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About The Eugene guard. (Eugene, Or.) 1924-1930 | View Entire Issue (Feb. 16, 1925)
Page Two .THE EUGENE QUA'd JEWETT CATERS TO T nocognitioii of throe separate and distinct markets is mudo by the Paige-Detroit Motor Car company, controlling to a Inrgc extent its pul- icy oi mnnniueinre, according 10 woru ' received by the Ilringle Motor com pany from Harry M. Jcwctt, presi dent. Mr. Jcwctt, in several addresses before dealer bodies, at the time of the anonnncing of a new Jewtt six, dwelt at length on the distinction be tween these three markets. The Paige company which was started In liXiU with Icsb than a quarter million dollars capital invested, has grown until it haB today assets of more than $15,000,000. Position Is Strong The genuinely strong financial po sition all through these years coidd not hnvo been maintained, In the be lief of the officials of the company, unless the various classes of pur chasers were definitely grouped and the dealings of tho company carried on with those groups which It had products for. Tho Paige' president told of many conferences held by the executives over these buying classes, lie said In pnrt: "First, we considered the purely transportation class. This includes the buyer who purchases the cheap- nr. fnrm nf frnnarfnptntlnn Tf xvum lt obvious that entering this price class would be like butting our heads against a stone wall. The 'flivver' rules there. "Second, we Investigated the next class: Those who want good com fortable semi-luxurious cars, willing to pay a fair price. The result was thst a car within reach of the pocket book of these people as well as one that would be good enough to entice purchasers of an even greater de gree of wealth. History made in tho 'teens of the twentieth century tells of our success. In 1021, we felt that the time was ripe for something sen aatlonal In that price class. Car la Sensation . ""We gave It to the publls at the start of 1022, In the Jewett six, sell ing at $1005 then. Saying that It waa sensational is putting it mildly. It changed the course of the automo bile industry. Look at the sixes on the market in that class now I 'Third, we felt that the rest of the purchasing market included all the rest of the people, under a head ing of 'those that want real luxury.' "Those are figures that speak for themselves," , VARIETY OF FEATURES FOR AUTO SHOW Novak's Vaudette's, one of Coast's Favorite Jazz Orchestras, to entertain every afternoon at Armory. wyrmrmummMiumKwmmmmmmmmmmmmmmmrTwTmmmmmmmmmmmmiMmmmmmmmmimmmiMiummmrmmmm r.:l.&(e..iw r. . J .. - 4.m .k .ijt T ,4L ? t fj) Itirt.Tiit.u.-iM.'.ur.,. H, ,W.t f... .l ' - ' - r , A galaxy of automobile accessories at the auto show that will drizzle even the most sophisticated motorist is the enthusisstlo promise of George Htewart, of Stewart's Automotive Accessory store, "ftervice with s Huiile" Stewsrt )s fairly bubbling over these days with the good things he has to say about the various aids to automobiles. . . "People nowodays want real re finement in the furnishings of their automobiles," he says, "and they hsve a distinct derure to show individual tsstes, too. This is the rrr.jun that automobile dealers arc no longr: put ting on elaborate equipment, but ra ther they lesve this to the purcbsser. The owner of a new car drives it into the shop of an accessory specialist, and gets lust what he wants." Display Plant Made A displsy that will rival that of the Portland show, snd msy even excell it, will be placed in Stewart's booth at the automobile show, he states. All the necessities of comfortable driving will be displayed, and many luxuries will receive their just share of ex ploitation. Among the latest things out to be shown will be the Boad finder light, a spot light that turns with the steering wheel, and a new parking light that is reslly the door hsndle. The ne light fleshes red behind, and white In front by sim ply pressing a button. Thus not even a bit of room on tho cor is wasted, snd no changes on the body to ac commodate the handy parking light peed be made. Ware Fitted to Cara Among other features Stewart is stressing the fact that all his wares are fitted to cars just as the maker of the car intended. An example of this is his large stock of bumpers, each one of which may be fitted to the holes bored for the purpose by the msker of the car. The "tailor made" accessories are finding (rest favor, since the original frame or structure of the car need not be tam pered with Kdward Ursmel, an accessory spe cialist, bss been added to the Stewart force snd will henceforth be the man ager's "right hand man" says Stew art. Both will be at the booth at the Automobile show. Mon3ay fpg, refer,.., , Lubricate Everything Lubricate all parts of the chassis, including the spring leaTes. This will protect the parts from rust, wesr and squeaks and the spring leaves from breakage. To Panll- -, "economy It pays to ni a l0Oli Economy m thi, ' .1 lals. economy f It, grade of oil i, , ' Back U tomobils engine, and almoit v.at "'is chme, because ,h oi jected to greater l... oil will carbon. at grent.r h... loi. 'crack" anri j tm Thi. ,'11, get on ft, "h ot m heads, but it win , "Jd m,. nngi and prent them . pi,l4 imniDK pro)crl. Novak's Vaudette't, who will entertain each afternoon. Tomorrow at 10 o'clock the doors of the armory will be flung open on Eiiffene'fl Auto Show. Everything will be in readiness, declares John L. Stark, manager, and the city will be treated to the finest exhibit of auto mobiles, accessories and specialties ever seen in tho Willamette vally. Every Inch of spaco has been leased, and every dealer in town will be rep resented. Tho display will hold forth for three days, Tuesday, Wednesday and Thursday. The show will be replete with fea tures for the entertainment of those who come to sec the latest creations In Motordom. Every afternoon music of the jazziest and peppiest variety will be -supplied by the Novaks Vau dette orchestra, famed the length of the coast for the excellence of their music. Entertainments Are Features Every evening on entertainment rivaling iq grandeur and enjoyment the most auspicious stage perform ance will be featured. For the first evening GUmore's will offer a style show. In which all the latest creations in the apparel line will be displayed by attractive models. In addition to this premiere attraction theColumbia bathing girls will stage an exhibition, The White sisterB and Kathleen Duffy wilt present several kinds of entertainment, and Beulah Blackwell and Helen Hrowa will be there with a variety of specialties. Peggy I're vost in atmospheric dancing, will be a daily feature. Wednesday evening at nine o'clock Beard's will take command, ami will display all the variety and novelties in their ample line of women's wear. They, too, will be aviated by tho White sisters, Kathleen Duffy and the team of Beulah Blackwell and Helen Brown. Thursday will be in charge of Mc Morran and Washburne's, with orig inality the keynote. Dozens of de signs never seen in Eugene before arc promised, each to adorn an attractive and shapely model. -They too will he assisted by the entire troupe. Both the Novak's trouue and Kath leen Duffy are already familiar to radio fans of Eugene, for they have given several concerts over the Ore gonian radio casting station. They have been enthusiastically received wherever they have appeared in per son as well. The automobile display will include every car sold in Eugene, and the Marmon and Itickenbnrker models are coming down from Portland. The new Cleveland, which is now installed in its agency here, will be on display for the first time. Accessories Displayed Accessories will also have a prom inent part in the show, and a special room, opening through huge double doorB to the main show room, has been reserved especially for this de partment. Tire dealers and specialty men will also have space. The show will open every day at 10 o'clock, the Novak's Vaudettes will entertain every afternoon; and the style and specialty shows will be fea tures every night at nine o'clock. You Know Ed? Ed sez he's my organ-ization. He's wrong, he's just the organ. I'm the "ization" because "ization" sticks out like a crank fcom the organ and goodness knows I have to crank Ed before I get anything out of him. This morning Ed sez: "Boss, how come you to turn out such rich, dignified car equipment jobs? There's nothing rich or dignified about you." (All the rest of the morning I've been trying to figger out if I should raise his salary or cut it). Don't forget, folks! Ed and me'll be at the AUTO SHOW, and I want all of you to know Ed, because you're going to hear lots about him in the future. SERVICE WITH A SMILE GEO. STEWART Shoppers Day Special! Thurs. 19th Only 45 Cents for a Dollar sizo Top Patching Outfit STEWART'S AUTO NECESSITIES AND CONVENIENCES 948 Oak Street 948 V GrayfoiQ i l 77m ejf rvW A. A. A. fni.i7 Uteri OJ.I ni'tff ptr gallon Ml ty Gray hto yamrt f Mitt ttmmjl .r.rfcirf by ny That much desired closed car dashing coupe specially designed for three with separate driver's seat richly upholstered liber ally equipped and very moder ately priced is here at last! And this beautiful coupe body is mounted on the record-holding Gray chassis unapproached, according to official test, in effi cient application of power by any other American automobile. GRAY MOTOR CORPORATION Detroit, U. S. A. r ofiStoer-aL of Small Cart H. J. BR1NGLE MOTOR CO. 71 9th Ave. West Phone 343 III.' T7T7 ?fTfi fITrev A To U 7m I lUiS4!I2, MMWISl I GENERAL AOM1SS10N 25C GENERAL ADMISSION ?5C Tuesday, Wednesday, Thursday, February 17, 18, 19. The best in motordom bids for the attention of those who are interested in the progress that the motor industry has developed for 1925 as will be shown at the Auto Show. . At the Automobile Show you will find an intensely interesting review of the new models, the new features, the most advanced improve ' ments in motor manufacture, fixings and accessories. Cars of all types, all sizes, all prices, all principles will be announced at the Auto Show to stimulate your interest in the actual exhibits awaiting your admiration in dealers show rooms. VAUDEVILLE AND SPRING FASHION REVUE TUESDAY BEARD'S FASHION REVUE EXHIBITING Afternoon and Evening Gowns, Sportwear and Ruth McCallum Carter's Millinery Columbia Bathing Girls Novara Vaudettes Wliite Sisters Kathleen Duffy (and Specialties) WEDNESDAY GILMORE'S FASHION REVUE EXHIBITING Afternoon and Evening Gowns, Sportwear and Millinery' FOOTWEAR FROM GRAHAM'S Columbia Bathing: Girls Novara Vaudettes White Sisters Kathleen Duffy (and Specialties) THURSDAY McMORRAN & WASHBURNE'S FASHION REVUE EXHIBITING Afternoon and Evening Gowns, Sportwear, Millinery and Lingeries Columbia Bathing Girls' Novara Vaudettes White Sisters Kathleen Duffy (and Specialties) Beulah Blackwell Helen Brown Also Appearing Daily PEGGY PREVOST In Interpretive and Atmospheric Dancing
