative
dress pants. Kvery one is a real bar
oain. Don't, fail to see the'in.
THIS IS OUR BANNER GROUP.
Ft will appeal lo the man who is 'accus
tomed to paying up to tyd for fine dress
pants. It is bard to over-state a value
Unit has merit like this one. Think of
it worsteds, eassinieres nnd i'auev
serges, at about half of their regular retail price. Is there
any wonder that we have confidence in our ability to sell
such a staggering quantity of merchandise in such a short
time? Kvery man is more than a potential customer when
such values are offered.
f Q THIS GROUP, while not as large,
i tj ils 1'R1 ()'11'1" groups, contains the choic
est pants merchandise on the Ameri
can market h,lay. it we eoultl U'U
you the regular wholesale and retail
urices on these goods, it would seen;
"What we want von to do is to see these
HIO COWIXCKI) that thev are the bitrerest buv
had offered you at any time or any place.
3C
ft