Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Dec. 3, 1931)
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, DEC. 3, 1931.
An earnest gentleman called at
my office with a "message." He
said that this is the time for me to
write and induce somebody to pub
lish some full-page advertisement
The attention of all executives is
now focused on the subject, he said.
If we could only get them to think
"straight" it would "clarify the
whole business situation" and start
the "return of prosperity."
I asked him what he meant by
merchandising. He hemmed and
hawed, and finally remarked: "Why
you know, merchandising; every
body knows what you mean by
I told him that I had listened to
much conversation on that subject
in 1929, but had never heard any
one define the term.
"In those boom days it seemed
to mean over-selling," I continued.
"It meant trying to get barber shops
to put in a side line of lawn mow
ers, urging toilet goods departments
to carry ice cream cones, forcing
automobile parts into delicatessens.
"It meant pushing up the sales
quota twenty-five per cent every
year; lying awake nights to think
up ways of making people buy more
than they needed going out extrav
agantly to steal the other man's
customers. All that sort of high
pressure activity was walking
around under the banner of 'mer
chandising1 in 1929," I said, "and If,
when we speak of 'getting back to
normal' we mean getting back to
that rush and strain then I am not
He went away shaking his head,
as if I had uttered treason against
the great spirit of American en
terprise. Perhaps he was right perhaps I
am getting old and "unprogressive."
But the kind of merchandising
problems that I believe our coun
try must face sooner or later are
problems like the following:
Why, with so much wealth, are
so many men out of work?
Why is our economic machinery
so clumsy that men can go hungry
in New York while other men are
feeding wheat to hogs in Kansas?
Why, with so many labor-saving
devices, have we so little leisure?
Why are factories closed when a
large percentage of the human race
is still barefoot, under-nourished,
and wet when it rains?
Why were our parents, who were
so much poorer than we, still so
much more contented, peaceful and
How can we think more about
human beings and less about mon
ey? How can we reorganize the
economics of distribution so that
everybody can have more of the
good things of life as a result of
steady, smooth production?
I cannot answer these questions,
but I do believe it is important to
get as many men as possible Slink
ing about them.
Even if we have to divert a few
minutes from our "merchandising."
ance, but that he has no private in
terest to serve. He has all the
money he wants, and he made it all
Baruch is one of those rare per
sons, a Jew of American Colonial
ancestry. His people settled in
South Carolina before the Revolu
tion, and he still has a home there.
His father was a surgeon in the
Confedreate army, his brother one
of America's most distinguished
An airplane that is expected to
fly at the rate of a thousand miles
an hour has been built in Germany
by Dr. Hugo Junkers, famous air
craft designer. It is planned to
travel in the stratosphere, which is
the almost airless region, ten miles
or more above the earth's surface.
Compressed air carried in tanks
will supply the motors with the nec
essary oxygen, and will also enable
the passengers to breathe. The
cabin will be sealed like a tin can
to keep the oxygen from escaping.
This project is in itself proof that
there are still unexplored realms,
and that man's spirit of adventure
has not vanished. It took courage
for Professor Plckard to go up in
to the stratosphere In a baloon. It
will take more courage to attempt
to fly around the world with the
speed of the sun in this new plane.
But the attempt will be made, and
if the first effort does not succeed
others will try it
There is no limit yet to what
man's daring and Ingenuity can at
The newest thing In poultry is
the turken, a cross between the
Austrian white turkey and the
Rhode Island Red hen. Two speci
mens of this curious fowl have
been produced at the biological lab
oratory of De Paul University, Chi
cago. If it develops that these hy
brids can reproduce their species,
the result should be a valuable ad
dition to the world's food supply.
The turken weighs from six to
eight pounds, and is said to be bet
ter eating than either the turkey
or the hen.
The invention and discovery of
new kinds of animals and plants is
another sort of adventure in which
increasing numbers of young men
are engaging today.
.More than 10,000 bushels of
blueberries are harvested annually
from cultivated bushes of this plant
which formerly grew only in a
wild state. That is because Dr.
Frederick E. Covllle, botanist of
the U. S. Department of Agrlcul
ture, discovered how to make blue
berry bushes grow under cultiva
tion. The Massachusetts Horticul
tural Society has just given him a
gold medal for his discovery that
blueberrly bushes grow only on
our soil, and that they thrive only
When exposed to cold weather in
The demand for blueberries in
the cities is a steady one. Hun
dreds of farmers in the North are
utilizing waste land to grow this
crop systematically. And down in
West Florida, in the Yellow River
country, I saw a grove of blueberry
trees, twelve or fourteen feet high
bearing berries almost as big as
the end of your thumb.
Mir friend. Bernard M. Baruch. is
fonlnsr mentioned almost as fre
quently in the newspapers these
days as he was during ine war
when he was Chairman of the War
Trade Board. He drops in at the
White House frequently, at Mr.
Hoover's Invitation, to advise him
on questions of national and Inter
national finance. He has just had
an Important hand in the cotton
Tennl call on "Bernev" Baruch
for financial advice because they
have learned that he is not only one
of the greatest authorities on fin-
physicians. He has never held pub
lic office, but statesmen of all par
ties have been calling on him for
advice and counsel for years.
Some weeks ago I suggested that
silver was an interesting thing to
keep an eye on. A lot of other peo
ple apparently had their eyes on it
The price of silver went up from
about twenty-five cents an ounce to
nearly forty cents in the course of
seven or eight weeks Then it
slumped under speculative profit-
taking. But statesmen, financiers,
and economists all over the world
are trying to work out some inter
national plan for the restoration of
silver to its former currency posi
tion. I sat with a group of these
gentlemen last week and found that
many of them believe that the de
monetization of silver in India,
France and the United States is one
of the underlying causes of the
present economic disturbance.
One thing is certain. Tremendous
efforts will be made in the next few
months to restore bimetallism. You
will hear silver discussed in Con
gress, and you will see more about
it In the newspapers. I could not
help thinking of the old days of
Bryan and "sixteen to one" when I
heard these international financiers
discussing silver as seriously as it
ever was discussed in the 1890's.
ALMA NEILL, Correspondent
Mr. and Mrs. Marion Finch, Chas.
Bartholomew and Roy Neill made
a business trip to Pendleton Friday.
Miss Wilma McCarty who is atr
tending the . Oregon State college,
spent the holidays at the home of
her parents, Mr. and Mrs. Wm. Mc
Carty. Mr. and Mrs. W D Neill and
children, Bernlce, Hugh, Harold
and Ralph spent Thanksgiving day
at the home of Mr. and Mrs. Roy
Miss Marie Young spent the
Thanksgiving vacation at La
Grande. Miss Nancy Kokenen vis
ited at her home in Helix. Miss
Helen Heath and Mr. Atkin both
were in Walla Walla during the
holidays. -Miss Heath stayed at
Whitman colelge and Mr. Atkin
visited at his home in that city.
Mr. and Mrs. Marion Finch and
children apent Thursday at the
Gilliam & BisWs
Saves You Money
With every quart of
NISH at the regular
price of $1.25 per qt.
you get a 3-inch bris
tle 'Varnish Brush
that sells at 60 cents.
This Quick-Step sale
continues for 30 days
only arid will close on
the evening of Decem
QUICK-STEP is the
ideal v a r n i s h f or
floors as. well as for
all kinds of wood
work. In addition to the
above we will be glad
to furnish you any
thing in the Paint and
GILLIAM & BISBEE
ON OUR MENU
afford a delicately
for your diet
Prepared to your
order the way
you like them.
ED CHINN, Prop.
home of Mr. and Mrs. Charley Bar
tholomew. Charley Morehead went to Una
pine Saturday and returned Sun
day, accompanied by Mrs. More
head and children who have been
visiting at the home of Mr. and
Mrs. C. D. Morey for some time.
Mr. and Mrs. J S Moore and chil
dren, Audrey, Naomi and John,
spent the holidays visiting with
Mrs. Moore's brother's family, Mr.
and Mrs. Dale Rothwell, and also
Mr. and Mrs. Lindhe of Pendleton.
There were no church services
at Pine City Sunday.
Marion Finch was so kind as to
take a number of the Pine City
folks to the Pleasant Point school
house in his school bus Tuesday
evening, Nov. 24, where a program
was given by the school pupils.
Those who had the pleasure of at
tending were Mr. and Mrs. Marion
Finch and daughter Patty, Mrs.
OHie Neill and daughters Lenna,
Oleta and Neva, Elsie Strain, Alma
Neill, Lila Bartholomew, L. D. Vin
son, O. F. Bartholomew and Lee
Vinson. The program was follow
ed by a party in the school building.
Tom O'Brien who had been in
Portland for several days returned
home Tuesday, Nov. 24.
A steady snow greeted "the peo
ple of Pine City Wednesday morn
ing which lasted throughout the
day and Thursday also. Several of
the stockmen are now feeding their
sheep on account of the snow.
Lila and O. F. Bartholomew at
tended a party given by Miss Ruth
Thompson at her home Friday eve-
ning in honor of the Echo and Pine
City college students who spent the
Thanksgiving vacation at their
W. D. Neill made " business trip
to Hermlston Saturday.
Mr. and Mrs. T. J. O'Brien and
family attended the program at
Pleasant Point Tuesday evening.
The Pine City high school stu
dents are giving two one-act plays,
"When a Man Marries" and "Radio
Bugs," on Friday, December 18.
Lon Edwards of Lexington was
a business visitor at the Joe Foley
Mr. and Mrs. Marion Finch and
daughtetr Patricia were dinner
guests at the home of Mrs. Ollie
Neill Tuesday evening.
Murray Potts visited Bob Mc
Mr. and Mrs. Ray Applegate and
family are now living in the Vic
tor Wigglesworth house on Tom
O'Brien's place. Mr. Applegate has
been working for Mr. O'Brien this
Three bands of Ralph Corrigall's
sheep returned home Thursday.
Coast Butter Mart High;
Clover Seed Supplies Off
Oregon State College, Corvallis,
Nov. 30. ''Pacific coast butter mar
kets have been among the highest
in the World the past few weeks,
says the current market report of
the college extension service
"With the production scarcely equal
to the regional demand, and hold
ings light, prices have been well
above quotations In the large east
Commenting on the current dairy
situation, the report says that a
United States department of agri
culture survey on November 1 indi
cated 5 or 6 per cent increase in
milk production compared with No
vember 1, 1930. The increase was
accounted for partly by more cows
and partly by heavier production
per cow. Cold storage stocks for
the country were still relatively
light, however, on November 1.
Slightly less clover and alfalfa
seed was produced in this country
this year than the average, accord
ing to the state college market re
view. The output of red and alsike
clover seed combined was 18 per
cnt less, and of alfalfa seed 40 per
cent smaller than the 1930 produc
tion. No clover or alfalfa seed was
imported this year between July 1
and October 15.
From July 1 to October 15, im
ports of forage plant seeds Into this
country included 839,000 pounds of
winter rape seed, 163,100 pounds of
English rye grass, 28,000 pounds of
Italian rye grass, 1,916,000 pounds
of hairy vetch, 156,500 pounds of
spring vetch, 149,300 pounds of bent
grass, 618,700 pounds of chewing
fescue, 190,500 pounds of other fes
cue, and 122,000 pounds of rough
stalked meadow-grass. Most of the
rape seed came from Holland and
Germany, the English rye grass
mostly from Ireland, the hairy
vetch from Hungary and Germany,
and the spring vetch from Belgium,
the report shows.
LOST Dark Jersey cow from
Frank Monahan ranch about month
ago; pin bone knocked down be
hind. Reword for niformatlon lead
ing to recovery. 38p
Will be received by
SWIFT & CO.
for Eastern shipment
lone Cash Market
DECEMBER 5 & 10
Write or wire for
Whenever you have some nagging
ache or pain, take some tablets o4
Bayer Aspirin. Relief is immediate!
There's scarcely ever an ache or
pain that Bayer Aspirin won't relieve
and never a time when you can't
The tablets with the Bayer
are always sale. They don't depteai
the heart, or otherwise harm you.
Use them just aa often as they can
pare you any pain or discomfort
Just be aura to buy the genuine.
Examine the package. Beware of
Aspirin is the trade-mark of Bayer
manufacture of nwiwaoeticarideater
big help to BOWELS
What a ioy to have the bowels move
like clockwork, every dayl It's easy,
if you mind these simple rules of a
famous old doctor:
1. Drink a big tumblerful of water
before breakfast, and several
times a day.
2. Get plenty of outdoor exercise
without unduly fatiguing your
self. S. Try for a bowel movement at
exactly the same hour every day.
Everyone's bowels need help at
times, but the thing to use is Dr.
Caldwell's Syrup Pepsin, You'll get
a thorough cleaning-out, and it won't
leave your insides weak and watery.
This family doctor's prescription is
just fresh laxative herbs, pure pepsin,
and other helpful ingredients that
couldn't hurt a child. But how it
wakes up those lazy bowels! How
good you feel with your system rid
of all that poisonous waste matter.
Da. W. I. Caldwell's
A Doctors Family Laxative
We wish to announce to our many friends and customers the removal of our
store from 28 East Main St. to new and larger quarters. We are now located
at 106 EAST MAIN ST., next to Central Market. Here we will be better
able to serve the buying public in an economical and efficient manner. Among
our new features is our FREE DELIVERY SERVICE.
REOPENING SPECIALS for Sat.-Mon., Dec. 5-7, Inc.
Medium size, new crop California Navels.
Priced at a great saving.
Gold Medal Cake Flour is baking assurance.
Cake or pie server with two packages.
They are always good.
New crop old world dates
Hawaiian Pineapple. Broken
slices; No. 2V4 size cans
Large 2 Mi tins at a money
. saving price
EVERY . DAY . STAPLES
Eastern Sugar Cured, Corn Fed, Wei Streaked.
Per Pound ... . 19c
MacMarr Hard Wheat All Purpose Flour. Every sack guaranteed.
49-lb. Sack ... U9
We import, roast and grind our own Coffee. There is no finer
Coffee at any price.
3 Lbs. MacMarr . 95c
Pure vegetable Shortening, always fresh and sweet
4 Lbs. ...... 39c
. . . 69c
MacMarr Del Maiz, fancy
sweet corn, No. 2 tins
Max-i-mum Cane and Maple
syrup is a treat in itself
5-lb. Tin 65c"
10-lb. Tin $125
MacMarr prepared Pancake
Flour the breakfast treat
No. 10 Bag
Semolina hard wheat
Van Camp's Tomato Catsup.
Oregon Loaf, full cream
Quick cooking Carnation. The vitalizing cereal. A complimen
tary package of Pearls of Wheat
A 50c Value for . 32c
PURE SUGAR CANDIES
A pure hard finish assorted
Pure and whloesome.
Harmony Laundry Soap
makes washing a pleasure.
10 BARS 35c
Marblehead Squash. Good
for pies and baking
FREE DELIVERY ON ANY SIZE ORDER