C EN TR A L POINT AMERICAN CENTRAL POINT AM ERICAN A I W e ekly P a p e r P u b lis h e d a t C e n t r a l P o in t, O r e g o n , a n d A V.,!ÂT!! û V *“ S ¡. Matter .k. >k-”»' *• s-“"d C1- PAUL ROBINSON, E d ito r and Publisher SUBSCRIPTION RATES One Year $ 2.00 All Subscriptions Must Be Paid in Advance Advertising Rates Given on Application _________ JA C KSON C O U N T V ’S W ES K LY PAPER El >I'n )RIAJ "O ettinjr business,” says a local advertiser, “ is ju s t like courting. You have to o ffe r inducem ents and keep on calling.”— H. M. B utler in the H artshorne (Okla.) Sun. ---------- o---------- O ur neighbor paper up in the north end of the county is showing signs of prosperity and is greatly improved of late. The Gold Hill News is ably supported and the editor giving them a good paper. o - - Ashland has more school buildings and church buildings than any city its’ size in America. The assertion is a guess, on our part, based on our pleasant observation of the beau tifu l stru ctu res in a recent drive around the “ Normal C ity” and the “ Mineral Springs C ity.” ---------- o---------- W ithout try in g to o ffe r any criti cism or being a least bit dictative, we will venture to rem ark in a low and m odest tune, our opinion th at C entral Point m ight possibly be a little more peppy, m ight secure a few more needed enterprises and a few more people, if the city had a good, sound, hard working Com mer cial Club composed of business men, citizens and farm ers. fitable alone in C entral P oint or Joplin, Mo., but all cities depend up on it above all other civic endeavor. In Medford some of the business and professional men have, this week, listened to Mr. Hass, who has given them “ W rite ups” in the Gold Hill paper and in Jackson county’s wid est circulated weekly— The C entral P oint Am erican. Mr. Hass has w rit ten descriptive articles of various firm s and individuals which they have ordered printed in this paper. Like goods on the shelves of a m er cantile store, the space in a new s paper is fo r sale, and space in the Am erican is valuable a t the price often quoted. Along this line we would advise some extensive, good sized, descriptive, honest Christm as advertising, rig h t now— if you have any offerings fo r Christm as, tell the many readers about it. No one is /»fused. ---------- o---------- — ------ > E d ito r’s note in Iowa paper: “ Ow ing to lack of space and the rush of editing this issue several births and deaths will be postponed until next week.” The ed ito r has m ore than or dinary influence in his home com m unity.— Viola (111.) E nterprise. o---------- Feast NOT COM PIETE ...................... W ITHOUT THE PUMPKIN To the ringing chorus of praise to corn and wheat, o dariy cow and beef steer, to fa tte n in g sheep, we de sire here and now to a<fd our piping voice in a word of praise to the punkin. Not pum pkin— punkin. N est ling in yellow,, globular beauty a- m idst the corn rows, the glorious ---------- o---------- . pie punkin gives prom ise of gu sta tory delights in the im m ediate fu- WORTH OF PUBLICITY fu tu re . Gazing upon the punkin”s golden ro tundity one may alm ost Publicity isn’t acknowledged pro- catch the incense of spice and cinn DID YO U EVER ST O P TO T H IN K By E. R. Waite, Secretary Shawnee, Okla., Board of Commerce No. 4 K ---------- o---------- FIR ST OBSERVATIONS The Pilgrim s celebrated T hanks giving on Decem ber 13, 1621. This was the firs t celebration of this oc casion. It is not a reg u larly observed festival until a f te r th e Revolution and the adoption of th e C onstitution. A fte r the y e a r 1789 it was custom ary to observe it. T hanksgiving day is a peculiarly Am erican institution and it n o t observed elsew here, ex cept in Canada. Of course, days when the than k s of the nation are offered to God are observed from tim e to tim e in foreign countries, b u t this is done with no reg u larity . ---------- o---------- NO CRIME WAVE SOME EDITOR I ---------- o---------- A newly established weekly paper is The P o rt O rford News, edited by Geo. W. Saranson. The first issue of The News, last week, was an excel lent little paper with all the business houses advertising. The paper is boosting the g re at southw est Ore - gon country and broadcasting the lum ber industry, m ining industry, fishing, agriculture and stockraising industry. We gladly exchange with The P ort O rford News. anion, and taste the richness th a t is soon to be. Flecking the brown and sere fields with specks o f gold, even as th e au rifero u s m etal flecks the q u a rtz w rested from M other E arth by th e pick o f the m iner, th e pie punkin adds to hum an co m fo rt while co n trib u tin g to hum an delight. O f hum ble station, with few to sing its praises, it has been the stan d by of succeeding generations. De m anding little, i t g i v e s much W ithout it Thanksgiving would be a hollow m ockery. It graces alike the table of the rich aristo crat, and the table of th e to iler in hum ble place. I t has all season fo r its own, fo r it m ay be dried in festoons from the ra fte rs of th e hum ble cottage, or canned fo r storage in th e cellars of the well-to-do.— Om aha Bee. THAT the stores of your city are in a position to supply your every want. THAT they sell at reasonable prices the highest quality of merchandise, and at them you will always receive courteous treatment. It is not necessary for you to go or send aw ay to buy anything. THAT along with the growth of your city, your home merchants are alwrays mak ing improvements and adding to their stocks to take care of increasing business; always keeping in stock the best mer- chandise at a price that can’t be beat else- where. THAT your business men do not sob and moan and wring their hands on account of the peddlers and mail order houses. They just go ahead and offer you better quality for the Price. THAT local merchants aim to ret* In trade by furnishing better service and bet ter quality at better terms and prices. If you don’t read local advertisem ents and buy from your local m erchants, you are a loser— not your city— because you a rt not a loyal citizen and should not be con sidered a citizen. P eop le who earn m oney in one city and spend it in another should m ove to the other city. T hey w ill be no loss to the hom e city and w ill be no gain to the city they m ove to. T hey never w ill m ake good citizens any where. __________________ Copyright 1925 _____ ride in as good autom obiles, eat b e tte r food, and have th e same books and g en eral e n te rta in m e n t th a t they do in bigger cities. The tim e was when th ey could spot a stra n g e r on Broadw ay o r Michigan A venue or Broad S tre e t by his g eneral ap p ear ance. T ry and do it to day and see how easily you can be fooled. We h ear a lot o f talk ab out how th e radio, the telephone and the moving p ictu re have lessened the distance betw een th e big city, the sm aller town and th e ru ra l com m un ity. The g re a te st single fa c to r in this developm ent o f th e sm aller city and town is n o t given p ro p er cred it, and th a t fa c to r is th e home new spaper. J u s t stop fo r a m om ent an d com pare o u r home new spapers w ith w hat they w ere a dozen y ears or so ago. You will find th a t th e change is as tounding. Even in th e very small cities th e home new spaper is now generally a thriving, up-to-date in stitu tio n w ith m etropolitan airs. Through its outside news connections it keeps th e people in touch w ith the very latest th o u g h t and the latest custom s th ro u g h o u t the nation. And by its local e ffo rts it encourages progress and good citizenship a t home. Give, th erefo re, th e home new spaper its share of cred it fo r lessening the gap betw een th e home town and th e m etropolis. " Yes, th e era of the sffialler city has arrived. Ours is one of them . I t ’s one of th e best places in A m erica to live. Why n o t pull to g e th e r to m ake it even b e tte r? If i t ’s good enough to raise o u r children in, it’s good enough to boost. Read home m erch an t ads, if they advertise. The bigger the ad the big g er th e business.— Oregon O bserver ---------- o---------- "INFOR M ATION” TIR ED OF OLD MAN’S STALE JOKE been placed by her secitno manager n ex t to an inform ation booth with in stru ctio n s to “ stay th ere and hear th e questions custom ers asked.” They ran g ed all the way from the sensible to th e insane. ! The prize query cam e from a little elderly gentlem an w ith a white beard. “ W hat flo o r’s th e basem ent on eh?” The new sales clerk stared, lie didn’t seem to be kidding; anyhow, one could n ev er tell, and it was best to abide by th e ru le. The customer is alw ays rig h t even if occasionally crazy. So she said, “ Over there,” p ointing to th e stairs. The little m an walked aw ay mut terin g , “ W hat flo o r’s th e basement on, ha, h a.” T hen th e inform ation clerk, who had ignored all this, tu rn ed and said : “ Didya see I didn’t notice him? He comes around every m onth or so and asks th a t pet joke o f his. Asked me th e firs t tim e I was h ere; he alw ays picks a new girl to spring it o n.”— New York Sun. ---------- * ---------- SOMETHING WASHABLE. “ E liza,” said a frien d of th e family to th e old colored washerwoman, “ have you seen Miss E d ith ’s fiancee? Eliza pondered a m om ent, then b en t over th e lau n d ry tu bonce more. “ No, m a’am ,” she said, “a in ’t been in the wash y e t.” ---------- * ---------- N ext m onth is C hristm as. Notify the driver and It isin’t a “ crim e w ave,” ’as re p o rt ed fo r Jackson county, th a t acounts fo r a few recen t b u rg lars— m ost of them now in safe keeping behind the The new sales clerk who was W ill delivermilkat your door bars. “ Behind the B ars,” will rin g in “ learn in g all ab out the sto re ” had th eir years from now u n til the end o f tim e, and fo r why? Local people, follow ing a crim inal inclined lead er; young men w ith too much idle tim e / V / / V * ^ and the resu lt— “ behind the bars.’” Millions of dollars are spent o f tax payers m oney in A m erican schools W E R E N O T S A T I S F / E a U N L .E S JS Y O (J A B £ * fo r play grounds, ath letic q u arters,, gam es, stunts, football, baseball, any , ^ P P lO T ie. 4 7 4 + 6 2 4 RIVERSIDE S T thing fo r sport, play a good tim e. The Devil finds plenty fo r idle hands to do. O f course “ all work and no play, m akes Jack a dull boy, b u t le t’s balance it a little in fav o r of work and a learning and am bition for honest labor. Young men som etim es fo rg et the m eaning of “ m anhood” or ‘good citizenship.’” The best. jazz step p er may not m ean much to the financial world or to the la te r title of “ substan tial citi zen.” Business ability is not acquired by p u ttin g all one’s thoughts to sports, card playing, pool gam es, Interesting essays have been w ritten - dancing or eventually robbing stores pages long —describing the calamities O ur recen t robberies are not a that would happen if the world ran out “ crim e wave,” ra th e r some good of electricity. young m en gone wrong. R esult of “ boys thinking th ey are sm a rt’” A Interesting—but idle. m anly, dependable, polite boy is a prince, and the sm art o r uncouth The practical question is—what do you youth with a desire to loaf is pit- do •with electricity ? able. Riverside Dairy PP^hat w ould you do w ith o u t electricity? ---------- o---------- THE SMALL CITY ARRIVES perts o f various kinds the era of the According to th e m uniciple ex small city can actually grow bigger than is good for it, and some au th o r ities are claim ing th a t the g re a t m e tropolis will in tim e arriv e a t the stage where it will be impossible physically to grow, in e x ten t of te r r itory a t least. There are perhaps m any reasons why the sm aller com m unity is com ing into its own. Perhaps the most potent of these is th a t the sm aller com m unity is no longer w hat it used to be— is in fact a g re a t deal b etter. The city o r town w ith muddy stre e ts is rarely found in this day of good roads and autom obiles. Civic pride has grown in the sm aller as well as the larg er cities. Ramshackle buildings are being elim inated every where, and the sm aller com m unities now have fine public buildings in cluding rd e q u a te schools and lib raries, up-to-date hospitals and so on. They are all com ing to have fine parks toe, i.arks th at would do cred it to some of the larg er cities o f the country. But the im provem ent has not all been along inanim ate lines. The people have improved too. Out in w hat was once the broad, open space they dress ju st as well, if not better. Few homes have as many convenience outlets as every housewife wants—but they arc easily and cheaply installed. A vacuum cleaner—an electric sew ing machine—a washing machine—an elec tric range—these take most of the drudg ery out of housew’ork. Would you—if you could—do w ithout electricity? Electricity m is the cheapest service you can buy. T H E CALIFORNIA OREG O N POW ER C O M PA N Y Offices: YOUR. PARTNERS IN FKOOÆSS Medford, Oregon Roar burg, Oregon Grants Pass, Oregon Klamath Falls, Oregon Yreka, California Dunsmuir, California