4
ASH LAND
A M E R IC A N
The extent o f the development in
prospect fo r this great southern Ore
gon empire is so great that it is al
An Independent Weekly Paper Publi.hed at A.hland, Oregon
most beyond conception. Huge in
(Successor to the Central Point Am erican)______________
dustries fo r many varied manufac
tured articles are sure to follow in
P A U L ROBINSON, Editor and Publisher
________
the wake o f the development o f our
O ffice at 374 East Main Street
tin bearing ores. Better transporta
BUSINESS AND N E W S PH O NE 95
$ 2.00 tion facilities will be a matter o f
One Year
course and our small areas o f agri
Advertising Rate« Given on Application
cultural lands will be put into in
tensive production to furnish food
Entered nt the Postoffice at Ashland, Oregon, as Second Class Matter,
stuffs fo r the large population that is
under the A ct o f C o n fess o f March 3, 1879
inevtiable. The nation will profit in
JACKSON
C O U N T Y ’S
W E E K L Y
P A P E R
that will be nearer to the point where
it will be free from dependence upon
Member STATE EDITORIAL ASSOCIATION
foreign nations fo r any o f its raw
Member NATIONAL EDITORIAL ASSOCIATION
materials.
The state will benefit
' "F R ID A y T v VERIL 22, 1927
through the increase in wealth and
everyone in southern Oregon who has
the ability to visualize the future
prosperity that is in store may be
come independent from the prosperi
ty that will develop from the faith
Politics are never idle. It is four mon topics, but should be stimulat and tenacity o f those few who were
years until
Oregon has another ing enough to inspire readers to de first in the field.— Southern Oregon
governor to elect, but at that one sire to attend church and should also Spokesman.
with his ear to the ground can oc- be thought awakeners fo r those who
—
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cnssionally hear various names men do not attend. There should be a SHOULD ATTRACT THE WORLD
tioned. Those coming in the most real message fo r conscience and soul
distinct sound like E. E. Brodie and in every ad.
A newspaper mailed every week
‘ ‘The church advertisement should
C. E. Gates.
Queer isn’t it.
to practically every state, gets many
strike a happy medium between
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letters o f inquiries regarding the city
crude
sensationalism and cold dignity
I f AD Smith ever had a slight
and surroundings. The weekly mail
‘ ‘A church that cannot afford
chance to be president, that chance
is indeed interesting and occassion
much
money fo r promotion may join
has now been shattered by his re
ally some excellent ideas are drafted
cent letter explaining his politcial with other churches in the communi from the many letters received by
and religious beliefs.
The acknow ty in a united newspaper appeal, us the editor.
ledgement that he knew little o f law ing liberal effective display space.
This week a letter from one who
the help he secured in wording the I f thee hurch will pay fo r live news had read a copy o f The American
letter and his attempts at explaining paper advertising it will find that went at length on questions regard
matters spells his doom. Al. Smith is newspaper advertising will pay the ing Ashland’s hospital, the chemical
not presidential timber; he is not of church.— Ex.
and mineral situation o f the county
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presidential calibre.
and the farm conditions. The same
NOT PROVINCIAL
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o ...
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letter wanted to know more about
DOESN’T LOOK GOOD
Lithia Park that had attracted the
There is more intelligence per writers attention in a trip once made
Good, old, well established cos thousand o f population in the coun through here on the highway.
tumes mnkes it very unbecoming and try towns and on the farms o f Am
Here is an extract from that let
disgusting to see women smoking. erica than can be found in the cities. ter that we believe offers good sub
Wedon’t want much to do with the On the same basis there is more ject fo r thought:
smoking woman. The saloons, it has keen American sense, more patriot
Surely this is not the county
been said, closed themselves up by ism, more desire for advancement, a
hospital, and, i f the Ashland
their greed and their going beyond keener interest in the nation and
community maintains an institu
the lawful persuit o f their business. the world and less provincialism to
tion o f its own, we wish to
Cigarette makers will do the same if be found in the country towns
commend this spirit o f help and
they continue to send out the ad and on the farms than in the cities.
co-operation.
California towns
vertisement picturing women smok
There is not a proportionate sale
nre not so considerate o f their
ers. The papers running the ads are o f literary trash in the country that
unfortunnte citizens (nor any
The
not benefited and the class o f women is to be found in the cities.
other fo r that m atter.)
We
allowing themselves ns the subject people o f the country want to be
are not natives nnd while there
are o f little worth to the world.
amused, but they want clean amuse
is much we like in this state we
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ment; they nre not the multitudious
realize that the Dollar is the
patrons o f the sex story magazines.
THE FOURTH OF JULY
biggest value these people know
The people o f the country nre clean-
and we are weary o f living
The fourth day o f July, this year minded, able-bodied, intelligent Am
where one is not measured by
comes on Monday. The dny will be erican citizens.
ability, nor character (except
Such is the audience to which the
celebrated from one corner o f the
ing his ability to get the dol
United States to the other. In Ore weekly newspaper must appeal if it
lar.)
O f course, unfortunately
gon and in Jackson county it will be is to fill its place in American coun
this condition prevails to some
It will not fill its
celebrated. From various parts o f try journalism.
extent every where one goes,
place
if
its
editor
fails to recognize
the state we read where towns are
but some places worse than
now planning on celebrating the the demand for something more thnn
others.
Fourth. Here we don't know o f any the strictly local news, if he fails to
W e want to know more about
town so planning. Grants Pass will recognize the demands fo r entertain
the Chemical company, or as
celebrate.
The question appears' ing and instructive features. He must
sociation, or what ever the
Why not Ashland? Why woudn’t realize that his readers are not pro
name? W e have reasons to be
it be a good idea for some organiza vincial, that their interests are not
lieve that southern Oregon is
tion to start working on right now conined exclusively to the local
rich in natural resources, and
and arrange a R E A L L Y GOOD community, but that they nre ns
that in the near future work in
< E LE B R A TIO N . A good one or none broad as the world. When he fails to
the various fields will be in
at all. A mistake is sometimes made treat his audience as an intelligent,
progress.
Where is there a
by closing all places o f business all broad-visioned body o f readers he
better place fo r the chemist and
day the celebration is going on. This will have failed to render a maximum
industry.
is worthless program and makes the o f service, and with this, the little
You will pardon this remark:
hundreds o f visitors from the coun Personal news item is all important.
The main thing that Ashland
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try wonder around town with no
needs is boosting, advertising,
place to stop.The visitors want to go GIVE CREDIT WHERE CREDIT
not only fo r their city but the
in the stores and see the interior
IS DUE
surrour ting country as well.
decorations and occassionally do a
Unless they get busy Medford
little shopping while they are cele
will own about the best o f Jack-
One o f the features o f no little
brating. In Ashland the celebration importance that hns developed out
son county, except o f course
could be started the day before, if of the fact that tin enn be recovered
Lithia Park, here’s trusting they
agreeable, with a large united com in commercial suantities from south
may not get control o f that.
munity sing in the park, indulged ern Oregon county rock, is the
There is hopes fo r a good re
in by each and every church and so change in attitude toward
sort in that place, but, there
those
ciety. On Monday a stand and free
must be advertising (general)
radicals nnd irrcsponsihles who”
attractions could be staged on East were first to discover the presence
and more attractions, amuse
Main by the library building and a o f tin and then in spite o f the ridi
ments. I f California had Ash
like demonstration at the Plaza cule o f the less informed majority,
land and that park, why it
square. A free barbecue in I.ithia who continued to carry on the fight
would be know in Europe, nnd
park, band concerts day nnd night, against huge odds, until their early
tourists would swarm like bees
races, sports, school contests, and claims have been justified.
all summer long.
drill team prizes for each county
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o
It is the old story o f the pioneer
lodge. A trades parade in the a fter in any new field o f thought or o f en SOUTHERN OREGON TOWN ALL
noon. Invite everybody in this and deavor, who is considered a fool, a
ON THE JOB
adjoining counties and each business crook or a crank, until the ranks
house o ffe r special inducements to o f men who are unable to find new
This paper has devoted consider
neighboring farmers. Isn’t h time paths o f their own, out o f their own able space, reading and display space
to think it over?
confusion, fall into step with those to the advantages and op|n>rtunities
o f Ashland, Jackson county and
they at first despised.
tHURCH ADVERTISING IS REC- I The knowledge o f the presence o f southern Oregon. Southern Oregon
OMMENDED BY PRESBYTERIAN tin in southern Oregon is not a new climate, soil, scenery and people j
thing to some o f the leaders in the make it a drawing card fo r home
I nid advertising in newspapers research o f this country’s resources. seekers, health seekers and indus
has been recommended to all Pres The fact that it has become general- | trial seekers. Our neighboring coun
byterian churches by W alter Irving !y known is the basis fo r the prosperi ty on the north, (Josephine I shares
< lark o Philadelphia, nationally pub ty that is now at hand. But in accept alike in good qualities and all south
licity director fo r the denomination. ing o f the prosperity we must not ern Oregon is one vast empire, a d o - j
Pastors who have regularly used fail to give credit fo r the discovery main o f prosperity in the making
newspaper ads,” said Mr. Clarke, and the untiring efforts to attain What helps Ashland, helps all ad- •
find that they are a good invest recognition, to those whopioneered joining counties. As Medford grows,
ment. These ads should not be merely the field and who over come the ob so growes the surrounding county,
perfunctory announcement« of *e|h stacles put into their path* by the and »* Grant* Pass progresses, i t
A s h la n d A m e r ic a n
E D IT O R IA L
does a portion o f that progress en a few months before that liberal
ter the spirit and times o f all south subscriptions had raised $1500 for
the Christmas tree fund.
ern Oregon.
Granst Pass citizens are abreast
o f the times and are awake totheir
opportunities— as is evidenced by the
follow ing from the weekly Rogue
River Courier:
There are many other instances
where the same spirit o f generosity
and enterprise has stood out promin
ently. The name o f Grants Pass has
gone out as a community in which
“ Grants Pass is on the job. There the people are friendly, generous
can be do denying that. No matter and progressive.
Grants Pass is growing. There are
what the occasion, i f it is something
fo r the good o f the community, it indications that the growth may be
meets with success because it has come more rapid than ever before,
the united support o f the people o f but whatever we do, le t’s no out
grow’ that name which has made
the city back o f it.
It was this week that business Grants Pass known over the entire
men ofthe city guaranteed $500 fo r coast as a town o f hospitality and
the prizes fo r the Redwood highway enterprise. I t ’s a wonderful asset__
marathon, believed one o f the best that reputation— because it does re
publicity stunts ever held fo r the ad flect the spirit o f the city.”
vertising o f this section. This week,
also, a similar sum was guaranteed
fo r the expenses o f a group o f Cave
men to invade southern California to
advertise Grants Pass and Josephine
county. Today the ball club subscrip
tions have reached $578, guarantee
ing an auspicious start on the com
ing baseball season.
Only a little over a month ago
business men turned out to aid the
farmers o f the community.
They
later donated heavily fo r those who
lost in the storms. It had been only
FOR S A L E
GOOD D R Y F IR , A N D PIN E
WOOD.
G A R D E N PL O W IN G
A S P E C IA T L Y
Phone 400-J
F R A N K YARBRO U G H
522
f (,ul Inland off the coast of Maine
alter a chanty performance of "Twelfth
Niudit. Some of them still in cos
tume. No other people on the island
save the caretaker of ,|)c Rrcat house
ami an old boatman. One of the com
pany murdered. The victim’s body
lost in the powerful current. Who did
" . hat s what you w,ll wonder. A
real, a satibtyinjj surprise.
0
0
Q
Q
q
An Amazing Mystery Story That W lU
Appear Serially in
The Ashland American, with
next issue. Start with the first.
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