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About Independence enterprise. (Independence, Or.) 1908-1969 | View Entire Issue (Feb. 18, 1921)
idav February 18, 1921 Overusing is essential to success - fe - - s interesting to note in the annual report of Brad t, tho greatest reporting and financial agency in country that of the business failures m the United Va during the past year that 84 percent of failures ?rred to firms that did not advertise. Sixteen percent &c failures were of firms that did advertise. Brad it docs not moralize on the subject, nor offer any SeiUuii concerning the advisability of advertising. ! nfa ovn (Avon that nut of tverv one hundred k-es. eighty-four failures were non-advertisers, it iilnnrn. Rradstreet does 13 VU UU uvv; uiuh w, vv, . . . - pretend to tell a business firm how to safely conduct usincss but its statistics are suggestive, and absolutely Tvfnvrt o rf tWlvprtisini? did not cause all , ie eighty-four percent to go on the rocks, but there is Ide difference of more than five to one. In other 3t for every firm which advertised yet failed, five 48 that did not aUvcrtiKC went on uw imam-iai ip Usincss firm that has a new mat is capauie oi iu -inir sufficient business to make the venture profit l a stock of reliable merchandise, fair treatment of omens, and advertising make a combination that -illy succeeds. - liberal advertising will not for long sell shoddy, poor mde merchandise, it will not take the place of non- in either the business management or the goods. Jit certainly plays an important part in bringing to iler the buyer and the seller of goods, someone has said that doing business without adver--it is like winking at a girl in the dark, you know it you are doing but there is no one else who knows. TYipfronolitan bank recently said n t5ihHshments that do business Ja his bank begin to cut down their advertising space t the bank takes the hint and begins to curtail their i?.fJf:JsM furtii'ctiori hv Rradstreet bear out the dom of the bank official and' ought to convince any -chant or business man of intelligence that in justice v t" Urt n nnr1nrtinfr that theV ghould take Tf public into their confidence and not irritate their '4neS3 Dy Winning in V4a.. . x i .. i .1 vnti in nnrl VPftr OUt Win COnil l . mi rtf ofroi'H tn nnntf nnces or nut dowTn black and white facts concerning the goods they have 01 , rV.. iuj- ,i,4ic; tw tell what thev have ?sale what it is like and often what the price will be. merchant who expected to continue in business could , that if the goods were not ngnt nor the prices fair. riak. :., I'mi.fitforl tn t.bA customer. -V business firm that relies entirely on salesmanship ir the customer, by chance, enters in the store ,,, 4ine a handicap on the business. By increasing the S?-of business through advertising, the percent of rhead expense rent,-interest, depreciation, c erk hire ' is cut down wiping out the cost of advertising and most instances permitting lower prices to the custom- BigToncerns that have analyzed advertising cost as 'b vu"vv . , - nn n unit in statinff nlvinc to the sale oi commuuiuea 7 i" ?t as a general thing, liberal advertising of staple Lodities actually save money to the purchaser as ill as benefitting the seller. INDEPENDENCE ENTERPRISE Page Seven SIMPLE REASON FOR THRIFT IU Prtctlc NteMry ThtThr My B4 Margin of Production Ovtf Consumption. In It not mer cA6iht for one who enn ftffora to buy and doe buy Ilk kklrt and llk atocklnga aud autwnobllcii, and who freely admlta tlmt lio wunte tmrnoy, but who JiiMtl hlmw'lf inwbnt bPlllgonmtly by nuylng that he can afford to wame motiey, an'd that It In nobody'a butrt DtHia, to object to other jH-ople tloli) the ra ort of thing only becaiiHe ha think tho other people cannot afford the expenditure? Kljtlit down In our heart we know thut the con cern In not all with the jvelfure of thone other people who are warning their money; It Is really a mutter of Jealousy and of cluns distinction bused on clothing a, feeling thut these people have committed social mlsdiniennors, as when the rook du plicated her mistress' hat. And any one who preaches thrift to people on the gsound that they should not have what they like for their money Is simply preaching nonsensical cant. He t ..ii.. ..M.,rlaf no f avnllltlnn. ! mm if ii.i.n. thrift hns no virtue In It self, If every person within the minis of the law Is entitled to sperm wuuv he can earn, and more than he can enrn if he can get away with It. Is there sny unmoral reason rr tnrirw The reason for thrift is plain n li not essary to talk about moral n. It Is slmi.ly that If we do not have thrift we shall not move a mar gin of production over consumption ,. in linll not have capital. If we do not have capital we cannot have progress, for we shall have no means where Ith to make Improvement in ex isting facilities for production. There la the danger of extravagance. And It U a very real danger. Samuel Crow ther. In the North American Review. INDUSTRIAL NEWS OF THE STATE PAPER FROM VENEER WASTE Possibilities In Material That Has Hitherto Bsn Coneldered to Bo Without Value. In the wood waste from veneer fac tories the United 8tate forest prod uct laboratory sees considerable raw material eultable for the manufacture of high grade of paper. The cores of m.nv winri. if veneer loes. now used In a large part for fuel, would make excellent pulpwood. In addition, Urge part of the clipping could be tnrniul Intft nnln Stock With profit Among the veneer wood whose waste ha paper-making possiDimien . ro, piim. rellow Doplar. cotton- wood, birch, tune'o. basswood and beech. Many Teneer factories cutting these specie are already within hlp . t.in Autmncn of nulo mills. In certain other case veneer factories are o grouped that they might furnish pulp wood enough to warrant the erection . mntrsllv located mllL Other economic factor being favorable, auch a mill could profitably operate on a rtniir nnt)lv of veneer waste equiva lent to 50 cords of ordinary pulp- wood. Scientific American. )UND TIRE AGENCY BY LOCAL CONCERN 0out three years ago there was company organized called TIIK STERN RUBBER 0. The men this organization being western n, and knowing that about 00 per it of the raw rubber used in this intry arrived through Pacific Coust ,ts, built a small fuctory at Ta na,, Wash. Next they secured the it man the tire business knew to ta charge of their plant, and began lldinfj tires, just cnouRh at first to Talent to secure box factory. Highway commission let contra cts for 15 mile paving and 6 bridges. Astoria 28 ships loaded 26,703,- 000 feet lumber here in January. Astoria All. Jogglo camps are getting ready to put crews to work. Portland street car companies are planning to aid the unemployed with work. Eugene Bible university will erect $6000 (gymnasium. Oregon City is prosperous with $250,000 monthly payrolls. Chemawa Indian school to get S180.000 Improvements. Sawmills are gradually resuming operations. Lumber will move more rapidly on a falling market. Logging camps will resume this month. Eugene Is to have an open-air gym. nasium. Pendleton city bonds went beg cine at 82 cents on the dollar. Everett lurrber firm planning to build mills at Sheridan and Willa mina. Prineville sent out 960 full cars of products durinj? 1920. CorvaPto will spend flOO.OUU on new 12-inch water pipe line. . Portland One addition is build ing 30 new houses, average cost will be $7000. Congress provides $400,000 to start Deschutes project. The product of the Eugene fruit erowera' '.plant last year was, L,-250,000. Cottage Grove is to have a mod ern Ice tdant. fTidewater is to have two miles oi government road. Manufacturing lead pencil slats or juniper wood, one of Oregon infant Industrie, is growing to large pro- portons. Oregon National Guard annual pay roll at Portland is $114352. Clackamas county taxes 1921, $1,-; 512,127 increase $300,000. Portland 40,000 unemployed de mand removal married women hold ing jobs. , The Dalles acquire site for $125,- OdO auditorium. Alpine to have new $15,000 high school. The Dalles Wasco county has 9,387 acres under irrigation. ' Salem Eggs sell at 25 ents per dozen, lowest in seven years. New S37.864 bridge to be built a- cross Umpqua river at Myrtle Creek and $13,159 bridge across Canyon Creek. Pendleton Construction starts immediately on $200,000 annex to St. Anthony's hospital. Graves Cannine compahy to estab lish fruit cannery at Tillamook. Hood River Association of Up rer Valley orchardists and ranchers formed to purchase electric energy from Pacific Power & Light Co. Devitt Big mill which burned last fall is being rebuilt. Will employ 100 men and cut 100,000 feet oi lum ber. Astoria New Highway Inn opens. The Dalles Corner lot costing $11,000 ha been purchased as site for new auditorium costng $125,-000. Milton Plans being drawn for new union high school. TVta lira Vilirwl tttndent to he ad mitted to London' university is Miss Sadia Isaacs, a 19-year-old girl re siding in the east end of London, who passed the entrance examination by writing her answer to the ques tions in the Braille alphabet. pd-haired girls seem to stand the best chance of getting married. Ac- occording to one English authority a red-haired old maid is practically unknown. Help Oregon Prune Growers by buying m on (KEROSENE) r nMSMSMSsiiniVPnrw' 11 " -m H IUltHMMUi be sure they had a tire that would stand the hard knocks of western .roads. These first were given the hardest and most severe tests known, and they 'stood up so well the West ern Rubber Co. began building tires on a larger scale, calling them Sound Tires. Knt heinir n uich organization they hn,l to sell stock. This stock was tint nn thp market on the Pacific r.t nnd sold from the northern ,part of Washington to the southern rmrt of California, making it truly! a Western organization. j Eveiy tire and tube made in the! Western Rubber plant is hand made I and carefully inspected before being pluced on the market. Due to the great savings made on freight east on raw materials and freight west again on the finished product, and the economical system operating its plant, the Western Rubber Co. is placing on our Western market a tire with more pure rubber and better materials than the Eastern manufacturer ca possibly place be fore us for the same money. They are giving the Western car owners an opportunity to live up to our western Slogan, "Keep Your Money at Home." 18-lt. Special Display and Sale all Next week IN ANY QUANTITY Calbreatb 3ones Main Street, Independence otor Car Repairing Uy JJirst-uiass aiecnanic All lnVrln l'-nolninrr fSrlinrlpr fTrinrlino. Largest and Most Fully Equipped Machine Shop this side of Portland. mood $ Cozinc Independence Roaf Handball Player. Th execrations uttered by the in Itrnnnt hnse biill fun against the un lucky or awkward player In America r n a-entle murmurs compared with the epithets hurled by the occupants of the gallery at the contestants In the gnme of handball In the piaygronnus of Madrid. Spain. "Rogue!" "Thief!" "Convict!" and "Idiot!" are some of the mild terms with which the play ers aw greeted when they miss a ball or send It bnck in an easy position for the opponent to play it. The reason for this excitement Is tho prevalent betting, In wlilch the women spectators participate as much hs the men. Professional bookmakers attend all matches, and their shouts of the odds for and npiinst the play ers are mixed with the cries of the gambling spectators, until the sceno resembles a bedlam. Another Discoverer. In an old Spanish geographical work on America published in 1552 by Fran cesco Lopez de Oomera, a priest of Sevllla, it is mentioned that Labrador was reached for the first time by a party of Norwegian sailors piloted by John Scolvus or Jon Skolp In 1470. The announcement was made for the first time some years ago, but It was greeted with skepticism that Colum bus hud been anticipated on the Amer in siwiptn lv anv but Lelf Erlcson, but recently additional evidence has shown that Columbus' visit to ira country was antedated by Scolvus by 20 years and steps are being taken to iW the former's claims for bonnr- Radio Control for Airplane. There can be doubt that If the war bad lusted a few months longer we would have witnessed the leading ar mies employing great fleets of air planes controlled by radio means. The United States army had progressed pretty far along this line when the armistice was declared. The same can he said for Germany. Now we learn thnt the French have demon strated that five or six small and In ovnonslvp homhine planes, without pi lot, enn be successfully guided by a "shepherd" hi a larger plane through the means of Hertzian waves Scienti fic American. INDEPENDENCE. OREGON CAPITAL, $30,000 SURPLUS, $15,000 Officers and Directors H. HIRSCHBEEG, President C. A. McLAUGHLIN, Vice-Pres. I. D. MIX, Cashier tt TT.wbher. C. A. McLauehlin Otis D. Butler W. H. Walker FEDERAL RESERVE SYSTEP Salem, Independence & Monmouth Stage Leave Salem O. C. Depot 7:00 A. M. 11:00 A. M. 5:00 P. M. Ccave monmcutD Monmouth Hotel 8:15 P. M. 1:00 P. M. ' 6:15 P. ML Leap Independence Bvr HoUl 8:30 A. M. 1:15 P. M. 6:30 P. M. Makes Direct connection with Mill City, Stages. Stage stops any place Silvertoa and Portland alone the road. Why They Laughed. A little girl in one of the lower grade rooms of the Columbus public schools brought forth peals of laugh ter from the roomful of pupils, and when she sat down, blushing with sur prise and embarrassment, he did not know what had caused the un precedented hilarity. She had been reading and when she came to the word "lord," usm1 as a title, sue rtiu not comprehend it properly. The sen tence was, "My lord, permit me to pass." The little girl, evidently hav ing heard the term used in another way, said with great emphasis nnd at the top of her voice: "My lord! rermlt me to pass !" Indianapolis News. i i nail i ' Among the coins of India is one which is square in shape. T i The City . Meat Market Where service and quality of meat , and reasonable prices form the policy Gus Miller, Proprietor I i 1 ' mmammm h i;r 1 te?5"e!ru It-Ps fABiHr,TiMH.i - '- T 7wL-$M J f , L HI III ' - i riijmjw.-i Clancy Kids M9k Oh!tTimmie! Y lijy Xll X Li. W.V--' l'""Lf.h.?.'7 "" McCli"'' N",ata''r!', '