Rogue River courier., May 21, 1916, DAILY EDITION, Page PAGE THREE, Image 3

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BUSTDAY, HAT 11,
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TIm Gnat ItokW UkkdrM ! dM Af lura U fc?o4 la GOODRICH UWnOotW- grtmp W WUkft pmjmiIt boktW, taj
INTEGRITY and the Homes
oeninu
me
ire
...
THE crcatest Word in the whole Lexicon of
Commerce is NOT "Servicer
It is "INTEGRITY!"
Because, that term embodies Good-faith, Depend
ability, the Intention to play fair, at any cost, as well as
good Service.
Its essence, so far as business is concerned, consists
in living-up to the last letter of that Americanism,
'The Square Deal."
It demands from its practitioners not only a due
respect for the Rights of Others (whether they be strong
enough to enforce these Rights, or weak enough to be at
the mercy of the 6trong) but goes further.
It implies a charitable attitude toward those well
meaning persons who sec "Rainbows," and who cannot
live up to promises they really intended to keep.
An old-fashioned V irtue is this "Business Integrity,"
sometimes crowded close to the Wall by that modern
idolatry called "Business-Expediency."
' But, there being something MORE than Money,
worth striving for, in Business-Expansion, (as well as
Money) this old-fashioned Virtue lives on, thrives and
flourishes, in many quarters, like the Folk-Songs of a
Nation that never die.
May we here pay tribute to "BUSINESS-INTEGRITY,
wherever ft abides, and, with all due modesty,
CLAIM it as the Watch-word which has ruled Goodrich
Activities over 47 years of Rubber Manufacturing, Selling,
and DELIVERING?
T"UT, docs this Policy of Business-Integrity
Y- pay, in Dollars and Cents?" the Cynic may
X-JP inquire.
From even that cold-blooded standpoint we may
answer (to the growing youth of this country) YES!
it HAS paid even in material Success.
Witness the Goodrich growth from a very small
"Acorn" indeed, to the 90 Square ACRES of Floor Space
in the largest Rubber Factory of the World, at Akron, re-
Siinng 15 Square ALKbb ot vvinaow-ljiass alone to ngnt
ese Goodrich Factory buildings. '
Witness- the Tire Output of 1915 which, if the
Tires were placed flat on the ground in a row, would reach
more than 1,400 Miles, from New Yuk City to Omaha,
although Tires are only one of the 2G7 lines of Rubber
Goods made by Goodrich.
Witness the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goods, manu
factured, marketed, and shipped, during the year, by
Freight, from this Goodrich Factory, in addition to the
10,000,000 pounds manufactured and shipped by Express,
from same Factory during same period.
Contrast this Goodrich Rubber Goods Output, with
the total Imports of Crude Rubber into the ent ire United
States, during 1915, viz: 172,068,428 pounds, and the
total WORLD Consumption of Crude-Rubber for same
year, viz: 142,000 Tons, or 284,000,000 pounds!
Then, who shall question that the Goodrich Watch
word and Policy, of "INTEGRITY FIRST" pays, even in
material Results.
This, exclusive of the Good-will, Prestige, and Public Con
fidence that flows from 47 years consistent practice of such a Policy,
which may well be worth as much more, in personal satisfaction, to
each Goodrich Stockholder, each enthusiastic Officer, and each loyal
Employee of the B. F. Goodrich Co.
But, "How does this Concern YOU, the Consumer?" you
now ask. '
It concerns you, first of all, as a proof that Square-dealing,
Straight-thinking, and Business-Integrity PAYS, even in Coin
of the Realm.
It concerns each Parent, and the Son and Daughter .of each
Parent, as a vivid demonstration of the fact that the modern god of
"Expediency," is a false god, and that all the brilliant feats, and
dexterous manipulation offacts, which pass current as "Expediency"
are needless, for permanent Success.
It concerns the Consumer of, or the Dealer in, Rubber Goods
because he knows that, in dealing with a House of Integrity he can
TRUST the Statements, the Products and Trade-Marks, of such
a House, implicitly,--can 6ave Time and Trouble aid can abandon
that costly and unpleasant Watchfulness which is necessarily involved
in buying anything under the old Law of Caveat Emptor, (let the
Buyer beware). ' ,
WHEN, therefore, the largest Rubber Factory in the
World (with a 47 year Experience in Rubber-Working)
and 47 years of Business-Integrity, Good-faith demon
stration, and Squardealing, TELLS you that Money can't buy
BETTER Fabric Tires, at any price than Goodrich Fabric Tires at
their very moderate "Fair List' pricer-you can well AFFORD to
believe ft. ' 1
When they tell you that nothing but Business Integrity prevents
their charging you prices as high as those charged for other Makes of
Tires, of no better quality, you can rely upon this :
The difference in price is then a REAL Saving.
It is the Cash Value, to you, of dealing with a House which has
made "Integrity" its Watch-word through 47 years of Rubber Manu-,
facturing and Selling, and which has Merer yet sacrificed Principle
to Profit, nor Good-faith to Expediency,
. Then accept this SAVING which Goodrich Integrity brings to
yoii every time you buy the best Fabric Tires in America, at the
following "Fair List" prices:
Goodrich "Barefoot" Tires
Goodrich "Fair-List" Prices
BLACK "BAREFOOT SAFETY-TREADS
30x3
30x3y2)
32 x 3
33x4
34x4
36 x 4'2
37x5
38 x 5
Ford Sizes
m
($10.40
I $13.40
$15.45
$22.00
$22.40
$31.60
$37.35
$50.60
IGHT in weight, and close grained, because y
relatively tree from inert surjsiances or a
"fillers" that rive excess Wekht to Rubber. I
at the expense of Liveliness, Springiness and Endurance. .- J
Goodrich Safety-tread Tires, of black "Barefoot" V
Rubber, are therefore Lively, Springy, Clingy, and Long- ff
lived. :v v . d '
Through their high Pneumatic quality, they give
Tep" to Car-Action, while stretching out Mileage, per
Dollar invested, in a way that sets Users thinking. - n
More than 200 different Makes and Brands of Auto
Tires were made and sold in U. S. A. last year, 1915, to ? '
the total extent of about 12,000,000 Automobile Tires, i 3$
Of that 12,000,000 total Tires, the B. F. Goodrich Co. 'Cf :
made and sold one-fourth. - - v ii
Yet Tires are only one of the 267 different lines ,
made by the Goodrich Rubber Factory. ... t :7. :.
This indicates why Goodrich , Best-in-the-Market J
Fabric Tires can be, and jre,sold to Consumers (via
Dealers) at the lowest price in America per delivered Mile ; p -of
Performance. ..: ?'i r-o Vv .
Compare price-list on left column and see! . -. .
Goodrich Truck Tires ltWi'.
T EPLACEMENTS of other Makes of Tru
K Tires with Goodrich Truck Tires during last
four years were as follows: ; - "..'-? -
1912 Change-overs to Goodrich 3,590 .''.'."-
1913 " " " " 6,357
1914 " ." " 44 10,725 .
1915 M 44 44 44 14,000
These Change-overs to Goodrich tell their own story
to the thinking Truck Owner. : - ,
Goodrich Bicycle Tires
HERE, in America, the B. F. Goodrich Co.
was theirs' and largest Maker of Pneumatic
Bicycle Tires, developing, among other
types, the famous 'Thread-Fabric" Tire called the Palmer
Bicycle Tire.
"Integrity of Construction, and Square-Deal in
Treatment of Consumers and Dealers, results in our hold
ing this largest business in America on Bicycle Tires, as
well as on Truck Tires, and Automobile Tires.
-. ' 'i'' '
GET a sample of black "Barefoot" Rubber ten
day, from your nearest Goodrich Dealer or
Branch!
Stretch it a thousand Times, to its extreme limit,
but BREAK it you CAN'T!
That is the sort of "SERVICE" which Goodrich
Integrity of Purpose and Policy, translates into.
' 4'
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