Page 6
TODAY
Thursday, July 23, 1942
SOUTHERN OREGON MINER
Soldiers Qiven More Ashland
Hospitality Sundap Afternoon
Down to the Sea*
HOUS E
r*
LITHIA
Soldiers from Camp White were ker, Lubbock, Texas; Thomas A.
given a taste of western hospital L'Angelle, El Paso, Texas; Cyril
ity Sunday afternoon when 39 of It. Alien. Hammond, Ind.. Mess
E NTSKTAIN MENT
them, including Major Thomas M. Sgt. Eugene Atkinson, Belen, N.
Phone 7.501
Crowley, were guests of the Ash M.; Daisy H. McCall, El Paso;
land Junior Hostess lx-ague at the George Elliott, Pennsville, N. J.;
Matinee
Thursdays
DON BOBINSON
home of Dr. and Mrs. C. A. Lonnie Vandiver, Gatesville, Tex
Fridays and Contin
Haines, who. with Mr. and Mrs. as, Bob Carty, St. Louis, Mo.,
Charles Fortmiller were hosts for Russ Combs, Los Angeles, Calif.; » Awbf »( Si mt M bit '»
uous Sundays
the affair. Arrangements had been Edward Mitehell, billmore, Utah,
ADVERTISING .... change
ho«,
u UU11U
Utlj a
AaaVatel
made for 50 guests from Camp Pat Gilley, Salt Lake City; Harry
Advertising has taken some
White but at the last moment se Urbani. Elk, Calif., Dumeniek Fin- care of foods to prevent spoilage
Friday, Saturday
queer turns under war time con
veral leaves were cancelled.
in.ii.i. N*W Yolk I’lly, Kay W In our homes. And since adequate
ditions.
Bingo, cards, croquet and bad Perkins, Memphis. Tenn.; Ed Do- refrigeration isn’t the sole neces
We have the strange anomolies
minton occupied the hostesses and nienici, Chicago, Illa.; Mack Mc sity In this campaign against
of rubber companies spending
their guests until about 5 o'clock, Clendon. Portland. Ore.; Clyde waste here are some suggestions
I
money to persuade us not to use
when the senior hostesses announ Biiggs, Antlers, Okla.; Owen Ash- to keep in mind.
I
rubber, gasoline manufacturers
ced lunch, which had been fur wortn. Seliger, La.; Kenton Mont
Flrat of all, market wisely. This
running expensive advertisements
nished by Trinity Episcopal Guild. gomery, Springfield, Ore.; Rich means to watch the quality 01
to teach us how to cut down on
An abundance of sandwiches, sal ard C. Jones. Grand Junction, Co your fruits and vegetables as well
the consumption of their products
ad. cakes, cookies, fresh fruits, lo,; Clarence F. Lamb, Saco, as the quantity. Don't ovei stock
Willi
and countless well-known compan
coffee and punch awaited appe- Mont.; Leonard M. Pennington, Foods that you have in such ex
Slipping
down
the
ways
into
the
ies spending large amounts of water sideways, the USS Doyen, ■ tites that had been somewhat sa- McKinney, Texas. Michael M. Ko- cess of your needs must be prop
money to tell us why they can’t new naval transport. I* shown as I tiated by watermelon provided by lieh, Kansas City, Kao., Joseph erly stored to keep them in good
Jackie Gleason
sell us anything these days.
she was launched at the yards of | Dr. Haines but not enough to keep J. Museato; Eugene Evanson, Min condition.
Most of us had, until recently, the Consolidated Steel corporation, generous quantities of the food neapolis, Minn.; Lew Jackson. St.
and
Second, be sure that you can
thought of advertising as a "sales at Long Beach. Calif. The vessel . from disappearing. A large serv Louis, Mo.; Leonard John Guar- store your food» in such u way at
man in writing" whose whole duty is said to be the largest naval ship ing tray loaded with cherries and dino, Brooklyn, N. Y.; Marion S. to preserve the maximum of vita
Florence Rice
was to make us buy as much as ever constructed here.
apricots proved attractive to the Hudson, Portland, Ore.; Curtis J. mins and maintain their full
possible of everything available.
alno-
soldiers, many of whom had not Fickel, Waco, Texas. Lee Bradley, flavor.
But now advertising is showing
previously tasted apricots—some Alamagordu, N. M.; Bui-wood M. . Berries and other soft fruits
us its other face—the face of the
SUNNY SIDE UP: Have you of them professing to not having London, Houston, Texas; Earl | such as peaches and pears should
educator instead of the salesman
wondered
how to go about turning heard of such a fruit. The apricots Jobe. Odena, Texas; Sgt. Earl | be spread out on a platter. This
— and instead of trying to tempt
in
your
old
girdle as scrap rubber? were a gift from E. C. Gardner of Pendergrass. El Paso, Texas, permits more air to reach the
us to buy things, it is being used
Chaplain (1st Lt. 1 John B. Porter, fruit and prevents mold. Citrus
Here
is
one
solution: Wrap girdles Valleyview.
to teach us how to make things
Following a pleasant two hours San Francisco, Calif; Thomas W. fruits should not be packed tightly
and
other
personal
items in paper.
last and how to get along without
or so at the Haines residence, the Crowley, Major Inf, and A E. but keep best in a covered con
the products which the advertisers TTie chances are you won"t be paid group repaired to the Ashland Vitulano, New York City
tainer. Chill melon ia a closely
for
them,
but
you
wouldn
’
t
get
have spent fortunes in promo..
skating rink where another two
Junior Hostesses present were covered container or wrap closely
much
for
a
girdle
anyway.
NAMES.............................. brands
hours were whiled away before Helen Olson, Madge Mitchell. Ma- in waxed paper or a vegetable
Sunday, Monday
—Buy War Savings Stamps—
Some people wonder why a com
Major Crowley gave the orders for rie Mitchell, Alice Jean Cross- box. Fruits need not be stored in
and Tuesday
pany will continue to spend mil
‘ return to camp.
man, Judy Silver, Donna Frazier, the coldest |>art of the refrigerator.
lions of dollars for advertising
Serving as patrons and patroli- Jo Curtis, Dorothy Allen. Barbara
Meat and fish and poultry
when it isn't looking for a single
esses assisting the hosts and hos McLean. Edna Fehige, Nancy Fire should be placed in the coldest spot
customer.
tesses were Mr and Mrs Hal Me stone. Mildred Bowerman Jeanne of the ice box. Unwrap these pro
Rf X KACITI
It might be the kindest thing to
Nair, Mr. and Mrs. O. G. Craw- Drake. Helen Westfall, Betty Dan ducts, wipe with a soft clean cloth
think of these organizations as
ford, Mr. and Mrs. Jean F. Eber- forth, Ruth Foster, Frances Ai if necessary, cover with waxed
buying space for educational mes
hart. Mr. and Mrs. Earl Leever, kens, Kay Bergstrom, Ijeslye Roe paper and place directly below
sages entirely for philanthropic
Mrs. Grace McCulloch (Chairman Jensen, Babs Cary, Jane Carlton, chilling unit.
reasons—because of their unselfish
senior hostess group). Mr. and Margarette Barnthouse, Jean Fri-
Eggs keep best in a wire bas
nayne
desire to help us with our prob
Mrs. Paul Finnell, Dr. and Mrs. deger, Nina Hess, Letha Coulton, ket that permits circulation of air
lems.
C. C. Dunham, Mrs V. G. Bar- Velma Brower, Florence Wood, around them. Do not wash until
A UNIVMIAL FKIUBI
i H
In a way that is their purpose—
thouse, Mrs. Helen Small (direc Patsy Collins and Marie Gibson.
ready to use If the natural seal on
Sockeye
to
Grapple
but most of us realize that such
tor Medford USO). Major Thomas
Mrs. Helen Small, director of the shell of an egg Is destroyed,
Wednesday and
mlllion-dollar gestures of assist With French Angel
M. Crowley, Chaplain and Mrs.
the
Medford USO, expressed her flavors may be absorbed.
ance cannot be made too frequent
Rein
and
daughter
Evangeline,
Milk
and
cream
must
be
kept
ILS
Maurice Tillet, better known
Thursday
ly without being backed by a
Chaplain and Mrs. Johnson and appreciation of the enthusiastic cold to prevent souring. Keep them
the French Angel, will definitely young
support of Ashland people in this
sound business motive.
son
Bryan.
Chaplain
Porter,
on
the
shelf
provided
for
tall
bot
In the last war. several big com appear in the headline bout of Miss Marian Ady. Mrs. W. E. Bar- effort to make the soldiers feel tles. Butter must be kept in a
at home. To quote Mrs. Small,
panies busy with war work dis- J : Promoter Mack Lillard’s weekly telt and Mrs. L. T. Myers,
container to avoid absorb
Mid-Week Special
"we of the USO and the soldiers covered
continued advertising altogether. wrestling card at Medford armory
Soldier
guests
included
Paul
E.
ing
flavors.
next
Monday
night,
July
27.
are
getting
a
real
taste
of
west
By the time the war ended we had
Cleveland, Ohio; Alton B.
Store frozen foods unopened in
1 1 cents and 1 5 rents
The grotesque Frenchman will Lines.
most forgotten their names and
Cross. Laurel, Miss.; B. E. Kohn, ern hospitality and we like it their containers In the fi.i-ziug
'
undoubtedly
be
put
in
the
ring
immensely."
many of them were never again
Ellsworth. Minn.; Marvin H. Ba-
compartment of the refrigerator
able to get back into public favor. against Sockeye Jack McDonald.
They must be used promptly after
ex-Tacoma
logger
who
has
suc
The big companies of today real
thawing.
GOES
TO
SAN
FRANCISCO
cessfully
disposed
of
all
opposi
Mrs.
Henpeck:
“
You
said
when
ize that their brand names and
In order to save space in the re
Dr.
C.
A.
Haines
is
spending
the
you proposed that you’d rather
company names, built up and re tion in the Medford ring to become
frigerator it's a good Idea to wash
week
in
San
Francisco
on
business.
the
most
outstanding
bone-crush
live
in
eternal
torment
with
me,
spected because of the years of ef
and trim such vegetables as let
fort they have made to please the er there and rightful claimant to He made the trip by plane, leav than in bliss by yourself."
tuce and celery before storing
ing
at
midnight.
the
dubious
honor
of
clashing
with
Mr.
Henpeck:
Well,
I
’
ve
had
my
public, are their most prized in
them. F’ut them in the hydrstor
wish."
vestment and they are not going the man whom science has pro
where they will remain fresh for
IN
HOSPITAL
nounced
a
physical
freak.
to let those names die because of
day*.
Mrs. O. R Wray was admitted
McDonald met the Angel, the
A man never gets an education
lack o goods to sell. In peacetime
Cover all left-over foods If cov
to
the
Community
hospital
Sunday
biggest
drawing
card
in
the
wrest
in
college.
The
most
a
man
can
they performed a welcomed serv
ered containers are not availale
and
underwent
a
major
surgery
ling
business,
in
Minneapolis
two
get
from
college
la
the
beginning
ice with their advertised goods and
closely with waxed paper or
of a technique for pursuing an ed cover
now, as a means of name insur years ago and fell victim to a bear Monday morning.
the
commercial
covers.
hug
after
27
minutes
of
ferocious
ucation on his own account after
ance, they are eager to perform
I
By keeping foods covered you
action.
Now
Sockeye
seeks
revenge
VACATION
AT
EUREKA
wards.
—
Dr.
Glen
Frank.
an equally welcomed service.
only keep them in better con-
but will have his work all cut out
Mr. and Mrs. W. D. Jackson
The three leading lumber pro not
help for himself against the huge for spent a few days last week at Eu
GOVERNMENT ...
dition but you slow-up the forma
ducing
states
in
1941
were
Oregon.
One of the most important serv mer sailor in the French navy.
tion of frost on the freezing unit
reka on a vacation trip. They re Washington and California.
ices which advertisers are per
It is important to defrost as soon
The Angel, who about two turned to Ashland over the week
r
r
r
forming today is in helping with weeks ago was examined by his end.
as the frost is one-fourth inch
Quebec City, in the Province of thick on the freezing unit.
the collection of scrap materials draft board in Boston for induction
Quebec,
experiences
a
tide
rise
and
For many months it has been into the army will be making his VACAT1ON AT CRESCENT
Store foods in as small contain- ,
fall of 20 feet in the St. Lawrence
the general concensus of opinion first trip into the Pacific north
Mr and Mrs. H. H. Elhart en- river. Quebec City is more than era as possible, conserving space
that only by well-planned adver west. He is a huge man, weigh joyed a few days vacation at Cres
Keep foods and containers away
tising are now being shown how ing considerably over 200 pounds, cent City last week, returning 700 miles from the open sea.
from «idea of box in order to allow
<
f
f
reach the proportions needed to and is said to be the ugliest man home Sunday evening.
free circulation of air which means
Washington, the smallest of our free circulation of cold.
make the home a worthwhile wrestling in the world today.
western
states,
has
a
larger
area
---------------------- •-------------
source of supply for factories.
Lillard, who is arranging a stel
IN PORTLAND
than all the New England states FOR SALE- 8-room house 47
There were many in Washington lar supporting card of the usual VISITING
C. L. CHENNAULT
Mrs. V. G. Barnthouse and dau- combined, with Delaware included, i
Head of the U. 8. Army All
who believed that a gigantic ad two matches, announces that all ghter
Granite St. See owner. Phone
Margarette
are
Portland
t
t
•
vertising campaign should be paid downstairs seats will be reserved
28-29p, force now fighting the Japa in ChltA.
visitors this week. They left Tues
Only 4 per cent of the produc-| 3390.
for by the government itself to and only the balcony open to gen day
evening
and
expect
to
return
ing
oil
wells
of
New
Mexico
re-i
make “scavenging” the order of eral admission prices for this one home Saturday.
quire pumps. This is because of
the day in every household. But outstanding program There will
------------ •------------
the great gas pressure in the
while Washington was hemming be no rise in admission prices and
One feature of honesty and southeastern New Mexico oil J
and hawing about such a plan, in the first match will go to the mat
common sense combined is never fields.
dustry decided that it could per- at 8:30 p. m.
to promise what you do not think
--------------------•-------------------
form a public service by getting
you can perform, and then fail to • The Miner for Quality Printing.
this program started.
perform what you have promised.
Industry, therefore, employed Werner Named to
the outstanding leaders of the ad
(Continued from page 1)
vertising business to plan how the Succeed Patterson
and chamber of commerce offici
job could be done.
Russ Werner, former Southern als. the flag salute by a unit from
In Canada and England the re Oregon College of Education ath Camp White and a short enter
spective governments paid the full
has been elected to replace tainment by a local magician.
cost of such campaigns, but in this lete,
Leonard
(Pat) Patterson as coach
country industry jumped at the
high school sports at Jackson-
To soothe itching, burning skin, apply i
opportunity to perform this serv of
ville, Supt. A. E. Beck announced 1<N".SING A SONG Of
medicated liquid ZE MO—a Doctor s
ice to the country.
last week-end.
formula backed by 30 years continu
So big concerns which have no
(-¿P
KUCHEN
THRIFT
Werner, who graduated from
ous success! For ringworm symptoms,
goods to sell are now spending a Medford high school in 1938 where
eczema, athlete’s foot or blemishes
fortune to help their government, he starred in basketball and track,
due to external cause, apply ZE MO
to strengthen their relations with will teach science in the high
SINK YOUR
freely. Soon the discomfort should
the public and to play a part in school and part time in junior
disappear.
Over 25,000,000 packages
DIMES
IN
WAR
helping to protect the system un high. He taught and coached ath- I
sold. One trial convinces. Only 35L I
der which they have thrived.
Also 601 and $1.00.
SAVINGS
letics in the Central Point grade
CRITICS ....
results school last year.
STAMPS
In recent years, both among
Patterson resigned to accept a
consumer groups and in govern teaching position in a Portland
ment circles, there have been grade school.
groups who looked upon advertis
ing as a sort of an unessential
FILIPINO EDUCATOR TO
luxury of industry.
Although men who know the APPEAR HERE SUNDAY
Juan L. Baronia, president of
value of advertising have pointed
out that advertising has made the Manila Bible Seminary and
mass production possible, lowered pastor of the largest Church of
costs and raised our standard of Christ in the Philippine Islands,
living, its enemies have continued will speak at 8 o’clock Sunday at
the Church of Christ, corner of
to attack its economic waste.
But those who have in the past Second and B Streets. Mr Baronia
doubted the usefulness of adver was in this country at the out
tising are no wbeing shown how break of the war and finding it im
WITH MODERN
this sales tool, which industry has possible to return is devoting him
This will protect again nt
used and defended so vigorously, self to assisting the churches in
WRESTLI
NG
EQUIPMENT
direct loss or damage to
can now be used to help win the service camps and conventions. He
also
is
continuing
his
mission
for
projierty
(fire
and
bombard
war.
For mass response of all the which he came to this country,
ment) due to enemy attack,
Permanent PRICES!
AT 8:30 EVERY
people, It will soon be evident that that of raising money for the con
It supplements your regular
there is no method which can pro- struction of buildings for the Ma
SUITS
Insurance.
duce results with the speed and nila Bible Seminary. Mr. Baronia
MONDAY NIGHT
has
a
family
in
the
Philippines
efficiency of advertising.
PLAIN DRESSES
If interested in this protee -
The power which has been used from which he hasn't heard since
tion,
apply
now
as
the
for
the
outbreak
of
the
war.
He
is
a
PLAIN COATS
to persuade us to buy automobiles,
THRILLS and EXCITEMENT!
mer coverage expired June
refrigerators and washing ma native Filipino and a very fluent
chines will now prove equally ef and interesting speaker. The local
80.
25c U. S. SAVINGS STAMP WITH EVERY
fective in getting us all working church has extended an invitation
81.50 Cleaning Order. Plain garments—50 cents
to
the
citizens
of
Ashland
to
hear
for the best interests of our
cash and carry.
Mr.
Baronia.
country.
------------ •------------
PICKUP AND DELIVERY 05c
If advertising continues to play
"I
can
’t marry you," said the
the important war role which it is
now assuming, there is little doubt justice of the peace to the nervous
Tickets on Sale at The Ill-Way,
REAL ESTATE and
that it will come out of the war an bridegroom. “If this girl is onlv
12 N. Riverside, Ph. Med. 8887
REAL
INSURANCE
economic hero respected and ad 17, you will have to get her fa
828 Siskiyou Blvd
Phone 0830
Phone 8781
41 East Main
Medford, Oregon
ther’s consent.’’
TOMORROW
*1
S.Dayue
TRAMP, TRAMP
TRAMP
“HOME IN
WYOMIN
oimncN semi
Proves Wonderful
For Itching Skin
War
Damage
Insurance
Imll^
_1| iP
WV
Billings Agency
mired by all.
I
-----
- -
Medford Armory
COLLEGE CLEANERS