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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 14, 1917)
' PXGE BTT medford mail tribune, medfqrd, oreoqn. Wednesday, march u. ioit. MANN'S f - Thursday, Friday and Saturday 4 - All the Newest and Best in Spring Fashions Make Their Bow of Welcome to You in Their First Complete Presentation Which Occurs Thursday, Friday and Saturday. We Look Forward to Your Attendance With Real Pleasure., What are the new fashions like? Will they look well on nie ? Will they he '"terrible expensive?" Aren't these the questions that you want answered NOW? We're pretty sure they are, so we've arranged our Spring Opening to answer every one. Our new Fashions show the creations of Paris designers at their very best, yet they are tempered With modifications that make them simpler and more truly artLstie. We've chosen our models with rare and discrimination governed by a knowledge of the likes and dislikes of our patrons, which have become known to us through our constant efforts to please. And these new fashions WILL BE becoming to you because we've chosen them especially for you. Our models are NOT "terribly expensive" only in a few instances have we been unable to equal or surpass last years values. Just a word of suggestion though. Purchase N OW. Prices will probably be higher later on. And too, by selecting now, youVill receive the greatest pos sible amount of service from your purchases. Come Enjoy to the Utmost This Brilliant Display of the New Spring Fashions. Your Attendance Is the Thing We Most Highly Desire Purchases Are Secondary Considerations. Welcome! THE NEW COATS ARE UNUSUALLY HANDSOME ' Length is ii feature of the separate cunt, most of them arc in seven eighths, Imt many in full length. The now bnrrel effort and Empire or Moyen Ace types lire best. The more staple eoat outlines the upper part of the figure with waistline high, nor or normal, lirge pockets, large collars, large nrmholcs and regulation eoat sleeves. Fabrics are wool velours, serges, gabardines, fine twills nnd novelty checks. Grays, Copenhagen, navy, bric k, red, tans and gold are the best colons. SPOUT COATS usually extend bo!-'w the knee. They are made of wool velours and wool and silk jersey. Colors are very bright, but attractive. YOU'LL LOOK EXTREMELY ATTRACTIVE IN THE NEW SPRING- SUITS The mannish, strictly tailored type is more to he preferred than the dressier type. Shorthand medium length jackets on straight lines or Komi-filled effects ure favored. Skirts are in barrel and straight line effects. Fabrics are serges, gabardines, twills, Oxfords cloths and riinmii-li mixtures. Colors are blue, black, Copenhagen, apple green, gray and various shades of tan. SI'OKT SI ITS are in very bright colors, vivid stripes, solid colors and have pocket, collar and skirl bottom trimmings of contracting pat tern and oftiuies contrasting color. ' THERE IS REAL CHARM IN THE DRESSES Straight line effects with normal waistline or with sash or belt slightly below nre most favored though many are short waisted molli fied Kmpirc styles. Afternoon and evening gowns are in Moyen Age or long waisted models. Semi-fitted dresses are popular. Skirts are both long and short. In the lalter case they follow the barrel tendency. Pastel colors, tan, gray, putty, chartreuse, white, buff. Copenhagen, orchid, pencil, navy blue and various tans are the best colors. SPOUT UUKSSKS are in most eases identical with sport suits in every way. There is practically no menus of distinguishing between the two except that in some instances combination fabrics are entploved. "By Rout's Orchestra Thursday, 2 to 5 j. m. New Trimmings to Beautify Your Apparel. Beaded effects and embroideries are almost equally popular. Separate mo tifs and pendants will be largely used. Filet lares, tine French vals, narrow lightweight vonise and fine novelty net luces find favor. Chinese and East In dian colorings predominate. You'll Surely Favor the New' Neckwear Silk novelties lead fur sports attire. Stocks, rolling collars, nnd large flat collars, sets and vcslees of fine sheer materials are in highest favor. Filet luce and hand 'embroidery wjll be ex tensively worn." Chiffon voile, fine silk crepe, delicate orgondies, fine-drained piques, and soft taffeta are the princi pal fabrics employed. t By All Means Buy Hosiery and Gloves Now. The wholesale situation is really se rious, particularly in the ease of gloves. The shortage is very acute and prices a re soa ring. Xe w Spring stocks n re here now and for your own protection, we urge you to secure your supply nt once ! TheWoman's Store 14-22 NORTH CENTRAL MKDF0RD, OREGON THE NEW WAISTS ARE SO CLEVER Simplicity in finish is the outstanding feature though many strik ing effects arc extremely popular. Russian blouse effects worn outride the skirt are popular. Some blouses fastening nt the back and those that slip over the head are also favored. Crepe de Chine, wash satin, sheer silk crepe, lingerie za tiste, linen, voile and plain and embroidered nets nre best. Colors nre flesh, soft blilc tones, orchid pastel shades, gray, straw, corn! and ecru. SPORT WAISTS are in more daring colors and trimming and have novel sleeves, ncckfinishes and cuffs. TWO VERY BECOMING EFFECTS IN SKIRTS One is the straight line effect the other is the "barrel" type. Bright colors are featured. Pit-its and drapes are seen. Street and dress skirts arc made of twill, gabardine, and poplin in suit colors. Dressy skirts are made of taffeta, crepe de chine, crepe meteor and satin, mostly in black. SPOUT SKIHTS are extremely striking., Sharp contrasting colors, louder and gayer than ever, are seen in wide stripes, black checks, plaids, polka dots and rings and Chinese and Japanese designs in tus- sahs, taffetas, sutms, jerseys, cottons and wool velour. . THE NEW SILKS AND DRESS GOODS INVITE PRAISE Silks have never been so popular as they nre this season! Printed effects, in scores of varied patterns are in high favor. Oriental pat terns are also well liked. Sheer weaves, like crepe de chine, chiffon crepe, crepe meteors and voiles and heavier sorts like satins, taffetas, and silk-wool poplins are featured. Pastel and stronger tones are best. OKKSS GOODS of wool such as velours, basket weaves, poplins, gabardines, serges, broadcloths and mohairs are in general high favor. Fancy stripes, plaids and solid one color effects predominate. Cream, blue, tan, red and white are the best colors. C4 f 1 . .-V. FLOWERS Tarnations Ciivcn Awav Thursday 2:30 to 4:30 p. n1, I JH agr- ....... 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