Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 11, 1918)
) ! ' PXCITC ETOTTT MTDFOTID MATE TRTBTTNT!. MTTOFOTCD. ODEOON. WEDNESDAY. SEPTEMBER, 11. 1918 I ; mm mm K OS Thursday, Friday, Saturday, Sept. 12th, ijtb, 14th Truly a Remarkable Fashion Pageant, Arranged in Spite of Most Disheartening Difficulties, But a Pleasur able Occasion Full of Delightful Surprises and Assured Fall Fashion Facts At last the .style conceptions from the most brilliant fashion brains in the world are ready to greet yon! Franco and America, allies in style emit ion as well as war, have combined to produce these Fall garments and accesnrics, with the easily foretold result fashions of surpassing beauty. I f the war has influenced the trend f styles toward simplicity, the skill of creators has made capital of this .by making this simplicity more smart and chic than ever! In bringing together such a comprehensive assortment of Fall apparel and accessories, we modestly claim a little more credit than usual. For, as you know, the labor situation is serious, there is a shortage of woolens, dyestuffs are none too plcnl iful and there is a gen uine scarcity of good apparel. Hut large assortments are here for you inspection and gratification. We've accomplished our avowed pur pose of obtaining the largest amount of the best Fall merchandise the markets could afford. May we tell you of wholesale prices briefly? They are going up almost daily and are considerably higher now than when we con t racted for the great majority of our Autumn stocks. You will benefit by our foresightedness in buying early. And So We Cordially Invite You to Our Fall Open ing, Which Tn Many Respects Is the 'Most Remarkable Event of Its Nature This Store lias Ever Requested You to Attend! Opening Day Is Thursday, September 12th. Delightfully Plain are the New Suits In these new suits, the straight line sil houtlee has reached its highest point of de velopment. Coats are about three'-quartcrs length. Skirts are somewhat narrower and longer than last season. Many have no t rini mings others have fur adornments. Oxford clot lis, evora, duvet du laine, duvyteen and velourare the favored fabrics. You're bound to like these new suits. Prices range from $25 to $75 Fancy Frills Arc Absent From the New Coats Simple straight lines characterize these beautiful coats of veloiir, bolivia, suede-' fin ished cloths, velvets, plush, silk velour and other pile fabrics. Knee to shoe-to) lengths, slightly flared skirts, large collars, fur trim mings, big pockets, buttons and belts are features. You'll find that one of these new coats is a delightful necessity. Prices range from $18 to $75 What Smartness There Is In the New Skirts! Models for every occasion, developed in many ways but all attain one object smart ness. The new silhouette is followed faith fully, with trimming features in the form of pockets, overskirts, sashes, panels and tu nics. These new skirts are made of satin, taffeta, poplin, twill, tricotine, velveteen, wool jersey and serge. Our displays make inspection easy for you. Prices range from $5 to $18 The New Dresses Strongly Favor Simple Lines And they are strikingly graceful with a leaning toward youth fulness, particularly in neck designs and bell shaped sleeves. Jersey, velour, gabardine, georgette, crepe de ('nine, tricollette and taffeta are the approved fabrics. .Pleats, drapes, gathers, sashes, embroid ery, beads, braid and buttons givehandsonie trinnniugeffeets. It will be a distinctive pleasure to see these garments. Prices range from $18, to $50 The New Fall Waists are Rather Plain Very Colorful but The approved trimmings are beads and embroidery but, these are not used lavishly. Color is the feature that makes these models striking. Navy, taupe and ecru are favorites. Fabrics are China silk, voile, taffeta, georgette and heavy crepe de chine. Hound and Y-necks, roll and Duster Drown collars, big sleeves and novel cuffs give a pleasing variety of effects. You'il want immediate possession of several of these waists now, on display. Distinctiveness Characterizes 1 These New Dress Goods and Silks Exclusivencss and originality of design, and the rich effects produced by color blend ing, have combined to produce fabrics of ex traordinary charm. The poplins, crepe de chine, georgettes, serges, velours, etc., now on display will forcibly demonstrate this fact. Many women will make more apparel this year than ever before you'll probably like to. Prices rangejfrom 50c to $5 a yard SPECIAL ANNOUNCEMENT Beautiful Souvenirs will be Given Away Free THURSDAY FROM 3 TO 5 1 He Woman s 14-22 N. Central, Mcdford, Oregon v A y Store Prices range from $5 to $25 V Furs Have Never Been So Popular Three classes are featured the all envel oping garments such as long coats and large caps; the "short coats and coatee effects; the stoics, collars and animal scarfs. Short coats and vestees generaly have small collars. Large coats and capes generally show deep yoke and large collar effects. The favored furs are Hudson Seal, mole, squarrel, nutria, muskrat and mink, with fox leading for scarfs and stoles. Fur garments are usually trimmed with contrasting furs. Furs will be necessary to every fashionable woman. Prices range from $5 to $25 16