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About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Sept. 16, 1926)
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, SEPT. 16, 1926.
TBI HEPPNER GAZETTE. KlUblkhcd
March U. 1881.
THE HEPPNER TIMES. EaUblbae
Nonmbfl 1. 1887:
CONSOLIDATED FEBRUARY 15. 111
Publiahed mm Thureday moraine br
VAWTER AND SPENCER CRAWFORD
ul entered at the Post Offlc t Heppner,
Oregon. M eeond-eJase matter.
' ADVERTISING RATES GIVEN ON
. M 00
MORROW COUNTY'S OFFICIAL PAPER
Forein Advertising RepreMntttfve
TEX AMERICAN PRESS ASSOCIATION
He Got Some Votes.
WE SAW Governor Pierce at
Hermiston the other day.
He lent considerable color to a
successful field day at the experi
ment station. Always at the cen
ter of the forefront, the governor
filled his role well. Whenever
there was a picture to be taken he
doffed his hat and assumed a real
gubernatorial pose. His speech,
last on the program, was none the
less gripping. Being the same,
except for a few flowers plucked
for the occasion, that we heard
him deliver in Heppner some
months before, it had lost consid
erable of its kick for us. Never
theless, his audience received him
well. His propensity for quoting
tax figures at a rapid rate is simp
ly amazing quite dumfounding
to his audience, in fact. Later in
the evening we heard a professor,
also on the program, compliment
Mr. Pierce very highly. Though
remarking on his apparent sincer
ity, the professor who had heard
Champ Clark, Bill Read and W. J.
Bryan often in their palmy days,
said that none of these was the
governor's superior in stump psy-'
etiology. He placed Read and'
Bryan as being more polished or
ators, but said Pierce was easily
Clark's equal in every respect.
The Dairy Cow in Morrow
THE condition of the hay and
grain market the past few
years, as well as the shortage in
grain production, has caused
many Eastern Oregon farmers to
seek new means of producing rev
enue. Many have turned to the
rtflirv muz Fnr enlvflrinn psnpoifll-
1 " , -r
ly in the north end of Morrow and
Umatilla counties on the irriga
tion projects. Now, after a few
years' trial, there is a certain
amount of ' indecision as to the
wisdom of this move, because of
the short returns that some have
Prof. P. M. Brandt, dairy spec
ialist of the Oregon Agricultural
college, declared at Hermiston the
other day that dairying could be
made to pay good returns in that
section. But not until the dairy
men know exactly what they are
doing. For the purpose of help
ing the dairymen in this regard
he was present at a Hermiston
meeting to help start organization
of a cow testing association.
Taking government figures for
IkFrank Crane Says
THE SHOW GOES ON
SOME time ago a trapeze actress in the circus fell a distance
of thirty feet from her trapeze to the floor. There was no net
or other device to break her fall and she sustained a fracture of
the arm and possible internal injuries.
The accident happened in the middle of the trapeze act in
which she and other members of her family were performing.
She lost her footing and fell.
Confusion reigned for a few moments. Women and chil
dren screamed and men rushed about for aid. Soon an animal
act was rushed into the arena and the show went on.
The show always must go on.
Any one of us may disappear; a brick may fall on him or
an automobile truck run over him, and it is as if one threw a
pebble into the pool. There is a little confusion, a few waves
circle about the place, and soon all is as quiet as before.
Some old men remember when Lincoln was assassinated.
Those not so old remember the assassination of Garfield and
McKinly. Those things were so terrible that they thought the
world would stop. They were amazed to see that everything
went on as usual.
None of use would be missed. One may drop out of his
place in society, a few friends will mourn him, a few will no
tice his absence, and it will cause temporary sadness. But in
a little while he is forgotten.
Where are the snows of yesteryear? Where are the beau
tiful women like Helen of Troy that once disturbed the past?
Where are the heroes, the mighty men of old, that once be
strode the world? "
The great as well as the small must go down, and life
flows on. The life of the community is like a resistless tide.
Nothing can impede its prorgess. However cataclysmic the
calamities that disturb it, they are soon swallowed up in the
progress of events.
One of the poems which was a favorite with Abraham
Lincoln must come to mind:
"O, why should the spirit of mortal be proud?"
"NEWS and PROGRESS" No.
ECONOMIC SIGNIFICANCE AND SERVICE OF THE AMERICAN
NEWSPAPER AND NEWSPAPER ADVERTISING From latest volume
in Manhattan Library of Popular Economics, republished in serial form through
courtesy of Bank of the Manhattan Company, New York.
SELLING SERVICE AND IDEALS
IS the market place of the community the adver
tising columns ot the newspaper do save time tor
the shopper; they do lower prices to the buyer ;
they do insure larger income to the merchant.
Yet significant as these services are, they yield
even ereater values which, while ultimately so
cial in their outcome, are founded
For example, if America has become a nation of home-owners, it is
due in large measure to the persistence with which the desire for home
ownership has been stimulated through newspaper advertising. It was
only a few years ago that the real estate business moved slowly along
in a succession of individual transactions, until dealers awakened to
the possibility of making their offerings known simultaneously to mul
titudes. A man with property to sell might rub elbows with several
possible customers in the course of ten minutes' walk, but without
occult powers, how was he to know that impulses toward ownership
were present in their minds? He could not buttonhole them one after
another, for busy modern life does not permit it.
But finally the real estate merchant the realtor, as he is now
called awakened to the fact that all these unlabeled passersby were
alike in one important respect they were newspaper readers. At first
timidly and then more boldly he ventured into the market place of the
community and took his stand. And immediately those who had homes
to sell came into personal contact with
homes to buy. Whether for purchase or renting, whether for a home or Bank ot the Manhattan Co., N. 5.
business, or ultimately for larger operation, a new interest was In banking as in other fields the news and
aroused so that today newspapers devote substantial space to all advertising columns have worked a magic
, t i , . . , i transformation
pnases oi real estate, uoui in uicir news anu
TkifnH bb'.A tntn ivn.rt!,nfinrr ma.
terially to tile development of what has
come to be one of the important business
activities of every community, the news
paper has likewise given tremendous im
petus to one oi tne great staomzing innu
ences in American social life home own
ershiD. Similarly, in the field of banking and
in the promotion of individual thrift the
advertising and news columns of the
American newspaper have worked a magic
transformation. Compare the atmos
rmere of the average bank today with
that of a quarter of a century ago. before
the banker had come to realize that the
newspaper was a market place not merely
for the products of agriculture, commerce
and industry, but for service, ideas, good
will and other intangible factors which in
fluence the activities and promote the ma
terial welfare of the individual and the
community as a whole.
When the banker emerged from the old-
time seclusion of his private office and en
tered the market place of the community
his statement he cited conditions
as they have been existing on the
project. In 1925 there were 1700
milking cows on the project that
gave an average return of 170
pounds of milk for the year. This
is below the state average, he de
clared, and hardly more than
enough return to meet operating
expenses under favorable condi
tions. In contrast to project con
ditions he cited instances in Ore
gon where cow testing associations
with many more cows, on much
higher priced land, and less rough
age, were securing per cow aver
ages from 300 to 360 pounds a
Dairying, he pointed out, must
of necessity be conducted on a
small margin, and unless the
dairyman knows exactly what ev
ery cow in his herd is doing,
that every cow is a producer he
may be losing money. It is the
purpose of the cow testing asso
ciation to keep its members in
formed of the actions of every en
Some of the main points to be
considered in conducting a dairy
herd profitably are herd selection
and elimination of the parasites
upon a firm economic
those who were looking for
as a merchandiser of service he made
self accessible to the smallest depositor,
The attitude of the public toward the
bank has undergone a similar change. The
old feeling that the bank was an exclusive
tnstituuon for the favored few disap
peared when advertising brought to the
Dublic a new understanding of its service.
Today, more than forty million savings
bank depositors alone testify not only to
this change in attitude toward the bank
but also to the amazing growth of the
thrift and savings idea. Ihese savings, in
turn, are producing far-reaching economic
results, flowing as they do in all directions,
stimulating industry, building homes and
promoting the prosperity ot the commu
nity and the country in a thousand
The public utility field offers still an
other striking example of how the news
paper as the market place of the commu
nity has been utilized not only to sell
goods and service, but to promote popular
understanding and good-will. There are
few, if any industries, unless .giculture
(those that are eating up the
profits through low production) ;
feeding, that can be done intelli
gently only by use of accurate rec
ords; efficient uses of hired help,
and efficient breeding to sires of
known quality. Though pure
bred cows are an adjunct to build
ing a good herd, Professor Brandt
declared, they are not as import
ant as thoroughbred sires. Often
times a low producing cow may
have good producing off-spring
through breeding to a high quality
What Professor Brandt told
North End dairymen is equally ap.
plicable to dairymen in other sec
tions of the county. Wherever
plenty of cheap feed is obtainable
the dairy cow can be made profit
able through scientific handling.
But those dairymen who are us
ing slip-shod methods might well !
investigate the points cited by the :
professor. The extension service
of the Oregon Agricultural college'
is for the purpose of helping,
build up Oregon agriculture and
it is ready to help at all times by
furnishing information requned.
Let's make dairying pay in Mor
Steiwer or Stanfield.
OREGON woolgrowers are pri
marily interested in the re
tention of a Republican Senator
to represent the state in Congress.
Many of them supported Stanfield
in the primaries, believing that,
with his experience of the past
six years, his committee assign
ments and his first hand know
ledge of our business, he was en
titled to our support.
But, when the result of the pri
mary election showed that Fred
Steiwer had won the nomination
for U. S. Senator on the Repub.
lican ticket, the officers of the as
sociation pledged him their sup
port in his campaign, and so far
have seen no reason to withdraw
About the only thing that
Stanfield will do, will be to di
vide the Republican party suffi
ciently to secure Haney's elec
With but a small majority of
Republicans in the Senate, this
is almost a calamity, as the tar
iff question is coming to the fore
in the next congress and any
changes which are sought are not
to the benefit of the growers.
"Bob" should have listened to
his Republican friends, not to his
Democratic enemies, before mak
ing his decision.
Retention of a Republican ma
jority in the upper house should
be our aim. Steiwer is the regu
larly nominated Republican candi
date, and should get our assist
ance. See ua before you build. Our
prices are right. Heppner Box A
lumber Co., lards aero is from de
him-lmay be so classified, in which the ausre-
gate capital employed exceeds that of the
five important utilities which supply elec
tricity, gas, water, street railway and tele
phone service to the local communities of
the country. It has been estimated that
newspaper advertising has shortened by
one-half the process of selling the services
of such utilities.
But this is only half the story. As in the
case of banks, and aside from the sale of
products, there has come a complete
transformation in the attitude of the pub
lic utilities toward the public and in that
of the public toward them.
In many other ways does this inclusive
market place minister to the needs and de
sires of its users. One has only to glance at
the columns which contain the announce
ments of the theatres, the churches, the
schools and colleges, the steamship lines
and railroads, or the classified want adver
tisements to realize how various and vast
are the services, ideas and ideals which are
presented in them alone.
(Ntx a'tidt "Serving tht Community ")
Mr. Patterson Replies.
rpHE following letier has been
J. released tor publication by I. L.
Patterson, republican nominee for
governor. It was written to Gov.
ernor Pierce in reply to his chal
lenge to Mr. Patterson for a dis
cussion of five allegedly leading
issues of the November election
The letter follows:
Hon. Walter M. Pierce,
My dear Governor:
Replying to your invitation for a
discussion of certain state issues, to
the end that the people may know
where we both stand, you name what
you consider the five leading issues:
"reduction and redistribution of tax
es; making the Oregon penitentiary
self-sustaining; highways; law en
forcement, and irrigation."
I take pleasure in referring you
to my platform issued some time
prior to the primary election, May
2J. Your invitation for discussion
leads me to believe you have not read
my statement. If you had, there
could be no reason for discussion, as
ail points you make save only irriga
tion are covered in plain, frank state
ments on each subject.
Synopsis of statement follows:
Reduce taxes by reducing cost of
Every dollar in taxes paid to re
turn the taxpayer a dollar in service.
Make Governor budget-making of-
Receipts from Government land less
expenses belong to the people of Oro
gon. Place penitentiary under Board of
Control. Make Board of Control the
Parole Board. Fewer pardons.
Enforcement of prohibition by offi
cials who believe in enforcing the
Hasten construction of Roosevelt
Conservative road construction, ad
just automobile licenses; oppose
peddlers' license applying to travel
Adequate provision for retiring
bonds. Issue no tax free bonds.
Fish and Game Commission func
tion for people and not as political
Play fair with ex-service men.
Maintain high standard of public
schools and institutions of higher
The irrigation question in Oregon
is not a political one, and the solu
tion of the problem will require care
ful, intelligent and sindere study
and action to the end that the farm
ers on the irrigation projects may not
be penalized for their industry, con
ftdence in the stato end show of good
We should see that the farmers
now on irrigated lands who have
shown their good faith are fully pro
tected. Those farmers who are mak
ing or have made good their obliga
tions to the irrigation districts and
vho are contributing to the produc
tivity of the state, should be given
the benefit of every possible means
In some of the irrigation districts
many of the settlers have suffered
undue hardships and dire misfortune,
due to improper organization of dis
tricts and to the activities of unscrup
ulous speculators. Tho next legisla
ture should, in so far as possible, pro
vide for the reorganization and res
toration of the unsuccessful districts.
However, the taxpayers of the state,
outside the irrigation districts, are
not responsible for the unfortunate
conditions that exist and must not
be called upon to pay more interest
on bonds, other than those for which
the state is already obligated, or to
make good the losses.
I. L. PATTERSON.
Salem, Oregon, R. F. D. 2.
Sept. 16, 1926.
Mrs. Sadie Lewis was taken ser
iously ill last Wednesday and Kari
Beach, Dee Cox and Mrs. Scott took
her to Hot Lake Sanitarium. Mr.
Beach went to Hot Lake Saturday af
ternoon. He took Mrs. Florence
Beach as far as Pendleton where he
met his wife who went with him to
Hot Lake. Mrs. Florence Beach went
on to Walla Wallla to care for the
Miss Kathleen Slocum of The Dal
les hospital is nursing in the Hot
Lake sanitarium now.
Puff Rice is boarding in town with
Roy Yardley at the old hotel till
Clara Allyn returns. Delvin Adkins
it staying with Puff and Roy at pres
ent. Miss Wilma Leach, Miss Velle Ward
and Dallas Ward left for school Mon
day. James Leach returned from his
summer touring Oregon and Califor
nia last Saturday morning. He is
going to school here.
Miss Evans expects to leave for
Portland or Spokane soon.
Mrs. E. G. Slocum left by train
Sunday night for The Dalles where
she will visit her daughter and son.
She may return Thursday morning.
Miss Vera Breshears started to
school in Portland last Monday but
fot homesick and came home Friday.
Lewis Frederickson was visiting in
Italian prunes in suit cases, 40c.
Add 35c for delivery, or can send C.
O. D. Petite prunes 60c. Some ap
ples and pears. W. R. Woodwerth,
Heights Berry Farm, Estacada, Ore.
We have on display
a great variety of new
coats and dresses, Pal
mer make, which in
sures the best that can
NOTICE OF SHERIFF'S SALE ON
Notice is hereby given that under
and by virtue of a foreclosure execu
tion duly issued out of, and under
the seal of the Circuit Court of the
State of Oregon for Morrow County,
on the 8th day of September, 1926,
pursuant to a judgment and decree
entered and rendered in said Court on
the 2nd day of September, 1926, in a
certain suit in said Court wherein
Elizabeth M. Keeney, was plaintiff,
and Ida L. Matlock, a widow, Horace
J. Matlock, and Jennie Matlock, his
wife, Benjamin Matlock, unmarried,
Norah Matlock Metschan and Otto
Metschan, her husband, Juanita Mat
lrck, unmarried, Ida L. Matlock, as
Executrix of the Last Will and Testa
ment of T. J. Matlock, deceased, J. I.
Hanna and Lulu Hanna, his wife,
Nancy E. Stuart, unmarried, and D.
M. Stuart and Kate Stuart, his wife,
were defendants, and which judgment
was in favor of the plaintiff, and
against Ida L. Matlock, individually
and as Executrix of the Last Will and
Testament of T. J. Matlock, deceased,
for the sum of $5,000.00, with interest
thereon at the rate of six per cent
per annum from the 4th day of No
vember, 1922, for the further sum of
$115.82, with interest thereon at the
rate of six per cent per annum from
the 2nd day of December, 1924, for
the further sum of $194.79, with in
terest thereon from the 3rd day of
December, 1925,, at the rate of six
per cent per annum, for the further
sum of $300,00, with interest thereon
at the rate of six per cent per annum
from the 24th day of November, 1924,
for the further sum of $150.00, with
interest thereon at the rate of six
per cent per annum from the 24th day
of March, 1925, and for the further
sum of $500.00, attorney's fees, and
19.40, cost and disbursements of said
suit, and it was further ordered and
decreed that a certain mortgage be
foreclosed and the real property
therein and hereinafter described be
sold under foreclosure execution, and
all of said defendants be forever
barred and foreclosed from all right,
title or interest therein, and which
execution commanded me to sell the
following described real property,
situated in Morrow County, Oregon,
The southwest quarter of Sec
tion 24. All of- Section 25; the
northeast quarter of the south
east quarter; the south half of
the southeast quarter of Section
26; the northeast quarter of Sec
tion 35; the northwest quarter of
the northeast quarter and the
northwest quarter of Section 36,
all in Township 2 South, Range
27 East of the Willamete Merid
ian. Now, therefore, in obedience to
said execution, I will on Saturday, the
9th day of October, 1926, at the hour
of 10:00 o'clock in the forenoon of
said day at the front door of the
Court House at Heppner, Morrow
County, Oregon, sell at public auction
to the highest bidder for cash, all of
the above described real property.
The above described being the real
property mortgaged to secure the
payment of the above sums, and the
proceeds of such sale will be applied
to the payment of the above sums and
accruing cost of sale.
Dated at Heppner, Oregon, this
8th day of September, 1926.
Sheriff of Morrow County, Oregon
NOTICE TO CREDITORS.
Notice is hereby given that the un
dersigned has been duly appointed by
the County Court of the State of
Oregon for Morrow County, executor
of the estate of Mary D. McHaley,
deceased, and all persons having
claims against the said estate of said
deceased, are hereby required to pre
sent the same with proper vouchers
to said executor at the office of Jos,
J. Nys, his attorney, at Heppner, Ore
gon, on or before six months from
the date hereof.
Dated this 2nd day of September,
D. E. GILMAN, Executor,
NOTICE FOR PUBLICATION.
Department of the Interior, U. S.
Land Office at The Dalles, Oregon,
August 16, 1926.
NOTICE is hereby given that Har
riet M. Brown, formerly Harriet M.
Stephens, of Heppner, Oregon, who, on
Dec. 11, 1922, made Homestead Entry
under Act Dee. 29, 1916, No. 018654,
for SttSWtt, See. 27, T. 8 S., R, 25 E.,
WttSEtt, NEKSWV4, Section 8,
Township 4 South, Range 26 East,
Willamette Meridian, has filed notice
of intention to make final three year
Proof, to establish claim to the land
above described, before Gay M. An
derson, United States Commissioner,
at Heppner, Oregon, on the 4th day
of October, 1926.
Claimant names as witnesses:
E. E. Rugg, Iva Hiatt, Guy Fuller,
A. J. Knoblock, all of Heppner, Ore
gon. J. W. DONNELLY, Register.
E. H. BUHN
Expert Watchmaker and
DR. A. H. JOHNSTON
Physician and Surgeon
Graduate Nurse Assistant
I. O. 0. F. Building
Phones! Office, Main 938; Res. 492
A. M. EDWARDS
I DRILL WELL3
I also handle Casing, Windmills
and Supplies, do fishing and clean
out old wells.
Box 14, Lexington, Ore.
DR. F. E. FARRIOR
I. O. O. F. Building
Frank A. McMenamin
Phone ATwater 6515
1014 Northwestern Bank Bldg.
Res. GArfield 1949
A. D. McMURDO, M.D.
PHYSICIAN A SURGEON
Trained Nurse Assistant
Office in Masonle Building
C. L. SWEEK
First National Bank Building
MORROW GENERAL HOSPITAL
Surgical, Medical, Maternity Case
Wards, and private rooms.
Mrs. Zena Westfall, Graduate
A. H. Johnston, M. D. Physl-cian-in-Charge.
Phone Main 322 Heppner, Ore.
S. E. NOTSON
Office In Court ouie
MRS. G. C. AIKEN
Private Rooms. Special Car.
Same Prices to All.
Farm and Personal Property Sales
"Th Man Who Talks to Beat
G. L. BENNETT,
Lexington, Ore. j
DR. C. C. CHICK
PHYSICIAN and SURGEON
Office In Brosius Block
Hood Rivi.. Oregon
C. J. WALKER
and Notary Public
Odd Fellows Building
Ward and Private Room.
Mrs. Zena Westfall, Graduate
Phone Main 822 Heppner, Or.
C. A. MINOR
FIRE, AUTO AND LIFE
Old Line Companies. Real Estate.
JOS. J. NYS
Robert Building, Willow Street