The gazette-times., March 11, 1915, Page PAGE THREE, Image 3

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P.UIF. THRKK
I THIS IS STRAIGHT TO YOU MR. FARMER AND
JUST RECEIVED
by
TO YOU MR. CONSUMER AND MR. MERCHANT t
in Kvar.s in The Northwestern
Klamath Falls.
THE PRODUCTS
OF THE HEPPNER
FLOUR MILL
Prices and Quality Guaranteed
Our payroll is larger than any
manufacturing concern in
the county
another rolumn of this newspaper today yc
X II from Cl.Uao announcing that the great
" Svars, Roebuck & Co. of that city has deelar
People's Cash Market
Phone Main 73
All kinds of Fresh and Cured Meats, Poultry, Lard
We pay highest cash prices paid for Stock, Hides and
Pelts.
HENRY SCHWARZ, Proprietor
X another column of this newspaper today you will see a dispatch
mail-order house ot
lared a dividend of $20.-
OOO. oiH) coui.t 'em, twenty million to holders of common stock or
that corporation. The common stock of the corporation amounts to
$40, (lOu.iiOU. The melon to be cut will be distributed in the form of
additional stocl;. which will make a total capitalization of $60,0(10,
000 count 'em, sixty million.
Four ,,-nr aso a similar dividend of 33 1-5 per cent was paid
to the stockholders. This means that the $20, 000,000 capitaliza-
.. .. ,. . ..... j .,.is.,ii T
ikjii ot toe company as h siancs uoes noi lei'ivn-m rapnai uiiiiu.-
invested in that corporation but is composed m a iari?t part ot the
earnings of the company. The reason that the dividends are paid
in the form of additional stock is that the earnings of the corpora-
tion are so huso that the capital stock must he increased from time
to time so that the earnings can be disguised. For instance, if the
1 company made $20,000,000 in the past year on a capitalization of
X $40,000,000, that's fifty per cent. Rather a neat little pile of in-
terest on vnur nu nev don't vou think? But if this capital stock is
increased to $60,000,000, and the company earns $20,000,000 next
year, that's only 33 1-3 per cent as a dividend. And the directors
of the corporation don't blush so much when they vote it. And the
I money lias poured into the company s coners so last ror yeais mat
the directors have had to keep busy issuing new stock.
What does this mean to you?
Just this: Klamath County is contributing her share of that
$20,000,000, believe me. Ask Postmaster Delzell how much money
goes through the postofflce here each year to Sears, Roebuck & Co.
He'll not tell you. He isn't allowed to by Uncle Sam. But he'll tell
you it's plenty. Ask the cashier of either of our local hanks how
much is represented by drafts sent by Klamath residents to that cor
poration.
t Well, what of It, you say, suppose I do send money to Sears,
Roebuck & Co.?
This is it: You are helping to make Chicago a very large city.
4, And you are helping to maintain an institution that reaps huge prof-
its from underpaid women and girls, many ol whom are driven to
X prostitution because they cannot get a living wage. The Federal in-
4 vestigation in Chicago two years ago proved this.
AiH i,nii ore liolrlifF in laon Ilnmath Valla a vorv email nitv
Just suppose that the money sent out of here each year to Sears,
Roebuck & Co. were to go to local merchants. How much better
that would be for Klamath Falls. The local stores could employ
more labor and all of us would be benefitted. And if perchance, the
local stores should get rich and have a surplus in the bank, that sur-
I plus would be loaned out at interest to the farmers and manufactur-
ers of this county and as the surplus grew interest rates would be
t lowered and money would be cheaper. It would be pretty nice,
4. wouldn't it? Then, too, if you should help to build up your local
stores, you could help make them large enough so they could afford
$ to carry many more articles than they now carry and when you
wanted something in a hurry you vould find it right here at home.
v
... u pi
F the people of Klamath County only knew it, there is enough
year in this county to buna up a ricn
county and a big city. This country is more than self-sustaining
good
JACKS
FOR SALE
The People of Morrow and Adjoining
Counties
Have tin' opportunity now to get good Jacks, the host in
tho Northwest if not in the United States. '2'2 head to
select from. On the EASTERN OREGON JACK FARM,
Seven miles northeast of Lexington.
I keep no high sallied men to sell my Jacks and any
one in the market for Jacks who can come to my farm
will save commission fees, etc.
If vou do not find as good Jacks here as there are in
the Northwest or the United States, I will pay expenses
of your trip both ways, providing you are a competent
judge and know a good Jack when you see it.
Let your wants be known. I solicit your correspondence.
B. F. SWAGGART
LEXINGTON
OREGON
and the surplus ought to be kept right here at home. If by some
t miricle this gospel could be incubated into the minds and hearts and
I I Bfinln nd common sense of every man, woman and child in Klamath
! County and all mail-order business could cease, within five years this
4. city and county would be the envy or every community in uregon.
Have to pay more for goods here than you can get 'em for in
Chicago?
Well, what of it? You sell your produce for more than the Chi-
cago farmer gets for it, don't you? And you want local merchants to
buy that produce, don't you? Get in and boost a little for your own
f home town and county and see what happens. Prices wouldn't stay
X up here long if everyone would purchase at home. In the first place
the merchants could move goods more often and they could afford to
reduce prices and in the second place Klamath County's reputation
X would spread so far and wide that outside merchants would come
THE
FIRST NATIONAL BANK
OF HEPPNER
We Invite Your Banking Business
We pay four per cent, on funds left with us in the form
of a Time Certificate, for either six months or a year.
We also pay four per cent, on Savings Accounts.
We rent safety deposit boxes by the year at reasonable
rates.
Information cheerfully furnished regarding the above.
THE
First National Bank
OF HEPPNER
here and open stores and so cut down prices by competition, if the
local merchants wouldn't give you a square aeai.
The only trouble with Klamath County is that the people here
haven't enough common, ordinary late-blooming garden variety of
hnru botibp n see that patronizing home merchants is the most
profitable thing for them. They can't understand that sending money
to Chicago doesn't help Klamath any. Why, I know a clothing mer-
chant who buvs his groceries outside ana 1 kuo a eium, ...a.,
buvs his clothing outside. Think of that! And then merchants ask
the ordinary run of people to support home industry.
And, bless you, until recently the merchants were sending their
advertising money outside the town in trading stamp companies and
scrip bureaus in the effort unconscious, I'll admit, but none the less
elective to starve the local newspapers to death and build up a
few more foreign millionaire concerns', all on the mistaken theory
that their buvers wanted to dupe themsekes into the idea that they
were getting' something for nothing and were not loyal enough to
home industry to patronize local stores unless green trading stamps
were given them, or sensible enough to know that green trading
stamps were costing money and that they were paying the bill. I
I,.- i.o murriinnts have seen the light about this trading stamp
matter after tliev have already sent out of town in a year more
monev than they would spend with their local newspapers in five
years but I mention it to show that it is not always the consumer's
fault that mail-order houses get the business.
I was talking to a farmer the other day about this mail-order
business. I had talked the farmer blue in the gills and myself black J
in the face and thought I had convinced him of the error of his ways 4,
when he came back at me with this: "I realize what you say is all
right. But what am I going to do? The mail-order houses all flood Y
me with literature and catalogues rijrht along. When 1 want a new
chair, there's a picture of the chair and the price right in the cata
logue. And it's the easiest thing in the world to sit down and
write out a check or a nostoMice money order for the thine:. 1 want
4. a few bolts and there they are all described and priced in the cata-
logue."
That got me interested right away. I asked the farmer if he
rend tho advertisements in the local newspapers. "Oh, yes, 1 read
them," he said, "but they don't mean much to me. I see that So-and-
so sells hardware and that So-and-so sells furniture. The ads are
4. little cards carried in the newspapers and some of them are not
changed from month to month but look the same every day. And
they don't tell me anything about what 1 want to buy. 10 rend mat
: Jones & Co. sell hardware doesn't mean anything to me. 1 know
that already. But if Jones ii Co. would put in an advertisement 4.
'X saying that they have reapers of such-and-such a description for
sale at such-and-such a price that would suggest something to me
and I might he interested. Fanners are not so much interested in 4,
who is selling articles as they are in what article are for sale and
for what prices." 4,
I liked that kind of talk. I've been trying to tell the local deal- 4,
ers that for three years. Lots of them don't take time to write any
advertisements at all. And most of them will not spend as much m
f Klamath County for advertising as Sears, Roebuck & Co. do counting 4,
only the postage paid on catalogues and figuring tho big catalogues
at cost price. The farmer I was talking to that day asked me how
manv hardware merchants there were in Klamath Falls and when 1 4,
told 'him he said that a farmer who read the local newspaper couldn t
tell it because only one or two of them advertised.
It" I could only make the merchants believe that, before they can
expect the farmer to trade at home, they must at least solicit his bus- 4,
$ iness as much as the mail-order houses do, I'll have helped a lot.
Selfish, you say? Sure it is. I run a newspaper and it s my
business to purvey publicity. And I believe it pays when rightly 4.
handled, and pays big.
If only we could get together for Klamath farmer and mer-
chant and everyone, get together and keep all our money at home 4.
and boost hard, what a fine place this would be prosperous farms.
prosperous merchants and big, independent, fearless newspapers.
It takes some people a long while to get anything through their 4.
skulls. I am going to keep hammering at this home-trading prop-
osition just as long as I am able. The readers can help a lot by buy-
ing goods that are advertised in The Northwestern. You can make 4.
sure they're honest goods or we wouldn't carry the advertising.
4, 4,4.4,4.4,4,4,4. 4.4, 4,H'
Advertising WillPay You If You Use The G,T.
Mrs. Knock Cave returned Thurs
day evening from Portland where
she visited at the home of her daugh
ter, and also the John McFerrin fam
ily. Mrs. Cave says that Mrs. McKer
rin is greatly improved in health and
is able to attend to some of the house
work. Her many friends here will
be ghid to hear of her complete re
covery. Matt T. Hughes was a business
visitor in lleppner from Lone Hock
on Saturday. He was accompanied
by his family.
Ralph Corrlgall of Butter creek
visited with his sister, Miss Ituby
Corrigall in this city on Saturday.
Edgar B. Ayers returned from a
visit to Portland on Friday. He spent
several days in the metropolis arrang
ing for a "movie" outfit which he
will install in the Star theater.
W. B. Tucker, of Blackhorse, was
in lleppner Saturday.
A carload of FAIRBANKS &
MORSE Gasoline Engines
direct from the factory
At Greatly Reduced Prices
At least 25 per cent un
der last year's prices
We are fully equipped for installing
Deep Well Pumps and
Irrigation Systems
of all kinds, and guarantee all work to
give satisfaction
When you want water
get our prices before closing a deal
LicensedEmbalmer Lady Assistant
J. L.YEAGER
FUNERAL DIRECTOR
Phone Residence Heppner, Oregon
one rxjura v
has a complete line of
CONFECTIONS, CIGARS and SOFT DRINKS J
Try our Pop Corn always fresh.
R. M. HART
FLOWERS FOR ALL OCCASIONS t
FUNERAL DESIGNS OUR SPECIALTY
The Jewell Green Houses
X THE DALLES, OREGON
Phone B. 2721 X
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CITY MEAT MARKET
J. FRANK HALL, Prop.
Best in the line of meats handled at the lowest possible prices.
FINEST HOME-MADE LAUD AND FKESII AND CURED
MEATS.
See Me Before You Sell Your Fat Stock.
HEPPNER WOOD YARD
E. E. BEEMAN, Prop.
Dealer In
Wood and Coal
Leave orders with Slocum Drug Co. or phone Main 60.
Choice Flour, Feeds, Wood, Coal and
Posts, for Sale by
HEPPNER FARMERS' UNION
WAREHOUSE CO.
Handle Wheat and Wool. Highest
Price Paid for Hides and Pelts.
FUNERAL SUPPLIES
MODERN EQUIPMENT
PAIN ST A K 1 X G SERVICE
CASE FURNITURE COMPANY