Image provided by: University of Oregon Libraries; Eugene, OR
About The Athena press. (Athena, Umatilla County, Or.) 18??-1942 | View Entire Issue (Dec. 21, 1928)
She Mtm $tm AN INDEPENDENT NEW8PAPEB F. B. BOYD. Owner and Publisher Subscription Rates. One copy, one year $ J.00 One copy, six months $1.00 One copy, three months 73 Athena, Oregon, December 21, 1928 FREE ADVERTISING The Eugene Register this week ran the following editorial on the well known subject of free publicity: "In the over-Sunday accumulation of mail on an editorial desk Monday morning were 27 envelopes contain ing advertising propaganda in the guise of news. Every envelope was opened and the contents of each scanned casually. There was not one item of prime news value in the lot. Every envelope contained material which would have been of advertis ing value to the concern in whose be half it was prepared and sent out. A double imposition was attempted in every envelope an attempt to get the newspaper to publish advertising without payment and an attempt to impose this advertising on the read er in the guise of news. In the same mail were fourteen envelopes con taining propaganda for various "movements," each of interest to hardly anybody aside from its pro moters. The whole lot went into the wastebasket. A similar lot in greater or lesser, degree arrives with every mail and is uniformly consigned to a similar fate. Throwing away the mail has grown to be a major editorial activity in most news paper offices. Apparently it is not so in all, howev.er, or the barrage from the free advertising seekers and the propagandists would cease. If or when all newspapers learn, to turn thumbs down uniformly on all such attempts at mooching it will cease." CHRISTMAS SEAL SALE The Christmas Seal Sale is in full swing, says Health First Magazine. Hours and hours of devoted service have b6en given to planning in order to make a success of this great an nual event which has a double pur posethat of spreading a positive message throughout the whole land that tuberculosis can be not only cured but that it can be prevented; and that of raising a fund of money that shall continue adequately to finance the nationwide program of prevention that has already carried far on the way to success. Jt is this great work that every Seal Sale worker is allied with as she or he performs Borne detailed part of a local Seal Sale. The message of health itself is the center of the whole campaign. Without tho message a drive for money alone would have no motive for being while on the other hand the message could not get very far were it not to be adequately financed and so the importance of money getting is dignified and spirit ualized by the thought of all the health work that it is going to finance throughout the year. CHRISTMAS VIA AIR MAIL Saturduy, three days before Christ mas, local residents may send greet ings to the most distant parts of the United States with assurance of de livery on Christmas day if they "Say Merry Christmas Via Air Mail," post al officials announce through the U. S. Air Mail Information Bureau. Two hundred veteran air mail pilots, pledged to fly tho mail by day and by night, stand ready to serve the northwest in carrying Christmas greetings, letters, and gifts to all parts of the country. "Half of these pilots," says tho information bureau, "will be alone in the darkness with their planes and. tons of mail when the world below sleeps with realized assurance that Santa is rushing the cheer of distant friends to them through Christmas skies." Keeping everlastingly at it, brings home the bacon. Only a few year ago you found few Oregon products on the shelves of the corner grocery store. Now these shelves teem with bright colored labels, tho printed words on which as a rule inform you that the contents are an Oregon pro duct. And somehow "the Oregon made" taste 'a whole lot better than do their cousins in neatly arranged cans on the shelf just above or below. If you would say "Oregon" when buying a can of peaches, besides get ting the best on earth, you would help keep the dollar in your home state. It's dead easy. Just try it. Those Oregon Staters have set stylo with their dorby hats that will not rub off for awhile. Broadway has moved out to Oregon and haber dashers arc being flooded with orders for the new tiles. The nobby sky piece is all the rage down in Cali fornia, too, since Top Warner's Cardinals came home after licking the Army. Tho editor of the Morning Astorian sent the editor of the Arlington Record a gift box of berries grown in his Cranberry pattH, aHo in ac knowledgement of the gift the Ar lington brother has the nerve to hint that he would be better satisfied had Dellinger sent along a turkey with the berries. . College athletics seem to be paying their own way. The historic New York game payed Oregon State Col lege a nice dividend $27,200. Notre Dame's' share in the California game amounted to $140,000. You see it takes money to pay coaches and build stadiums. Public utility advertising covers a wider field than the advertising of most business. In 1927 public utility industries spent $12,500,000 for mer chandise promotion sales and $11, 000,000 for "good-will" advertising a total of $23,500,000. o The fact that Medford school dis trict has 3478 pupils is some reason for its having the champion scholas tic foot ball team of the state. . Oregon is second only to Nevada in the divorce column, but there are more marriages in Oregon than in Nevada, which helps some. , o ", The Blue Mountains are dressed in a mantle of white, and we may ex pect a call from old man winter soon er or later. Maloney has been matched with Con O'Kelly; Ireland against Erin as it were. . Influenza has not gripped Seattle yet. Gee, but Tacoma must be jealous! Kansas City goes dry. Oh, what's the juice? -Headline. CLASSIFIED Barn for Sale A good barn for sale. Inquire of Mrs. Berlin, Adams street, Athena. Christmas Trees Get your Christ mas tree at the Athena Department Store; 25 cents, up.' Wanted Millions of Jack Rabbit, domestic rabbit, and other raw furs. Highest Prices. Valcauda Fur Co., 2131 Western Ave., Seattle. For Sale Five dozen White Wyan dotte hens. Milch cows for sale or trade. Phone 132, Ralph McEwen, Athena. NOTICE OF FINAL ACCOUNT ' In the County Court of the State of Oregon for Umatilla County. In the Matter of the Estate ot .Adolph L. Schaefer, Deceased. . Notice is hereby given to all per sons whom it may concern: That Lessie L. Schaefer, executrix of the last will and testament of Adolph L. Schaefer. deceased, has filed her final account and retort ton the administration of the estate; that the County Judge by order duly made and entered has appointed Wednesday the 9th day of January, 1929, at the hour of ten o'clock in the forenoon as the time and the County Court House at Pendleton as the place where all objections and exceptions to said final account and report will be heard and a settlement of the estate made. Dated the 7th day of December, 1928. LESSIE L. SCHAEFER. Executrix. Will M. Peterson, George R. Lewis, Attorneys for Executrix. D7J4 PRCS RJ 1$ luVUVrOS'' FRANCISCO , JSS?,f 311 low RmuMI Trip Fares tm CALIFORNIA I SptmA Ux fMtir hebUr wmm ia aoaar Smrtbara California. Maka thaMBsUaadrdatrip.Oaain)rTia 5K Uka Citn etW vU Portland, aad Saa Fraaciaca. Naw aceaas nw pUaa all tka way. Fin, fart train. Stoparara parmltud. Maka ftesarattoal Nw lUEaai C. M. EAGER. Agent, Athena, Orgeon. COAST RED CEDAR. FENCE POSTS ' Direct from Producer to Consumer Buy Collectively Address, N. Bolvig, Box 327, Orting, Washington For the Whole Family Make a Sensible Selection From These Silverware, Aluminum ware, Roasters, Cookers, Per : colators, Gasoline Ranges and Heaters, Gas oline Lamps, Cutlery, Guns, Coaster Wagons, Sleds etc ogers . Goodman (A Mercantile Trust) R It Pays to Look Well! To look well you should keep your hair properly cut your ace shaved and massaged In fact everything in the Barber line. Come in and see Herb Parker and I. Penn Harris Barber Shop . Agency for Troy Laundry and Twin City Sanitary Cleaners. Phone 583. ' Jensens Blacksmith Shop Repair Work Prices Reasonable Athena, Oregon Farmers Grain Elevator Company Grian and Feed SPECIAL A Full Line of Sperry's Chick Feed LEE WILSON, M'gr. Phone 382 S53ESE1 , ;r r; r E r id 5 51 n 4 ' M " m.. 4t -f f 11' lii'iiftiiii 'nil's irfaiawiT Walla Walla General Hospital A modern non sectarian fifty bed hospital, with all up to date modern hospital facilities for the care of patients. X-Ray and bacteriological labortories, washed air ventilation. Only graduate nurses are employed and their ser vices are included at the regular rates which are . $3.50 to $6.00 Special nurses extra. Your interest and patronage is solicited. Phone 480. "He that tooteth not his own horn, the same shall not be tooted." Insurance of every kind and description. Farm Loans at rates and terms that satisfy. B. B; RICHARDS, Athena Via Manila Tonnm a Sj lib IIUIIUIC UtIIUlUC ! Goods-No Substitutes.! Try Our 2 D.R.HAMPOO IA Shaving nd Baths Up-to-the Minute Bobs Hair Cuts and Shingles DUFFIELD'S EAREER SHOP Athena, Ore. Three Times a Week We Deliver Monday, Thursday and Saturday Let The Twin City Sanitary Cleaners Do Your Holiday Cleaning and Pressing. Prices Right T. E. Smith, Prop. Freewater, Oregon Our Agency is at Penn Harris Barber Shop. The home ' of good Haircuts and Shaves. Phone 583. ESTABLISHED 1865 Preston-Shaffer Milling Co. AMERICAN BEAUTY FLOUR Is made in Athena, t ' Athena labor, in one ol the very" best equipped mills in the Northwest, of the best selected Bluestem wheat grown anywhere. Patronize home industry. Your (rocer sells the famous American Beauty Flour Merchant Millers & Grain Buyers then ,, Oregon. Waitshirg. Wash i Its Announcement THE FIRST NATIONAL BANK?0F ATHENA. OREGON, Announces that it has com-pleted- the organ ization of a Trust Department : and Is qualified to act as Executor, Adrninistra tor, guardian, or in any other fiduciary capac iy. Just think what 37 years of successful banking experience would mean to the executor or ad ministrator of your estate. Ask us for Information 11 111 ' - -Mi AmM-M.W.AU3t,JmM Jl , 4: . A 'WTol
