lather Noahto Blanu
The postoffice was molasi Wed
t < sday to the new building.
Wood wanted on subscription
at the News office.
"Bouquet Jramre,” the . new
perfume. $1. the ounce. Try it
SUHÛ3L HJTtS
Dr T K Sanderson mov
dental parlors to the new
nesday.
New line of front lace
Worcester corsets at John
eh 's.
Tan and fr, ■■L i.» i,
better, 25c at Peery's.
A I) S hand ¡»asti a big
for 10c, three for 25c.
The News office C411 use a few
bushels of first class apples and
potatoes on subscription.
Sure Catch mo no traps
for 5c. Morrison lends,
follow,
winter
Swatting Slang
Nearly everybody uses slang
of some kind occasionally. To
counteract this tendency, which
seems to be growing. Life has
with a veriiatiie rrieuman cure.
Its treatment consists in the in
jection of the following virus:
; "Take it from us, kid, there’s
no nourishment in slinging slang
stuff. That’s a drub. Slang is all
to the bad. It don’t get you any
where. Forget that Norwegian
college professor who says that
American slang is the swell talk.
He’s try ing to pul one over on
us. Either some one has I wen
! handing him a lemon or else he’s
trying to con us. Listen! You
can’t make a hit with the tony
guys unless you put a little style
into your lingo. The trouble
with slang is that it ¡Hits your
vocabulary on the blink in a jiffy.
And then, when you want to
have a touch of high life and
throw the lugs, you’re in bad.
See? Do you get us? Have some
class about you ai d cut it out.”
Doesn’t that get your goat?
5|*’<H,Y is the soul of a<l-
vertising. and prepar-
C ’ ing copy that attracts,
interests and convinces is
the difficult work of the ad
vertiser. Among the things
to be taken into considera
tion in the preparation of ll.e
copy are the headlines, illus
trations. type, the space,
cla- of people to bo reached,
sea on of the year, etc.
The first purimse of the
copy is to attract and inter
est.
through construction
and arrangement. That is.
the advert iser must, so pre
pare nis copy as to draw the
attention of the reader away
from the news matter long
enough to make an impres
sion on his mind so he will
want to know more of the
stihieet matter. The :r!'.-.-r
User is coinjwting with call
able writers in the news sec
tion of the paper. IL- should
make the copy so aftractive
ns to comjH-l the attention of
the reader, for the reader
buys the paper to read the
news, not the ads.
The attention of the reader
can best be secured by a
proper arrangement of the
copy before ¡»la ing it in the
hands of the printer. In ar
ranging copy the advertiser
should take into considera
tion tin- w hite space to be
filled, tyja- faces and sizes,
etc.
A matter of es ential im-
portance in the ¡¡reparation
of the copy is not t«> have
the space overcrowded, as
this materially effects the at
tractiveness of the ad. The
advertiser can guard against
this by preparing a "dum
my'’ of his copy. He will
find by personally laying nut
the copy and arranging the
type mutter, etc, his ads will
be much more attractive,
and if the ads are convinc
ing, much more effective.
Another very im|x>rtant
matter for the advertiser to
bear in mind is that good
copy in a ¡«per at one place
at a certain time may not l»e
good copy in another paper
at anotner piace at another
time. The ropy must lit the
paper, the ¡dace and the
time.
Register!
All voters of Scio must regia-
ter at the office of the under-
signed in order to vote at the
coming city election. Registra
tion books ojien until Nov 1.
J S Sticha,
City Recorder.
A chicken dinner will be served
Sunday at the Scio Hotel.
Try "Harmony of Boston”
spearmint tooth paste,
——
Our shoes for men, women
and children please both your
purse and your feet. - Hibler &
Gill Co.
Photo play tonight.
Evening Telegram and Santiam
ews one year for $3.75.
Come to the picture show to
night. Admission !«»<• and 2l)c.
Capp's 100 per cent pure wool
clothing from $12 to $20. John
Wesely.
Old papers for sale 10c per
bundle at the News office.
Moving
evening.
picture
show
ladies
50 at
CS Bliss of Silverton was in
town Saturday drumming up in-
urance for the Columbia Life.
Those Rexall self filling foun
tain pens are guaranteed to give
satisfaction.
Remember the picture show
commences at 7:30 o,clock sharp
this evening.
All the latest novelties in Bro
caded silks ami velvets at John
Wesel v’s.
Come to the picture show this
evening. First class pictures
The News now has several big and good music. Children 10c,
bargains in clubbing offer» to adults 20c.
give you. Among the most im
SHEI.BURN ITEMS
portant ones are:
Th-» Youth’s Companion the
Stanley Taylor made a busi
balani e of this year and all of
ness trip to Portland Thursday.
1914, with a fine calendar, the
Mr and Mi Earl Russell spent
Santiam New s for one year with
a year’s subscription to th«* Sunday with the latter*» ¡»rents.
A birthday dinner was given
Feathered World ail for only
last
Sunday in the honor of Mrs
$2.75. Make your children haj»-
Alic«-
< 'hurchill. The guests pres
py with a ¡in-sent of the Youth’s
ent
were
Mr and Mrs E Piatt,
Companion, and put a smile on
Mr
and
Mrs
George Piatt. Mr
your wife's face with a year's
and
Mrs
lion
Ray,
Mrs Knosker
subscription to the poultry jour
and
son
Cuba,
Mr
Murphy and
nal and you will all Is- happy,
two
sons,
Mr
and
Mrs W E
Anotliet big offer is the ( Chicago
Weekly Inter Ocean, the Semi Churchill and his mother and
monthly Farm and Home, to son Delmer and Roy Shelley.
gether with n 22fi piece Xmas Mrs Churchill received many nice
package, and the Santiam News and useful gifts. They were en
a year all for $1.50. Call at tertained by Mr Murphy’s phono
this office and see a sample pack graph in the afternoon.
Mrs Steidel and daughter
age and copies of the papers.
Myrtle went to visit the former's
Five more of our good sister at Summit the last of the
subscribers have taken nil- week.
vantage of our $1 offer since
Frank Grimes and family have
last issue, but there s lots of moved into town.
room for more. Nome of you
I Hoagland went to Portland
farmers who raise poultry had
Sunday.
better get in here and get a
Gertrude Mclaiin and brothers
year's subscription to the Feath
Harvey
and Arthur, spent Sun
ered World free—by paying a
day
at
Madeay.
year’s subscription to the News
Earl Stuart had the misfortune
in advance at $1. We still have
i few coupons left so if you want bi fracture an arm at school last
in on this special offer, you bet Thursday when he jumped from
Old Dobbin to the a I***-
ter hitch
II 0 Shilling made a business
shay" and hustle in hen« before
the next issue of the News. trip to Albany the first of the
Following are the ones who re week.
newed this week: J N Ixing. Ed
Mr Shilling is helping his
Jones, G W Arnold, C A Batea nephew Melvin Arnold, dig a
and W E Arnold
well this week.