Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Dec. 3, 1953)
Page 2 Heppner Gazette Times; Thursday, December 3, 1953 HEPPNER GAZETTE TIMES MORROW COUNTY'S NEWSPAPER The Heppner Gazette, established March 30, 1883. The Heppner Times, established November 18, 1897. Consolidated February 15, 1912. O" NEWSPAPER PUBLISHERS ASSOCIATION ROBERT I'EN'LAN'D Editor and Publisher GRETCIIEN PENLAND Associate Publisher NATIONAL EDITORIAL ASSOCIATION J O - $f ;--Tj Tf!.-jy?:.n.-.ifrH Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as Second Class Matter Subscription Rates: Morrow and Grant Counties, $3.00 Year; Elsewhere $-4.00 Year. Single Copy 10 cents. The Journal's New Face We can't help but feel a little sad this week. Sad at the loss of the Oregon Journal . . , . as we've known it for quite a few years. Last Monday this Portland paper came out with a new type style, a new makeup style, a lot fif new features and writers ... in fact is has a complete "new look." It just doesn't look like the Journal any more, but of course, that was the idea behind the change. The Journal has "grown up", so to speak, and we guess that after more than 50 years it's entitled to act as a sedate gentleman after spending thai long, or at least a great many of those years, as a noisy, blatant boy. We're not referring to the Journal's policies or abilities when we say it has been a noisy kid, we're referring to its former makeup style and use of big, black headlines not only on the front page, but throughout its entire edition. Now it is com ing to us made up in a lightface typo and its front page arrangement and makeup is even more se date and dignified than that of The Oregonian, the paper which for years rated among the top in the country in this classification. We're going to miss the "old" Journal. We don't mean that were against a change, and besides, what the Journal wants to do is its own business, but its elimination of the big black headline from the newsstands of Portland and the journalistic efforts of the stale, leaves a blank spot in Oregon journalism. Oregon's journalistic style, particularly in its metropolitan press, has for many years been, what we could call, above thai of many other parts of the United States and particularly that of many of our neighboring big cities on the Pacific coast who have bad what might well be classified as a sort of "wild and wooly," or "Anything goes" style of makeup and writing. As an example of what we mean, take a look at any of the San Francisco papers, The well known Oakland, Cali fornia Tribune, the equally well known Seattle Post -Intelligencer, or the grandiladdy of all papers for wild front page makeup, the Denver Post. It is not unusual to find the entire top half of the front page of any of these papers taken up ex clusively wilh scarehead type banner lines, fre quently one or more of them in red ink. Portland has not, at least in recent years since the discontinuance of the old Telegram and the Portland News, had this type of a newspaper, but the Journal, until this week, used somewhat this approach to the reporting of the events of the world, though it was nowhere near as wild as some of the papers mentioned above. Journalism professors and cri'ics of the arl of newspaper makeup no doubt breathed a sigh of relief when they saw Ihe new Journal, feeling that finally the examples of type beauty and harmony expounded in textbooks and developed by the masters of typo graphy finally took effect on the state's last met ropolitan holdout for a style a little more brash and daring. We don't see it quite that way. We think the old Journal is going to be missed. Maybe the so-called "wild" makeup isn't very pretty typographically, and we must admit that some of the California and other papers overdo it a little, but it seems to us that there is a need and a place lor it in Portland. There are people, and they're in a quite sizeable number too, who have moved to Oregon from elsewhere and are used to, and like, that style, as well as quite a few native Oregonians who like to read the headlines and little more. They could grab an "old" Journal off the newsstand and get the gist of the world's happenings at a couple of glances. They can't do it with the new one and it seems to us that the new Journal is forgetting about many of its readers that have helped make it the great news paper it has become. It could be, too that it is now trying to get a different class of reader we know nothing of the reasons behind the change. Maybe The Oregonian, which during recent years ha.s gradually gone in for more headlines and front page display, will slowly step in and fill the hole the Journal ha.s now stepped out of. If not, we wouldn't be too surprised to someday find a third paper in Portland, and it will no doubt be of the tabloid style. From The County Agent's Office By N. C. Anderson some areas of the state that it Jdie suddenly or recover. Death it is becoming quite an economical usually the result of severe heart i,s ,H-t'm,B 1 ,..., ,wt! 'Wry- While this is a bit ean factor. An expenmcm-i , takin ah(.ut tho is under way at the college, now,,sjnce our rancners do no, ally start calving or lambinn un. til January or later, however it should be kept in mind by every. mine to reproduce vvouc im .i:1:. o, and sheep. The I college is quite interested in any i ,1 tii:o ncr-iir over the We missed a big thing last the farm so that it will be eligible 1 ,l d uol( ,ike to t)e noti week in this column when no for loan. Commercial storage we hav0 nf)t recognition was given to Frank that is suited to wheat will not i U,f'jniu,iv diagnosed as Anderson on showing the Grand be released for barley storage, I . . ' ' , in lorrow county, there has without a aouoi occn some losses here. Our ranchers should be on the lookout for sym- is follows: Ani mals affected are usuauy mmm four to six weeks of age. Two of the disease have neen Champion Hereford bull at the am sure. Umatilla county iarm- Beef Center Show and Sale aers are getting under way with a John Day. This is one of the 'program to encourage as many bigger bull sales in this area, and when you have the Grand Champion it is worth talking about. We think that congratu lations are in order for Frank, not only on his having the Grand Champion bull at the John Day sale, but in doing the good job of improving his cattle over the last few years to the point where they are one of the better herds in this part of the country. My guess is that they will be im proved further for Frank is not one to stand still. Glenn Campbell, chairman, Morrow County Wheatgrovvers As sociation, has been busy this week gathering advertising for the l!)."i3 proceedings of the Ore gon Wheat Growers League. Pro ceeds from advertising this year here in Morrow county will go to our County Association to help I to promote programs vital to the welfare of our wheatgrowers. - ihlo tn find stor- fnr the iu croo. One way which are of relieving a lot of our storage is to disnose of the wheat and get , . u 1 1 vne it moving eariy. j wd.u..uB ,,,;, r,iffer onlv in tie- men uu.--i.i. -- . ree ot severity, wue, onset is market when it becomes enougn to come oui on uu. - , - ,,,,,,-wed hu dull and selling, is one way of doing "- "uTiress and this. We have arranged this.ness respen.o r I A res , a d of our rapid course, n i... the i" il'"n w"nln a uw ,wma- ,n This bloody foam is frequently (lis- ,.h:,rrrp from the nose anu nu dist ress, week to devote a part winter cereal meeting to grain storage situation. "'"""B . ' . ... ,U ,! f rleMth TWO arv 12. and our Extension Agri- m ..... ...... - V" "' h ' ... . :i. ..,.... less severe v affected cahes show ., . f ,.,. i.iin.7! considerable muscular tlj0 OKU "ii.u.iu "i j..... storage, having some grain stor age plans available for farmers who are interested in building. In the meantime, everyone should have this uppermost in his mind so that the storage problem is re- one when the time comes. Lexington News Miss Pat Forrest visited with over her parents in Monumei the holidays from her work at the Lexington Late. Vickie and Valda Irviu, small daughters of Mr. and Mrs. George Irvin are visiting their grand parents, Mr. and Mrs. Carl Breed ing in Parkdale. Mr. and Mrs. Jack Borak and children and Charlene Junes were Milton-Freewater visitors on Saturday. . o . Mr. and Mrs. Robert Anderson and son Bobby spent the Thanks- move wilh difficult v, and may giving holidays in Salem. lieved whenever the permits. opportunity Young Journalists 4-H Club Reporters The We have had the question asked of us why the Gazette Times runs in its news columns the re ports of Ihe activities of the many 4 11 clubs throughout the county. Particularly, why we run them in the sometimes stilted and non-journalistic style in which they frequently appear. We run them that way first of all, because they are tenvs, maybe not to everyone, but certainly to 4 11 members. In Ihe second place they are run in almost always the exact wording in wHich they are given lo us, because that is a part of the i raining the 4-11 members receive. They are try ingio learn how to recognize something of news value and how to report it. It must be remembered that many of the clubs reporters are hoys and girls 10 or 12 years old, hardly an age when you can expect a com plete knowledge and mastery of English and Jour nalism, yet to our way of thinking, they do an ex cellent job of telling what their club is doing. Seldom do we change even a word, unless on oc casion the- meaning is vague or sentence structure is confused. A lot of farmers in neighboring counties evidently have been ask-. . , , , , .. , , ing for information concerning A lot has been said and read ..fa . - i ,,,,,, . , , , the hay emergency program pur-; about the grain storage problem , ', , , , t, . , chases to be made for the drouth that will no doubt be facing our , . , , , , ,ilfl,J fr , , . stricken area. We have had little farmers another year, farm stor- . , . . . . in i ui .u . ' incjiury here, but in case any one age will be tight, as those us ng . : ' , J , ,, . , . ,. ., t is inieresieu, we are i assing woiu their wheat diverted acres for , , ' ' . . u i -n t a one to them. I lav is being barley will want to store it on,, ,, , , , 1 handled through regular com mercial channels and there is no single point of contact. The emergency hay program current-! ly covers Nevada, New Mexico, i From files of the Gazette Times Colorado, Kansas, Oklahoma, December 6 1923 Texas, and states eastward. Utah This paper is requested to an- an(i a sma11 section of Wyoming nounce that the regular meetings Js expected to become eligible of Morrow county Ku Klux Klan shortly. The commissioners on at Lexington have been changed agriculture in these above men from Friday to Monday evening tlonPcl states are serving as state of each week. There will be no representatives and would be a meeting of the klan this Friday, S1 Pint of contact as to any but the regular meeting will be nay that may be available here, held Monday at the usual place.! -Members please lake notice. I Word was recerved from the animal husbandry department at The Mayor of Cecil and his Oregon State College, this week, dauglit'-r Miss Annie Hynd of that the incidence of white mus- Bu-terby Flats were county seat cle disease in young calves and visitors Friday and Saturday. young lambs is growing so high w inter Check Your AGAIN IS JUST AROUND THE CORNER Car Coverage Before The Bad Weather Sets In COMPLETE insurance coverage of your car costs little. NOT to have it may cost you PLENTY! See Us First For Insurance Of All Kinds Turner, Van Marter & Bryant BONDS INSURANCE REAL ESTATE PHONE 6-9652 - Ilarland D. McCuidy, hustling young farmer of the west end of I the county, was in the city Wed nesday from lone. We know ihe club reporters take a great pride j Walter Luckman was in the iji seeing their slories appear in print as they citv on Tuesday from the Luck- them m l e too gain an especial ;ilea- man ranch near Lena. a Mr. and Mrs. Bert Mason of wroi sine as we watch them grow in ability during club vcar. W to It e art glad to be able to offer them a chance lone were visitors at Heppner on Sunday. If1 M FOR TRUCK UYJ M Hi V EliC D iniin.iiiiimurp tthh i in mm i i H ft , til xSis-W"' """-'-fl i raw Jir- Mi- 1 ' ill MW CHElfdOLET TRUCKS P'54 NEW POWER IN THREE GREAT HIGH-COMPRESSION ENGINES NEW COMFORTMASTER CAB NEW RIDE CONTROL SEAT NEW AUTOMATIC TRANSMISSION They're the most powerful, finest performing, best-looking Advance-Design trucks ever built! They're engineered to do your kind of hauling more ellkiently and at lower cost. Come in, see these great new advances in the completely new 1954 Chevrolet trucks. Optional at et.a cost. Tr.uk Hv.lfa-Mattc transmission; RU1 Control Sp.it is. 8t.imi..r,! on C.O.E. moOels, available on all other cat) mn.lt.ia as extra e.i.upmont- Hear corner window in itatKlaril cab, optional at e.tra cost. ml Has Mr NEW HEAVY-DUTY 3-SPEED TRANSMISSION NEW, BIGGER LOAD SPACE NEW CHASSIS RUGGEDNESS NEW ADVANCE-DESIGN STYLING K :'.r.-.-r yy W-.rw?, ...w.-ft-.-.- -jus Drivers find gasoline cost per "I I aftaftn mi a famiin flBv iiiiii; wmni uo To compare gasoline values now with the "good old days," test drivers at Standard ran popular cars of the 1920's on 1925 gas, '53 models of the same makes on today's gas, and '53 models modified to use 1925 gas. All cars were driven over the same course, on the same amount of fuel till they ran out of gas. The results may surprise you. CAR OF THE 1020 s TODAY S CAR i 1925 GAS l.liAS PlACfKVIlLE TODAY'S CAR TODAT S CAS vwifeSiH;- :! LAKE TAHOE : as-- i -i 4 ,4 MOST TRUSTWORTHY TRUCKS ON ANY JOB! Fulleton Chevrolet Company Today's gasolinegivesyou.undercom- parable driving condit ions, SOc more miles per gallon than in 1925! What does it mean to you? Suppose you started on a trip from San Francisco to Lake Tahoe with 12 gal lons of gasoline a route covering all kinds of driving. In the old car with 1925 gas, you'd travel about 131 miles; in the new car modified for 1925 gasoline you'd go 149 miles; but in the new car with today's gasoline, you'd go all the way to Lake Tahoe, 196 miles. Improved auto engines explain part of this but better gasolines made them possible. You benefit steadily from the competition in research and op erating efficiency between Standard and other oil companies. Competition steps up gasoline quality, helps hold prices down. While living costs have risen 54 in the last 28 years, today's gasoline costs you only 22' more a gallon (except for taxes)... gasoline cost per mile has dropped one fifth! STANDARD OIL COMPANY OF CALIFORNIA plans ahead to serve you better
