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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 20, 1915)
H4V 1VV t J V V-TT f" ' HTT V " JMEDFORD MSIE TRTBUNK METTrOUU OHKOOK, TIIUUSOAV, MAY 20. 10tn ( f - VtfV ff)U hi IM' i I J nr 11 ri si u ' OF ADVERTISING SAYS TOBACCONIST Ri J. HeyiwWs, Says Ttiey Arc the Rtffht Mediums te Reach the Peo ple With a Gwd Article Mantifnc tww of Prince Albert and Camels a Firm Reliever In Power of Press. PITHY VIEWS OF A BIG NEWSPAPER ADVERTISER Kxtniuls from tlio interview villi Mr. II. .1. Reyneld: "Newspapers nrqJimptc'-tion-nbly tlu Ktuiiriiu deform of nd erttsiiijf," "Newspapers are Kood ndver tiiiiR mediums nrtbis company would liavo found ikout before it began invctinjr hnudrcdH of Ihmwinds f dollar iu their lolnmnn annually." "A manufacturer who has a jond product mid will loll the truth iibout it in the daily news papers will mnko an utHpiulificd Mteeesn." "It would he hard to depreci ate the value of the newpnor art nu nilVcrlKiiijr medium." From boyhood days, a n tobneco factory laborer to president tuid ac tive director of. otic of the world's largest tobacco iiidiixtries, tells the jBHpflhot hfc story of Richard J. Rey nolds of Wiiiston-SalciH, N. C Xfr. Reynold believe in advert! iiijlt. Hu reinvest between U and 3 per cent of his annual Kale, in ad vgrtNing. When yon know that in 1U14 the I?. J. Reynolds Tobacco com. pany's output amounted to many mil lions of poimdp of lobneco it isn't difficult to understand junt what 2 or 'J pi'r cent in advertising means in dollars and cent. The Reynolds nd vertW.iHp account i.s anion; the heav iest ever known. In 1804 Mr. .Reynolds find realised that, properly applied and backed by tobaeco werth all he asked for it, ad yertisins wan profitable. lie invent ed $4tM that year and saw his busi ness rtow over 200,000 ixmnds. Next year-be spent five tiinttf as much and his business doubled. Wncoiw lU-llof In Qiwlltjr From that period to the present the Iti J. Reynold Tobaeco company hns (urged forward with sincere belief in the quality of its brand and firm confidence, in marketing them with in lellirwilly conceived and applied BewtwjHJr and mnpuinc advertising. The tory of Richard J. Reynold' career in of real interest to every mini ia btHiiucs, because, humble as wuh ilH beginning, it proves what ambition and Jiinrcrity and a fine realization of Mpiaro dealing can produeo iu suc cess. Principle that covemed MY. Reynolds' work from the very start , are the foundation of the present CHitrraourt business. Mr. Reynold was ono of the first men to free the iwsMbilitic of the cul ture and manufacture, of tobacco in the world-renowned Piedmont region, nnd not lacking iu courage mid hold nes, risked everything he hud to try it out. The venture has not only blcflftctl perHonnlly iho labor of his own hands, hut likewise the labor of thousands and thousand who depend entirely upon the culture or innnii. fetnrc,of tobacco for their livelihood. Development of the Industry Tobaeco, as an industry, lacked nil sjtam when Mr. Reynolds entered the business years ngo. The grower wju subject to lawn of greed nnd rhnpciV w hieh means ho wok paid for tpo tobacco he. f,rrow nv price spcci; hitors chose Io fix. With the devel opmeiib of miiiiiifncturiui' enmu real cwttpclitlcm for (he leaf, which in tuiM developed splendid warehouses for its proper liundlin;.'. ThU pro. dueed u hysjeni of wciuhinj; and umd- : ing that completely uprooted pine liecH of the Kpeciilator and gave nil nil equal chaiiee. Mj. IteynuhlH is n modest, imas SH!'Hi?nian.ofuuusuiiJ w. with in. rirfjAignbhi ciioikv' nud independent will. Among (i tliu uiuiiy thousand of nmpjovo in. the grout rnvtonet ut WihNtiui-Kalem, iheio is no one inoic iipproiu'Iinbc, more democratic iu clarc)cr, than tlut.ftiuuder.iud pic. iimt, who .'ujclie. with I he i'lopt fcCj;4i'iv tuid direetn with- exlicuui foiwlg.ht iery phase of hm iiuuu'iine WIW4ICI4S. Mr, Reynold talks n inte i"'-" ' m jwlw the htrv of hi Ii-mJi- , mumit. ''1 Rtnili'd my enreor iu mK mu) HKiliiifarluring tolmrco wfti vjiKn liov'jNiihl (lie fouudri, . mt shnttril In the viitcr in the lilv IHMilfHtfv h1ldi!iy III Will.toi.HllltlM ifmt f ftn upo. 'Wvi.iif my time Wrf h liir'o fiwlnry, M titmiAH ' H I H I w,ih promo() to wh 0mmitM'tf tM-i lnvlory Id (In;.., Aj&LjAJtoju hMLtM ujJl nut faut hmammmmmmtmmmimmmmmmmmmmmmm It. J. ItKVVOT.nS I'ouiulcr and Piildeut if (lie It. tto noltls Tnluireo d. J. months in the year, nnd the other eight months I was engaged as n to bacco saleMimn. Only to Make a ftdr Profit "The principles that governed by work from the beginning nre the foun dation of this business. In the early day.s home of the Imivs on the road had an idea that the ones who could lie, the bigge-t were the bet salesmen. Xenfly all of these fellows were glib talkers; nud their influence was not the, best for ti boy. My father, real iiiug this, told me the day that 1 started out to sell tobaeco that a man who would like for n dollar would steal a dollar, nil vising me always, under all conditions, to tell the truth about the tobacco I was selling and never nk n price that would yield more than n fair profit. Xcw!iflixTS the Stamford "Newspapers and magazines hnve constituted the bncklmno of nil our advertising," continued Mr. Reynolds. "f believe that a manufacturer who has u good product with which ho can make a popular appeal nnd will tell the truth about it in the daily newsjwperK, backed with n good sell ing organization, will make nu tin qualified success. I have had ample exjcrienec with this form of advertis ing to prove beyond any doubt that ncwspaiK'rs arc iinfpiestionnbly the .standard form of advertising. ''This business is inteniationnl m its sco)c. Wo therefore, have jiassed the stuge on secral brands ns far ns local advertising is concerned. Hence, in connection with ncwspniier adver tising, we use national publications. In establishing brands wo cover the country section by section, relying on newspajiers for ou.r main advertising support. "'When you consider the number of newspaHTs that daily go into tliu mil lions of homes nnd how dcendent we nil are upon them for the world's news, it would be hard to deprecinto their value ns nu advertising medium. After all, it's a simple mutter of man ufacturing u good ortichs nnd lclmg the people know tl0 truth nhout i.t Xo ItetrcncliiiH'nt Owing to War ''Yes, ncwspaiicrs nro good adver tising mediums, or this company would have found it out before it be- gnu investing hundreds of thousands of dollars in their columns unmtuily. "This company thought enough of advertising us a selling medium not to retrench on exiicuscs in this divis ion of the business when the Kuro pcau wur broke nut. As u mutter of fact, more money was appropriated to advertising than wo would have otherwise expended. As a result, we tiro doing the largest business in our history. "We conduct our busbies concrv. ulixcly, having no money to throw uwuy in any direction. Rut this com pany never hesitates to buck its bus Iiicss judgment, depression or no de pruHsiou. If we waited for good times in roll around to get business there would bo mighty little incentive for work. The time to work s all (he time. And the time io pull that extra spurt thatvitvery man has stored away is iu fs'iiclc times. We meet con ditious and overcome them. "As a matter of fact, htisinos throughout the enliie hind is improv ing, very much faster tlulii the pes simists daie to admit." Xotnl'lo Kwimplc of' Success Reluming to tlio r.ubjeet of nd- er Using, Mr. Reynolds sunt; "ProbnbN I the best example, in Ibis history of, advertising i Prince Alhort pipe nnd cjfmnritc tobacco. Nix cnrs, nun il uu a iii vf biniid, Real and uie to Imcen ,uuilili' behind ovciv printed word has nimlf' Piiu-o Albert lh hiigesl selling brand ot siiinl.liig lo buct'o in tliu noihh II m loduy sold In ovary civilirl rouatiy. "fiiiiml clgdiciios i aiiolhcr ! ttinphi. IM Ibiin ii-jM'iir ao we in tnnim-ud (uiuci liijha publi', uadj BOY AND GIRLS 0FC0UNTYSCH00LS N FAME Several hundred bos nnd girls of .Inclipon county nro enrolled In the. Ito.' nml (llrls' liulustrln) clubs nnd nro ouKngcd In various projects, -j among; which nro corn growing, pom fi to growing, scd selection, poultry raising, ganlenlnR, pig mining, can ning, baking, dairy record keeping and varlouK handicrafts, ThH work Is promoted by Stnto School Superintendent J. A. Church Ill, by tho I'nltcd Statoa department of agrlculturt nnd by tho various school officers and Iho teachers. Tho stnto school department hau two men In teh field all the time directing club work and assisting In Industrial exhibits at the county fairs tho county superintendent of schools now beinK a member of Iho county fair board. Prof. Harrington and Prof. Man's work under tho direction of tho state superintendent. At Corvnllls the l S. department of agriculture works through the ex tension department at tho Oregon Agricultural college and Prof. K I., GrUfin Is the state agent or club work. Ills department has enrolled about ten thousand boys nnd girls, Mr. Griffin's assistants nre Miss llclen Cowglll of Corvalls and Prof. W. A. Ileer of Kugcne. Mr. Peer has been In Jackson county all week vis iting cluh members, teachers, par ents and school officials. Hecanse of tho manual training and other Industrial courses there nro only a few club members In the city but the nr.ent visited the various schools and talked to the children of the Washington and Lincoln schools on Tuesday. On Wednesday ho spoko at tho IiIrIi school assem bly and Indicated various ways in which the students will be. It they choose- to be, leaders In mnny lines of agriculture, manufacturing and transportation In their respective communities a few years hence. He dwelt particularly on tho purposes of agricultural and other Industries training. Ills talk was an appeal es pecially to those who expect to teach to get ready for the demands that will be made upon the teacher of tho future. Mr. Beer spoko most encouragingly of the art work done In the Medford schools. He conferred with County Superintendent Wells yesterday and was much pleased with tho work ho Is doing. L03 ANGELES, Cnl.. May 20. With tho arrival hero of II. Ter Poor ten, aviator lieutenant of tho Dutch army. It became known today that Holland had contracted for the con struction hero ot two great hydro aeroplanes to bo finished not later than July IS. Each machlno will have a 42 foot wind spread and a carrylug capacity of 1,000 pounds. Lieutenant Poortcn who is attach ed to the Dutch Hast Indian service, was quoted today to the effect that Holland was developing an army of 10,000 men' In her colonial possess ions, and planning for the organiza tion of a militia of 450,000 men. "It Is no secret," said Iho lieuten ant, "that officers of our Indian forces havo been In tbU country sev eral months buying shells, cartridges, machlno guns, copper and other mu nitions, of war," through advertising, bncked bv un fpmstioucti quality, nre now selling in a national way. This company has several other brands that are by fin the Jurgcst sellers in their respective markets. Stwke Chxli UTitii Much WhUpt ring Before the stork Arrl vos there Is much Io taltc about The corr.ftrt of tbo tnnti lant tsAtbcr le tlul chief tojjlCi And tucro viUt 1ms ul or lrww of Put fplemilcl ex- VrtetiH." It Is appHol to tho oWe-nlnal urn. dee, cently rutbed In and lus 11 tiwt pro. lioumx.il elTect u a lubricant. It ootixa llio j.tUoik of ntryc, enables ihe ihokIch to cjpaiul rmturully, rcllcvas ttralu on tbo Urv ineula mui limn tU at tato any umluo strain n tU orgaiu Jmnlral. Ami It iloci IliU with lerfrct wfctjr, Jixpectent BiotlieM tlsii r turuiien ma reai wan cawpjrfluvo cum swl , comfort. KmrnUig molbrri wlm bare iinai . "ilotkr yrlend" tpvuk In Wln Una of tlt ulwiic of wonting 4iliivi, nWtc of, ttruln ah 1 1 jo Vguiiu-itU mid a licmlom fiom tuany tllier dltriwce, 1 you am grt "ttUr' IVend" at ant 1ru More or tlsy will jrMly mi it for you, Wrltn ImUf Xo Urmi&tlil HuUU,r Co., 401 Ijiuiur JM-lf., Atlnti, flu., for WIJr ulrutlrii , Ittnk of crthit vmIimi Id all pUirt nvAUn, It vuiitulut u vmIiimM tijmiitmy tiMit. iuJm si dltt ssjl I MmM ut tvmUv 4 M wwtm f ij pv if)K 'rf I HOLLAND BUYING MH CAN A RS P NATION PREPARED FOR MANUFACTURE (tly Frederick M. Keiby.) WASHINGTON', Mm JO. -So far ns munitions of wnv are concerned, the V'nited States is prohnbl( iu hol ler position to ftieo a possible elnerg eaey than ever before. The enonnoui increase in capacity of plants tuinilig out rifles, pdr, nmmuuitioit and big guns since the beginning of the Kuropctm war bus made the output of such articles the greatest in Uio historv of th coiintn. t Uefore tho outbreak of the war abroad, the capacity of alt plants iu the Failed Status public and private -for mtuiufiicturing smiill anus am munition, did not exceed .,U00,0l)0 rounds jwr week. Today, according to the best obtainable iufoimutiou, the fixe hu; plants turning out (his class or ammunition are prodtmiug :10,000,()00 rounds per week. The manufacturer of other classes of am munition and armaments has increas ed proportionately. Rifle MtutufHf-tutv The present model Springfield in fantry rifle, for example, is made iu two government nrs mils one at Rock Island, 111., the other at Spring field, Mass. Tlntso two plants, work ing at full capacity, twenty-lour hours a daj, can pmhuhly tiiiu out about l.'iOO Mirh rifiVs sr day, or something more thun half a million a year. Iu addition, st'n.e the outbreak of the war, private plant have been miiuufneturing infuntn rifles for tlu various foreign government. As to henvv urlillerv, both for nnny and navy use, the uovcniiueul has two large plants in alteration. These nre located nt the nnvnt gun factories at Wti-diingtou, I). F., ami Watenlict. X. Y. The private eon- cerns turning out hcavv guns are the Hcthlchcni Steel companv nud the Midvale Slccl couipauj iu J'ennsyl, vnnia. Making .Shreincl The, production of shrapnel- Ihe most terrible. shells winrtillerv fight ing is sotuewhnt complicated by the intricate mechanism known us tint "time fuse". The sccl cases for shrapnel enn be turned out by prac tically any machine simp iising,metu lathes. The cupacitv of (he Foiled Stntes in this respe-t is practically unlimited. Rut the production of "time fiscs,v which vuup the shell to explode when it reaches its destina tion, scattering the small balls con tained in the castas; with great force in every direction, 'is confined to one government and two private plants. The Seovilln Mnnufucturiiig cumpnnv and the JJcthlchciu j'ompnuy nre the private concerns while Ihe govern ment hns an cxtcnsivcplnut nt the Frankfort nrscual, Phihidelphiii. Field nrtillcry yarringes, horse equipment und other miscellaneous items of nnny equipment are all turn ed out nt (he Rock Island, III., ar senal, and there is another govern ment plant nt Watertown, Muss., for the manufacture of gun carriages for heavy artillery. Artillery ammunition as well as small anas ammunition is manufactured at the gov eminent plants nt Fruitkfonl arsenal. There ru also two other small uovenime arsenals at Augusta, (la,, and Ilea- ieia, Cal. Small Arms .Manufacture The principal ana of nny army is the infantry. It is tliu infantry winch must deliver the "punch." Artillery may clear the wnv, cavalry is used for scouting, piotectuig convoys and special piirsises; the ainiicn may drop bombs nud guther information; CHICHESTER S PILLS Wirv . THE ill MOS HRANI, X ijixi AikiurU ht- ku-lcr Muu I'llUU 11,4 uA ti. Uiix. mitt !, W liuxuttf. Haw r JPMV. " t'fVMMUU Atkfurl'VI.'liEM.TIHil ,uikMUn.&uI.AI,r,l(lial S0i BY WMJ66ISTS EVERYVrKCRE SUMMER REQUISITES i WLKDOVr SCREENS DOOR SCREENS PORCH SWINGS LAWN SEATS CEDAR CHESTS Have them made at tho Paciiic Furniture 6 Fixture Factory Home of tlio Pacific Cedar OliMl, 113 0. llojly OF WAR MUNITIONS Wj fS Ok Jr llpt sppehil (roups, like jVimipecis, hospital nud snuilary puitH. nrny nil do their put I, but il Is Ihe infantry that wins or loses the fight, Suinll anus ammunition for infantry, there fore, is tu most important single Item of equipment which must ho kept tip. The five plants which we have in this, country to turn oul this eluss of am munition consist of the government establishment ut Frnukford arsenal, Philadelphia, nud the private plants of the Fulled Stntes Fartiiilgo com pany, Lowell, Mass.; the Fnion Mel ullie Fart ridge Fo llridgcport, Fonn.j the Winchester Aims Fo., Nov Haven, Fonn., and the Peters Fa vi tiligo Co., Fineinnuti, O. Theie are In addition several smaller Concerns which ate conMtuilly exiitndiug now Under the impetus of war mdcis, Military Powder All the military powder used ill this country is ninnufactnrcd either at the government plant ut Indian Head, Mil., or by the DuPoul company, which has very i greatly enlarged its plant since the beginning of the win. It is ccilaut IJuit should this gov ernment ho foiced into ntmed defense or its rights, tho government would not hesitate to eomuiiiudecr Ihe im mense supplies of all war 11111111110111 being turned out on foreign order, and it would have n linger snpplv to draw from than ban ever been the case befoie. TourincC- OatofOil U s chance from th oil you have been uilng meant Isjlhcr In atljiiMlng the feed, Otlicmlie too muih or too little It fed Into tlie cylinders. No double If you ui ZEROLENE we Standard Oil for Tfoioi Cant' It ll obtainable cry- tahtr; from Seattle to t StnD!ec9,fpmSioV.ine V to Phoenix at city tit- i rc or tioJiUe hamlet. And It ti alwayi uni formthe tame body the tame perfect lubri cating quality. , Dealers everywhere, 01 t all amende! and Ser vice Station! of the Standard Oil Corrfpnny Me.lfrd VELVET ICE CREAM Solves tho problem for a tics sort. Nothing more palat able. Pure and wholesome. Am' flavor. Brick, fancy molds, Sherbets and lees made to order. The White Velvet Ice Cream Co. 32 S. Central. Phono 481 H AIL Ih bound to hurt some onn this fuimmer. Will It hu youT OLMES will project you by Inmir lug you la tho f , '" ' I tf ,?. ART FORD nt o biiiuII oit. Write, phono or ull, NOW. mmmmtpimjrmm r f . .jiy IT H T - m stir .$$? m rrc"t 75 im w FREE t-Ko mm TaGMidnRcipu qk. mM y Tea Garden wholesome of ms ioi an cooKing purposes, n is rior to irlueoso svruns for catulv Tak. vtffeT SUIJUI ami troathiKK. Try Ton CJnruon and buikI t8Bt your roclpo for tlio dnliity yon lllo the best fc, oy. vvn'll tmv S7H fne tlio lni( ruclno itnliinlltoil anil iiS -?5i. -". ":. " "" .:" ".-" H5!. &. OK foi (IlH UOCiMtil linal -&. . , Tea Garden ror the Children s?s "b Tea' Gimlun Syrnp te a jpjy fi ", food Hynip and Ih Ideal F&LvlF m f tbo chlldron- enu't hurt m dlKcHtlnn try It. rurlluiul, Or toiu TOUR OPPORTDUTT High Orad (luaranteed Autos $200.00 to $8og.00 ON EASY PAYMENTS lAee ctUloc and lafonaatloa will AutoTriJIafCo. Inc., Plllibark, Pa. or ceuitill year total Utltri tv m ww i m mj o lV.I ! ry'j vm. 9tJsSiO' Frank McKec Jr., Central Point, Ore. Frank McKee JrM Central Point, Ore. $5,50 Account " vw Roseburg's Strawberry Carnival May "Jl Ticl.ctn on ttulu friuu Onon Muy iM-liU, Itiiitl Muy FULL PARTICULARS FROM SOUTHERN John M. Hcott, Ocncrnl PanKcncr Ajifnl, I'oitlund, Ore. What More Does One Want On a omi-Miiy ticket? vit llio Fair ut Hna lihfftil fecucry all (ho choico of Three Ogden Route Trains KOI'Tlliai.V l'AriKKM'NIO.N I'Atario A, i ' r ( T Jim "Ovciluud Limited" 'Tlio "IWIflP Liuiilcd" The "Calll'oi'iiiavl.imitcdr Call on nearest A)ont for full particulars. Illcra lure, rcsorvntlons, tickets, etc., vln tills route SOUTHERN ' ' V 4 JOHN M. H0OTT, (Iwmrnl J'itPM tm m-m . -. . " " Pelican Molasflcs vae.. iw ' nui- " P is the most .. pui'eat syrup . '"i"' " Syrup their - .. MEDFORD to ROSEBURG and RETURN - yi! nil ftalifm iu lth lliml return ill ANY AQCHT OF THE PACIFIC Tn elnyit to I'ViiiuiIhco. Do way nud your , PACIFIC e , VO. ' - iitfci A't, i'liilliuul', 0i, JSf $$$ jjHfiiy T-' y 'i$ifr is j :'( u ft ?$ttim i J - 1 'i Vi I r