S outhern O regon M in ^ r ______________ _ 1 he PaPer That Has Something To Say—And Says It! ASHLAND, OREGON, FRIDAY, JULY 7, 1939 CELEBRATION UNDERWRITERS TO GET REFUND ., fight In Washington lx i< r th» President or con- ill have the final say. Ax slaml. Uw • public wonders ever did to give ngi< ng of competence 1 i 1 n glorious Fourth I some iotisly sunburned, others y tired and some got gJor- runk r 1 1 jiy lx expected to start nK hooii ax her autumn in in, and then the Grim :an get bls. 1 1 1 my in said to travel on Its mid dictators' guts prob- l «tart 'em on the march. 111 »rnicr president of I>»uls- itc university, when ap- .f first lMtuvM wax s copy of Clark Wood's leader the other day and revealed the contributor the request wax for editions. fGLENDALE IE HERE FOR ME SUNDAY Idu-.s i. 11.-bl. n Ashland T.il ■ baseball tram will try their Kain Sunday, July 9. when Kce the (Miwerfui Glendale Bt the local high school field ■) p m Tin- AT« wet. ■ around considerably when H*ggers walked off with a ■ at Glendale earlier in the ■ but Manager Charlie Skeet ■ ■a revised his lineup and is ■ forward to doing a bit of K around himself this time. E warm weather Frank ■ DiSordi probably will get Bl for mound duty with Rich Bra behind the plate. Jones I U m initial sack with ■late«I for second. Ijeavens Bly will handle the hot corn- Blie Schopf will work the latch, D. Montgomery, P. loniery, Joanls and Learning B on hand for the outfield, ■ere is some talk of obtain- le services of Cliff (Chief) In for Centerfield. kdalc’H lineup will include one I leagues most outstanding lers, Avery, Who starred at I base last year, while pitch- lities will be handled prob- capably as far as the local kn are concerned by Merle pn, the logging town's stund- R1 bender. The game here will lendale's first local appear- Ithis season and indications Mt a large turnout will be pd to cheer the AT« into Mctory column, where they due last game at Dorris but Mtinate umpire blocked the I — •----------- POI.FERS HILI. PICNIC fibers of the Ashland Golf H*n•>> (■rants Pass loop, where they cop|M*d the championship last year. The Murphyrnen are running third in the Climate city race to date. ----------- •----------- MAN SLASHES WRISTS, NECK BUT RECOVERS Number 27 After Miners Monday! ISLAND SHOW ,pHE PINE BOX softball team of R. I. Flaharty .Monday evening will attempt to repeat their victory over the .Miner Press nine at the high whool field when league play will be resumed. The Shookmen hold a .500 per cent standing in the league while the Miners are in second place. The Printers have intimated they will try to avenge their first meeting with a decisive victory which, if it comes, will place the Miner Press in position to battle Parker Hess’ Dodgers for the first half championship next Friday night in the split season's final encounter. Boxmen shown above are, left to right, back row: Bob Gregory, Bill Herman, Ralph Brickey, Harold Reedy, Bill Jacoby and Bill Westfall. Front row, left to right: Art Simmons, Dave Bergstrom, Bud Woodward, Jack Robinson and Bill Colvin. Front and center is Don Flaharty, custodian of the clubs. (Cut cour­ tesy of Wooden Box News, Klamath Falls.) Softball Loop Will Resume schedule In Monday Pairings After a week's layoff the Miner Press will face the Pine Boxers in the opening game at the high school field Monday night. The Boxers gave the Pressmen their first defeat of the season in the first round of play, but have shown signs of slipping since then. The Rogues will try to get out of their slump when they cross bats with the fourth place Elks in the 9 o’clock half of the double­ header. The Rogues took the win in their first meeting, but have weakened since while the Lodge­ men have patched up several holes and have become a threat to all league teams. PRED SHELDON, 37-year-old 1 lead carpenter for the South­ ern Pacific company working out of Hilt, Monday evening hitch­ hiked hix way to the Community hospital here after having slashed both wrists and cut deep gashes in his throat, according to infor­ mation reported to local authori­ ties. Sheldon, until a year and a half ago, was working out of the Ash­ land yards, at which time he trans­ ferred to the northern California Berkelean Buys Lane job. He is reported to have said Store on Boulevard that he left his car on the Cole- stin road near the summit of the Harold A. Merrill of Berkeley, Siskiyous, and to have slashed himself in a fit of despondency. Calif., and former Ashland high Following his attempt at suicide school graduate, class of 1914, has he changed his mind ami hitch­ purchased the confectionery store hiked a ride to the hospital here, of Clarence Lane on Siskiyou w’here he bared his wounds to at­ boulevard. The business will be known as Merrill’s confectionery. tendants. Merrill is a brother of Mrs. Guy Police investigating the case Tuesday found Sheldon's car where Good and son of Mrs. Frank Mer­ he indicated, locked and without rill, who resides next door to the blood stains. The bleeding man store. The confectionery will con­ was unable to talk for several tinue its fountain and luncheon days, so serious were his cuts, but service, as well as groceries, news attending physician indicated that and tobaccos. -------- •-------- he will recover. Sheldon is be­ lieved to have parents living in FIRES FAIL TO DAMAGE the vicinity of Grants Pass. The Ashland fire department ex- ----------- •------------ tinguished two minor blazes over MARY E. HOI.IJFFE the week-end, the first a sawdust Funeral services for Mrs. Mary blaze at Coggins mill Saturday Olrbnition I rimar red E Holliffe who died July 3 at evening and a grass fire near the Following the rodeo, Twin her home in Talent were held Klamath highway overhead cross­ Plunges staged a bathing beauty July 6 at the J. P. Dodge and ing Sunday. Neither fire caused damage. contest which drew a capacity Sons chapel. crowd to see Phyllis elevens take first honors, followed closely by Elaine Quackenbush, Betty Davis and Bobbie Colvig. Later an open- air dance at the Plunges drew a large crowd, ax did the presenta­ tion of "The Taming of the By CHARLES B. ROTH Shrew” by Director Angus Bow- mer’i Shakespearean players in the Elizabethan theater. Fireworks •PLEASE PASS THE CUSTOMERS* display, visible here and for many HERE'S one muscle in the hu­ I tell them of the advantages of miles around, concluded the cele­ bration, which was marked by an man anatomy which was named my business? Every business man absence of arrests, traffic mishaps by a humorist with boarding-house asks these questions. Every suc­ or injuries. experience. It is called the “board­ cessful business man answers them. ---------—a----------- In the reach for customers, it isn’t ing-house muscle" because it is the muscle which enables you to extend a muscle which does the trick. It Oregon’s Economic is advertising. arm—and reach. A man starts a store. Somewhere Picture Favorable your It took its name, of course, from are men and women who should the dining-tables of boarding-houses, buy from him. He is sincere in his (N|M*cial to The Miner from Our where to reach far Wanhhigton, D. C„ Bureau desire to serve. But unless he does Here is the economic picture of was to get more to something about it, his store will Oregon as quoted by one of the eat at a table where fail before enough customers find everybody was so gigantic lending agencies of the their way to his doors. engrossed in his government: He has to reach out for them, He Basic and general factors af­ plate he didn't have begins to advertise where customers fecting real estate are strikingly the time or the in­ will see—in the newspaper. One favorable in Oregon. Rent-paying clination to pass reads. He is convinced. He goes capacity is expanding; rentals are anything to anyone to the store. He is well-treated. He moving upward; relief load is else. Reach won. buys. He likes what he bought. He lighter; costs of building lower; In business it is residential activity increased; farm reach also that wins. returns to buy again. income greater; bank debits ex­ Gradually, as more advertising panded compared with correspond­ One of the chief val appears, more customers come, ing periods last spring. Only dis­ ues of advertising to Charles Roth buy. return to buy again. The reach the advertiser is that cordant note is the increase in for customers is building a great number of foreclosures. Employ­ it gives him a reach for customers. business. ment and payrolls trend is stead­ Every business must both reach cus­ But don’t you see that the busi­ tomers and reach for them if it is ily upward. ness man is not the only one who -------- — •-------- to exist. has benefited in the process? CLIMATEERS WIN TENNIS The business man whose reach is Every customer who found there Bill Lonnigan and Don Tjvold, longest or most skilled is the man doubles team from Grants Pass, who brings the most customers into a better place to buy, a place where he could get a little bit better mer­ took the Independence day tennis championship on the Siskiyou his store. And those who reach the chandise and a little hit better serv­ boulevard courts Tuesday morning best have the best stores and can ice at a little bit better price, also when they defeated Gordon Miller give the best values. benefited. and Buzz Roberson, 6-3, 2-6 6-1. The chief concern of every busi­ The customer benefits as much The game originally was scheduled ness is its customers. Who are from advertising as the business for the Lithia park courts but an they? Where do they live? Why man, if not more. early morning shower caused should they trade with me? How can 45 Charles B. Roth. Chairman Bill Ausland to seek a dry playing surface. TfììITH about ADVERTISING T I 11’ ASHINGTON, — Presi- ’ ’ dent Roosevelt is irate at con­ gress and with reason. Just before going away for the holidays con­ gress administered several blows. He was forced to sign the relief bill despite his objection to many of its provisions; he was, appar­ ently, deprived of his control over the dollar; the neutrality bill he wants was so amended in the house that it contains the manda­ tory embargo feature—the one thing he didn’t want. Three strikes would make any president mad. Mr. Roosevelt did not spend the Glorious Fourth reading the Decla­ ration of Independence to his neighbors or popping strings of firecrackers. He was running up telephone bills consulting with his lieutenants and planning a cam­ paign to make congress gig-back on neutrality and the monetary matter. Mr. Roosevelt refuses to “take it.” He refuses to admit that he is licked and is preparing to go to the mat immediately with the legislative branch of the govern­ ment. When Mr. Roosevelt believes he is right he keeps right on fight­ ing. He has what the sports writ­ ers call "a fighting heart.” Reason the President regards continuation of his control over the dollar and the sort of neutral­ ity bill he favors as vital is based on confidential reports that in late August or early September the long-expected war will material- (Continued on Page 2) Q JHARACTERS, customs and cos- tumes of “merrie old England” of 300 years ago will be revived at the Golden Gate International exposition Saturday and Sunday, July 8 and 9, when "Queen Eliza­ beth” in the person of Miss Lil­ lian Davis, theme girl of the Ore­ gon Shakespearean Festival asso­ ciation, and her retinue of more than 30 persons hold court at the Shasta-Cascade building on Treas­ ure Island. This event is in joint celebration of Oregon Day July 8 and Ashland day July 9. Mayor Thornton Wiley and citizens of Ashland, home of the association, will escort Queen Elizabeth and her costumed retinue leaving Ash­ land by auto caravan this morn­ ing, July 7. They will stop at all principal cities of the Shasta-Cas­ cade Wonderland scenic region of southern Oregon and northern California to proclaim the forth­ coming great annual Shakespear­ ean festival here Aug. 4 to 9. A two-day program of radio and stage presentations has been arranged for the Treasure Island celebration of Oregon and Ashland days as follows: Saturday, July 8 (Oregon day): 10:30 a. m., interview of Prof. Angus Bowmer, director of festi­ val association, by Ira Blue over radio station KPO. Two to 4 p. m., series of short Shakespearean sketches in Won­ derland court of the Shasta-Cas­ cade building. Six to 6:30 p. m., half-hour radio performance of "Taming of the Shrew” broadcast from Hall of Western States over blue network of NBC. Eight p. m., (free) full perform­ ance in Western States auditor­ ium. Sunday, July 9 (Ashland day): 1 to 3 p. m., Queen’s court recep­ tion in rotunda of the Shasta- Cascade building. Shakespearean excerpts, period fencing and Ore­ gon state flag raising ceremony, in salute to Jackson, Klamath and Lake counties. Eight p. m., free full perform­ ance of "Taming of the Shrew” in the federal theater. ASHLAND TO GET NEW 5 & 10 STORE Following completion of pres­ ent remodeling work in the Berg- ner building at 70 East Main street, E. H. Richards and H. Metz, former California mer­ chants, will open a new five, 10 and 25-cent store including in­ fants' and ladies’ ready-to-wear departments. The new venture will occupy the 50 by 100-foot lower floor with large mezzanine. Remodeling work includes about $500 improvement to front and in­ terior, followed by installation of a large stock of merchandise. Richards and Metz declared they selected Ashland for their store following a wide study of cities. Opening date will be announced later. ----------- •----------- • Mrs. Margie Addis, former resi­ dent of Ashland, has been visiting here for the last several days. Softball Czar Adds New Staff Member Ashland's softball authority and president of the local pumpkin­ pellet league, Howard Wiley, ex­ panded his personnel early Friday, June 30, with the addition of Miss Anna Margaret Petersen of Cot­ tage Grove who became Mrs. Wil­ ey before the Rev. Malone, Meth- odist minister in Yreka. The Wileys are touring the coast this as one week with Cottage Grove ~ of their objectives. Mrs. Wiley is the daughter of Mr. and Mrs. W. M. Petersen of Cottage Grove and Howard is the son of Mr. and Mrs. T. S. Wiley of Ashland. The bride is a grad­ uate of Southern Oregon College of Education and attended Oregon State college, while the groom at­ tended Northwest Business college in Portland and Northwest Nazar- ene college in Nampa, Ida. The Wileys were expected to return in time for softball activi­ ties next week. ----------- •------------ VETERANS HERE SUNDAY United Spanish War veterans and auxiliary members will hold their annual picnic in Lithia park Sunday. July 9, under the spon­ sorship of Colonel Sargent camp and auxiliary of Medford. More than 200 picnickers from local and surrounding communities are ex­ pected to participate in the cov­ ered dish affair, coffee and ice cream for which will be furnished. BETTY RYAN, stepping on DOC WALKER’S hound while looking for it in the theater, ex­ claiming "My gosh! If it'd been a dog it would've bit me!” Floors of celebration commit­ teemen’s offices being, covered with handsful of hair like a barber shop Monday. BEN BOW’ERS being the in­ nocent victim of a you-buy-the- drinks conspiracy. VIRGINIA SCHOPF shooting Dan McGrew with gestures. JESS BARTON making a pe­ destrian out of his jaloppy. DUTCH SCHEIDEREITER being solicitous about his ac- quaintances' pleasure. GLENN SIMPSON giving in- formation until it hurt. HANK (Pa-Pa) HUGHS ex- plaining it wasn't palsey, it was fatherhood. CLIFF CULMER developing a latent talent for the harmonica. PORTIA and BEN ANDER­ SON working at fever pitch on a float for the holiday parade.