Heppner herald., July 17, 1923, Page PAGE TWO, Image 2

TAOE XWO
THE HEPPNER HERALD., HEPPNER, OREGON
Tuesday, July 17, 1925
4
THE HEPPNER HERALD
AN INDEPENDENT NEWSPAPER
INCREASING RETAIL TRADE
The problem of increasing the volume of a re
tail business is the subject which is uppermost in
the mind of every person engaged in that line.
In analyzing the subject, one first comes face to
face with the buying power of the people living
within certain distances from a given place 01
business. Once determined, this problem is sup
planted by that of competition for the trade of
these customers.
In analyzing competition we discover the di
rect competition of those engaged in the same
or similar lines, located in our same district,
community or town. This being home competi
tion is much easier to calculate as to the proba
ble division of the trade.
Next, however, comes the competition known
as outside competition, which involves the mail
order houses, the peddler, the house-to-house
canvasser and consolidated or co-operative buy
ing in so-called wholesale quantities.
For one to simply recognize these competitive
institutions exists and to complain about them
or to appeal to the public on a basis of patriotic
home buying is not a very effective method of
meeting this sort of competition.
The fact is, that each merchant finds himself
placed on trial before the public purely on a basis
of actual service which he is able to render to the
people of his community. This brings us back
to the fundamental principle that service is all
that a retailer has to sell. He has merchandise
to distribute, which he must sell at the cost of
the merchandise plus the cost of distributing
plus a profit. The value of this retailer to the
community depends entirely upon whether the
service which he renders as a distributor is
worth what he charges the public for his service.
Therefore, in order to permanently increase
business in trade territory a merchant must
study ways and means in the first place to buy
his goods at the correct or reasonable base price
in the markets.
Secondly, he must study the needs and wants
of those living in his territory to whom he caters.
Many a merchant renders a wonderful service,
but fails to let the people know the value of his
service and as a result mail order houses and
others even with a poorer service supply the
wants of the neighborhood from a great distance
simply because they let the people know con
stantly what service they have to render.
Third, he must let t he people know through
proper mediums of publicity, directly or indirect
ly using both methods preferably.
Rich Iron Or Vain In Ruula.
More Interesting than most of the
recent new from Russia la the report
that a scientific mission, supported by
the (soviet government, has discovered
In the province of Kursk, 300 miles
south of Moscow, a vast vein of Iron
ore 150 miles long, which explains an
old mystery. Fifty years ago it was
noted that in this region the compass
was deflected as much as 15 degrees
from the magnetic north, and mag
netic ore was supposed to he the cause,
but numerous borings revealed no
trace of It. Either the soviet scien
tists have applied new scientific de
vices or they have worked with more
assiduity than their predecessors.
They found the ore at a depth of from
500 to 800 feet, and hope that It will
develop into one of the world's largest
fields. This discovery in Russia may
have great economic and political im
portance for Europe. Springfield
(Mass.) Republican.
GILLIAM & BISBEE'S
COLUMN
If a McCormack Header is your
choice, buy it now. No McCormack
Headers manufactured since 1922
and there will be no more made. The
Deering will take the place of the
McCormack. We have a few Mc
Cormack's in stock for this season
FIRE ENGINE CHIEF MOURNER
Washington has seen many unusual
sights, remarks the Star, but from Its
beginning as "that Indian place" to
its now nearly half-million people, only
once has It witnessed a fire engine as
chief mourner at the funeral of a pri
vate citizen chief mourner, girdled
around with crepe and rumbling along
from house to cemetery, tolling its
muffled dirge every step of the way.
It was an interesting story to hear
about, w hich is why it Is passed aleng:
The funeral was that of Henry Ad
dison, who, for twenty-two years, was
mayor of Georgetown. The mayor was
postmaster of Georgetown during the
Lincoln administration ; also police and
school commissioner and likewise head
of the Georgetown fire department.
The engine that featured his solemn
passing was named the Henry Addison
with every fireman in the engine
house for a godfather.
IP
The most economical way to take
care of your grain hay is with a
Binder. We have both the McCor
mack and Deering.
With such a large crop all over the
Northwest there is likely to be a
shortage of Binder Twine. Buy i
now while we have it in stock. Su
perior Manilla, 650 feet to the pound
We have a good stock of McCor
mack and Deering extras, also Mai
able Chain Belting.
We try to have everything neces
sary to rig up for harvest Oils
Greases, Doubletrees Singletrees
and a lot of other things and what
we have not got we will get for you
Come in and see us when you need
anything and we will try to give you
one hundred cents worth for a dollar
Gilliam & Bisbee
BUY NOW From Regular Tire Dealers
at These Astounding LOW PRICES
FABRICS
' ,
' . Site Tire Tub
30S "" 7-40 L6S
S0J'i "W' .8S 1.75
CORPS
30.V 11.25 175 .
siyi 10.S0 1.55
3IU4 21.95 2.65
S24'.j 2K. S.JO
.1.1x4 ' 1-50
.i:us S4.so s.str.
,1,SX-, 35. SO 4.15
IKxti SO-25 .70
1Sx7 N3.7S lO.tUI
4(XS 110.50 13.75
Colin Auto Company
Oldfield Cord Tire ar race teited hold
Inf all of the track record made in th pat
thr year.
Oldfield Cord Tire are road teited in
th Wichita, Kanaaa, Economy Road Test,
In the winter of 1929, the official record
showed a et of OldrieM Cord had traveled
Ja.SM mile before the first tire gave way.
And this U only one of inapy instances of
unusual hljway performance? .i?
OldfielJ Cord are built by one of the
largest tire manufacturers, who must main
tain the established reputation of these re
markable cords.
Her are the biggest tire and tube values
ever offered by anyone. Come in today.
Buy your tires now befor our stock i e
hausted. Purchax from a regular tire deal
er, located near you. We stand behind
these tirea and are ready at ail times to
give you prompt service.
Hcppner, Oregon
SUCCESS BUILDING
"IT ISN'T YOUR TOWN IT'S YOU"
"If you want to live in the kind of a town,
Like the kind of a town you like,
You needn't slip your clothes in a grip
And start on a longt, long hike.
For you'll only find what you left behind,
For therre's nothing that's really! new;
It's a knock at yourself when you knock your town,
For it isn't your town it's you.
"Real towns are not made by men that are afraid
Lest somebody else gets ahead;
When everybody works and nobody shirks
You can raise a town from the dead.
And if you make your personal stake,
Your neighbor can make one, too;
Your town will be what you want to see;
It isn't the town it's you."
A modern hotel is any community's greatest
asset, and evry community that has a good hotel
should see to it that the hotel is given local sup
port. J. B. FISHER, Mgr.
HEPPNER HOTEL
UniversityOregon
The UNIVERSITY of OREGON
contains:
The College of Literature, Science
and the Arts with 22 departments.
The professional schools of Archi
tecture and Allied Arts Business
Administration Education Grad
uate Study Journalism Law
Medicine Music Physical Edu
cationSociologyExtension .
For a catalogue or any information
Write The Reiiitrar, UnWertitff of
Oregon, Eugene, Oregon.
The 48th Year Opens September 25, 1923
MAKE
0. A. C.
Tour Next Goal
You havo finished high school
and, liko all wide-awake grad
uates, are looking to college.
The State of Oregon offers you
the best of training and a col
legiate degree in the leading
pursuits and professions, as
follows:
Engineering, Agriculture, Com
merce, Forestry, Home Eco
nomics, Military Science and
Tactics, Mining, Pharmacy, Vo
cational Education and Music.
Student life at the College
is rich in opportunities for
leadership and personal
culture.
FALL TERM OPENS
SEPTEMBER 28, 1923
Fof information write to
THE REGISTRAR
Oregon Agricultural College
Corvallis
Aristocracy gets very Uiin in the
I ribs without a wad of money to back
it up.
Economy the Spirit
of the Times
DID YOU EVER STOP TO THINK WHAT
YOU PAY FOR FANCY CONTAINERS?
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COffEE
IS A GOOD ILLUSTRATION OF THE FACT.
YOU PAY FROM 7c to 8c PER POUND
FOR THE LITHOGRAPHED CANS
WE CARRY A LINE OF BULK COFFEES AT
335c - 35c - 40c
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PER POUND
Phelps Grocery
Company
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