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About The gazette-times. (Heppner, Or.) 1912-1925 | View This Issue
THE GAZETTE-TIMES, HEFPNER. OREGON, THURSDAY, AUGUST 24, 1922.
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THE HF.PPN KR TIMES. EBb!lkd j
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ADVERTISING IUTKS GIVEN OS APPLICATION
TV rr Bicnltj
KOIUOW COUSTT OFFICIAL PAPER
km ledge that thev can buy it home
as cheaply, that they can actually
see hat they ire buving before they
pay for it. and that they do not have
to wait sometimes weeks for the de
livery of the article they want.
The National Cloak and Suit com
pany reports a heavy increase in its
business, all in the country, though it
is doubtful if this great concern car
ries anything like the line of up-to-date
goods carried by local stores
throughout the country.
When the merchants get ready to
talk plainly to the people they will
have nothing to fear from the mail
order man. but if they remain silent,
then the outsider will surely burrow
his way into their profits.
Self-satisfaction has spelled many
THE AMLKICAN PRESS ASSOCIATION
The Great American Bell.
By Richard Lloyd Jones.
In practically every home on farm
and in town, in every shop and store,
factory and office there is a little
bell behind which is a story of ro
mance and before which is a wonder
ful world that it made less wide. That
is your telephone bell.
Ve used to call hello across the
field. This little bell now carries our
hello across the continent. The far
mer who was ten miles away from
town had to harness his horse and
drive the old spring seat for better
than an hour to deliver a simple bus
iness message. Now he rings the
little bell and in two minutes the
business is done.
ith equal ease the business man
in Minneapolis confers with his cus
tomer in New Orleans and the New
York lawyer talks to his San Fran
Imagine what it would be to be
without it. How strange that scien
tific men of forty-six years ago view
ed it with suspicion.
On the first day of this month in
his Nova Scotia summer home, Alex
ander Graham Bell, the inventor of
the telephone, died in his seventy
fifth year. His death brought back
the story of the advent of the tele
phone. Bell was highly educated in the
scientific schools of Scotland and
England. As a young man he was a
professor of science in Boston Uni
versity. He married the daughter of
a wealthy merchant. He joined the
family in extending to her especial
tender consideration for she was
deaf. He resolved to use his scien
tific knowledge to perfect a device
that would give her an artificial ear
drum that his voice might carry to
her. For a year he experimented ir
his father-in-law's barn. He failed
to find a way to carry his voice to his
beloved and afflicted bride, but that
romantic effort brought to him the
instrument that has carried the hu
man voice over seas and across con
tinents. His father-in-law lost his fortune.
This invention rebuilt it beyond the
proportions of all former dreams.
In 1876 Mr. Bell carried his newly
patented invention to the Philadel
phia exposition where our nation cel
ebrated its Centennial. But no one
noticed the telephone. Popular in
terest seemed to center in the butter
lady, moulded out of New York's fa
mous Herkimer County butter.
Scientists assembled there but
even they were not attracted. At last
two of the more eminent consented
to look at the odd little device. One
spoke into the mouthpiece, another
at a distance listened at the receiver.
"My God, it talks!" the latter cri
ed. And then the telephone came.
It is in your house and my house,
your shop and my shop. Our life is
now built to be dependent upon it.
On the first of this month few took
notice of the passing of this great
benefactor of mankind. He shorten
ed distance, saved time; sped up all
the wheels of industry and promoted
commerce. He was a great progress
maker. Mr. Bell sent our hello ev
erywhere. He brought us the little
bell that we have made the Great
American Bell. It is the little bell that
calls us to ;ts bidding more than any
bell the world has ever known.
Why Primary System Has
The chief charge against the pri
mary system of making nominations
for office, as that system pertains in
this state and many others, is not
merely that it is cumbersome, expen
sive to candidates and state and in
capable of awakening interest on the
part of the voter.
For these conditions are really but
insignificant compared to the larger
allegation lodged against the system
now in vogue. That sin is its inabil
ity to serve the public welfare.
It is too often a means of an un
known man riding into political pow
er. It makes wise choice of candi
dates difficult, and sometimes impos
sible. It demands that the aspirant
to official honors neglect his busi
ness and at great inconvenience and
expense to himself and his friends
enter upon a canvass whose outcome
cannot be accurately forecasted.
While this latter requirement is an
embarrassment to the office seeker
rather than the people, on its face,
it actually harms the public in a
greater degree because it deters
many good men from entering offi
Then, too, the primary plan as now
generally employed does not accom
plish the end which it was chiefly
designed to serve. It is no safeguard
The early proponents of a straight
primary election" to determine the
choice of candidates for public office
saw in their minds all unfit men t
slinking from such a contest. It was i
believed that no opportunity for cor-,
ruption at the polls could exist. The j
dream of the pioneer pleaders for the j
primary system was that it would
make the good citizen a power for
honest political rule, and that he
could never be overthrown.
No such results have come in Mis
souri from the use of the primary
nominating system. Aside from
bringing prosperity to printers and
publishers and sign painters and
multiplying the number of paid work
ers in a campaign, there has been
little actual benefit to the cause of
good government. On the other
hand, much harm has been suffered
by true interests of the people in
their political life.
The reform of the primary system
must come. Its sensible development
is now seen to be necessary its
needed changing from a machine
supposedly self-operating to a system
in which the brains and experience
of party leaders will be called upon
to serve the public. The primary
system as now employed does not do
this. It is too easily captured, more
over, by those skilled in political
cunning.-S. Louis Times.
The big mail order houses are re
porting a record breaking business.
A big consignment of catalogues
reached Grant county this week. This
big institution has been built on ad
vertising and there is only one way
in the world that competition with
them can be met. And that is with
adverising. It is a case of fighting
the devil with fire, except that in this
case it is ink. Business houses that
expect to remain in business will
have to recognize this condition. Par-
youll know me I
I'M the Fuller Mm. Am coming
toon to ace you.
1 represent the Urge manufacture of
brashes lot per tonal and household use,
I wear this button
on mr lapel. You
will triww m k
1 leave, tree, Fuller Handy Brash
at every home, h proves the quality
and usefulness of my line.
Fuller Brushes are now in over
5,000,000 homes. When you see
them, you'U know why.
WALTER JOXES, Demon
strator, Box 641, Pendleton
I AUGUST 17th I
Anniversary Sale of
f 89c f
Big Values for Little
The Cash Variety
eel post, rapid transit aad good roads
are going to change the business con
ditions and business houses will have
to meet it. There is no use to urge
the people to buy at home as a sen
timental proposition. It won't work.
It hasn't worked. People buy from
ads and there are two things in an
advertisement that the customers
must know. They must know what
an article is going to cost them and
they must know the quality of the
article. This is the first principle of
advertising, and it is the principle
upon which the great mail order
houses have been built. Local bus
iness houses must recognize it soon
er or later and some of them are
going to be too late. Canyon City
What the Country Needs.
What this country needs is not a
new birth of freedom, but the old
fashioned $2 lower berth.
What this country needs isn't more
liberty, but less people who take lib
erties with our liberty.
What this country needs it not a
job for every man, but a real man
for every job.
What this country needs isn't to
get more taxes from the people, but
for the people to get more from the
What this country needs is not
more miles of territory, but more
miles to the gallon.
What this country needs is more
tractors and less detractors.
What this country needs isn't more
young men making speed, but more
young men planting spuds.
What this country needs is more
paint on the old place and less paint
on the young face.
What this country needs isn't a
lower rate of interest on money, but
a higher interest in work.
What this country needs is to fol
low the footsteps of the fathers in
stead of the footsteps of the dancing
master. St. Paul (Minn.) Crescent.
20 acres highly improved adjoining
town. And 40 aeres mile out in alfalfa
to trade. Good chicken ranch for sals.
Some new deals in close in unimproved
land under government water on easy
terms. Now is the best time sine 1917
to pick up ' real bargains in irrigated
tracts. We have new listings and new
literature. DODD INVESTMENT CO.,
Central Market g
FRESH AND CURED MEATS j
Fish In Season g
1 Take home a bucket of our lard. It s
s is a Heppner product and is as
E i i i . ?
good as tne Desi. n
It pays to buy good lubricating oils.
Valvolina and Havolint oils at Peoples
Hardware Company. tf.
Bay fiu Cf xtttemiSt Money
A Men's Store For Men
FOR MEN AND YOUNG MEN
Conservative styles for men. Snappy styles
for young men.
$25, $30, $35
Our Fall stock is just arriving. Fine choice
in popular checks and stripes. Every suit
carries with it the famous STYLEPLUS guar
antee. David A. Wilson
Everything in Gents Furnishings
Mail Order Houses Booming.
Sales totals of the great mail order
houses show an enormous increase,
particularly in strictly farming sec
tions. This is not pleasant news for re
tail stores in our average small town,
but is what they may expect.
There is only one way in which
the insidious mail order campaigns
can be combatted, and that is by lo
cal merchants frankly explaining
their merchandising possibilities to I
the people through advertising.
It is a well-known fact that the big
mail order concerns maintain depart
ments of considerable magnitude to
check up on the towns where the
local merchants appear to lack enter
prise. There they concentrate their bat
teries of advertising and catalogue
The mail order house never pros
pers in a town where the local mer
chants advertise consistently, be
cause the mail order men know they
cannot compete with the local store
if the merchant understands his bus
iness. The cheapness with which the big
mail order man can buy is more than
ofTset by the low overhead the local
merchant can get along with.
To hold his own, however, the
local merchant must not hide his
light under a bushel.
The public needs educating to a
I have secured the STUDEBAKER Agency for
this territory and will be able to supply
this popular car.
The LIGHT SIX at . $1,190.00
The SPECIAL SIX at $1,525.00
The BIG SIX at . . . $1,950.00
The Light Six at this price is the best car bargain
for this country. These prices are
for delivery here.
KARL L BEACH, Lexington, Oregon
Minor & Co.
ARE YOU A BOOSTER OF YOUR
OWN HOME TOWN OR THE
Do you insist on your grocer supplying you with
A home product, manufactured at home by your
own local bakery.
Teach your dollar to stay at home and it will
come back to you some day or some way.
We serve Heppner-made ice cream at
HEPPNER BAKERY & CONFECTIONERY
ARE THE BEST RECOMMENDATION OF
This institution offers a thorough, practical, and standard edu
cation at a cost within reach of the high school graduate.
It offers training for collegiate degrees in :
Commerce - Pharmacy
Engineering and Mechanic Vocational Education
Arts Chemical Engineering
Forestry Military Science and Tactics
It offers training also in: The School of Music, Physical
Education, Industrial Journalism.,
FALL TERM OPENS SEPTEMBER 18
For circular of information and illustrated booklet write to
The Registrar, Oregon Agricultural College,
I . At the beach, as everywhere else, you will j
find HOLEPROOF HOSIERY worn by
I the most discriminating people Its fineness
of texture, elegance of appearance and un- j
I equalled wearing qualities appeal to those
I who desire the best in wearing apparel. j
I Sam Hughes Company !
I Phone Main 962 j
I I .
TTT If you are in need of ac
II commodation in a finan
L cial way we would be
Jd pleased to have you come
in and talk matters over with us.
You need not be ashamed to do
so; the wealthiest men borrow
money at times. It will do no
harm to come in and see us, and
you will be under no obligations
All of our business with our
customers is strictly confidential.
If we can give you advice on fi
nancial matters upon which our
business makes it necessary for
us to be informed, we will gladly
do what we can for you.
We want you to feel perfectly
at home with us, and whether or
not we do a great amount of bus
iness together, we shall try to
make our relations both pleasant
and profitable to you.
Fir National Bank