IF YOU WANT THE NEWS WHILE IT IS NEWS, READ THE HERALD. WE PRINT IT FIRST.
VOLUME IX
HEPPNER, OREGON, TUESDAY, AUGUST 15, 1922
NUMBER 16!
J
ii
"WOODSON TELLS MAYOHS PARTY
WHAT LOCAL SEXT1MEXT IS
Portland Party of Fair Boosters En
tertained At Luncheon Here
Yesterday
A party of some" sixty Portland men
headed by Mayor George L. Baker,
who are touring Oregon in the inter
est of the proposed 1925 fair, were
Heppner visitors yesterday for a
couple of hours at noon when lun
cheon was served at Hotel Patrick
for the, visitors as well as for a num
ber of representative business men of
Heppner. i
C. T. Berg, of Porth.nd, acted as
toastniaster at the luncheon and after
a few inspiring selections by the 1925
quartette, he explained that Mayor
Baker had not yet arrived being de
tained on the road by car trouble
trouble and invited F. A. McMenat'-io
to fill in, for Portland's mayor aud
say a few words for the fair. M;ic,
being thus placed in a rather vicar
ious if not delicate position, told the
Portland visitors that the people of
Morrow county, with perhaps the ex
ception of two or three disgrunutled
individuals, were for the fair and
would back it strongly.
W. P. Mahoney was next called
upon and in a few words expressed
the belief that the yeople of this
county, in his opinion, were gun shy
of anything that pointed towards;
mere taxes aind that he had been un
able to discern any large amount of
enthusiasm for the fair among the
"customers of his bank who are hav
ing a hard row to hoe with taxes at
their present level.
C. E. Woodson was next called up
on and commenced his remarks by
saying that he had r.ever been alle
to lie to an intelligent body of men
like the one he was then addressing
and that if he should unudertake to
do so he felt pretty cure he would
get caught in the act so he felt con
strained to tell the truth about the
attitude of Morow county towards the
fair. Jus't then Mayor Baker en
tered the room and was seated and
the toastma&ter requested Mr. Wood
son to repeat his remarks for the
mayor's benefit. This the speaker
did and continued:
"We are glad to have you gentle
men with us and we will be glad to
hear your arguments and ideas as
proponents of the fair, but in all truth
and candor I must Bay that the people
of this county are not for any propo
sition at this time that will mean
more taxes. We are mot narrow
about t'lis thing nor : have wo any
grudge against Portland, but we are
up against a proposition in this part
of the state that cr.lls for conserva
tism as regards ar.y additional taxes
or any other unnecessary expcn.ve.
Wo understand that all ycfi gentle
men are asking for on this trip if
that the people of the stato vote to
enable Multnomah county to bond
herself for the fair but we have a
pretty strong idea that if that vote
carries, a strong lobby will go up to
Salem from Portland in 1923 to put
over other legislation that will fasten
several millions of dollars expei se
for this fair on the pccple of the
state. We have quite a sprinkling of
citizens here who come from Mis
souri," the speaker concluded," and
wo will have to be shown several
things before we can become first
class boosters' for the 1925 fair."
Mayor linker followed in reply to
Mr. Woodson's remarks saying Unit
he v.-as indeed glad to hear the first
mn n ppMit piiit nu ! 1
TAX PENALTY, INTEREST ;
Speaking of high taxes the other
dr.y a prominent citizen of Heppner
who is closely in touch, with financial .
conditions, exprcsh-ed the idea that
if it could be done the county auth
orities would be doing a iod act by
rmeittiicg at least a iart of the pen-,
alty and interest thit has aectucd on
delinquent taxes. T;:e gentleman
stated to (he Herald that he knows
cases where penalty and interest on
delinquent taxes already amounts to
27 per cent on the principal which
approaches confiscation.
"The men who arc not paying
their taxes in times like these are
the men who cannot" possibly get
hold of the money to pay with," this
gentleman said, "and the excessive
charges are working a hardship
which in nmiry casts arc lable to spell
ruin to the property holder. The
county only pays fix per cent o:i out
standing warnunts then? why, ii such
times as the present should the
county insist on its pound of flesh
by demanding the full 12 per cent
prescribed by statute."
The go'.tlman says he has reliable
information that this plan has been
adopted in several counties in Idaho
and that no objection is 1: jing made
by anybody .
The Herald does rot know whether
such a plan could be put in practice
under tho present tax laws but wo
will be glad to publish all communi
cations on the s'ubject submitted by
citizens or taxpayers.
WOOL MEN FOP.r.1 POOL:
BUYERS COME TO Mi
The following taken from the Pen- j
dleton East Oregonian is of interest i
to Morrow ccunty sheepmen, some of j
whom have been considering a wool
pool for next season: j
The Lincoln County Wool Grow- j
ers' association with headquarters at j
Cokeville, Wyoming, recently sue- j
cecded in making what is termed a
satisfactory sale of about 1,000,000
pounds of wool in a pool from Coke-
ville, Sage, Foss'il, Kemmerer, Cum- I
berland, Carter in Wyoming and
Montpelier, Idaho, according to a
letter which has been received by
Mac Hoke as secretary of the Oregon
Wool Growers' association, from J. D
Noblitt.
The wool sold in the pool was of
fered "as sacked without discount
for tags or buck wool." To this the
buyers objected at first, but later they
got in and bought. Some observa
tions drawn by Mr. Noblitt from the
experience of the Wyoming and Idaho
follows:,
"Coordination of local units under
proper regional heads selected with
dueregard to geographical conditions
would be a valuable impr venient on
tho plan generally. If the plaai was
carried out on a large scale and the
wools graded at shearing plants or
storing quarters, an clement of com
petition would materialize that has
not been experienced in the' wool
vame within the memory of mail."
The wool market is decidedly. "bul
lifh," according to figures given by
the writer, and his advice to sheep
men is to hold on to their flocks as
the best investment they can expect
to own for some time to come.
to all of Oregon in the way of In
creased population and material
development.
Another argument for the exposi
tion the mayor advanced was that C.
C. Chapman, of the Oregon Voter,
who o:,po,sts the f.iir, is a parasite
and fly-by-night, chr.rrring that the
people of Morrow county had gotten
discordant note of the trip inasmuch i tl"--ir Il, ''(' leal views from reading
as it afforded him an opportunity of tlle Voter which the speaker see- i';d
making h's first argument for U'e!to ,Ilin'K w"s a rather jrrlevo'in sin.
fair. Everywhere else) we have shop
ped," the mayor said, "everybody has
been s-rmngly for the fair at least
on .he surface," he amended, which
indicated th:.t at lest hizzoner had
found an honest man without carry
ins; a lantern.
Mayer Baker then preceded with
his argument for the fair which con
sisted mainly of intimating that up
state people who do not favor the
Portland show a:e, well not exactly
progressive citizor.g, that they are
breeding section-.l hatred aud had
feeling and that they should remem
ber how mv.ch Portland has done for
the rest of the state in loads and
other improvements. Ke tt.cn ccn
eluded with a rehearsal of th-i wcn-'ln-cu' ,otle a)'l O'.t-x where
derful advantages the fair will bring 1 b'?s c-' to be made.
W. Ii. B.u ratt was ah;o called upon
and spoke in favor of the fair t orn
the e'.andpouit of rJ-jtc development
which will follow the completion of
the st.-ite highway syst m and the re
lation the fair will have towards' srch ,
development. Mr. liarratt told the '
mayor's party that they were not go
ing far enough i i their tour of the !
Bute. "You should take the trip I ',
have just completed with other mem- j
bers of the highway commission and I
the governor," he said, "then you !
would have some sort of i.n idea of
what Oregon's litest resoun cos pre
and of the'r need for development."
M.-.ye;r Baker's ,a'ty left e.-e for
Condon rbout 2:30 going via. Lex-
short
Does Newspaper Advertising Pay?
. 35?'
In this day and ago the above question
would sound ridiculous were it not for the lamen
table fact that so many country merchants and
business men seem to think that advertising does
not pay, particularly when times are bad, or at
least that is what they tell the local advertising
solicitor when he calls. When times are good and
people have plenty of money and are keen to buy
everything that strikes the eye and pleases the
fancy, most country merchants are liberal adver
tisers. Business is fine and they feel that they can
afford the cost of buying newspaper space, but
when times get bad, money scarce and people are
buying only what they have to have, the merch
ants either cut down on their advertising or dis
continue it altogether.
That newspaper advertising does pay is pro
ven everytime you pick up any city or large town'
newspaper or national magaizjne. If it does not
pay then the men who own and direct the big
business enterprises of the country must be the
greatest fools on this earth because if advertising
does not pay they are spending millions or dol
lars every year, yes, every month, for something
that is absolutely worthless to them. Does any
country-town merchant or other business man
who has something to sell believe that these cap
tains of industry and of commerce are crazy
that they are burning up their money for the fun
of seeing the smoke?
A Heppner merchant once told the writer
that advertising in city and country papers is very
different. "Look at the circulation the Oregon
ian has as compared with the Herald," he said.
"Yes," was the reply, "and compare the size of the
Portland stores with yours and the amount of bus
iness they do and the hundreds of thousands of
customers they have and compare the prices they
pay for advertising space with what you arc
asked to pay. Don't you realize that the country
paper covers the same ) Ad that your store covers
and covers it just as effectually as the city paper
covers its field? The difference is in degree, not
in kind, after all."
What would the average country mer
chant think of a farmer who, because times are
bad, prices low and the general outlook poor,
would refuse to clear out his irrigating ditches or
cultivate his suinmer fallow and just sort of sit
down and whittle a stick and let nature take its
course? Would that farmer's credit be very
good at the local stores?
And yet that is, in effect, what the merchant
does who quits advertising when business is poor.
If advertising ever does pay it is during periods of
business depression when business drags and
people sidestep the stores and buy as little as pos
sible. Then is when the attention of the public
should be directed, through the advertising
columns of their local newspaper, to seasonable
lines of merchnadise in an attractive manner.
Merchants who do not believe this should re
member that just because they quit advertising
in the local paper the big mail order houses do
not quit advertising through their catalogues.
The mail order catalogue, like Jesus said of the
poor, is always with us, and the merchant who
lays down on local advertising at such times is
simply playing into the mail order fellow's hand.
When the big slump in business hit. this
country two years ago and the average
country merchant began to trim his sails
by culling down or out his local news
paper advertising, did the big department
stores in Portland follow his lead? Not
by a jugful. Instead of doing that they at
once began to double and treble and quadruple
their, space in the newspapers. We recall an in stance
when one department store in Portland
carried ten pages of advertising in each of the
Sunday morning newspapers. They turned
their high priced stock as quickly as possible,
took their loss and got other goods on their
shelves that they could sell at a profit. Did their
advertising pay? Well, they are still doing busi
ness and sending their catalogues into Morrow
county and selling lots of goods here that Mor
row couunty merchants should be selling and
making a profit on.
Advertising, like farming or any other thing
that is worth doing at all, is worth doing right
and we hope next week to have something to say
about that feature of this very interesting subject.
XOUTIHVFST WHF.AT CUOWDliS
SAVKS l'AH'U'.ltS $7,0O(
Conditioning and blending 1.600,000
bushels of last year's wheat crop
handled by the Northwest Wheat
Growers association saved the grow
ers $70,000 or about 4 cents a bushel
more than would have been possible
had the grain been sold on a straight
federal grade without treatment or
blending different crops thereby in
days of the marketing association.
Forty thousand dollars of this gain
wai due to gains in grade through
blendin gdifferent crops thereby in
creasing the" average test weight and
$30,000 resulted from the avoidance
of smut penalties by washing and
otherwise cleaning the wheat.
j Another abuse that operated to the
detriment of the grower under the
old system was the practice in vogue
, among buyers of discouuntins; low
I weight wheat heavily but allowing no
premium on over-weight lots. The
dealer would then make a neat profit
on the side by blending the over
weight and underweight wheat and
selling the mixture as No. 1 wheat
with no discount. This abuse is also
cut out, according to The Producer,
by marketing through the co-operative
associations.
Miss Kuby and Violet Corrigal
have reluruned from an enjoyable
vacation at Portland and Seaside.
They were accompanied home by Miss
Beulah Kimmerly, of Portland, who
wili make an extended visit here.
"I'LL PUT ROUND UP
OVER BIG"--iIIr
IM I'KOYKM F..NTS AT l li.VC K SOW
VMlKIt WAY
Carnival Feature- To He Limited,
Make Own Amusement, Keep
Money Home, Idea i
I
PUGSI.FV si ";;usts N ICW
(.AN I'OIt COMMU.IICIAU CI
"Our Farmers Tluit Wo Nave
lte Accorded Conditions
Of Success"
Sl, -AHS
Shall
OREGON AGRICULTURAL COL
LUCK, Corvullis, Or., Aug 7, C. W.
Pug.sk'y, assistant, secretary of the
United States department of agricul
ture, has completed his Inspection, of
Oregon agriculture, including the
leading Willamette valley and central
Oregon farmin gdistricts, and has
left for Washington, I). C. In IiIb tour
under the direction of Paul V. Maris,
director of the agriculture college ex
tension service, Mr, Pugsley visited
the intensive truck growing in the
Portland district, the diversified farm
ing of the Willamette valley, the Mc
Kenzie crop and livestock area, the
livestock industry of central Oregon,
the irrigation farming of the Ochoco
project near Prineville, the dry farm
wheat belt of the Columbia basin,
land the famous fruit orchards of the
Hood River valley.
"This birdseye view of Oregon ag
riculture has shown me Hint an goes
I the agriculture here so goes the town'
l wild Mr. Pugsley before hiking the
train for the Fust. "The degree of
farming prosperity lH intimately re
flected in till; volume of busiiK i;s and
the growth of the town supported by
the farm. Oregon is cMtcnl hilly,
though by no niieanu exclusively, an
1 agricultural slate."
i Because of this intimate relation
ship between the Success of the
country mid its urban, oonlcr Hie as
sistant secrelary wished p:. flouln ly
to impress chambers of commerce and
other organizations of business men
in Oregon wild the imperative neces
sity for Intelligent and lympat hel io
co-operation Willi the farmers. S;ea'!t
ln,': el' the turn (Ms co-operation cn
l)( f I. take for the good of all, he
said :
"Let chambers of commerce make
the success of their farmers a plank
In their platform, 'i'lili r slogan
might, well be chunked from 'Mori
farmers with more dairy cows for
our community,' to 'Our farmers that.
wf, have shall be accorded condi
tions of i:uccit,s.' This of IWelf will
mean more farmers in tho lonj; run,
as well as farmers with more money
to spend ami a diiipniltion to upend
it where It was made. It Is or. light
ened) self interest."
Attention was called to examples
of thiH relationship In all tho dist
ricts vi.'lied. Where the fartnnli; w.-lh
up the town was up ami where farm
ing was down the town was down, o.:e
such town nhowlng a loss of KO per
cent, of its' former population t. dim
500 to 100 where many farms had
I boon abandoned or allowed to ran
' down.
"How's Hie Round-Up coming on,"
atSked a reporter of C. W. McNamer
yesterday.
Coming on!" repined Me, who Is
chairman of the Round-Up general
committee, "you can toll the world if.
is coming on fine and that Ileppt.er
is soing to put t':is thing over and
put it over BIG."
And Mc's opinion seems to be re
flected in the mnid of everybody in
town.
Everybody seems to feel thaj. Mor
row couuty people are entitled to u
few play days during the year and
what better form of amusement could
be devised for reel-blooded buneh
grassors than a Round-Up? There
is1 southing about, tho bucking
bronco, tho charging steer, the hil
arious cowboy, that western peoplo
take to, as witness the great success
attained along this' lino by Pendle
ton. Yes, Heppner will "pi t 'er over
big," because Heppner !.n,3 the spirit
to do it, and we also have as leaders
in, the onterprisa three of the :ivosj.
live wire's in this part of the state
C. W. JIcNamer, L. V. Gentry, and
Charlie Latouroll all men woo havo
the disposition and the ability to
make a success of any project they
undertake.
Work Is now under way nu'lilng'
improvements at Gotitty Field whom
the spectacular entertainment will bo
staged, which include a now iuurter
mile track which will be fenced and
ainpl,, bleacher accomodations foe
htiectators. Tho lay of the ground
is siicii mat s'iuu can be placed at
sm, 11 expense and while no attempt
will be made to put on a roof tliirt
year, II Ik prob.-ible thai, by another
season a regulation grand stand will
be completed. (
The committee announce that nr
raugements are being completed to
have a lot of first-clasfi bucking slock:
here from tho TtMidlcton show and
this will Insure plenty of thrills' fop
I ho spectators and . Idorw as, well.
The committee has practical!
agreed to cut out any outside car
nival features unless It. might bo a
morry-go-round or Ferris wheel for
the youngsteis and Instead the com
mittee will put on a '49 dance in tha
pavilion each mlght. htrin,- the meet
ing. All sorts of old time western
run-making stunts will have a placo
at) tiio'.fo dances bi-j the objectionable
features of the regulation t.raveliag
'4!) (lances will, or cour.se bo absent.
The dances' liko all o!h r parts of
the entertainment, will bo of homo
folks, by liiiimi folks i nil for homo
folks and Veo (ioniry is willing to
bet that when the ai'i'al Is over thu
newspaper can tniUifiilly nporr
th Ki "a good time was hail by all.
SAYS lli:l! Ti:i..S KOMI-:
TA I , Tlt( HIS
The following letter from orj;.
S. Turn bull, member of the faculty
of tin- University or Oregon Sche-ol of
Journalism, is of inti-ie. t. in connec
lion with the "Campaign tin en.--papcru"
art.ieies now miming in U, i
Il-rald:
"In the confusion im iil. nt to our
tie
lire I lost, I regret n .nay,
or things all but one m il
Iho Herald thai, had come
the fi,.;, f ,;,y, ,VI
read only one of your ai i h I- s
"Campaign for N':apoi:"
No. ?,, on .Mutual Obligation.!.
"11 seems to me you have to
readers some vital truths in that i.r
Ucle. I am sory tho oiIioih uro miss
log. If it is not. too nnn-h trouble,
would you mind clipping tlo-m out
and sending them to me in an en
velope, for study'.'"
m nth-
Jiie.s 01'
about;
I' loin
in, thu
d your
COUNTY TKI.ASf Ul li s
Notie o Is h r. by g:- i .i
Gem ral Fund (,'ou:.iy War
ten d up to ami including
UCM, wi'J l,i
tut Ion at my oflic
NOT ( i:
that all
Ijeccmber
paid upo-i p re.sen.
on and alter Aug-
-.11.'
wi h i. d. te i::h
ust 2'), I22,
CM will tea:-..-.
T. .1. HUMPIirtLYf?,
Count:' Treasurer.
Dated at lIopi::or, Oi g'.ti, '
Auguwt 15, 122.