Medford M ail Tribune
Penney Store
Opening Section
Penney Store
Opening Section
iUilf Twenty-third af
MEDFORD, OREGON', SUNDAY, .MAliC'lI 2o, 1928.
No. 3.
Beautiful New. Penney Store Opens Monday
-t- '
Is One of Southern Oregon's Finest-Evening Style Revue To Be Opening Feature
PLNNEY STORE
Partially Completed Front of New Penney Store,
LA
L
Penney Manager Is Medford Booster
TO HAVE GALA
DEBUT MONDAY
i
Will Celebrate Entire Reno
. vation of Store Equip
mentSpring Creations
to Be Shown on Living
Models Store is One of
Southern Oregon's Finest.
When Mini ford's now Penney
store makiiR its debut to southern !
Oregon people tomorrow, this city
will have the distinction of having I
one of tho finest stores in this
part of the state, and one
of the model stores of the great ;
J. c. Penney chain of a thousand i
retail mercantile cstahlishments. j
Kvery posslhle Btep has been 1
taken to make the new local store
attractive, both in the Interior and
on the exterior 'and every provision
has been made to assure convenl- i
enee for Penney patrons.
Within the past few weeks the
entire store interior has been re
built and refurnished with new
fixtures which nre the latest devel- j
npment of the J. C. Penney store
construction depart men. And i
when tho doors swing open tumor- ;
row evening. Medford and south- i
ern Oregon people may prepare ,
themselves for a genuine surprise, '
n iha tiRw Pwinev store will re- ' Ishina touches,
J ftaot the verv-lnst word in modern I finest from the street view.
store construction. j
The formal opening tomorrow
evening will he accompanied by a
slyle show at which time models
will display the newest creations In
smart spring apparel for women.
The garments, footwear and acces
sories shown in" this style revue
will come from the regulnr spring I
stocks of Medford's new store, ac- J
cording to Wlllinm llolger, man-
utter of the store. I
A brief description of the new j
store will prepare southern Oregon ,
people for what they will see to
morrow at the formal opening.
T.he front of the store, which is 4 4
feet wldo hns a two door opening
with a center window display and j
two side window displays. The '
ipse 'fmmK
HANDLE WORK
AT NEW STORE
I. Stuart and Sons Arej
Contractors M e d f o r d
Firms Cooperate and Lo':
cal Labor Is Employed. I
V Pt l
l '' ( Ulfl A
PROGRAM OF
OPENING 0
BE UNUSUAL
Excellent Talent to Be Fea
turedNewest Reacly-to-Wear
"..Creations Shown
on Models Favors to Bo
Given 'v'-
'nuniAflMnh khnuin h J. C. Pennev store front before the workmen put on the fin
W in bright tile front ana oruiianuy uymea wnuw, " -- orni ntner iirms a mo paruniKunn
, i. I n isailtV kl ! I Ct ir. 3 h It ITU AT I. ... . .. .... .. . il(.,t
The Interior, too, win ne pcamuui aim ichci.i. wieuh w - rin tnn'TTmnrtr'imjr'nf rnn nTirnn
Piitrnnt'int; home JmlUHtry lias!
f bpin an imiitunt feutuiv of tlio
J. C. l'cnney C'oiupiuiy'a remodul- '
Inif of .their, now .Medfnnl ntoro
uh pnu (leally the -ontlrn work bus !
been tlonp by loi'ul rniu'frns. It. ;
I. Htnart & Sons, ln'l con trap- I
ton, bundlfti tho Job, working in
cin junction with tho J. C. I'en- ,
ney ' 'ompany building offb-iuls '
The .Med ford Klectriv Conipany ;
NU)ci vlNi;d all ' of the eleclrictil
i work. v( V. Burk of the Medford ,
i Tont and Awning 4'ompnny furn- '.
ished the attractive awning, tle !
Modem riumbhiK and sheet Met-
nl Company was- responsible for :
tho excellent sheet metal work
while the plumbic; was done by
William Aiiken. I Althoimh AVillium s. Itnlger,
,0111' Medlord Lumber Company, ! Diaiinger ji Metlhnd s new J. (... ;
well known local concern, sup- ' l'cnney M-ae, has lived here but a
I piled all of the lumber used lnyfnr, be has established for htm- '
th renu'delliiK of the new I'enney ! st.if an enviable place in the busl-
store while the mill work was a ness ciicb's ofMhls city. As an I
l...-n.ii..-i .,f tho iilfniil Plnnini' ju tlv.. member of Medford nost ' This Is, without any
'Mills. U. v. CJlbbs. well known j No. ' 10, Amertcan LcKIon mid a j'prent country.' When officials of
'Medford painter, handled tho i' prominent civic worker, ho has j the J. C. I'enney company come
I painting part of the alteration ; won many friends in Med ford' and (from the New York ufricc to visit
task for 11. 1. Stuart & Sons. Hv-! southern OreRim who nre now
I
Tho formal opening of the' beau
tiful new i'enney store tomorrow;
evening Is iNrpldly taking on the
aspects of a brilliant nodal event,
and peoplo from all pnrts of
southern Oregon and northern
California are planning to attend.
A program of unusual excellence
has been prepared by "William S.
Bolger, manager of the . store,
which will include musical selec
tions and a style revue.
Favors, too, will be given to
guests at the opening tomorrow
evening ns Mr, Knlger hns receiv
ed a speciul shipment of 2000
I dainty boxes of Jaciel toilet rei
I ulsltes. The Penney Company
nger of the I'enney store at McGlll. are taking this means to
f v-,,lft ' Introduce to people here tho
"i mofer Medford to anv other popular Judel line of powders.
place I have ever lived, Mr. Hol-
gcr said. 1 iiko me peopie, me
climate and the entire country.
doubt, 'a
the Penney building department and RM. Stuart & So ns, the Medford contractors
i SEVENTEEN ARE
-
El
LOCAL L
jiipproxlmately $2,000,000 is being , ample
., ' expended by the company and Its ; work of
tive now I'enney store
finished store stands as
of the excellenco
these local firms.
and the
an ex-
the Medford store, they invariably
mil" HiircfSH in his beau- enthuse over the nonuiy nr. inia
l-t!f 1 new Htoro -t-..ir'-'-'-i--f-Wllllani
Holger has lived on tho
Pacific const most of bis life, hav
.AT PENNEY STORE
lessors on alterations and improve
I ment.
; About seventy-five percent of
! the Jobs listed include the installa-
I tion of the standard yellow and
! black front. The copper for this
: front is purchased from the vari- j
ous branches of n western copper .
, company.
t In every community in which
of the '"K moved to rortianu in laati,
; from imluth, Minnesota where he
was born. Me was educated in
the Port bind schools nnd the Uni
versity of Oregon anil Is a World
war ex-service man. Slnco 1920,
M i. P.olger haft been connected
with the J. C I'enney company
and has a brother also prominent
In the Penney organization. After
being affiliated with the Portland
Penney organization he went to
tho company's store at Kly, Ne
vada, after which he became nian-
Sparta building, home of
I KM KD, Klks tomplo, tho Armory,
'Carglll Court, Hotel Jackson, the
,, , . . i COnSU UCllUIl l KU1MK till, Hl lurui I
The construction department is ,..T...i i- i.nfi,n,i ;
An nf thP busiest and most impor- i ,..,, tJ. , Mm h credit for the attractive
niia nf n, inrnl .T. C. .t. ,i ,.i nf (ho j. ! minvmi t innn i ness of the new Penney store Is ; the
Penney company is comport of , c. Penney company. A corps of ; -e t,tem-f mors fZiZ X'TntTt n--tl,
fnllowine well known .Medfortl c.,.,in su,,eivisor l con- ! hcrs- Pa'tei plntciei, bt ick- . ,,.,
Hido windowa nre 12 feet deep and 1 . . i ... mnsontt. and electriclnnH. " "" ' "' - '- . ,, , n..,v ,-ttv hull nml tlm rriilerliin
extend out from the doors to form : PP": s- "'" """"i tantly In conference with store. The , of ,e j. c. P,.n. Sot.v.. well known .Medford l.ttlltl-1 " "tJr h" nn" l,,a p"l,p,l"n
n vestibule entrance. i '' A- Anderson assistant man- i lnltnItKM.a m various parts of the neyco,puny eonsrantly Increases ; ers. Sin 1 0 1 0 when the Nat.i-1 Ihroatre bulUlil.K
On the left ns one enters the Jane.-: Mrs. Mary A. Wehhcr. cash- : h ()1. oxpemlitureH' for the Improve. loritnn was built In this city. fol- Colonel Kluar t. althm,Kh over
store, the display counters and ler: Miss Hemic. Oi 1, "' ' Xn Uons and Improvem e n t s j ment of property In fovty-slx dlf- onel Stuart and his sons have .evenly years of nKe. Is ...1 ve y
! ...' tn, V-o,,Jn' rm-nlshimrH cashier; Mrs. Maude Stlckel, alter- na Ktitff of I ferent states. maintalnert a enviable reputation enK.tKed In tho menaKe,ent of the
mile more than I anon uepm i iiiem . ,, ,,,.,, , r n. Store number 1 .000 w ill onen n lor excellent nuimini; worn n'"i n""" ""v
extend back
half tho depth of the store which
is 86 feet deep. Three tllsplny
counters and ten sections o shelv
ing constitute this division.
In the center there Is a double
end show case flanked nt either
side by two Jons counters, one side
helne for women's furnishings, the
other for men's furnishings with
cabinets back of the counters.
Another display of men's gar- j
ments is at the right as one enters
the store with work garments nt
the rear of this display.
The back of the store Is occu
pied by the shoe department which
Is unusually large and complete In,
Its fittings and In the stock which
Is carried.
One center row of six chairs and
two side rows of six chairs each
nre located in the shoe depart
ment. The shoe stock Is attractive
ly carried In oak cases surrounding
the end of the store.
A balcony is reached by stairs
nt th rear of the women's fur
nishing department nnd the second
floor is equipped with garment
cabinets, display units nnd a mir
ror nlcove.
The fittings which nre the latest
lype of special J. C. Penney Co.
fixtures, developed by engineers in
the construction department of the
!,.',. M,- inn Allen while, nt headquarters,
1 . . . : architects and drafts men are en
Mrs Klhel Walk-Ins. ai.t In ; ?.?inf XTZTr ! XiL HA'" f """I
ready-to-wenr section; Mrs. lOflic ' ""
Koo'er. -Mrs. Leona Klson, Mrs.
with
HUjiervisos
all
per
building
in niiinv well known local strueiures sona ny
ibnve been built ly them, Including work. "f have leen exceptionally
perfumes, tullet waters and cos
metics, developed In high grade
Parisian ingredients to sell nt
moderate prices.
In tho style revue, Medford'
Penney store have been fortunato
In securing Muriel FInley, Mrs.
Paul .Iteddy, Alice Canine. Helen
Uniupson, Jean Millard, .Clemen-
vullHy, th- oxcellent climate una Ulna VUUghn-.K'rtmUie'lnienHon
the progresslveness of this city." Oeorgla Edwards nnd Veil Cham
Mr. Holger was married in this herlaln to display thirty new gar
city last July to n former Utah girl j ments, the latest the New York
and Mr. and Mrs. Bolger nre now : markets afford, which have Just
making their home on North Holly j been unpacked. Although these
street. Kvery year, two buying j are regular Penney stock gar
conventions are held in Portland, : ments they have never been shown
at which time tho Penney buyers in Medford before. The revus
from New York bring their mer- : will feature sport dresses, ensem
chnndlse for inspection nnd aelec- j hies; nfterponn frocks. coats,
tlon by store managers. Mr. : wnh1;, dance frocks, , hats and
Holger will leave for Portlnnd 1 nho.js. ,.
early in April to attend a semi- j ah special musical features dur
annual gathering of Btoro man- mK inp evening, little . Miss Petty
agers and place orders for Christ- stennett will delight the opening
mas and holiday merchnndlse. gueBts with a harp nolo. Jean
s""- t , Van Dyke will entertnln with n
well pleased with the service and j piRno solo. Mrs. Florence Harel
cxceilent work U. I. Stuart andhigg MeKlhose will sing and Wil-
A i iun i-nmnrifil. 1 1,nn Kli kpntrlck will offer a
Sons have given In tho romo I baritone solo. Fred Wahl's daneo
Ing work qi our new store. Wit- j orchOHtra wm play throughout
Ham Holger said Saturday. 'l the evening. The entire program
cannot recommend this firm too
highly. Their personal Interest
in the remodeling nnd coopera
tion with tho building department
of the J. C. Penney Company has
been very gratifying to me."
will be In fact one-of the finest
presented In this city and a cor
d'al invitation to everybody to
attend hns been extended by Mr.
Holger. The program will com
mence promptly at S o'clock. '
May iw'N, Mrs. C.oettsch and ;
Wm. Kirkpatrick, dry goods de- j
partment; Kmil Schmidt, C. H.
Klson and -II. Krown Foulger, shoe
department. Thomas II r y a n t,
mens clothing. .miss i.iuuytt
Cooksey. hosiery nnd underwear
department.
ADDS STORES IN !
Since January 1st, the J. C. ,
Penney cnnipnny have purchased
JI3 stores. The managers of these
I stores are nil trained In tho prin
ciples and policies of the company
l and are participants In the earn-
I Ings of the company, .no mem-
oioanizntlon. nre In oak and nre; hers of the present board of dlrec-
4 exceptional in their sturdlness and j tors of the J. C. Penney company
nttrnerlve design. nre menf who have worked up
The Medford store has been ; through the ranks nnd attained i
mnde one of the most moft.ernly . their present place by application I
equipped of all the J. C. Penney ; and hard work. The purpose of
several texts prepared iy lao or-
Co. stores In recognition oi tin
Importance of Meflf' rd in the
business life of this section of the
country.
The show windows In thetn-
..iv.. nr. iniixiial in the facilities
Qhich they afford for the full dl- If
play or mercnanatse. in. ubiii- i
Ing equipment of the new store is
very comph- Twelve ceiling
fnns and nine wall fans will assure
proper circulation of air, for the
fixture department of this organi
zation is cognizant of the value of
extensive light and thorough ven
tilation. A fourteen station electric cash
svtoni has been Installed with the
l.i of giving better servlco to
patrons.
Triple alcove mirrors In the
men's and women's ready-to-wear
department are very modern and
attractive.
ganlzatinn Is to Puild Men ns the
executives long ago learned that
man power is the vital factor in
m'tdnrn merchandising.
1,
We furnished all
AWNINGS
For the J. C. Penney
Store
F. F. BURK
The wning Man
Opposite S. P. Depot
Medford
THELUMBER.
AND BUILDING SUPPLIES
USED IN THE REMODELING OF THE
BEAUTIFUL NEW
J. C. Penney Store
WERE FURNISHED BY THE
edford Lumber Co.
o
Itois gratifying to us to have had a part in the remodeling of
Medford's attractive new Penney Store
ESTIMATES GLADLY FURNISHED ON ALL JOBS
M
Third and Fir Streets
Medford, Oregon
Phone 629