S outhern O regon M in ^ r
______________ _
1 he PaPer That Has Something To Say—And Says It!
ASHLAND, OREGON, FRIDAY, JULY 7, 1939
CELEBRATION
UNDERWRITERS
TO GET REFUND
., fight In Washington lx
i< r th» President or con-
ill have the final say. Ax
slaml. Uw • public wonders
ever did to give
ngi<
ng of competence
1
i
1
n glorious Fourth I some
iotisly sunburned, others
y tired and some got gJor-
runk
r 1 1
jiy lx expected to start
nK hooii ax her autumn
in in, and then the Grim
:an get bls.
1
1
1
my in said to travel on Its
mid dictators' guts prob-
l «tart 'em on the march.
111
»rnicr president of I>»uls-
itc university, when ap-
.<! in Canada, declared he
re "searching for a quiet
write." He may be cheered
bought that many uuthors
y^HHLAND business men who
underwrote this year’s July 4
celebration will receive a refund
of about 40 per cent or possibly
more, partial compilation of fig.
urea by Chamber of Commerce
Secretary Marchlal Stansbury In
dicated last night The three-day
observance wax estimated to have
attracted about 18,000 people to
tills city despite an all-day rain
which threatened the affair Mon
day, July 3.
1 lie July 4 celebration a year
ug° grossed the committee in
chatge about $1700, including un
derwriters' contributions, while
this summer the total will ap
proach $2800 The added horse
show ami rodeo, pet of General
Chairman II L. Claycomb, was the
greatest drawing card of many
years, attracting 3000 people to
the event and netting a substan
tial profit for the celebration. In
view of its tremendous success,
the rodeo probably will become
an annual event with a greater
variety of features and improve
ments gained from this year's ex
perience
Parade Is Success
sporadic fighting between
In Manchoukuo and the
the victor apparently is
i which wins the race to
graph office.
111
rt Hoover, in a magazine
criticizes President Roose -
irvlgn policy, which is no
Hoover didn’t like FDR's
tnpalgn policy, • l! I1VI
111
lector <>f first lMtuvM wax
s copy of Clark Wood's
leader the other day and
revealed the contributor
the request wax for
editions.
fGLENDALE
IE HERE FOR
ME SUNDAY
Idu-.s i. 11.-bl. n
Ashland T.il
■ baseball tram will try their
Kain Sunday, July 9. when
Kce the (Miwerfui Glendale
Bt the local high school field
■) p m Tin- AT« wet.
■ around considerably when
H*ggers walked off with a
■ at Glendale earlier in the
■ but Manager Charlie Skeet ■
■a revised his lineup and is
■ forward to doing a bit of
K around himself this time.
E warm weather Frank
■ DiSordi probably will get
Bl for mound duty with Rich
Bra behind the plate. Jones
I
U m initial sack with
■late«I for second. Ijeavens
Bly will handle the hot corn-
Blie Schopf will work the
latch, D. Montgomery, P.
loniery, Joanls and Learning
B on hand for the outfield,
■ere is some talk of obtain-
le services of Cliff (Chief)
In for Centerfield.
kdalc’H lineup will include one
I leagues most outstanding
lers, Avery, Who starred at
I base last year, while pitch-
lities will be handled prob-
capably as far as the local
kn are concerned by Merle
pn, the logging town's stund-
R1 bender. The game here will
lendale's first local appear-
Ithis season and indications
Mt a large turnout will be
pd to cheer the AT« into
Mctory column, where they
due last game at Dorris but
Mtinate umpire blocked the
I
— •-----------
POI.FERS HILI. PICNIC
fibers of the Ashland Golf
H*n<! guests will enjoy tour-
play and a picnic dinner
k local course Sunday after-
I Play will start at 4 o'clock
,a covered dish dinner at 6
Ik.
Frank A. Reed
[ and Companion
r invited to Be Guests of the
pthern Oregon Miner
To See Their Choice of
the Following
I Varsity Theater
Programs:
• I riday and Saturday)
JANE WITHERS ill
,,,OY FRIEND" plus
•ONES FAMILY IN
HOLLYWOOD"
PUnday, Monday, Tuesday)
JOIJNG MR. LINCOLN”
*** Cail ut The Miner Office
TOr Your Guest Tickets
j
celebration opened Sunday
in Lilhm park, where a songfest
was scheduled, followed by a I »and
concert
Monday's events had
included an afternoon baseball
game, which wax rained out, al
though xof Dial I game and polo ex
hibition scheduled for the evening
were run off despite a steady driz
zle of rain Tuesday the program
got under way beneath cloudy but
dry skies with an early morning
tennis match, soap box derby won
by Ixmald Smith of Medford, and
the forenoon parade, an annual
feature. The parade got off to a
poor start when first units of the
procession marched off before
■tarUag time Daqptta Monday
rains which prevented many float
sponsors from working on or com
pleting their entries, the parade
again was Judged an outstanding
success, the horse division being
the greatest surprise when anl-
mala filled East Main street from
the plaza to the library.
The elaborate float of the Ash
land Music club won first prize
money, while the IJthia hotel-
\ arsity theater took first honors
in the commercial division. Jor
dan's House of Color won second
i loney and the Ashland Hotel
I eauty shop third place in the
Mime division Humorous best was
entered by Jack's Fixit shop, while
the organization division winner
v/as Cub Pack 12, with Bellview
Grange second and the Lions club
! ...It till!. I
Don Warren and Charlotte Wood
t »ok first and second places in the
decorated vehicle classes while
best characterization prizes went
to Mary Louise Hahn, Francis
Backman, Biiin* McDougal and Ila
Hess Warren. lion and Pauline
McDougal got the nod for most
attractive children's entrants.
Grudge Game, Visit
Of G-P Nine Set For
Softball Play Tonight
rpHE grudge tussle of the
year hax I mm - ii billed for
the Ashland high whool field
tonight, July 7, When the.
fighting will xturt promptly at
8 o'clock between
Parker
Hess’ Dodgers and Johnny
Daugherty’s Rogues. Weapons
for the slaughter were soft-
balls, bats and off-color bits
of the king’s English.
The teams twice before
have met on the field of tmt-
tle iuid both times the alleged
giunes ended In argument and
finger-shaking. Tonight's off-
the-record meeting was ar
ranged as a pop-off for pent-
up debate. Even H. S. (Bob)
Ingle, one of the Dodger spon
sors, will I m * in uniform and
Manager Daugherty has been
combing the hot stove league
himself for extra power. No
holds will I m * barred, the rivals
claim,
and
Groundskeeper
Skeet O'Connell has made the
managers promise to replace
all divots.
Starting at 9 o'clock—if the
blood and gore can tie cleared
away by then—the Miner
I* rex* will I m * host to the Mur-
softballers
from
the
!>•>>
(■rants Pass loop, where they
cop|M*d the championship last
year. The Murphyrnen are
running third in the Climate
city race to date.
----------- •-----------
MAN SLASHES
WRISTS, NECK
BUT RECOVERS
Number 27
After Miners Monday!
ISLAND SHOW
,pHE PINE BOX softball team of R. I. Flaharty .Monday evening
will attempt to repeat their victory over the .Miner Press nine
at the high whool field when league play will be resumed. The
Shookmen hold a .500 per cent standing in the league while the
Miners are in second place. The Printers have intimated they will
try to avenge their first meeting with a decisive victory which, if it
comes, will place the Miner Press in position to battle Parker Hess’
Dodgers for the first half championship next Friday night in the
split season's final encounter. Boxmen shown above are, left to right,
back row: Bob Gregory, Bill Herman, Ralph Brickey, Harold Reedy,
Bill Jacoby and Bill Westfall. Front row, left to right: Art Simmons,
Dave Bergstrom, Bud Woodward, Jack Robinson and Bill Colvin.
Front and center is Don Flaharty, custodian of the clubs. (Cut cour
tesy of Wooden Box News, Klamath Falls.)
Softball Loop Will
Resume schedule In
Monday Pairings
After a week's layoff the Miner
Press will face the Pine Boxers
in the opening game at the high
school field Monday night. The
Boxers gave the Pressmen their
first defeat of the season in the
first round of play, but have
shown signs of slipping since then.
The Rogues will try to get out
of their slump when they cross
bats with the fourth place Elks
in the 9 o’clock half of the double
header. The Rogues took the win
in their first meeting, but have
weakened since while the Lodge
men have patched up several holes
and have become a threat to all
league teams.
PRED SHELDON, 37-year-old
1 lead carpenter for the South
ern Pacific company working out
of Hilt, Monday evening hitch
hiked hix way to the Community
hospital here after having slashed
both wrists and cut deep gashes
in his throat, according to infor
mation reported to local authori
ties.
Sheldon, until a year and a half
ago, was working out of the Ash
land yards, at which time he trans
ferred to the northern California Berkelean Buys Lane
job. He is reported to have said
Store on Boulevard
that he left his car on the Cole-
stin road near the summit of the
Harold A. Merrill of Berkeley,
Siskiyous, and to have slashed
himself in a fit of despondency. Calif., and former Ashland high
Following his attempt at suicide school graduate, class of 1914, has
he changed his mind ami hitch purchased the confectionery store
hiked a ride to the hospital here, of Clarence Lane on Siskiyou
w’here he bared his wounds to at boulevard. The business will be
known as Merrill’s confectionery.
tendants.
Merrill is a brother of Mrs. Guy
Police investigating the case
Tuesday found Sheldon's car where Good and son of Mrs. Frank Mer
he indicated, locked and without rill, who resides next door to the
blood stains. The bleeding man store. The confectionery will con
was unable to talk for several tinue its fountain and luncheon
days, so serious were his cuts, but service, as well as groceries, news
attending physician indicated that and tobaccos.
-------- •--------
he will recover. Sheldon is be
lieved to have parents living in
FIRES FAIL TO DAMAGE
the vicinity of Grants Pass.
The Ashland fire department ex-
----------- •------------
tinguished two minor blazes over
MARY E. HOI.IJFFE
the week-end, the first a sawdust
Funeral
services for Mrs. Mary blaze at Coggins mill Saturday
Olrbnition I rimar red
E Holliffe who died July 3 at evening and a grass fire near the
Following the rodeo, Twin her home in Talent were held Klamath highway overhead cross
Plunges staged a bathing beauty July 6 at the J. P. Dodge and ing Sunday. Neither fire caused
damage.
contest which drew a capacity Sons chapel.
crowd to see Phyllis elevens take
first honors, followed closely by
Elaine Quackenbush, Betty Davis
and Bobbie Colvig. Later an open-
air dance at the Plunges drew a
large crowd, ax did the presenta
tion of "The Taming of the
By CHARLES B. ROTH
Shrew” by Director Angus Bow-
mer’i Shakespearean players in
the Elizabethan theater. Fireworks
•PLEASE PASS THE CUSTOMERS*
display, visible here and for many
HERE'S one muscle in the hu I tell them of the advantages of
miles around, concluded the cele
bration, which was marked by an
man anatomy which was named my business? Every business man
absence of arrests, traffic mishaps
by a humorist with boarding-house asks these questions. Every suc
or injuries.
experience. It is called the “board cessful business man answers them.
---------—a-----------
In the reach for customers, it isn’t
ing-house muscle" because it is the
muscle which enables you to extend a muscle which does the trick. It
Oregon’s Economic
is advertising.
arm—and reach.
A man starts a store. Somewhere
Picture Favorable your
It took its name, of course, from
are
men and women who should
the dining-tables of boarding-houses,
buy from him. He is sincere in his
(N|M*cial to The Miner from Our
where
to
reach
far
Wanhhigton, D. C„ Bureau
desire to serve. But unless he does
Here is the economic picture of was to get more to
something about it, his store will
Oregon as quoted by one of the eat at a table where
fail before enough customers find
everybody
was
so
gigantic lending agencies of the
their way to his doors.
engrossed in his
government:
He has to reach out for them, He
Basic and general factors af plate he didn't have
begins
to advertise where customers
fecting real estate are strikingly the time or the in
will see—in the newspaper. One
favorable in Oregon. Rent-paying clination to pass
reads. He is convinced. He goes
capacity is expanding; rentals are anything to anyone
to the store. He is well-treated. He
moving upward; relief load is else. Reach won.
buys.
He likes what he bought. He
lighter; costs of building lower;
In business it is
residential activity increased; farm reach also that wins.
returns to buy again.
income greater; bank debits ex
Gradually, as more advertising
panded compared with correspond One of the chief val
appears,
more customers come,
ing periods last spring. Only dis ues of advertising to Charles Roth
buy. return to buy again. The reach
the
advertiser
is
that
cordant note is the increase in
for customers is building a great
number of foreclosures. Employ it gives him a reach for customers. business.
ment and payrolls trend is stead Every business must both reach cus
But don’t you see that the busi
tomers and reach for them if it is
ily upward.
ness
man is not the only one who
-------- — •--------
to exist.
has benefited in the process?
CLIMATEERS WIN TENNIS
The business man whose reach is
Every customer who found there
Bill Lonnigan and Don Tjvold, longest or most skilled is the man
doubles team from Grants Pass, who brings the most customers into a better place to buy, a place where
he could get a little bit better mer
took the Independence day tennis
championship on the Siskiyou his store. And those who reach the chandise and a little hit better serv
boulevard courts Tuesday morning best have the best stores and can ice at a little bit better price, also
when they defeated Gordon Miller give the best values.
benefited.
and Buzz Roberson, 6-3, 2-6 6-1.
The chief concern of every busi
The customer benefits as much
The game originally was scheduled ness is its customers. Who are from advertising as the business
for the Lithia park courts but an they? Where do they live? Why man, if not more.
early morning shower caused should they trade with me? How can
45 Charles B. Roth.
Chairman Bill Ausland to seek a
dry playing surface.
TfììITH about ADVERTISING
T
I
11’ ASHINGTON,
— Presi-
’ ’ dent Roosevelt is irate at con
gress and with reason. Just before
going away for the holidays con
gress administered several blows.
He was forced to sign the relief
bill despite his objection to many
of its provisions; he was, appar
ently, deprived of his control over
the dollar; the neutrality bill he
wants was so amended in the
house that it contains the manda
tory embargo feature—the one
thing he didn’t want. Three strikes
would make any president mad.
Mr. Roosevelt did not spend the
Glorious Fourth reading the Decla
ration of Independence to his
neighbors or popping strings of
firecrackers. He was running up
telephone bills consulting with his
lieutenants and planning a cam
paign to make congress gig-back
on neutrality and the monetary
matter. Mr. Roosevelt refuses to
“take it.” He refuses to admit that
he is licked and is preparing to go
to the mat immediately with the
legislative branch of the govern
ment. When Mr. Roosevelt believes
he is right he keeps right on fight
ing. He has what the sports writ
ers call "a fighting heart.”
Reason the President regards
continuation of his control over
the dollar and the sort of neutral
ity bill he favors as vital is based
on confidential reports that in late
August or early September the
long-expected war will material-
(Continued on Page 2)
Q JHARACTERS, customs and cos-
tumes of “merrie old England”
of 300 years ago will be revived
at the Golden Gate International
exposition Saturday and Sunday,
July 8 and 9, when "Queen Eliza
beth” in the person of Miss Lil
lian Davis, theme girl of the Ore
gon Shakespearean Festival asso
ciation, and her retinue of more
than 30 persons hold court at the
Shasta-Cascade building on Treas
ure Island. This event is in joint
celebration of Oregon Day July 8
and Ashland day July 9. Mayor
Thornton Wiley and citizens of
Ashland, home of the association,
will escort Queen Elizabeth and
her costumed retinue leaving Ash
land by auto caravan this morn
ing, July 7. They will stop at all
principal cities of the Shasta-Cas
cade Wonderland scenic region of
southern Oregon and northern
California to proclaim the forth
coming great annual Shakespear
ean festival here Aug. 4 to 9.
A two-day program of radio
and stage presentations has been
arranged for the Treasure Island
celebration of Oregon and Ashland
days as follows:
Saturday, July 8 (Oregon day):
10:30 a. m., interview of Prof.
Angus Bowmer, director of festi
val association, by Ira Blue over
radio station KPO.
Two to 4 p. m., series of short
Shakespearean sketches in Won
derland court of the Shasta-Cas
cade building.
Six to 6:30 p. m., half-hour radio
performance of "Taming of the
Shrew” broadcast from Hall of
Western States over blue network
of NBC.
Eight p. m., (free) full perform
ance in Western States auditor
ium.
Sunday, July 9 (Ashland day):
1 to 3 p. m., Queen’s court recep
tion in rotunda of the Shasta-
Cascade building. Shakespearean
excerpts, period fencing and Ore
gon state flag raising ceremony,
in salute to Jackson, Klamath and
Lake counties.
Eight p. m., free full perform
ance of "Taming of the Shrew” in
the federal theater.
ASHLAND TO GET
NEW 5 & 10 STORE
Following completion of pres
ent remodeling work in the Berg-
ner building at 70 East Main
street, E. H. Richards and H.
Metz, former California mer
chants, will open a new five, 10
and 25-cent store including in
fants' and ladies’ ready-to-wear
departments. The new venture will
occupy the 50 by 100-foot lower
floor with large mezzanine.
Remodeling work includes about
$500 improvement to front and in
terior, followed by installation of
a large stock of merchandise.
Richards and Metz declared they
selected Ashland for their store
following a wide study of cities.
Opening date will be announced
later.
----------- •-----------
• Mrs. Margie Addis, former resi
dent of Ashland, has been visiting
here for the last several days.
Softball Czar Adds
New Staff Member
Ashland's softball authority and
president of the local pumpkin
pellet league, Howard Wiley, ex
panded his personnel early Friday,
June 30, with the addition of Miss
Anna Margaret Petersen of Cot
tage Grove who became Mrs. Wil
ey before the Rev. Malone, Meth-
odist minister in Yreka. The
Wileys are touring the coast this
as one
week with Cottage Grove
~
of their objectives.
Mrs. Wiley is the daughter of
Mr. and Mrs. W. M. Petersen of
Cottage Grove and Howard is the
son of Mr. and Mrs. T. S. Wiley
of Ashland. The bride is a grad
uate of Southern Oregon College
of Education and attended Oregon
State college, while the groom at
tended Northwest Business college
in Portland and Northwest Nazar-
ene college in Nampa, Ida.
The Wileys were expected to
return in time for softball activi
ties next week.
----------- •------------
VETERANS HERE SUNDAY
United Spanish War veterans
and auxiliary members will hold
their annual picnic in Lithia park
Sunday. July 9, under the spon
sorship of Colonel Sargent camp
and auxiliary of Medford. More
than 200 picnickers from local and
surrounding communities are ex
pected to participate in the cov
ered dish affair, coffee and ice
cream for which will be furnished.
BETTY RYAN, stepping on
DOC WALKER’S hound while
looking for it in the theater, ex
claiming "My gosh! If it'd been
a dog it would've bit me!”
Floors of celebration commit
teemen’s offices being, covered
with handsful of hair like a
barber shop Monday.
BEN BOW’ERS being the in
nocent victim of a you-buy-the-
drinks conspiracy.
VIRGINIA SCHOPF shooting
Dan McGrew with gestures.
JESS BARTON making a pe
destrian out of his jaloppy.
DUTCH
SCHEIDEREITER
being solicitous about his ac-
quaintances' pleasure.
GLENN SIMPSON giving in-
formation until it hurt.
HANK (Pa-Pa) HUGHS ex-
plaining it wasn't palsey, it was
fatherhood.
CLIFF CULMER developing a
latent talent for the harmonica.
PORTIA and BEN ANDER
SON working at fever pitch on
a float for the holiday parade.