Image provided by: Rogue River Valley Irrigation District; Medford, OR
About Ashland American. (Ashland, Jackson County, Or.) 1927-1927 | View Entire Issue (April 22, 1927)
4 ASH LAND A M E R IC A N The extent o f the development in prospect fo r this great southern Ore gon empire is so great that it is al An Independent Weekly Paper Publi.hed at A.hland, Oregon most beyond conception. Huge in (Successor to the Central Point Am erican)______________ dustries fo r many varied manufac tured articles are sure to follow in P A U L ROBINSON, Editor and Publisher ________ the wake o f the development o f our O ffice at 374 East Main Street tin bearing ores. Better transporta BUSINESS AND N E W S PH O NE 95 $ 2.00 tion facilities will be a matter o f One Year course and our small areas o f agri Advertising Rate« Given on Application cultural lands will be put into in tensive production to furnish food Entered nt the Postoffice at Ashland, Oregon, as Second Class Matter, stuffs fo r the large population that is under the A ct o f C o n fess o f March 3, 1879 inevtiable. The nation will profit in JACKSON C O U N T Y ’S W E E K L Y P A P E R that will be nearer to the point where it will be free from dependence upon Member STATE EDITORIAL ASSOCIATION foreign nations fo r any o f its raw Member NATIONAL EDITORIAL ASSOCIATION materials. The state will benefit ' "F R ID A y T v VERIL 22, 1927 through the increase in wealth and everyone in southern Oregon who has the ability to visualize the future prosperity that is in store may be come independent from the prosperi ty that will develop from the faith Politics are never idle. It is four mon topics, but should be stimulat and tenacity o f those few who were years until Oregon has another ing enough to inspire readers to de first in the field.— Southern Oregon governor to elect, but at that one sire to attend church and should also Spokesman. with his ear to the ground can oc- be thought awakeners fo r those who — ■ - o ------------------------------- cnssionally hear various names men do not attend. There should be a SHOULD ATTRACT THE WORLD tioned. Those coming in the most real message fo r conscience and soul distinct sound like E. E. Brodie and in every ad. A newspaper mailed every week ‘ ‘The church advertisement should C. E. Gates. Queer isn’t it. to practically every state, gets many strike a happy medium between - ‘ ■ - o ------------------------- letters o f inquiries regarding the city crude sensationalism and cold dignity I f AD Smith ever had a slight and surroundings. The weekly mail ‘ ‘A church that cannot afford chance to be president, that chance is indeed interesting and occassion much money fo r promotion may join has now been shattered by his re ally some excellent ideas are drafted cent letter explaining his politcial with other churches in the communi from the many letters received by and religious beliefs. The acknow ty in a united newspaper appeal, us the editor. ledgement that he knew little o f law ing liberal effective display space. This week a letter from one who the help he secured in wording the I f thee hurch will pay fo r live news had read a copy o f The American letter and his attempts at explaining paper advertising it will find that went at length on questions regard matters spells his doom. Al. Smith is newspaper advertising will pay the ing Ashland’s hospital, the chemical not presidential timber; he is not of church.— Ex. and mineral situation o f the county ------------------- o ----------- . ■ presidential calibre. and the farm conditions. The same NOT PROVINCIAL - ■■ — o ... ■ ■ letter wanted to know more about DOESN’T LOOK GOOD Lithia Park that had attracted the There is more intelligence per writers attention in a trip once made Good, old, well established cos thousand o f population in the coun through here on the highway. tumes mnkes it very unbecoming and try towns and on the farms o f Am Here is an extract from that let disgusting to see women smoking. erica than can be found in the cities. ter that we believe offers good sub Wedon’t want much to do with the On the same basis there is more ject fo r thought: smoking woman. The saloons, it has keen American sense, more patriot Surely this is not the county been said, closed themselves up by ism, more desire for advancement, a hospital, and, i f the Ashland their greed and their going beyond keener interest in the nation and community maintains an institu the lawful persuit o f their business. the world and less provincialism to tion o f its own, we wish to Cigarette makers will do the same if be found in the country towns commend this spirit o f help and they continue to send out the ad and on the farms than in the cities. co-operation. California towns vertisement picturing women smok There is not a proportionate sale nre not so considerate o f their ers. The papers running the ads are o f literary trash in the country that unfortunnte citizens (nor any The not benefited and the class o f women is to be found in the cities. other fo r that m atter.) We allowing themselves ns the subject people o f the country want to be are not natives nnd while there are o f little worth to the world. amused, but they want clean amuse is much we like in this state we ----------------o---------------- ment; they nre not the multitudious realize that the Dollar is the patrons o f the sex story magazines. THE FOURTH OF JULY biggest value these people know The people o f the country nre clean- and we are weary o f living The fourth day o f July, this year minded, able-bodied, intelligent Am where one is not measured by comes on Monday. The dny will be erican citizens. ability, nor character (except Such is the audience to which the celebrated from one corner o f the ing his ability to get the dol United States to the other. In Ore weekly newspaper must appeal if it lar.) O f course, unfortunately gon and in Jackson county it will be is to fill its place in American coun this condition prevails to some It will not fill its celebrated. From various parts o f try journalism. extent every where one goes, place if its editor fails to recognize the state we read where towns are but some places worse than now planning on celebrating the the demand for something more thnn others. Fourth. Here we don't know o f any the strictly local news, if he fails to W e want to know more about town so planning. Grants Pass will recognize the demands fo r entertain the Chemical company, or as celebrate. The question appears' ing and instructive features. He must sociation, or what ever the Why not Ashland? Why woudn’t realize that his readers are not pro name? W e have reasons to be it be a good idea for some organiza vincial, that their interests are not lieve that southern Oregon is tion to start working on right now conined exclusively to the local rich in natural resources, and and arrange a R E A L L Y GOOD community, but that they nre ns that in the near future work in < E LE B R A TIO N . A good one or none broad as the world. When he fails to the various fields will be in at all. A mistake is sometimes made treat his audience as an intelligent, progress. Where is there a by closing all places o f business all broad-visioned body o f readers he better place fo r the chemist and day the celebration is going on. This will have failed to render a maximum industry. is worthless program and makes the o f service, and with this, the little You will pardon this remark: hundreds o f visitors from the coun Personal news item is all important. The main thing that Ashland ----------------- ------------------ try wonder around town with no needs is boosting, advertising, place to stop.The visitors want to go GIVE CREDIT WHERE CREDIT not only fo r their city but the in the stores and see the interior IS DUE surrour ting country as well. decorations and occassionally do a Unless they get busy Medford little shopping while they are cele will own about the best o f Jack- One o f the features o f no little brating. In Ashland the celebration importance that hns developed out son county, except o f course could be started the day before, if of the fact that tin enn be recovered Lithia Park, here’s trusting they agreeable, with a large united com in commercial suantities from south may not get control o f that. munity sing in the park, indulged ern Oregon county rock, is the There is hopes fo r a good re in by each and every church and so change in attitude toward sort in that place, but, there those ciety. On Monday a stand and free must be advertising (general) radicals nnd irrcsponsihles who” attractions could be staged on East were first to discover the presence and more attractions, amuse Main by the library building and a o f tin and then in spite o f the ridi ments. I f California had Ash like demonstration at the Plaza cule o f the less informed majority, land and that park, why it square. A free barbecue in I.ithia who continued to carry on the fight would be know in Europe, nnd park, band concerts day nnd night, against huge odds, until their early tourists would swarm like bees races, sports, school contests, and claims have been justified. all summer long. drill team prizes for each county - o It is the old story o f the pioneer lodge. A trades parade in the a fter in any new field o f thought or o f en SOUTHERN OREGON TOWN ALL noon. Invite everybody in this and deavor, who is considered a fool, a ON THE JOB adjoining counties and each business crook or a crank, until the ranks house o ffe r special inducements to o f men who are unable to find new This paper has devoted consider neighboring farmers. Isn’t h time paths o f their own, out o f their own able space, reading and display space to think it over? confusion, fall into step with those to the advantages and op|n>rtunities o f Ashland, Jackson county and they at first despised. tHURCH ADVERTISING IS REC- I The knowledge o f the presence o f southern Oregon. Southern Oregon OMMENDED BY PRESBYTERIAN tin in southern Oregon is not a new climate, soil, scenery and people j thing to some o f the leaders in the make it a drawing card fo r home I nid advertising in newspapers research o f this country’s resources. seekers, health seekers and indus has been recommended to all Pres The fact that it has become general- | trial seekers. Our neighboring coun byterian churches by W alter Irving !y known is the basis fo r the prosperi ty on the north, (Josephine I shares < lark o Philadelphia, nationally pub ty that is now at hand. But in accept alike in good qualities and all south licity director fo r the denomination. ing o f the prosperity we must not ern Oregon is one vast empire, a d o - j Pastors who have regularly used fail to give credit fo r the discovery main o f prosperity in the making newspaper ads,” said Mr. Clarke, and the untiring efforts to attain What helps Ashland, helps all ad- • find that they are a good invest recognition, to those whopioneered joining counties. As Medford grows, ment. These ads should not be merely the field and who over come the ob so growes the surrounding county, perfunctory announcement« of *e|h stacles put into their path* by the and »* Grant* Pass progresses, i t A s h la n d A m e r ic a n E D IT O R IA L does a portion o f that progress en a few months before that liberal ter the spirit and times o f all south subscriptions had raised $1500 for the Christmas tree fund. ern Oregon. Granst Pass citizens are abreast o f the times and are awake totheir opportunities— as is evidenced by the follow ing from the weekly Rogue River Courier: There are many other instances where the same spirit o f generosity and enterprise has stood out promin ently. The name o f Grants Pass has gone out as a community in which “ Grants Pass is on the job. There the people are friendly, generous can be do denying that. No matter and progressive. Grants Pass is growing. There are what the occasion, i f it is something fo r the good o f the community, it indications that the growth may be meets with success because it has come more rapid than ever before, the united support o f the people o f but whatever we do, le t’s no out grow’ that name which has made the city back o f it. It was this week that business Grants Pass known over the entire men ofthe city guaranteed $500 fo r coast as a town o f hospitality and the prizes fo r the Redwood highway enterprise. I t ’s a wonderful asset__ marathon, believed one o f the best that reputation— because it does re publicity stunts ever held fo r the ad flect the spirit o f the city.” vertising o f this section. This week, also, a similar sum was guaranteed fo r the expenses o f a group o f Cave men to invade southern California to advertise Grants Pass and Josephine county. Today the ball club subscrip tions have reached $578, guarantee ing an auspicious start on the com ing baseball season. Only a little over a month ago business men turned out to aid the farmers o f the community. They later donated heavily fo r those who lost in the storms. It had been only FOR S A L E GOOD D R Y F IR , A N D PIN E WOOD. G A R D E N PL O W IN G A S P E C IA T L Y Phone 400-J F R A N K YARBRO U G H 522 f (,ul Inland off the coast of Maine alter a chanty performance of "Twelfth Niudit. Some of them still in cos tume. No other people on the island save the caretaker of ,|)c Rrcat house ami an old boatman. One of the com pany murdered. The victim’s body lost in the powerful current. Who did " . hat s what you w,ll wonder. A real, a satibtyinjj surprise. 0 0 Q Q q An Amazing Mystery Story That W lU Appear Serially in The Ashland American, with next issue. Start with the first. ê