Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (April 23, 1959)
Tourists Four In Exposition to Attract Greatest Crowd of Visitors in History Out-of-state residents may set a new income record for Oregon's third largest industry this year, even topping the $150 million they spent here in 19f8. Travel, ranking only behind for est products and agriculture among the state's income-producers, has shown a steady increase through liie years, and much of this may be attributed to Oregon's nation programs. Superb scenery anJ prime recre ational areas have provided the lures for most tourists, and this year, added attractions are ex peeled to give Oregon new appeal. The Oregon Centennial Exposi tion and International Trade Fair at Portland will rank high on the list of "things to see" here this year, but hundreds of community events planned especially for Ore gon's 100th anniversary of state hood will draw visitors to every section of the state. Community events are in part designed to entertain tourists, to keep them within the borders of the state as long as possible. In ad dition, the events may lead visitors to see more of Oregon than they had originally planned. Not only will tourists see all-time favorites such as the Portland Rose Festival, the Oregon Shakes pearean Festival at Ashland, and the Pendleton Round-Up. Some of them will take in events with per haps little national stature but with a great deal of Oregon in terest. 400 Events To Attract Among the 400 events on the slate Lr this year are the Azalea Festi val at Brookings, Rhododendron Festival at Florence, Netarts Bay Crab Derby, Rogue River Rooster Crowing Contest, Chief Joseph Days at Joseph, the Milton-Free-waler Pea Festival and the Silver ten Harvest Festival. Visitors will travel also to some of the state's major scenic areas arid attractions, such as the Co lumbia River Gorge, Crater Lake, the Wallowa Mountains, and the Oiegon coast. But if Oregonians are on their toes, they'll call atten tion to some of the lesser-known beauty spots often passed by. Many are the tourists who would delight in the falls of the upper Mc Ktnzie river and the colorful and unusual formations in Painted Ililis State Park northwest of Mit chell. They would enjoy the drive to the top of Cape Perpetua, Three Creeks lake south of Sisters, Clear lake east of Sweet Home, Lost lake southwest of Hood River, Owyhee Reservoir south of Ontario. There are many more, of course, since every area of the state has inter esting scenic, recreational and historic points of interest. More Money for Oregon Iisery day a tourist extends his visii means more new money to Oregon, money that filters into marly every segment of the econ cmj, Detailed studies indicate that oi each tourist dollar, 24 per cert is spent for lodging, 29 per cent for groceries, food and beverages, 11 per cent for clothing, and 10 per cent for amusements and transpor tation costs. Other direct spending is for gifts, souvenirs, drugs, cosmetics, tobacco, photographic supplies, per sonal services, and utilities. These dollars circulate through the econ omic community, changing hands 13 times, according to e c o n o -mists, before being "retired" in an investment. In 1958. tourists left 150 million of these important dollars in the slate. The figure in 1957 was $130 million. The healthy jump recorded in 1958 may be an indicator of even better things to come. If observ ance of Oregon's centenary proves ns attractive to the nation as has Relief From Hemorrhoids Possible Without Surgery! Persons suffering from hemorrhoids (piles) need no longer resort to painful hos pital surgery, thanks to a relatively new electronic method of treating rectal and colon disorders, practiced- by the Dean Clinic in Portland, Oregon. The Dean Clinic treat ment is proving more effec tive than surgery in many cases and requires no hos pitalization or confinement. Uncomplicated cases are beer, forecast, then more out-of-state residents than -ever before will see Oregon this year. Tourist Offering Tripled Promotion of this growing indus try has long been the program of the Travel Information Division of the Oregon State Highway Depart ment. The division's continuing adver tising and public relations cam paign has paid big dividends since its establishment in 1935. Tourist income in 1936 was $35 million, but by 1947 it had tripled to $105 mil lion. During 1958 the Travel Division issued more than 100 million in vitations to travel in Oregon through its color and black-and-white advertisements in national and regional magazines and news papers, and its radio and television campaign. The Oregon story was told through a publicity program, which included a color motion picture, newspaper and magazine articles ana photographs, and participation, in a number of travel shows in midwest and California cities. As a result of this intensive cam paign, more than 166,000 letters re questing vacation material were received and serviced by the Tra vel Division office in Salem in 1958. Letters by the Thousands For the last three months the division has been in the midst of its campaign to promote Oregon as a vacation destination in 1959. Tnousands of letters pour into the office every week as prospective tourists respond to the nationwide promotion plan. This year, too, Oregon is getting ar. extra boost to its public rela tions and advertising campaign. This is being provided by the Ore gon Centennial Commission, creat ed to plan and direct the Oregon Centennial Exposition and Interna tioal Trade Fair, and to assist in allied activities. Complementary programs of the Centennial Commission and t h e Travel Division are helping to in crease the nation's Oregon-consciousness. Non-government agen cies by the score also have joined in the all-out promotion effort. Hospitality Developed The Travel Division, in coopera tion with chambers of commerce, highway and travel associations, resorts, hotels, motels, and simi lar agencies and groups, for many years has urged Oregon communi ties to become more familiar with the state's travel industry and rec reational potential. "Tourist Host Schools" have been held in many cities to teach resi dents the importance of treating tourists hospitably and courteously alter they arrive here, ach pupil in the schools has been asked to become more familiar with his own area and the state as a whole, in order to provide accurate travel in formation to visitors. Value of the tourist industry to all parts of the state is recognized. How much more it can add to the economy in future years mav well hinge on how well Oregonians treat their visitors this year. It is a maxim . of the industry that "people will go where they are invited and stay where they are well treated." These well-treated tourists will be back another year, and they'll bring others with them. Cranberries were shipped from Oiegon to California as early as 1847. An early pioneer, Peter Burnett, was appointed associate justice by President Polk, but the time for getting the commission from Wash ington to Oregon was so great, Burnett departed for California be fore his commission arrived. often corrected in as little as 10 days. Since the method involves no cutting, there is practi cally no discomfort during treatment, and none of the common after effects of surgery. Information without obli gation may be obtained by writing the Dean Clinic, Chiropractic Physicians, 2026 N. E. Sandy Blvd., Portland 12, Oregon. Vs. . , I : MAIL BOATS PLY THE ROGUE RIVER between Gold Beach and Agnes. Here i teen the little Chinook with full load. An estimated 15,000 tourists ride the boats as they climb the shallow swift riffles on the 64-mile round trip through some of Oregon's most primitive country. Deer and bear are often seen from the boats. Exposition i (Continued from page 1) way, Sweden, Philippine Islands, Virgin Islands. Every city, town and hamlet in the state is planning special at tiactions for Oregon's guests. Tour ist booths will make available in formation concerning square dances, fish fries, cattle drives, gold panning, historical pageants, boat trips, scenic drives, fishing excursions and a host of other activities typical of the state's var ied interests. 2000 Indians In Camp A unique event will be a Nation al Indian Encampment at Pendle ton July 18-26. More than 2,000 Indians, representing every tribe in the nation, are expected for the encampment. It will commemorate the signing of a treaty in 1855 be tween the United States and the Walla Walla and Umatilla tribes. Visitors will see authentic Indian dances and games and witness tribal customs. . Pony Express riders will begin carrying mail June 7 on two trunk lines across the state throughout the summer with feeder lines con necting all parts of Oregon. It will be possible to mail a letter any where in Oregon and have it ac tually carried by horsemen to any destination in the state or to the Writing fire and allied lines, liability other than auto, and Inland Marine Insurance. Pioneer Home Office 106 East Main, Hillsboro, Oregon v .t V fit 5V 1 .Wv, Plans Move edge of the state for transfer to trains. Touring the state and stopping at every town of 2000 or more popu lation is the Centennial Van of His tory. It carries historical displays that even include the tomahawk that killed Marcus Whitman, early day missionary. Oregon's seashores, mountains, in.and waters and woods are ex pected to lure Centennial visitors into prolonging their vacations. Industry, too, as it developed from the fledgling of yesterday in to the giant of today, will be graphically depicted. Covered Wagons to Holl To help publicize the Centennial celebration throughout the country, a group of "space age" pioneers in five covered wagons will make the 2000-mile crossing on the Old Oregon Trail, starting April 19 from Independence, Missouri, and re-enacting the 20-mile-a-day trek to their forebears. Gordon (Texi Scrpa, Ashland, Oregon rancher and movie stunt rider, has been named wagon master and former Piesident Harry Truman vrill be on hand to start off the cavalcade. Members of the Oregon Ad Club have set out to reclaim the north ern part of the old Oregon Terri tory. Claim signs are being erect Yesterday .... saw Pioneer serve with distinc tion only its neighbors in Wash-ington county .... Today . . . sees Pioneer a state-wide institution serving the city dweller, farmer, and the business man. Tomorrow .... will see Pioneer continue its ex pansion, not only to more areas within Oregon, but to Oregon's sister states as well. There's a Pioneer agent in your area. Look for the Pioneer scout. "Keeping Oregon Insurance Premium Dollars in Oregon" iiual Insurance -sk sr is ed at various boundaries and in such strategic spots as Seattle newspapers, the city limits of Yak ima, the lobby of the Davenport hotel in Spokane, and the Cana dian border. BUSINESS TRAINING is a lifetime investment i Start yours May CA 3-3137 , ..?rsr vjj net ,uv . iflibii in. j c Just as Oregon is the Land of Opportunity, so is Pioneer Mutual, Oregon's Oldest Mu tual Insurance Organization, the company of opportunity for its insured members and its many agents throughout the state. Company Phone: Midway 8-2193 Advtr1iMmnt
