TEN - Wednesday, March 28, 1979
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ZJofc lloeffel anil Mac Ilrady - More to offer.
Herald photo)
Safeway Doubles Shopping Area
Safeway's move to the Hermis- goods and has opened up new
ton Plaza Shopping Center last areas for clothing, TV's, small
August marked its fifth expan- appliances and gourmet foods,
sion since locating in the area. The number of checkout
And in terms of space, it was stands has been increased to 10
probably the most significant. and each is equipped with a new,
electronic cash register that
The food store was squeezed gives customers faster service,
into an 18,000 square foot facility Hoeffel said the registers would
at the corner of SE Second be upgraded to "another stage of
Street and S. Highway 395. The electronics," hopefully by the
move to the plaza about doubled first of July,
its floor space and gave the store
an opportunity to expand its Hoeffel is working on his 29th
existing lines and add several year with Safeway stores. He
new categories of merchandise, was transferred to Hermiston in
The new location, said Bob October 1977 after managing the
Hoeffel, manager, has enabled Safeway store in Coos Bay for
Safeway to triple the size of its three years,
frozen food section and variety He was raised on his parents'
chicken ranch at Witch Hazel,
Ore., and started work as a
boxboy for Safeway while he was
in high school at Hillsboro. He
worked at Safeway stores in
Forest Grove, Tillamook, New
berg, Beaverton, Portland, Co
quille and Coos Bay before
coming to Hermiston.
Safeway is in the Hoeffel fam
ity's blood, or so it appears. Their
son, Mike, is the assistant
manager of the Safeway store in
Stayton. Their daughter, Jodi, is
the produce manager of the
Safeway store in Pendleton. And
their other daughter, Michelle, is
married to the meat cutter at the
Hermiston Safeway store.
On top of this, Hoeffel's
mother-in-law was affiliated with
Safeway for 17 years and his
father-in-law for 11 years.
Helping Hoeffel with the Her
miston store are: Mike Jackson,
assistant manager; Vivian
Bowen, produce manager; Fred
Cullers, meat department mana
ger; Kathy Power, variety de
partment manager; Delwin Man
ley, dairy department manager;
Leo Karnowski and Jeff Rynear
son who help oversee depart
mental operations; Richard Ste
vens, bakery department mana
ger; Greg Fisk, night crew fore
man; Mae Brady, frontend mana
ger; and Richard Levsock, retail
inventory manager.
Store Geared To 'Junior Concept7
Door are making special plans for
the grand opening. They will
have specials designed to attract
the customer. Following the
grand opening, the Koenigs hope
to have a "Junk Trunk" always
on display, a spot where the
customer may find a very special
buy, because everything in it will
carry a reduced price.
Mrs. Koenig reports that they
already have repeat customers
from Pendleton, Heppner and
the Tri-Cities.
New Site
Ups Sales
For Bakery
Locating in the Hermiston
Plaza has proven to be a very
good move for Maryann's Sweete
Shoppe.
Sales have increased around 33
percent since they opened for
business last October, reported
Maryann Degele, who along with
her husband John, own and
operate the bakery.
Before closing down in the
summer, Maryann's Sweete
Shoppe was located inside the
, IGA store.
Before the move, cake decor
ator Dorothy Smith was just a
part-time employee. Now, she's
working twice as many hours,
baking and decorating an aver
age of 25 cakes per day.
The Degeles have been in the
bakery business in Hermiston
the past four years, moving here
from Union. Prior to coming to
Hermiston, John, who has been
working in bakeries for close to
' 20 years, managed the bakery at
Safeway in La Grande. Maryann
got into the act when they
bought the bakery here in town.
Two sons, Marty and Bud, also
work at the bakery along with
four other employees Dorothy
Smith, Tammy Cafferty, Robin
Stout and Sherrie Temple.
The Degeles are originally
from Montana.
John is the shop's chief baker.
Mrs. Degele says her husband
"stresses quality" and "doesn't
cut any corners."
He begins baking around mid
night each night so the shop can
have fresh bakery goods on hand
early each morning.
Maryann's Sweete Shoppe has
a large variety of cake and raised
donuts, ranging in price from 15
to 35 cents.
Cakes, cream puffs, eclairs,
angel squares, breads and 16
different flavors of Carnation ice
cream are available, plus soft
drinks and coffee.
For the grand opening, Mary
ann's Sweete Shoppe is baking
Easter rabbit cakes and cookies.
The bakery's "official" hours
are from 8 a.m. to 5 p.m.,
although customers are able to
stop by as early as 6 a.m.
The Degeles have customers
come all the way from the
Tri-Cities regularly for bakery
items and one man has a standing
order for a couple of dozen maple
bars every Saturday morning,
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Sandy Koenig Junior concept.
The Girl Next Door is the
Koenig's dream come true. The
store is designed around the
"total junior concept." "This
store is a childhood dream come
true," according to Sandy Koe
nig. Woody and Sandy Koenig
moved from Fallon, Nev. to
Hermiston two and a half years
ago. Bringing them to this area
was Mr. Koenig's position as a
psychologist, acting as a liason
between the State and County
Mental Health Departments. He
worked for Oregon Children's
Services before the opening of
the store.
The Koenigs had been wanting
to go into business for years. "It
runs in the family," Sandy said.
"Woody's father was in the retail
business and had a shoe and dry
goods store, so it was a natural
for us," she concluded.
The junior concept is built on
the fit of the garment rather than
the size; the junior apparel
ranges in size from 3 to 13. Jeans
down to size 0 are on The Girl
Next Door's racks, with "the
hottest jeans on the West Coast"
- CHEMIN DE FER available
there.
"With our total junior con-
I RACE CAR
SETS 5
(Herald photo)
cept," Sandy explained, "we are
talking about something more
than fit alone. The fit, rather
than the age is important. We
have something for most ages.
Oftentimes a pretty new pastel
blouse or top can do wonders for
an older lady, so age is no
barrier."
The shop's business has met
and even exceeded what the
Koenig's had hoped for. A
chocolate carpet on the main
floor complimented by a cham
pagne colored carpet on the
upper level has given the store a
modern and pleasant atmos
phere. Their unique logo, a sketch of a
girl, was designed by a local
artist for their own exclusive
use. You will see it in their
advertising, on their sacks and
other promotional material.
"From jeans to long dresses,
we have a wide junior selection
and an especially wide selection
of tops," the owner stated. There
is a unique selection of acces
sories at the store. There are
belts, handbags, jewelry, combs
and beautiful intimate apparel.
Swimwear and outer apparel are
also available for most any occa
sion. The owners of The Girl Next
Register For
Free Drawings!
2 Channel Remote Control
Plane Radio-$99.95 Value
AFX Race Car Set-$70.00 Value
Effanbee Collector Doll
$29.50 Value
$50.00 Gift Certificate
Two Prizes Drawn Sat., March
30 and Two on Sat., April 7.
Need not be present to win.
HERMISTON PLAZA
567-1677
Match Your
Lucky Number
To These Prizes...
Electro Charger Plane-S15.50 Value
Sunny Susie Kitchen Center-S19.98
Value
Italian Collector Doll-S29.98 Value
Mattel Power Shop-$21. 98 Value
Pivot Golf-S29.50 Value
Large Stuffed Bear-S26.95 Value
Japanese Diecast Warrior-Si 9.98
Value
Large String Art-S26.00 Value
Dancing Donald Duck-$1 9.98 Value
Smack It With A Racket-$21 .98 Value
TOYS & HOBBIES
John and Maryann Degele
(Herald photo)
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Patty Larson - Good health for sale.
(Herald photo)
Store Sells
Health Aids
Owning and operating fterm
iston Health Foods is more than
just a job for Patty Larson. She
practices what she preaches and
tries to sell.
To begin with, she and her
family eat lots of fruits, vege
tables and nuts, and avoid re
fined sugar and meat.
"That's our basic diet vege
tarian and stay free of refined
sugar," she explains. "The sugar
is the big thing in our house; we
really try to stay clear of that."
"As far as supplements go, we
take a lot of herbs," she adds.
"We do take some vitamins, but
we're really into herbs right
now."
One herb that comes in handy
for therapeutic purposes is gold
en seal. The Larsons use it and
vitamin C when they feel a cold
starting.
Golden seal "works like an
antibiotic," she explains. "It's
good for any kind of infection,
colds, flu."
"We keep it in our medicine
chest like other people do as
pirin," she continues. "I haven't
had a cold in five years."
Unlike some health food di
sciples, the Larsons don't take
garlic suppliements when they
feel a cold coming on. That's
because Mrs. Larson uses a large
amount of garlic in her everyday
cooking.
"You can't believe how much
garlic I use," she says. "I can't
cook without garlic. That's like
not drinking water."
Mrs. Larson, who once worked
as a licensed practical nurse,
gave up the profession because
she didn't approve of some of the
medicines and drugs she was
administering. There were the
side affects, for one thing.
"So many medicines just cover
it (illness) up and move it
around," she maintains. "I just
feel the natural way is the best
way. The body can heal itself. It
has to be given the rights to do it
with, but basically it was de
signed to heal itself."
Giving up meat has helped
keep her family healthy, Mrs.
Larson believes.
"We don't suffer the illness we
did when we were eating meat,"
she says. "We just feel better
without it. We don't feel so
sluggish."
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OOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOCO
at
Table Full of
Grand Opening
Prices!!
Match
Your Lucky Number
For These Prizes!
1. Gold Nugget-Diamond
Heart Pendent made by
Jay's Creative Jewelry.
2. RCA 12" AC-DC TV (Pur
chased from Columbia
Furniture)
3. Dinner For 4
4. Leather-Living Bible
5. Oregon II
6. 1 Pair of Bookends
BOOK STRLL
Grand Opening Hours: Open 'til 9
Thurs.-Fri.-Sat.-Mar. 29, 30 A 31 & April
Hermiston Plau