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About The gazette-times. (Heppner, Or.) 1912-1925 | View Entire Issue (Feb. 9, 1922)
THE GAZKTTE-TIMKS. IIF;rPXEI?, OKKOOX. THURSDAY, FEB. 0. 1922. PAGH FIVE oca tappcmngS FOR SALE A fine Shetland pony mare, u (J. Calkins. tf. 0. C. and J. C. Stephens of Hard man were visitors in this city on Saturday. J. D. Bauman was up from his ranch near Lexington on Saturday, accompanied by his son, Harvey. J. M. Morrow who represents the rtnuieton marble Works, was look ing after business here on Monday. Attorney A. J. Fritz was in the city irom Arlington on Friday and Satui day looking after some legal affairs here. Chas. Barlow has taken a position with the Latourell Auto Co., and will act as salesman and bookkeeper for that firm. D. E. Stephens of the Moro ex periment station was in Heppner this week, participating in the farm ers chautauqua. J. B. Carmichael, A. E. Zochert and Ted Johnson were Lexington residents who spent Saturday eve ning in this city. C. W. Valentine was in the city Saturday attending to business. He preparing to add more good milk stock to his herd and will install a cream separator and market his butterlat at the creamery hereafter. Edgar L. Ludwick, assistant secretary-treasurer of the Oregon Co operative Grain Growers association, was here over Tuesday and took part in the Farm Bureau meetings held at the theater on Monday and Tues day. Mrs. Helen Lockridge arrived from Portland on Saturday and has been spending the week visiting at the home of her parents Mr. and Mrs. G. C. Aiken in this city. She expects to return to her home to morrow. Jerm O'Connor brought in a fine lot of hams and bacon which he de livered at the store of Minor & Co. Saturday. Jerm is an artist at cur ing meats and makes a practice of putting up a large amount of pork every fall. H. C. Gay was in from his Rhea creek farm Friday and delivered a number of cans of butterfat at the lo cal creamery. Mr. Gay has been en gaged in the production of cream for a good many years, making a suc cess of dairying. Mrs. Melissa Clark had the mis fortune to slip and Tall one day the past week and injured her arm. An examination with the ex-ray by Dr. McMurdo revealed the fact that no bones were broken, though the arm was badly sprained. L. A. Anderson and Carl Peter son, two farmers from the Gooseber ry section, were visitors in Heppner on Wednesday. They report the snow about all gone. It drifted bad ly in places but has been melting away slowly, the most of it running off the ground because of its frozen condition. Mrs. Arthur Keene, who is a daughter of Judge W. T. Campbell of this city, was operated on at the Moore hospital late Tuesday evening for a very bad case of appendicitis. Dr. Chick performed the operation tmd reports that Mrs. Kecne is doing very well at present but it will be a few days yet before she passes the drnger point. Mr. and Mrs. Chas. Mickley ar rived here from Salem Saturday and spent a few days visiting at the home of I. R. Clabough, Mrs. Mickley is a niece of Mr. Clabough and accom panied them to Oregon last summer, remaining in Salem. Mr. and Mrs. Mickley are on their return to their home near WtnReld, Kansas, where they have a farm. Al Henriksen of Cecil was in Heppner a couple of days the last of the week. He had just closed up his deal with L. V. Gentry and Tom Boylen and retired from the sheep business for the time being, and was feeling good over the outcome of his venture, glad to be done, too, with the prolonged job of feeding which he began about the first of Novem ber. A splendid dinner was served to the fifty rabbit shooters of Heppner by the ladies of the Federated church on last Thursday evening. The John D's had to furnish the eats to the Ford's on this occasion, and they served a genuine treat, the la dies of the church doing themselves proud, receiving high praise from all those who were fortunate enough to be seated at the banquet table. PUBLICITY FIRST. THEN ADVERTIS 1 Motoin Pictures Open Way for Vast Markets to World Visioning Merchants Unity In Education of Buyers Brings Results for Units As Aftermath A Portrait Free In order to be doing something during these dull times, w8 will make you a 14x20 oval convex $5.00 por trait FREE. We want you to show it to your friends and advertise our work. All we ask of you send us 95c to pay for postage and boxing and we will send the portrait prepaid, free. Mail your photos, with 95c. Give us a trial. No frame catch buy your frame where you please. We copy anything and everything. Money back if not pleased. PALM ART CO., Hastings, Neb. By Dr. Francis Holley. Editor's Note. Dr. Francis Hol ley, author of the attached, is Direct or of the Bureau of Commercial Ec onomics and the Director General of the Public Service Department of the Motion Picture Theatre Owners of America. His work for the im provement and uplifting of the mo tion picture industry is known thru- out the world. His work has been recognized by the nation's chief ex ecutive and his aides. He is a man of far-seeing vision of high ideals, and a great ambition to see the mo tion picture linked with all that is worth while and constructive in Am erica. To my mind there is a decided and well marked difference between ad vertising and publicity. They are often confused and still more often merged into a general whole by those who give the matter passing thought only. Advertising is a direct appeal to a prospective purchaser. Publicity is a matter of education in order that the ground may be prepared for the seed of advetising. The most care fully selected of seeds if tossed on stony ground will not give growth; feeble seeds will often spring to vig orous life when soil conditions are favorable. .These seem so obvious as? to be bromides, truisms and yet they are conditions all too often ig nored by those who would promote the new. Needs Are Minor. Man's actual needs are minor, his desires are limitless. The needs are born with him, the desires cultivated. A man without knowledge of music would have no desire for a musical instrument. The fundamental de- siies, that is, the things that give to man mental, spiritual or physical pleasure, have been widely exploited. He has responded to untold numbers of the things thus exploited, or in other words given publicity. There are other things as numberless that are craved by only a portion of man not because they would not give him pleasure, comfort, ease, better ment, but because he is not con vinced they would do so. The motion picture offers a brana of publicity such as the world has never known before because it vis- uslizes not only the article itself but its use. The two greatest mail order houses in the world sell the majority of their goods largely through the illustrations in their catalogues. The average man is mentally lazy. To visualize in words is a difficult task. It requires a master pen. If it is not a master's pen then the average man must spur his mind to this visualida tion. Modern life is too complex to waste mental effort, especially when the obvious result of that effort is to take from the thinker a part of his means of welfare money. He must be convinced that what he receives in return will be of greater use, plea sure or comfort than that with which he parts. Newspapers Best. To sell an individual article, and the word is used in a collective sense tc include lands, insurance, educa tion, anything that may be transfe rred, the columns of the newspapers or other organs can not be approach ed for results. The blows given by the concrete advertising are aimed at a given point; they pound, pound, pound for individual recognition, and if the advertising is of the right character they get results. Back of that, however, is the need of having the point of attack exposed, in other words, the removal from the field of the stones and roots of pre judice, selfishness, inertia, ignorance, indifference and all the other bars to selling. This is the work of publicity. This can be made one of the greatest fields for the motion picture. Of all the senses man is heir to the sense of sight conveys the quickest to the mind the message it is given. If the eye is not convinced, then it is almost impossible to convince the mind through the other senses (un less the article exploited is a direct and individual appeal to one or more of the other senses). No honest arti cle can have too much publicity. No dishonest article can have too little. A dishonest article can stand adver tising, has stood advertising count less times. Its dishonesty was made its own doom through publicity. Use Publicity. There is not a great corporation in America today that is not dealing with publicity, not expending great sums for publicity; the nation used publicity in its hour of need. Pub licity is given new things by old com panies often for months without a line of advertising. The results jus tify the means. The creation of a demand through publicity is the duty of all those who have honest wares to sell. " They can not too quickly join hands in giving the whole market the required educa-: with his fellows in a prepared mar tion. They unite for the welfare of ket, but he is fating a sales ground all, they reap for the benefit of each, j vastly larger than he could have It is not only a question of preparing found or made through his individual a market but of creating a market, of ; efiorts. expanding a 'small market to a great j " one so that when the individual sales ' Harry Duval! was down from Free are sought through the best medium , water the end of the week, looking (the newspapers) not only is the in- i.iier business affairs here He spent dividual seller in fair competition Friday in this city. TONSILETTS rJiliiiiiiUiiiiUiiiin OUR PRICES RIGHT-OUR PRINTING THE BEST G.-T. Why Do You Keep Chickens For the eggs they lay? Or do you keep them around, like your canary, for company? If you would have them lay eggs you must give them the proper feed. We carry a complete line as follows: Scratch Food $4.00 100-lb. sack, 5c lb. Egg Maker 4.00 100-lb. sack, 5c lb. Chick Peed 4.00 100-lb. sack, 5c lb. Eastern Oyster Shell.. 2.25 100-lb. sack, 3c lb. Coarse Grit 1.75 100-lb. sack, 2c lb. Fine Grit 1.75 100-lb. sack. 2c lb. Bone Meal 4.75 100-lb. sack, 5c lb. Charcoal fine - 3.40 50-lb. sack, 8c lb. Charcoal, coarse 3.40 50-lb. sack, 8c lb. Meat Sraps 7.25 100-lb sack, 8c lb. Chicken Kolled Oats.. 3.00 65-lb. sack, 5c lb. Oak Groats 6.00 125-lb. sack, 5c lb. 5fc off of above prices for cash. Don't let your hens waste their time setting. Let thm keep laying eggs and use a . them keep laying eggs and use a Sure Hatch Incubator 170-egg Capacity $31.50 220-egg Capacity.$35.00 Ijcss 5b for cash Gilliam & Bisbee K " !!"' We have just received a new shipment of Australian Jam Made in Hobart, Tasmania 13-oz. Net, Pure Fruit - - 25c $2.75 per dozen 27-oz. Net, Pure Fruit - --45c $4.75 per dozen Many Flavors, Exceptional Quality, Attractive Prices. Carload of Olympic Flour just in. Phelps Grocery Company Phone 53 For Tonsilitis and sore throats. Keep them on hand and take right in the beginning. It relieves like magic. EE I ABSOLUTELY HARMLESS, sat isfaction guaranteed or money re- ss funded. Send $2 for i trial bottle, EE 130 doses and you will never be witti- EE out them. ,EE Reference 1st National Bank. , EE: J. F. TITUS, M. D. ; Eugene,0re" 1 Take home a bucket of our lard. It I Central Market FRESH AND CURED MEATS Fish In Season piUH'lli!:!!:'!'"1!!;''!!!!!'.'''!!' j is a Heppner product and is as H 1 good as the best. j ;n!U!;i!!!ri Grocers Recommend AJbers Quality Alberj Flapjacks the hotcakes of the West Big Bargain in Small Creek Ranch H 16 acres, all under ditch, partly in cultivation, alfalfa, EE strawberries, raspberries; good fire room house, good EE barn and out buildings; stock and machinery; good EE spring and well. Price $2250.00 if taken at once. 7 EE miles from town. 1 ROY V. WHITEIS Real Estate and Insurance, Heppner. t Tr.T m in v m iri" m vw vxtfKmsK. I'Kl'AH'l I'Jf.'i Sia .t vx f A A', Just Arrived I From the Factory Carload of Oliver Chilled Plows All Kinds 25 Per Cent Reduction of former prices Come in and see us in regard to your future needs. Peoples Hardware Co. V iitpflipiiiiH llSlliiltsaHi&y ""HE above picture if a photosraphic repraWtionofi-nieSrf o( Lus Anceles Westlake Fuk chosen because irembraces at a glance "siTmany nf the kieal features for pleasure in Southern California, and is typical of numberless scenes similar in character. Representatives of the Union Pacific System wiU gladly furnish instructive and beautifully illustrated booklets giving complete information about !h:s rIotous plavgrourd of the West Ut thfm tell all about hotel rates, railroad laics. iluouc,h car service, the famous Circle Tour through San Francisco and Salt lake City, or a part of the way by ocean trip. No journey of equal interest in America Call on or address C. DARBEE, Agent, Heppner, Oregon WM. McMURRAY, General Passenger Agent, Portland, Oregon.
