THUR8DAY
T H S SfMUNOV
PAO» BIGHT
Public Utility Advertising
Lowers Consumers’ Cost
Legion
A u slllary
To
Meet
ThjjsHjgeK
Neat
8KPT
2, U>26
■ n
CHANGE ANNOUNCED
IN TELEPHONE RATES
Qr,M
Friday-The local r.llroed right of * • ’' * • ’*
wa" cniiM out Friday »trip about SO r*«t w*! ' *n •
*
0
_
afternoon to flrht a email era»» ftro long before It was brought under con
,
. .
K
»« .are #r-rare 1 <*
n h h s t w t n^Mt to th.« rail* trol by the use of cheinlrsle
Important ebangua In th* trana-
w icn-r?
e.
.
.
.
ere
reel
Ire
«W
re
..u
n
ln
a
HUUi
trUCk»
Tb* tU* *»» at»rt»l|
coBtlatntal rate» and In the •v r n lu s ,
and night period during which re-
« I'»"
burning ties .lo n g the on prier» on pi»”’ nn<l olh*r work if
duced rates applv were announced | - —
August SI by the Bell Telephone com
pany
The changes are effective
October SI.
The new result of the readjustment
I ’ve dscldsd th a t a tta r I die and my soul core as chasing back to
In rales will be a saying to the tele
aarth again th a t I'm going to be e ith e r a Swedish Brines or Bobbie
phone users of the Uniter States of
Jentel
Both of 'em got to too more of tho world than 2» druggists h * * *
appreximstely IS 000.000 a year. Sub
seen altogether and everyone bow-wuwe and kowtowe and n ,P shout
stantial reductions will he made >n
Advertising in the public utility In
Thursday
dustry continue« to grow steadily la
The American Legion auxiliary will
proportion to the volume of useful
meet next Thursday night at the
work performed by these Institutions, sam e time the Legion meets In the
according to W H Hodge. advertis W O. W hall for the first meeting
ing m s u p r
Byllesby Rngtneeriug since the Summer recess.
A large
and Maaagewent corporation, and attendance is desired as the members
past president of the Public U tilities wish to organise tor the resumption of
BRINGING QTIES CLOSER.
whsn they p*,t In sn appearance w hile nobody notlcee drugplet unless
Advertising Association
the years work
THE OLD RIFF RUNNER.
transcontinental rates, for Instance,
he shps on a banana peel and lands H A R D on hie beanl Cven then
Mr Hodge savs-
LIGHTNING AND OIL
the day atatlouto-statlon rate b“-
they only left a tittle I
"That the electric, gas. telephone
Montgomerys Have Baby— Mr. and MR. KINGSMORE’S CASE
tween IVrtland and Chicago will be
Vet doggoned If I’m a c h .p to get T U R R IB L « P «.v.d at th l. situ .-
and electric transportation compan- Mrs. L. W Montgomery are the proud
lio n
I luet nueae I’m ae well off In a lotta weye ee T M I Y are and I
»7 85 Instead of »11 SO, between Port
be "evs I'll ‘ uat keep on the way I H A V E b ee n - doing my
les are now fully alive to tile value parents of a baby hoy born yesterdav I
When Mussolini roroatly told the land and New York. »10 85 Instead
derndost
to make thia store of mine a chummy, happy, com fortable
of regular imwepaper advertising and afternoon.
The baby weighed 11 world be would cut nulroud time
of »15 80
place to trade In i
between Naples and Rome five
are using It on efficient and economt . pounds.
One and a half houra have been
And that's T M A T I
hours by tunnelling five mount« " .
cal basis throughout the Unit >d 1
added lo the reduced rate period Ro
and
Mra.
L.
B.
it
was
suggested
h
er.
that
rail-
States
B*by Boy— Mr
roads between Chicago and Cali ll uced ratea on tranaeontlnenlal sta
“T hat newspaper advertising 1« th e .S e .v e y of Mohawk announced the ar-
fornia might do the same to the
tion toalatlon calls will begin at 7
backbone and principal reliance of all rival of a baby boy. born yesterdr.y unnecessarily long running time be-
r M Instead of S 30 I’ M. the dis
well-planned advertising programs of afternoon.
t* e 'n the Pacific and the Gre.it
count will be approximately 25 per
Lakes.
the utilities, and that upwar-is of 70
Her< From Westfir—Mrs O. J.
cent of the transcontinental day sta
Now- lo and behold, the railroads
per cent of all of the advertising ex- Poley and daughter and James and
tion to-stntlon rates, and from 8;S0 P .!
have done it! The ¡dorter running
pendttures of these companies is for Delbert Mitchell were in Springfield
M to 4:30 A. M about 50 per cent of
tim e begin in «'-.- ..D r, .. .. wes
space in the newspaper, large and frolu Westfir this week end.
hour. ' travel : . will save one en
the day ratea
small.
Move To Garden Way— Mr. and tire day in California for business
K ow 'i the Grin Show Up!
Or. Mortensen Back Tom orrow
“That the occasional oW-fashloned Mrs. George P. Harrington have or sunshine.
Due Dippei aays it takes 7
Santa
F
r
Union
Pacific
and
Golf Bugs and Others!
Dr Mortensen will return tomorrow
utility executive who Imagined that moved into the Gates house at Garden
muscles to HMll.K and 3 3
Southern ' icifie. making the cut
muscles lo FROWN, ao a a
morning from Portland where he has
They're getting to be pretty
the editorial opinion of American Way. Mrs. Harrington will teach at in time si. lultancousiy, .110 n u ■-
MOHT of ua are |«»y, ll'a only
numerous und plentiful, but up
been for the last »1* weeks for m edi
newspapers could be purchased by School District 160 this winter. Mr
aged by able railroad men.
nutural that we'd rather smile,
to yet they're not as Irritating
cal
treatment.
The
doctor
is
re
Cutting time i-’r •
advertising space or otherwise. Is Harrington is leaving Monday for the
bringing
la that right? But you WON'T
as some OTHERS we could
ported to be much bettor after his
he!;
’ i inc ss,
attille often If your teeth are
now as rare as the medleavallst who coast where he is employed. Their c it i', clo-
mention! The sort we dislike
r. A ' stay In I’ortland but will taka a c o m -
grayish and discolored, will
are Files. Mlsqultnra. Anta,
believed that printing was one of the two daughters will enter the Unlver- making men’s liv
you* Nydenla Tooth Paste at
recent cut in time t
.-attle
Roaches and SUCH! Fly Tox
pl< te reat at some beach before re
arts of the devil.
sity of Oregon this fa ll
f.O ccn ti a tube makes them
Jv set
and u!l tho Pacific C
will KILL Ibis sort, but will
suming
his
practice.
white, your gums pink and your
“That advertising has shortened by
a good example.
NOT Injure a Golf Bug at all!
Alice Mortensen returned Wednes
breath sweet.
Takes a shot gun to tlx THEM'
one half the time that would have
day
from
Crater
1-ake
where
she
has
Soon passenger-carrying (lying
been needed without it to obtain the
— SPECIAL TH IS WEEK —
machines will bring Chicago seven
spent the summer. Mrs. Mortensen
present widespread use of electricity,
Walk in our store briskly! Step right up to the Soda Fountain!
rearer to New
hundred l’
drove to Medford to m eet her and
Take out a 50c piece and rap II smartly on the counter! When Alice
gas and telephones In the homes f
•> thou.«, id miles
York an.'
bring her back.
cornea to ask you whai yoU want, say "Gimme <>ne of these O'nswr
- c arer the .
the people,
Mint Julrp» whleh your »re »«Ulln< thl» wr»M f”r & cent»
<*’t I i
"That Advertising has had a power
Kearns Has Accident— Roy Kearns
Drink It' Thru remember where p ’u GOT 11» »«» you c»i> M**l
Bernard
ays Great Britain
ful effect in reducing the rates chant
of Marcóla was badly hurt about* the
another tomorrow!
must ta’
coal fields, nation-
ed for these services, and in holding
chest this morning In an accident it
alizo a.
. o them, thus cut-
ting out
1 trial career that
them down to pre-war levels, while
the Fisher mill at Marcóla He w as
causes •<
1 trouble. “Britain’s
hit by a heavy timber and had tho
the general cost of living is still up
5 th an d M ain
Government must have the cour
ligaments torn on his chest
lie Is
mere than 65 per cent.
age and the financial intelligence”
recovering at his home.
“That the greatest thing that can
to do this, says Shaw. «•
His suggestion wi',1 send a shud
happen to progressive, well-managed
der through the rich coal mine
utilities would be universal know -,
owners, for he observes tru’hfully:
ledge of their business and problems:
w
The mine owners themselves will
that the modern utility believes in
supply money to buy their prop-
OLD F A IT H FU L
rty, since what they get from the
frank publicity of its affairs, and that
Your physician bends all of his
Government will be taken from
advertising is the best medium f o r '
energy for the welfare of yourself
them by collectors of the income
getting the facts im pressed upon the and your family. He sacrifices hie
tax, the supertax on estates and
own comfort In order that you and
public minds.*'
duties.”
Evidence that regular and truthful yours may be made happy and
comfortable. He is a scientific man,
advertising is a dominant factor in ’
How would high finance in
o f course. His constant aim Is to
America which sympathise« so
successful utility management is to so perfect him self that be may
U»c«l by P u b lic U t ilit ie s
0 --
sincerely with itself in the Incom,
be found In the steady consistent pro render you better service. The
Used by
O il i C
»y m
to o m m p p i ó n i
tax question, feel if it w ar. living
gress of the Mountain States Power hours are not his; the days are not
T
é
lé
p
h
o n é Com ponics
U
s
e
d
b
y
in
Britain?
Company, a Byllesby subsidiary, serv of his choosing: his constant task
li<
U
s
c
Y
^
c
i*v
c
r^
c
íric
ic
n t" d e llv é ry e n d
is an endless search for better
Great is the endurance of man.
ing 88 towns and cities in the five
methods of treatment—for more
economical
operation
arc
essentiol factors
No animal with four leg , can do
northwestern states with gas. elec palatable
medicines—for
more
what man does with two le*.j- Yoa
harmless agencies for the relief of
tricity. steam, telephone or water
read of the Riff warrior, sixty-
suffering.
seven years old, Hammouch Ben
service.
Believing that the physician Is
Hadgje, who ran seventy m ile,
in possession of an easy way of
across the hot desert between sun
HUNTLY BACK FROM
making money, there are many
rise and sunset, carrying a peace
‘"s- - 3
w. > would im itate him, so far
message to French headquarters.
TWO WEEK'S TRIP as surface markings are concern
Even more remarkable was the
ed. There are cults and healers
M. B Huntly returned the first of
feat of an Irishman, nearing mid
galore; they even guarantee cures;
dle age, who in a six-day race io
the week from a two week's trip in ' they advertise to the world of their
New York City ran more than 600
alleged superior skill. Remember
the Cascades with H. L. Mills and
miles between Munday and Satur
__the
capable physician never
party of Portland. The trip included
day and was subsequently elected
has need of advertising. The in
a stop at many of the sm aller monn- i capable importer can get his vic
Mayor of Long Island City.
tain lakes of the Cascades and follow tim into his clutches by no other
That tough Ii. I.man in the six
days could have run any race-horse
ed the Skyline and Trapper’s trails, i method. So long as people are
in the world to death.
gullible— so long as people can be
Seventeen pack horses. In charge
deceived, just so long will the char
of George Moody and Art Belkr.ao.
Lightning at Bakersfield, Cali
were used on 'he outing They camp latan flourish.
fornia, strikes and destroys 600,-
The
quack
is
not
aligned
with
e
f
000 barrels of oil lr. a Stan,lard
ed the first night out from Foley
forts to eradicate disease. It was
Oil tank— made of steel, presum
Springs at Horse Lake, from there , no humbug that discovered diph
ably.
visiting Cliff Lake Irish M ountain,! theria anti-toxin; the cults are not
Is there no way of stopping such
hunting for cures for cancer, tu
Waldo Lake. Iram Bell Lake, and re
waste ? What about a coating of
berculosis
and
other
enemies
of
the
turning by the South Fork to the cars
reinforced concrete on the sides of
human race. No advertising quack
the metal tank, or a coating of
which met them on the completion of
made the canal zone safe for hu
cheap reclaimed automobile tire
the trip.
man activities; nor drove yellow
rubber covering the whole tank?
They plan to repeat the trip next
fever from the Sooth. »
Ar.d especially what about light
And
still
there
are
those
who
do-
year, leaving about September 6 so
ning rods? Are they a delusion?
cry
the
faithful,
hard-working
as to make a hunting trip out of it.
Was Franklin’s idea worth noth
family physician who happened to
ing, and did the Frenchman Dan
The country is full of game, Mr.
be there wher. Baby Sue came into
ton impose on the public when he
Huntly reports. Fifteen deer, an elk
the world; when Grandma all but
peddled lightning rods before he
and a bear were seen by the party, , died of pneumonia! Ingratitude
took charge of the French Revolu
has
been
called
the
ehlefest
of
sins.
Members of the party Included ?J. j
tion ?
B Huntly; H. L. Mills and his son, I Think of this, when you are tempt
ed by the glaring advertisement of
Americans eat more sardine* per
Lewis Mills and wife and two child-!
the quack.
capita than any other race, which
ren; George Moody, and Art Belknap.
is good for sardine men, bail for
sardine eaters. If this country de
Steel
pended less on a ckn opener and
The Springfield Mill and Grain oom-
Thurston People Here— Mrs. Oeo-
Open c a b
Closed t a b
p jc k U p
more on good cooking it would be
Open
cfsb
C
losed
c<*i>
pany has Installed two new rollers of rge Willands was In Springfield Frl-
A daptable to
healthier. Canned foo»l, : .eluding
Removable posts
Bodv
C anopy rool
Canopy roof
the latest type In their warehouse »lay from Thurston.
Dr. Willands
C om m ercial
canned sardines, Is a ble.-.-ing, a
O pen
sides
Screened skies
and side ra ils
O
pen
sid
es
Screened
sides
number 2 to take care of the fa ll. runs a sawmill near that town. An- convenience and an economy. But
B ody
grain which is coming into the mill other Thurston visitor to Springfield
it should not lake the place o f com
petent cooking, and too often
now.
Friday was Lee Davis.
it does. t
I’ve Made My Decision!
KETEL’S DRUG STORE
A Silent T estim onial
£
FORD TRUCKS
et»
N E W PRICES EFFECTIVE NOW
CHASSIS EXPRESS EXPRESS
BODY
BODY
$529.35
Are You
Picking Hops?
A GOOD Lunch is half the battle.
You will find a good variety of
cold meats to choose from at the
Independent Meat Co.
Phone 63
4th & Main St.
Phone 63 for meat deliveries
Mr. Klngsmors, of Maryland,
convicted of knocking his wdfe
down and repeatedly kicking her,
Is moderately described by the poor
wife as acting “downright onery."
The "orretry” gentleman was sen
tenced to five blows with the eat-
'o-nine-tai Is on his bare book.
What do you think of that pun
ishment Is it too much or too
Bttle? For the wife beater, five
hundred blows would be too few.
There are nine tails to a “eat",
m the five Wows will amount to
forty-five stings.
Railroad Officiala Go Through—
Two carload» of Southern Pacific rail
road officiale paeaed through Spring,
field Friday oh their way north from
an Inspection trip of the new line.
Among them was C. T. King of Port
land and T. Ahern of Sacramento,
California. Mr. King will have charge
of the line beginning September 1
■when the road pauses from the con
trol of the construction division l.o
the operating division.
'•>T?
$63L35
£6004)0
STAHE
BODY
B04DSTEB
with
$632.75 $476v40
Delivered at Springfield
Equipment -ÔCÜ starter-balloon lire» front -30*5 Cords rear
•
Ford Truck» cover a wide range in
kind and type, each type economically
adaptable to a long range of uses.
Behind us is the service of a corps of transportation engin
eers and efficiency experts to assist in bringing motor
truck transportation down to the lowest cost per package
— per ton— per mile-
E. R. DANNER MOTOR GO.
Fifth and A Streets
4