8A | WEDNESDAY, MAY 8, 2019 | COTTAGE GROVE SENTINEL
Customers are ‘all in the family’ at Brad’s Chevrolet
Sentinel Staff report
Brad Cohen considers his busi-
ness family-oriented, but perhaps
not in the traditional sense.
Cohen, the owner of Brad’s Cot-
tage Grove Chevrolet, has cultivat-
ed his own philosophy on employee
and customer relationships. With
employees, “treat them like family
and they’ll treat customers like fam-
ily,” he said.
At Brad’s Chevrolet, this means
entering into a relationship.
“If you’re my family member,
I’m going to take of you no matter
what,” said Cohen.
Cohen has no love for the “old-
school” style of car dealerships,
which he characterizes as aloof and
often untrustworthy.
“I always believed that you treat
your customers and your employees
the same,” Cohen said. “If you treat
your employees really well, they’ll
stay your employees. If you treat
your customers really well, they’ll
find a way to come back.”
Brad’s Chevrolet maintains a staff
of 54, most of whom Cohen says
have planted their roots in the com-
pany.
“We have a lot of good people and
most of them are long-term,” he
said, “and that builds a good fami-
ly-style business of success.”
Cohen’s father started his own
Dodge dealership on Aug. 1, 1960.
Thirty-two years later to the day in
1992, Brad opened his own dealer-
ship in Cottage Grove.
its share of growth and shrink-
age, following the ebb and flow of
economic forces. Today, Cohen is
proud of what his business has be-
come.
“We’ve sold about 130 percent of
our objective for 26 years,” he said.
On top of positive sales, Cohen
has seen a regular flow of awards
and accolades stream into the busi-
ness, something which he owes to
the dealership’s high Customer Sat-
isfaction Index and numerous mas-
ter technicians.
Just last month the company re-
ceived an award from General Mo-
tors, praising the Cottage Grove
business’s 100 percent certification
of all its technicians.
“We were the only store in the
state that had seven master techs
under one roof,” said Cohen.
Cohen anticipates continuing the
trend by putting customer care and
honesty at the forefront of his busi-
ness model.
“I was 32 years old when I opened
“I guarantee you, if you have a
the store,” Cohen said. “I was the problem, we’re going to try to fix it,”
youngest appointed dealer in the he said.
state.”
Since then, the business has seen
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