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About The gazette-times. (Heppner, Or.) 1912-1925 | View Entire Issue (Aug. 24, 1922)
I'A;f. tvto THE GAZETTE-TIMES, HEFPNER. OREGON, THURSDAY, AUGUST 24, 1922. THE GiME-TlIS TH llF.PrNKR CA2KTTX, E.lbilhl V.rHl I't. I THE HF.PPN KR TIMES. EBb!lkd j CchKi4at(4 February II. It It. j l'iifctih4 tti t TVturdy nwimint by i a Ktml 1 ti Tofli5 at Hppnr, Or- , vfua. fts rrond-iji mattct. ADVERTISING IUTKS GIVEN OS APPLICATION SUBSCRIPTION RATES: TV rr Bicnltj &mgi copies . IN . . . .S KOIUOW COUSTT OFFICIAL PAPER km ledge that thev can buy it home as cheaply, that they can actually see hat they ire buving before they pay for it. and that they do not have to wait sometimes weeks for the de livery of the article they want. The National Cloak and Suit com pany reports a heavy increase in its business, all in the country, though it is doubtful if this great concern car ries anything like the line of up-to-date goods carried by local stores throughout the country. When the merchants get ready to talk plainly to the people they will have nothing to fear from the mail order man. but if they remain silent, then the outsider will surely burrow his way into their profits. Self-satisfaction has spelled many a bankruptcy. THE AMLKICAN PRESS ASSOCIATION The Great American Bell. By Richard Lloyd Jones. In practically every home on farm and in town, in every shop and store, factory and office there is a little bell behind which is a story of ro mance and before which is a wonder ful world that it made less wide. That is your telephone bell. Ve used to call hello across the field. This little bell now carries our hello across the continent. The far mer who was ten miles away from town had to harness his horse and drive the old spring seat for better than an hour to deliver a simple bus iness message. Now he rings the little bell and in two minutes the business is done. ith equal ease the business man in Minneapolis confers with his cus tomer in New Orleans and the New York lawyer talks to his San Fran cisco client. Imagine what it would be to be without it. How strange that scien tific men of forty-six years ago view ed it with suspicion. On the first day of this month in his Nova Scotia summer home, Alex ander Graham Bell, the inventor of the telephone, died in his seventy fifth year. His death brought back the story of the advent of the tele phone. Bell was highly educated in the scientific schools of Scotland and England. As a young man he was a professor of science in Boston Uni versity. He married the daughter of a wealthy merchant. He joined the family in extending to her especial tender consideration for she was deaf. He resolved to use his scien tific knowledge to perfect a device that would give her an artificial ear drum that his voice might carry to her. For a year he experimented ir his father-in-law's barn. He failed to find a way to carry his voice to his beloved and afflicted bride, but that romantic effort brought to him the instrument that has carried the hu man voice over seas and across con tinents. His father-in-law lost his fortune. This invention rebuilt it beyond the proportions of all former dreams. In 1876 Mr. Bell carried his newly patented invention to the Philadel phia exposition where our nation cel ebrated its Centennial. But no one noticed the telephone. Popular in terest seemed to center in the butter lady, moulded out of New York's fa mous Herkimer County butter. Scientists assembled there but even they were not attracted. At last two of the more eminent consented to look at the odd little device. One spoke into the mouthpiece, another at a distance listened at the receiver. "My God, it talks!" the latter cri ed. And then the telephone came. It is in your house and my house, your shop and my shop. Our life is now built to be dependent upon it. On the first of this month few took notice of the passing of this great benefactor of mankind. He shorten ed distance, saved time; sped up all the wheels of industry and promoted commerce. He was a great progress maker. Mr. Bell sent our hello ev erywhere. He brought us the little bell that we have made the Great American Bell. It is the little bell that calls us to ;ts bidding more than any bell the world has ever known. Why Primary System Has Lost Popularity. The chief charge against the pri mary system of making nominations for office, as that system pertains in this state and many others, is not merely that it is cumbersome, expen sive to candidates and state and in capable of awakening interest on the part of the voter. For these conditions are really but insignificant compared to the larger allegation lodged against the system now in vogue. That sin is its inabil ity to serve the public welfare. It is too often a means of an un known man riding into political pow er. It makes wise choice of candi dates difficult, and sometimes impos sible. It demands that the aspirant to official honors neglect his busi ness and at great inconvenience and expense to himself and his friends enter upon a canvass whose outcome cannot be accurately forecasted. While this latter requirement is an embarrassment to the office seeker rather than the people, on its face, it actually harms the public in a greater degree because it deters many good men from entering offi cial life. Then, too, the primary plan as now generally employed does not accom plish the end which it was chiefly designed to serve. It is no safeguard against trickery. The early proponents of a straight primary election" to determine the choice of candidates for public office saw in their minds all unfit men t slinking from such a contest. It was i believed that no opportunity for cor-, ruption at the polls could exist. The j dream of the pioneer pleaders for the j primary system was that it would make the good citizen a power for honest political rule, and that he could never be overthrown. No such results have come in Mis souri from the use of the primary nominating system. Aside from bringing prosperity to printers and publishers and sign painters and multiplying the number of paid work ers in a campaign, there has been little actual benefit to the cause of good government. On the other hand, much harm has been suffered by true interests of the people in their political life. The reform of the primary system must come. Its sensible development is now seen to be necessary its needed changing from a machine supposedly self-operating to a system in which the brains and experience of party leaders will be called upon to serve the public. The primary system as now employed does not do this. It is too easily captured, more over, by those skilled in political cunning.-S. Louis Times. The big mail order houses are re porting a record breaking business. A big consignment of catalogues reached Grant county this week. This big institution has been built on ad vertising and there is only one way in the world that competition with them can be met. And that is with adverising. It is a case of fighting the devil with fire, except that in this case it is ink. Business houses that expect to remain in business will have to recognize this condition. Par- Here's how youll know me I I'M the Fuller Mm. Am coming toon to ace you. 1 represent the Urge manufacture of brashes lot per tonal and household use, I wear this button on mr lapel. You will triww m k it iCi 1 leave, tree, Fuller Handy Brash at every home, h proves the quality and usefulness of my line. Fuller Brushes are now in over 5,000,000 homes. When you see them, you'U know why. WALTER JOXES, Demon strator, Box 641, Pendleton aiMiiiiiiiiiiiiiimiimimiimiiimmiitig I AUGUST 17th I Anniversary Sale of Aluminum Ware f 89c f Big Values for Little 1 Money The Cash Variety Store fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiis eel post, rapid transit aad good roads are going to change the business con ditions and business houses will have to meet it. There is no use to urge the people to buy at home as a sen timental proposition. It won't work. It hasn't worked. People buy from ads and there are two things in an advertisement that the customers must know. They must know what an article is going to cost them and they must know the quality of the article. This is the first principle of advertising, and it is the principle upon which the great mail order houses have been built. Local bus iness houses must recognize it soon er or later and some of them are going to be too late. Canyon City Eagle. What the Country Needs. What this country needs is not a new birth of freedom, but the old fashioned $2 lower berth. What this country needs isn't more liberty, but less people who take lib erties with our liberty. What this country needs it not a job for every man, but a real man for every job. What this country needs isn't to get more taxes from the people, but for the people to get more from the taxes. What this country needs is not more miles of territory, but more miles to the gallon. What this country needs is more tractors and less detractors. What this country needs isn't more young men making speed, but more young men planting spuds. What this country needs is more paint on the old place and less paint on the young face. What this country needs isn't a lower rate of interest on money, but a higher interest in work. What this country needs is to fol low the footsteps of the fathers in stead of the footsteps of the dancing master. St. Paul (Minn.) Crescent. 20 acres highly improved adjoining town. And 40 aeres mile out in alfalfa to trade. Good chicken ranch for sals. Some new deals in close in unimproved land under government water on easy terms. Now is the best time sine 1917 to pick up ' real bargains in irrigated tracts. We have new listings and new literature. DODD INVESTMENT CO., Henniston, Ore. Central Market g FRESH AND CURED MEATS j Fish In Season g 1 Take home a bucket of our lard. It s s is a Heppner product and is as E i i i . ? good as tne Desi. n It pays to buy good lubricating oils. Valvolina and Havolint oils at Peoples Hardware Company. tf. They are GOOD! 1Qt Bay fiu Cf xtttemiSt Money A Men's Store For Men Styleplus Clothes FOR MEN AND YOUNG MEN Conservative styles for men. Snappy styles for young men. $25, $30, $35 Our Fall stock is just arriving. Fine choice in popular checks and stripes. Every suit carries with it the famous STYLEPLUS guar antee. David A. Wilson Everything in Gents Furnishings Mail Order Houses Booming. Sales totals of the great mail order houses show an enormous increase, particularly in strictly farming sec tions. This is not pleasant news for re tail stores in our average small town, but is what they may expect. There is only one way in which the insidious mail order campaigns can be combatted, and that is by lo cal merchants frankly explaining their merchandising possibilities to I the people through advertising. It is a well-known fact that the big mail order concerns maintain depart ments of considerable magnitude to check up on the towns where the local merchants appear to lack enter prise. There they concentrate their bat teries of advertising and catalogue distribution. The mail order house never pros pers in a town where the local mer chants advertise consistently, be cause the mail order men know they cannot compete with the local store if the merchant understands his bus iness. The cheapness with which the big mail order man can buy is more than ofTset by the low overhead the local merchant can get along with. To hold his own, however, the local merchant must not hide his light under a bushel. The public needs educating to a Announcement I have secured the STUDEBAKER Agency for this territory and will be able to supply this popular car. The LIGHT SIX at . $1,190.00 The SPECIAL SIX at $1,525.00 The BIG SIX at . . . $1,950.00 The Light Six at this price is the best car bargain for this country. These prices are for delivery here. KARL L BEACH, Lexington, Oregon Ladies' White Silk Hose $1.19 Minor & Co. ARE YOU A BOOSTER OF YOUR OWN HOME TOWN OR THE OTHER FELLOW'S? Do you insist on your grocer supplying you with HEPPNER BREAD A home product, manufactured at home by your own local bakery. Teach your dollar to stay at home and it will come back to you some day or some way. We serve Heppner-made ice cream at HEPPNER BAKERY & CONFECTIONERY Successful Graduates ARE THE BEST RECOMMENDATION OF O.A.C. This institution offers a thorough, practical, and standard edu cation at a cost within reach of the high school graduate. It offers training for collegiate degrees in : Agriculture Mines Commerce - Pharmacy Engineering and Mechanic Vocational Education Arts Chemical Engineering Forestry Military Science and Tactics Home Economics It offers training also in: The School of Music, Physical Education, Industrial Journalism., FALL TERM OPENS SEPTEMBER 18 For circular of information and illustrated booklet write to The Registrar, Oregon Agricultural College, Corvallis, Oregon c ffolqpixjof I . At the beach, as everywhere else, you will j find HOLEPROOF HOSIERY worn by I the most discriminating people Its fineness of texture, elegance of appearance and un- j I equalled wearing qualities appeal to those I who desire the best in wearing apparel. j $H$" j I Sam Hughes Company ! I Phone Main 962 j I I . CONFIDENTIAL TTT If you are in need of ac II commodation in a finan L cial way we would be Jd pleased to have you come in and talk matters over with us. You need not be ashamed to do so; the wealthiest men borrow money at times. It will do no harm to come in and see us, and you will be under no obligations whatever. All of our business with our customers is strictly confidential. If we can give you advice on fi nancial matters upon which our business makes it necessary for us to be informed, we will gladly do what we can for you. We want you to feel perfectly at home with us, and whether or not we do a great amount of bus iness together, we shall try to make our relations both pleasant and profitable to you. Fir National Bank HEPPNER, OREGON