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THE HEPPNER HERALD, HEPPNER, OREGON
Tuesday, November 2, 1020
THE HEPPNER HERALD
AN INDEPENDENT NEWSPAPER
S. A. PATTISOX, Kditor and Publisher
Entered at the H"ppn;r, Oregon, Postoffice as E6coni-c!ass Matter
Terms of Subscription
One car , $2.00
Six Months Si. 00
Three Months . . ; $o.;o
ADVERTISING DOES NOT INCREASE COST OF
GOODS
There may .still be some dealers in the Pacific North
west who believe that the manufacturer who advertises ex
tensively must sell his goods at higher prices than the man
ufacturer who does not advertise.
This belief has caused the dealers who hold it to refrain
from carrying advertised goods. Some of them have hon
estly felt that they could sell unadvertised products at low
er prices, or give better values for the same prices, than
they could with advertisd products. The dealer who be
lieves this, however honest his convictions, is standing in
the way of his own prosperity.
Successful advertising reduces the cost of selling goods,
arid by doing this enables the manufacturer to sell his prod
ust at a lower price than he would otherwise have to get
for it.
It costs money to sell goods. Any process which in
creases the demand and decreases sales resistance also de
creases selling cost. The merchant who has a turnover of
$40,xm) a year, with a 20 per cent selling expense and a 5
per cent net profit, can make a lot more money if he can in
crease his turnover to $(o,orx) a year without correspond
ing increase in overhead expense.
The manufacturer who turns out a million dollars'
worth of merchandise a ye'ir without advertising, and who
by spending fifty thousand dollars a year in advertising
can increase his sales to two million dollars a year, is going
to make so much more money on his total operations'that
lie can reduce his percentage of profits, reduce his final
selling price, and still have more net profits at the end of
the year.
Successful advertising does not increase the cost of
merchandise. It decreases sales expense and increases
profits for the retail dealer, the jobber, and the manufacturer.
OREGON NEWS NOTES
OF GENERAL INTEREST
Principal Events of the Week
Briefly Sketched for Infor-
piation of Our Readers.
'IhiTc aro i-lKlit Incluii uf snow In
till! UlOUIltllllll rvu'.!). vt ,.jut JJlllV. 1
Tlie JitrkHOii county farm ImridU,
with 700 nn tuber ,h Um luiK't
fiirm liiru Jr ,,, ,(,,
fiittnO drove mill report that the
''.iwillu. iilthmiKh Kri'ftUy Improv
' d,1in not t ntlnlni'd iininuil.
It In expect, fl tin- K' ni-ml nvit nn ol
luiin till" Jiiir In tlu tun n of ('cum
May county will nut tic almrl of & p r
nut.
Hi-mum' nf a Biiinlly nf murk the
l'lmiliiii mill of tlie Vlllniii.lt.' Vull. y
l.iitnliir iiipiiny ul I ).i II.ih li.m i l.i-.. il
0 n.
I'hiIiik of II Mni-I.il of P. -mil-Ion
ilty htin lH Mill Htart iuvt ii k hiiiI
l.liln li.iti' I'i.ii mull' uti (.Mir inure
Mm kii
l.l.ml II. h-, l' vi ar i.l.l .M1...I.V ln.y.
kh kill. .I In uti nut. mi. .Mil' in 1 lil. nl
1.11 Hi- ( .i-.,..l.,i r.'.i.l. 1 1 ii r i 1 1 1 in. 111
I i.M.r
Ki ink I ! li.i niiiii. .'?, a f.irm. r lm
llti tvit inil.N Hunt to :lit uf P.iH ill.
wu klll.i) In 11 In lia.li.r (i ll liui k
klp.i Iillll
lli'iinuii l'r i!icii, (' (inn tti. In r,
HIM ln f.it Ihiii ii-ar II. kI lli-r
fur liny had kill. J to uf Mr
iTr''' ln p
A Mil uf potato" on ttiw properly
.f i K, Ilurtl In Mountain Vle
addition In Or..iii t'ltjr produced 71
JFIMld Ntr. .1 p'.lltl.l.'
A prof. ..iimll) trained i. r..iij,
K. V n S liol. tt. ia U-.'ii nm.iK. 4
to IHKIiut- tli' f':lii uf "1 li 1 lull.
limi.l'i r i f I ' liiin. 1. -
T .ilin Hi- .iih!n( f ur' (it lli
l'i'i i.l if 1. nn 11 li tlie
hi.u'l.i 111 i 1 14. It. ml l- 1 al A I
lull I .it I u I .I.I . ','
!,' Oil, Hit U!l I 111' I-. II
I nn I ! .1 i ! li ,." I ' t - I ;r
i S. , i . l I I a il'.i. l i 1 tilt
11.1: '1 .4kn 1 it r
V . ! : 1,1 11, ;. mill .f. hj'.lv ill-
uf a m-'i'ul r-.iU. J ftotn Hfl" In
tli.- tin ml uf T M inliii. ii. :lit'r,
mho In '. I. till fur .li't
(In a..i'Util i f III l. m i,r ( I'll, h
'n . '!.. In ln( . nn r at II. atrrtnn
ll.r l'a If f l".!ala Hiarrh rn fanv mill
not opi rate there tliin grimon; "
A Ki'iuTitl farm iirmlurtH show, to
be held In K'JKi'iiit IkrcmbiT J3 to 18.
In being jilaiinid ty tho nbTleultun.'
council of tlii) county grange. !
Slate highway bonds In the mini of
$l,f.ii0 000 Mil! bi- mild at a niet'tlng
of the Rtuie highway iminil8lon to
he hi lil In I'urllund Noveiulier 6.
Wllhln a inoiuli un lion foundry
lll hi' In opi ralliin at Collage Gnv e
by Ja.n-9 F-em y. n .M u
t3 Dninllri A rrmilnil up to three tout).
Uiililicm tlyiiHinlt' d (ho nafu In the
it ore uf J. din lli'dil-ii. p t niawti r and
i.u'i-. r mi t i'hiuil of Si'iHtHburg, and
rsi afi d wl.ll b-tweeii JL'ft OOO and J-0,-
RWMor hat It Hint 1500 mn will
find t tiiuloyuii nt in the cotntrui'tl.m
of the railway from Wlllamlna to
Oi tunic Itoiulc before the winter I
ovi r. .
Nl.tritifl. M and North II. ml Atn-r
Iran I KliHi n nt Jointly will olic-i vi
tin n-i-iiinl Hiinlvcrnary of ArinU: i
ilay with i r. iiionli and cnl-rtal:i
lie lit.
t'oiiiiii-ri lal ornanlttiloiiii In run
jiiintloti with the rninity curt liau
b t a rot tract fur 30 ii.ui .onkl In to It
Um d ill Uil' rttrill Hie li ..ll.i nt
Conn county.
The ( utility liearil Of i tl'l.ill. at Ion has
In. r. am d the axu. until, nl nuiltint I In
four .t On li'iil toti.n.iiliiiiii iin raUtiK
In t'liickniiiiia in un') h) m.r half
tiilHli li ilullat
Tlie tci Iht uliorlage U not mi pn at
Ihl year na It u lant year, accord
tug to J. ('. Altiuik. aRlntatit director
of the ct-nli.ii JUUIod uf tbr lul
cl alt )r of Orrumi
A number of nock ralirr at Thr
PulVa ara Mannluc ou rnlrrliti llmr
ouilibrid alock at lb International
lltratock rihlblt mhlih will b held
In I'orllatid urtt month.
Atiaolut" (irolillililen of Jaiianeae Im
nilm 4tli'ti n urgrd .y timrie A
Mblte. adliitant acnrral uf Or-gun In
an ad lii-M ui in. ml. r uf (he Albany
(Hiat of lb" Aiti-tl.Ati liglmi
A cmi li.. U- h. I.l In (he r..tii
mm. It bun' In Albany Aitii.mi.e day
S"'i..i..r II, un4. r It." illrn'li'O of
tbe . inn i ni'.ty farm lunni and (he
Ail'iiti 1 1 an.- r uf cute tli. li e.
II:.' in ma!.-r ii .' I i-tre and
ti.. In any may r M!tl fur
the . i.t .l (.f lyi.h.'id f.nr at
.r..t,t i t. iai-til In tal. m. an-nrdlnc
to ir It U r..in.ti.y. city hcaltb uf
fr
The fuiton w'er ritrny et Col
Ion. baa flird mltb t'tr. y ( uii.-r, Hate
cnilii r. a.i;iiailun rorrlr,g hr p-
piopriation of water from Canyon '
crt'-k for domestic and irrigation pur
poBts. This d-velopment contemplates
; tho coriBtruciion of an eight-inch pipe
j line, approximately two milts in
length.
j A chv k for $.?0i.59, covering Bale
I of distillate and aso'ine in Oregon by
j the Standard Oil company of Cali
fornia, for September, was received
at the office of the secretary of state.
The boc'v found recently on the
beach near Fort Canby has been iden
tified as that of Mayer Johansen, a
fisherman who "was drowned at the
mouth of the river on May 6 last.
Clayton Long, expert horticulturaliBt
of the extension service of Oregon
Agricultural college, will visit Clatsop
county November 17 and 18 and make
a survey of the loganberry possibilities
of that county.
Salem is to be the center of the
manufacture of equipment intended for
the destruction of flies and rodents.
The company will be known as the
American Fly & Rodent Destroyer, and
has a capital Btock of $100,000.
Two masked and armed men enter
ed the Shippington pool room at Ship
pington, a sawmill Buburb of Klamath
Falls, held up a crowd of 35 patrons
and escaped with loot variously esti
mated at between $700 and $1200.
Delays in securing a roadstead to
its holdings on the water front in
North Bend will likely cause the Men
asha JVoodenware company, which con
templated constructing a large plant
this fall, to abandon the idea until
spring.
The Columbia Valley Power com
pany, with headquarters in New York,
has nWe application for a permit for
power development on the Deschutes
river in Wasco and Jefferson counties.
The application was filed with the
federal power commission.
It is unlawful in Oregon to hunt for
or have in possession mountain sheep,
goat, antelope, elk, moose, caribou,
female deer or spotted fawn, except
for scientific or breeding purposes, ac
cording to a legal opinion given by I.
II. Van Winkle, assistant attorney
general. As a result of the three-inch snow
fall, Lake county farmers In the Goose
Lake valley will suffer a loss of more
than $100,000. A three-inch covering
of Bnow is the only protection for
thousands of acres of wheat still stand
ing in the shock which probably never
can be harvested.
Improvement of the PortlandTilla
mook highway, which was made lm
piuinahlo because of the operations of
the WlUaiiiinii & Grand Hondo Rail
road company, . being pushed with all
possible ipt'tij, according to a letter
received at the offices of the Oregon
public service coirmlsslon.
Oscar Hair, engineer on Southern
Pacific extra freight No. 25C0, was
killed Instantly at Parkplace when hie
engine and three cars telescoped and
wi're thrown into the ditch after a
flange on a gondola car had broken.
Illalr's engine was running as a help
er, and was mar the center of the
train.
Arrangements for establishing the
proposed farm linme fur dependent
chlldr.n have been completed and are
d'. pendent now upon success of the
campaign drive for $120,000 which the
Oregon Woman's Christian Temperance
union, rponsors of the movi mi nt, will
Inaugurate during the week of Novem
ber 15 to 22.
'I l.o pear crop fur the Medford dis
trict of the ltugtie river valley fur this
scaHun will (quiil that of last season
year, 7G7 cars, uf which up to date
7411 have been forwardid to the eimtern
auction markets. The season's apple jl!
-I.l. ...I.... ........ I........... u III ....I- L c
i ii i I'l'iu ii"'. ui"" ui, ui uiiiy ue
otic half that of l.ut year's shipping
crop of 475 rats.
Tlie sale tf Coiul liens of high class
timber located on the Eccks loggin?
railroad, which is being extended into
the Ni lialem country from the end of
the United Railways line, has be n
consummated, the purchase lnvolvir.s
transfer of 250.000.0u0 feet of stand
ing timber. The consideration was
given at $1,250,000.
William T. Reed of Kansas City, Mo.,
has filed with the state engineer ap
plication to const.jct the Winona
reservoir on Jumpoff Joe creek for
the storage of 2872-acre feet of water.
The development contemplates the con
struction of a dam of 83 feet in height
at 'an estimated cost of $100,000 for
irrigation of land in Josephine county.
ATTENTION LADIES!
You will be interested in the dis
play of Dresses, Blouses, Skirts,
Coats,, Suits and Corsets now being
shown at my store. Come in and
and look them over.
Mrs. L. G. Herren.. 2 7-tf
, NOTICE
Notice is hereby given that I, the
undersigned, under the laws of the
State of Oregon, have taken up the
animal hereinafter described while
running at large on my premises, on
Hinton creek, in Morrow county, Ore
gon, to-wit:
One unbrolte sorrel mare, weight
about 1000 pounds, age about 4 or 5
years, branded B on left shoulder.
That I will, on
SATURDAY, NOVEMBER 20, 1920
at the hour of 10:00 o'clock in the
forenoon of said day, Unless the same
shall have been redeemed, at my
ranch on Hinton creek, 5 miles south
east of Heppner, in said county and
state, sell said animal to the highest
and best bidder, for cash in hand, for
the purpose of paying the costs of
taking up, holding end selling said
animal, together with reasonable
damages for injury caused by said
animal running at large on said
premises.
L. V. GENTRY.
Dated and first published this 2nd
day of November, 1920.
Star
eacre
AVEDXESIIAY, XOVKMUKIl 3
The Rathapfel Unit Program
A complete motion picture entertainment
Comedy, Epigrams
-Magazine, Drama,
THl'IISDAY, XOVKMBKH 4
Constance Talmage
"A Virtuous Vamp
The cutest vamp story ever told. Also
Harold Lloyd
Two-reel comedy, "Bumping Into Broadway."
FRIDAY, NOVEMBER 5
Paramount Artcraft Special
"The Career of Katherine Bush
Story by Elinor Glyn
Also Two-Reel Comedy
SATURDAY, NOVEMBER 6
Dolores Cassinelli
in
"Tarnished Reputations"
Drama of Studio Life and City Lure
SUNDAY, NOVEMBER 7
Dorothy Gish In "Nugget Nell"
Star Theatre j
WANT ADS
I'nil SVI.i: Kind Tom iii c cur In
hiflcla-w ci.niliiii.n, Eiiquito of
Snyder. Ii ppner Soda Win In. tf
LOST .iiii:i' ciMiio bimuh at Slar
(lie. iter or un tlnrij. Still. ibl.i ri'-
m.ird fur return In Mrs. S Sp-ncer
or I', k S. Hank. "Olf
it
KOII SALE Kurd. Al condi
tion. I'rlcp $4 5t). Sup Utuia Oslen
lli'ppni r, Oregon 26 28pd
I'ASTl'KK KOU ItK.ST--Horses tak
en fur p(iira. on my ranch thirty
milis fmm lli'ipncr. $1 to per
month Good watrr and feed. In
qulr al Herald pfflc. JJpd
K X I K It I KNt'KI) ufflrp mil (,. aires
poult Ion In Heppner Ivm of refrr
enres limn MalnKZJ or write P. O.
bo t:i, lleppmr. :-Jpd
I
WANTIli rp.ii.t,,,., ,,,. fr!
Il.'liel,il hollo ill nt fc l':'l ur Sll- '
ilrcs V.M.tr li..l.,l;,, t.;i,, 4
ll.'l'Mi r. i Hi k. n ;o(f j
Toil f.W.r. A huti... n.l l.i tots ,
Kruil. iih...li tn. and ,,,, , . Urnl
s.r..'n Mr. A. K Hmn. -J4tf i
ll'Sr l..i.' bi.uk fflr ararf
Km ler will be m, !.!- r warded
If left al Ttutni'.iin lit,.. .',ir.
KASIIION l.i: IMiKSSMAKINU
Keii,u...in and l.a.l r.- t lorln
Mt Currrn, Church aiit. J7t(
She Keeps Faith Yith You
Will You Keep Faith With Her?
Quietly, but effectively, the Greatest Mother in World is
toiling and drudging for you and yours.
She has not forgotten the crippled, blinded remnants of the
war in army and navy hospitals. To the victims of disas
ter in war she still brings blessed relief.
She does more. She takes to her arms the victims of dis
aster in peace, the victims of floods,fires, tornadoes and
other catastrophes. Over 30,000 such unfortunates were
shielded and sheltered by her this year.
In preventing diseases through education, in saving lives
through careful nursing and by teaching first aid in acci
dents the Greatest Mother in the World your RED
CROSS is keeping faith with you; keeping faith not only
in your own country aye, in your own vicinity but also
in devasted foreign lands.
Will you keep faith with her? The good she has done in
the past has been possible entirely through the help of your
membership. Will you continue to sustain her as she con
tinues to sustain you? Then join the Red Cross or renew
your membership. Send your application on the enroll
ment blank below to your nearest Red Cross Chapter.
Tear off and send to your nearest Red Cross Chapter
RED CROSS
FOURTH
ROLL CALL
November 11-25, 1920
H. A. DUNCAN, Chairman
Tear off nd lend to your nrct R. C. Chapter
ENROLLMENT BLANK
THE AMERICAN RED CROSS
In rc.Hine to your .nj't'.il fr incmWr
lo carry on llu humanitarian work of the
Kl'D CKOSS 1 cncloc my tncmhcrhij
fct. ,f $ and desire to lie enrolled
a lucmiicr for io.it.
MORROW COUNTY CHAPTER,
Heppner, Oregon
Name
AtMrc
MmorKip F Annual, $1; Conlributinf, $5; Suttaming, $10; Ufa, $0; Patron, $ 1C0