PAGE N IN E
T H E SPR IN G FIELD NEWS
THUW h DAY vhvKMBER 1», 1927
Opposite Rex Theatre
AMostDramaticUnderselling Event to Increase Volume
• •: saasRwaüKEi:.-»
Increased Volume to Carry
Out Policy of Lower Prices
Drastic Price Reductions to
Greatly Increase Our Volume
Thousand» of doffars worth of Women's Coat*. Dreeeee, Millin
ery. Men'» Women'» and Children'» Shoe», Men'» Clothing and Fur
nishing», Staple Dry Good», Stamped Needle Work, Blanket», etc.,
will be placed on »ale at record breaking pricee to Inaugerate our new
Policy and Lower Price» to produce greater volume.
Item» are In many Inatanoee below replacement cost. but we pre
fer to carry out the »pirit of the new Idea of producing volume rather
than withhold them from the event.
arawau*
This Volume Campaign is not confined to one or even a group
of departments— It is a store wide event, embracing our entire stock.
It Is unlimited In its scope for paving the way to unprecedented
economy. Come tomorrow, see the Window Displays featuring the
merchandise, and plan to be here early on SATURDAY morning to
participate jp this most unusual event
Doors Open at Nine o’Clock so set your alarm sarly so as to
be here while aeeoortments are at their best.
This large advert&ement, big as It la, la not enough to show all
of the marvelous redaction» prepared for SATURDAY We planned
for big things, weeks of preparation has left us prepared to offer you
wonderful and most amazing attraction» which ar» not completely
oover»d, but from the Items that ar» listed it is strikingly evident th at
it 1» something no woman with a sense of values can afford to miss.
Read these pages carefully, do not miss one item for even thb small
est Item listed shows a substantial reduction!
It I» impossible to over-emphaaize the fact that this Volume
Campaign I» entirely without a parallel. It cannot be judged by the
standards of an ordinary Sale. It I» more important becauee It affects
the policy of the store for all time to come. A sal» last» but a limited
time but inaugurating a campaign for greater volume I» for an In
definite period— true to bring It strongly and forcibly to your notice
we have taken exceptionally severe reduction», but from now on you
may always expect lower price» at thi» store.
*
* 4
Campaign Begins Saturday, Nov. 12th at 9
Campaign Begins Saturday, Nov. 12th at 9
Winter Merchandise! H ope Musiin
Brown Muslin Offering Amazing Reductions On Our Entire, Brand New Stocks of
Inches wide, a good
grade of muslin at a bargain
price.
A quality every housewife
knows, pure bleach, 36 inches
wide.
36
10 for
$1-00
CLARKS O. N. T .
All num bers In black
and white.
Turkish
T ow els
Pam ico
Cloth
W indsor
Crepe
Sewing
THREAD
8 for 25c
In an assortm ent of
plain colors and fancy
patterns. Regularly 29c
yard. For
4 Q
G uaranteed sun fast
and tub fast—in a good
range of bright color
ings. Regular
46c yard,
this even t,---------
•pedal. ......-------
1 *7C
81x90
Borden’s
Cambrics
S eam less
Sheets
Guaranteed fast .colors
Pure bleach, a Ip l«
did quality regularly sol
at $1.50.
AO
Volume Price ..
In many neat pattern».
Values up to 28c
Volume Price „„
OZtC
15c
Pillow
Cases
Bleached
Sheeting
Size 42 x 36 Inches,
jlure white, o f good
grade cloth. For this
Volume
Event _________
Value» to 60c. 8-4, 9-4
and 10-4, while limited
quantity holds
a a
out a t .._ ---------
i 7C
11
*5*zC
36-Inch
Outings
Daisy
Flannel
Stripes a n d plaids,
note the width. A won
derful special
for thta e v e n t....
27 inches wide, pure
white, soft quality. Reg
ularly 25c.
4 ew
Special a t , --------
Face
Tow els
W hite Turkish 17 x 27
with colored border; also
white huck with blue
border, 18 x 36.
1 / C
15c
Kalburnie
GINGHAMS
2 for 2 5 c
Famous the world over, 32
Inches wide; in checks and
plain colors. Blg,<
Value a t --------
18 x 86, good heavy absorb
ent quality
Regular 35c.
------
4 q
, 1 ¿/C A ll Ribbon» to go at H alf Price
36-Inch I
Cretonnes
■
■
Many colorful patterns
in
U0 au
a spetndid 25c grade.
Volume P r ic e _____
17c
Make Your O wn Comforters
3-Pound Cotton
CH A LU ES
BA TTS
In a range of neat,
patterns and colors.1
36 Inches wide, reg
ularly 1 9 c yard.
Volume P r ic e ___
$12.50 value. Polychrome
base, complete with s i l k
shade. Volume
O C
P r ic e ---------------
&C.
tDO.i/O
Stamped Cases
Pequot Cases, stam ped and
hemmed. Regular
q q
$1.50 v a lu e ...................
Regular $100 value,- stam p
ed Pillow
Q
Cases. -------- ------------
O*7C
JJ C
CHILDREN’S 59c HOSE
Dropstitch Hose in heather
mixed a n d camel shade.
Volume
Q
Price ............ .......... . O J 7 C
CHILDREN'S DRESSES
To close out, fancy plaids
with flounces,
C A
values to $2.08 ----- O U C
CHILDREN’S COATS
Values to $3.95
sizes 2 to 6, a t ....
f ¿J
Balance of children’s Coats
at similar reductions.
CHILDREN'S STOCKINGS
Fine rib and dropstitch,
light and dark,
1 Q
29c v a lu e .--------------- 1 I7C
CHILDREN’S RAINCOATS
With caps to m atch, fancy
and plain colors.
$3.50 value..........
An 7 0
$2.49
A t Startling Price Reductions
Fun alae, 72 x 90
Inches, all stitched
ready f o r covering.
Special for thia event.
Bridge Lamps
—
Blanket Reductions
I
<
.
.
Beautiful Plaids, sizes 60 x 76 Inches, also in
plain white, tan or grey.
Size 66 x 80.
Season’s Smartest Coats Lady Sealpax Rayon Underwear
A t Extraordinary Price Reductions
N ew Silk Dresses
N ew Silk Dresses
Smart New Coats
Smart New Coats
Values to $16.75
Values to $24.75
Values to $29.75
Values to $3 9 .7 5
i
Every Dress In this group Is a very re-
iirknhhi value.
vnhio They
Tbov are
nr** all
nil new
noir sea
m arkable
son’s garm ents, skillfully styled in the
newest versions of the mode. Splendid
variety for selection in all sizes and all
colors.
Provide R eal Opportunities to Save
Double Plaid Blankets DI
For correctly »tyled Dresses and gen
erB,
excellence would
you never see a
___ __________
. . __ ....
more Interesting
value group than this.
We urge early selection.
A low price for such Coats aa these—
wait until you see their style and their
lovely fabrics — you’ll be surprised.
$
$flfl39
69
$
$ 0 .3 9
Beautiful quality Blan
kets in neat plaids, size 66
x 80.
Volume
Price. ...
SP
Double Blankets
Plain grey, tan and white.
Splendid quality. Size 72 x
80 inches.
Attractively |
priced for
o t Sto»1
'9ry Co«f
in
»act»’'0*
nric® »• a ” , *v>cY»’ at R
lo* p
Tb>*
pall and
s.n e *
V<jl<»eS
in
$49.50
Full size, all pure virgin
wool, In handsome checks.
Values to
$12.50
Special ....
$39.75
Silk Dresses
Some amazingly
beautiful
Dresses
are Included in this
valueful group. Val
ues tc $39.75.
$ J 7-39
es UP to
69
STAM PED GOODS
Another interesting and a t
tractive value group of sm art
Fall and W inter Hats. These
are very w'onderful value.
N ew Coats
Each I tress a model of dis
tinguished sm artness, and Arik
a t the trem endous saving that
is offered.
Value« to $4*9.75.
Values to $49.75.
$ 0 0 .6 9
/ *7C
Broadcloth
Wide stripes and large
floral effects. G uaranteed tub-
fest. Regularly 65c
yard. Special ..._...... C
I
Highly desirable front the
standpoint of style—but at
this price a sensational value
indeed.
$75.00
Coats
W o m e n ’ s Raincoats of
fancy rubberized fabrics, sev
eral shades.
Q
$4.49 value
< * fc
A
D Q
0.^*7
$ 0 .9 8
.9 5
The m aterials, the furs and the won
derful styling revealed in this group will
make the store many, mauy friends.
Lunch Cloths on Irish Linen
Regular
Q A
$1.50 value ----------- O t / C
Nightgowns, stam ped on
Crepe in pastel shades.
Regular
$1.50 value ................
NEW HATS
V alues to $ 1 0
NEW HATS
Values to $ 7 .5 0
?S
W hite outing Gowns, heavy
quality, silk trim,
Q Q
$1.29 v a lu e ......... ......... *7O C
Borden’s fast color prints.
Regular values
4 Q
to 29c...........—............. 1 *7C
G R O U P OF $ 1 2 .7 5 H A T S
For those who dem and ultra fashionable
modes, here is a collection of chic, new, Hats.
You will find choosing a delight.
Coats of unusual I style excellence, elabor
ately trimmed with,
carefully selected
furs.
Values to $75.00.
$38-69
A
M
QQ
\ A M il
vr>i ■ W
Turkish Towels, white with
2-tone stripes, 18 x n A
36, regularly 35c -----
. 1
Gilbrae imported d r e s s
Gingham, checks and stripes.
49c------------------------
R egular
¿*zC
Values Up to $ 1 2 .7 5
OQ
*7*7V
Plan t o b e H ere at th e O p en in g
D oors O p en P rom p tly a t N in e
Campaign Begins Saturday, November I2tb at 9
Campaign ^Begins Saturday, November I2th at 9
I OPPOSITE REX THEATRE
ONE-STRAP PUMPS
The New
Bobrellas
The season’s latest short
fancy handle umbrellas, all
colors, a t big reductions.
Regular
$1.95 value -------
Regular
$2.95 value.
Regular
$3.95 value.
» r-Q
1 m .0*7
$2.49
$2.98
CHILDREN’S OXFORDS
Tan and patent with fancy
trim , stitched soles, rubber heel.
Values to
rf * -|
a
$2 25
................
MISSES’ STRAP PUMPS
P aten t leather with parch
m ent trim, sizes 8>/2 t° 2-
Regular $2.69
value....... —--- ------- .«$) JL
r*
«pJL.4-3
d»4
.*70
W OMEN'S GALOSHES
Ball brand, black or tan, cuff
Jersey top, snap f a s t e n e r .
Regular
$2.49___ __________ «p 1 .1 7 0
W ater Proof
AH W ool Coats
One lot new tailored models of
imported English casslmeres,
tweeds and Oregon wool fabrics.
A s e rv ic a b le
Sport Coat th at
will shed rain.
For W omen.........
araiv
Daytim e Frocks
$1.25 V alue
Neatly
fashioned of pretty
gingham s In checks and plald#-
A wonderful
special offer
fo r th is
event. _________
B B I.
»lMU
VI ¿z V
____
Values up to $5.00
,,
/»Q
Balance at like reductions.
The outstanding value in the Millinery Depart
m ent is a group of very stylish and becoming Hats
—all new shapes and in all popular shades, in
Lyons Velvet.
$49.75
Silk D resses
$23 3 9
•$1.79
Chemlse, Reg
ular $2.19 value, $1.95
Make Tremendous Savings Possible
GROUP OF $ 5 .0 0 H A TS
k » /,.-
Lot up
All Wool Blankets
I n handsome blocked
checked patterns. Size 66 x
80 ’nches, bound edges.
Ex< optional!
value offer,
Ing a t ....
ar
■ o $ l2 ’ S
n o w ,-----------------------
Millinery Reductions
or* c,
aCc®Pfan
t r . PTan<*
Made in Japan, size 24x49
Inches,
Com binations
•
Reg $2.39 v a lu e .------
Reg
this event.
Part Wool Blankets
QC-.
Step-In». Regular
4 Z Q
$1.69 v a lu e ,____ «p 1 •T’«'
Q
U>at
'hotf, ®sf
Prie»
$ 1 Rag Rugs
Lady Sealpad Rayon Underwear la known and liked for its
heavy, superior quality. It comes In peach, flesh, maize. Nile
and orchid and 1» priced as follows:
ular $1.98 value.
Vests, Regular
Bloomers, Reg-
98c v a lu e ,---------------- O O C
This will probably prove one of the
most attractive group of Coats In this
Volume Event. They offer real economy
on new seasonable and stylish coats
and the price is within reach of every
one.
Values to $39.75.
Values to $29.75.
ularly $2.69. Big value a t ...... .............................
Double Blankets
17% c
Laces &. Embroideries V2 Price
Beautiful New Dresses
$1
10 yds for
'
W om en’s
Raincoats
A viatrix Model
Raincoats
VALUES TO $10.75
Made of the fam ous Dupont
One lot RalncoatB In neat,
fancy Roman Btrlpen patterns.
A m arvelous offer|
_
Phone
2233
Larawny Building
966-968 Willamette Street
Phone
2233
for this V dum e
Cam paign...........
leathc ette, flannel linen, white
pipings, twe flap pockets
all
the
popular
color
lngs. Values to $10.00. ...
High-grade models. All $7.90
values. Spike, French a iu Holly
wood heels, cut
o ù t s and
fancy tr im s .-----------
PATENT 1-STRAP PUMPS
With light trim and cut outs,
m ilitary heel. Reg- ,
ular $3.50 value...... u ' M i ' i w
PA TEN T 1-STRAP SHOES
Stylish models with fancy ,
trim s, high heels,
Q Q C
Reg. $5.00 value......
«D¿.*7«J
|
|
SILK HOSIERY
Chiffon or service wieght,
full fashioned. In a complete
range of fashionable shades.
Rollin’s RunBtop.
R egular 98c
value, NOW _
Regukj- $1.49
value, NOW .
value, NOW .
R ej- ’ r $1.75
R egular $1.98
value, NOW
Tegular , -.25
value, NOW
,7 9 c
$1.29
$1.49
$1.69
$1.89