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About The Eugene guard. (Eugene, Or.) 1924-1930 | View Entire Issue (April 4, 1925)
,tlirday Evening, April 4, 1925 THE EUGENE QUAED Page Three Gloriously Ready To Serve, Your Every Easter Apparel Need! trv (5) (9- 10 WW 0 SO C 5) I . to MO EASTER Apart from its purely religious sig nificance Easter symbolizes the birth of spring (despite its movable date) , or the awakening of the year's new life; the shaking off of the lethargy of winter; the time for new garments of gladness. That latter import is its merchandis ing aspeot. Clothes -designers, the world over, prepare for it months ahead of time; 60 do we; and you. The clothes and the fixin's are here! m- ! T" ' "NOTHING IS SO SMART' AS THE ORNAMENTAL CUFF" THE EDICT ' FROM PARIS. f ' From Grenoble, a tiny village in southern France, come now world fumatus Perrin's gloves. The trifling higher cost is forgotten . -in the months of lasting beauty an'd service obtained from these wonderful gloves. '' Fashionable shades of beaver, tan, brown, as well as black and white. Artistically em broidered cuffs of gold or silver. $450 to $5.50 "KAYSEV' EMBROIDERED . "FABRIC GLOVES $2.00 Roll or straight cuff style with exquisitely colored embroideries. A washable glove of inimitable charm. "KAYSER" SILK GLOVES $2.25 TO $3.25 ... A riot of lovely cuffs embroidered, piped, shirred, cut in different shapes saucy 'con trasts in color but all very chic. . ,.' Jaunty Sport Sweaters $4.95 Sponsoring the ever increasing vogue for color color color! 'Every fascinating color of an April rainbow portrayed in these delightful sweaters for juniors, misses and women. Of wool or rayon. Kid boots and Peter Pan styles. A diversified group that makes choosing completely satisfactory. -HOSIEBV- Trim Snug-Fitting Silken Hose for the Easter Costume Sheer luBtrous silken hose In a marvelous array of new colors colors that muRt have had their Inspiration from the soft glow of an April sunset. "Kayser" Chiffon Silk Hose $2.50 Pair A beautiful full-fashioned hose of cob-webby lightness yet unusually durable construction. BUpper heel, marvel strips top, alluring hades of rosewood, moresquo, cheri, silver, plcadllly, camel and black. "Humming Bird" Silk Hose $1.65 Pair Knit to fit pure heavy silk hose that wllf retain their beauty and shape after many launderlngs. Lisle heel and toe, silk rein forced sole. Double lisle hem top, ravel stop. Their beauty only rivaled by the Intriguing color names Parisian, noisette, harvest, maiie, sude, skin, polo. Silk and Lisle Sports Hose , $1.69 Pair "New fashioned' novelty striped sports hose In a smart drop -stitch weave. Well liked "Burlington" make. Predominating colors of copen, beige and Russian calf. Very new and very, very smart I :M 1 JElil fel Wife -' A, U jL . 1 ill u W-i lljTfMn 111 In the promenade of spring fashions the Ensemble the harmonizing coat and dress take distinguished precedence. Smartly designed so that either coat or dress may be worn separately they both mergo into the general scheme .of things with remarkable success. Practicability and graceful beauty were never more completely expressed than in these recent arrivals at the M. & W. store. All silk, fashionable charmecn or satin ensembles for formal wear and trim flannel or beloved "Kasha" for more informal wear. Every new shade every new'mode of trimming delightfully emphasized. An incom parably varied showing of ensembles carefully, chosen to meet the exacting tastes of our patrons. Ensemble costumed are priced from $34.75 tb $145 A Stunning New Frock V from; "Peggy Paige" An nftornooti style after Patau -fushlone'l by "Pefiy Paige.!. A cliic iittle frock of crepe do chine wfht the ..popular 'circular mode express d in a novel apron and the new lace idea-! he la t tor in artistic bands outlining and sleeves and su3sting the waistline. $49.75 , . MANY OTHER FROCKS sf 10.73 TO Gl).75 "Conde" Sends This Jewel Tone Coat of Peecheedown. The pastel plaid designs of this beautiful coat together with the glorious poochoedown fabric result in a smart and unusual mode. The newest fur Krlstlewakle forms a luxurious collar that becomingly frames the fnce. Canton silk lined. $110, Other Smart Easter Coats, $19.75 to $165 m MS 'EASTER Blithly, Gayly, Springtime millinery radiantly follows ' in beautiful color and buoyant line. fashion's fancies Fanciful Is fashion these days of 1925. One moment favoring hats small, close-flttfng the next, hats large, demurely drooping- Here, turning to rich subdued colors there, to tints vivid and daring. Unquestionably here aro to be found Eugene's most diversified showing. lints for the street, for travol, for after noon occasions, for dinner nnd dances, for outdoor sports. Each in the fabric and color charmingly appropriate to the varied occasions and costume. A LOVELY GKOUP OF NEW HATS PRICED AS LOW AS $4.95 Basement Millinery Section Features Trimmed Hats at $2.95 nnd $3.95 A COLORFUL GARDENIA BLOOMS ON TOE SMART EASTER COSTUME It's the little things that count and In such a little thing as the proper selection of the boutonnlere oft lies the finishing touch to the ultra-smart costume. Beautifully made silk gar deniasred or white In the correct Bite. OTHER NOVELTY BOUTON MERE3 PRICED FROM 60c TO $2.00 ISSN. nre sold exclusively in Eugene at the M. & W. store. Higher grade hats one of a kind eneli characterized hy that chio in styling that richness in colors nnd that excellence of fabric demanded by women of fashion. BETH HATS PRICED FROM $12.50 to $25.00 The Gossard Line of Beauty in "Gossard" corsets the woman whoso problem is too many fiounds will not find only an il usion of slenderness but real fig ure training. , . Skillfully designed corsets and reducing garments that properly and healthfully smooth the figure Into graceful lines of youth. GOSSARD CORSETS New, Georgette Handkerchiefs $1.25 $2.00 to $12.50 Feminine bits of loveliness. White georgette with col ored printed corners and pequoted edges for Easter of course Linen or Voile $1.00 Ea. All exquisitely hand em broidered, many with hand drawn threads. Ev ery fascinating color for .taster wear. Hand Embroidered Georgettes, $1.25 Tn rose, blue or gold. Flower like embroideries. Wide hems. Corset Bection in charge of expert corsetiere. All fit tings free of charge. Kiddies' Ilnnkies 20c Dainty while voile with gay printed corners. 'MAIL YOUR DRPERS If unable to shop In person you will Ilk the prompt efficient service of our mall ordor department. Every mall order tilled by our expert shopper within two hours of receipt. Your order will receive the same careful attention as If you were here In person. "Cinderella" Parity Frocks for Miss "2" to Just the sort of flowerlike little dresses that Clnderrella would choose for herself. Of sturdy fust color fabrics abloom with gay embroideries smocking and appliques. Bloomers cut full and roomy. OTHERS UP TO ,2.75 Easter Greeting Cards in a. Satisfac tory choosing lo to 10c each. Main Floor. Eastor baskets, bunnies, chicks, and other noveltlos, 5 and 10c each. Basement Store EASTER EGGS DYES lOo PKG. Beautiful transfer plcturaB and solid color shoots a big assorted package for 10c. i Basement. "Little Miss Mullet". Hats $2.95 OTHERS UP TO $5.95 Perky flower-like little hats that fashion has cre ated for youth's very own. Demure little poke shapos of fine silk and straw combination aflutter with ostrich feathers, gay ribbons and flowers. How sweetly they frame little faces. ON SALE SECOND FLOOR. Luxurious Italian glove silk lingerie In an unrivalled array. Lasting beauty and long service go hand In hand with these. GLOVE STLK VESTS $2.25 TO $3.50 Flesh, Peach, White, Orchid GLOVE SILK CHEMISE $4.50 Flesh and Orchid Shades GLOVE SILK PAJAMAS $14.75 Novelty scalloped edge styles. Colors of Maize and Firefly. GLOVE STLK STEP-INS $4.50 Flesh, Orchid, Peach and Malta PRINTS PRINTS PRINTS ' In all fashion's array of beautiful fabrics for Kaster apparel the outstanding Is printed silks. The rare charm and Individuality of the designs, the unuMial color hlendings and the guaranteed quality of those shown at the M. ft W. store appeal to women of even the most particular taste. A WOND Kit FULLY COMPLETE SHOW INO OF NHiW PRINTED BILKS. ' $.1.25 TO $4.50 YARD 7i 9 '?) 6)
