Didn’t Know He was Rich.
Critics of Advertising Typography.
Those who place the great advertis
ing contracts and those intelligent ad
vertisers on a lesser scale are becom
ing very expert critics o f typographic
display. When a slopily printed news
paper, filled with typographic indiges
tion, obsolete faces, raggedly dis
played and worse printed, reaches one
o f this rapidly increasing army o f crit
ics it is condemned on sight. It seems
to advertise the unprosperity o f the
publisher, and the logical argument is
that i f the paper is not profitable to
the owner it cannot be profitable to
those who advertise in it.
The publisher who neglects the study
o f good typographic style is not onto
his job. He is advertising himself ad
versely. He is advertising the fact
(or what is as bad for him. if it is not
a fact the inference) that his interest
in the advertiser ceases when the space
contract is signed.
There was a man named Janus Rich
ardson, publisher o f the Davenport
(L a .) Democrat, who away back in the
seventies maile himself a millionaire
by strict attention to pleasing the ad
vertisers. He was a convincing adver
tising solicitor, the best o f his day.
Few could outtalk him and few escaped
his talk ; yet the w riter w ell remem
bers how careful that great man was
to have his paper make a striking t y - ,
pographical impression on the advertis
er he had marked out to sign a con
tract. He knew that half the battle is
to please the advertiser, and that it
can be done easiest and least expen
sively and most effectively with well
selected, stylish type display.
There has been a wonderful improve- |
ment in this respect since we were a
printer’s devil.
The typographic critics are increas- |
ing fast. Keep your eye on them.
They are going to have what they pay
fo r or go to some other avdertising |
shop. Reprinted from Newspaperdom.
_
Ë
CHILDREN
READ THIS
Kvory little girl
w an ts a ¡nice Doll
for Xmas. » S h e
never g e l s t <*»
many. D r e s s e d
Dolls
W e are going to
give some little
girl a nice doll and
some boy a dandy
air gun the day
beforo Xmas. The
one who is the
best guesser gets
the prizes.
One
guess with every
2 5c purchase o f
Xmas goods. : : :
35c to $2.50
I ’
I
II tl I* «' H H •* fi
K I'l
y I »oils
25c to 65c
DOLL HEADS
Doll llt w lfto f All
K um I h to ntnktf th*
oli I l lolly k « mn I us
nrw : : : ; :
Leads World in Asbestos Manufac
ture.
In 1910 the United States excelled all
the countries o f the world in the con- I
version o f raw asbestos into manufac-'
tured products, but a very small per
centage— less than 1 per cent, o f the
asbestos used— was mined in this coun
try, bv far the larger part being im
ported from Canada. The total pro
duction in the United States for 1910 ,
according to the geolgoical survey,
was valued at $68,357; the imports o f
raw material from Canada were valued
at more than fifteen times that amount.
Do your Christmas shopping early.
Advertising pays—in the Sentinel.
B U N N Y IR O N T O Y , 10c
Jumping Jack
Toy
Musical Doll,
$1.50
Yes, Ready, one word sums it
f
ft and left his entire pack. Hun-
all up. Our Xmas department
dreds of Christmas Novelties
is ready for your inspection, g ^
w ^ oi every kind to gladden the
Old Santa Claus has been here
/
hearts of the little tots, as well
as useful articles for the older folks, are now on display in our Christmas Store.
‘G r a y B e a u t y P a c e r s ’
Unbreakable Toys
OX CART
A fte r a guardian had been appointed
for Jo*|>eh S. Amos, s well known pi
oneer resident ol 1 .inn county residing
near Sweet Home, it was found that
he was more than twice as rich us ho
thought, says the Lebanon Kspreao.
When S. M. Dur land, the well known
attorney o f Lebanon, who Is handling
the affairs o f the guardianship, asked
Ames how much property he hud he
said he "guessed shout $7,IHNI. " The*
inventory o f Ills esta 'e, filed in the
county court lust work, showed proper
ty valued at $H,lu7.72, all of which ia
personal property except one trai l of
laud u|ipruiai;d at Ifi.lHNI.
When relatives began to disruss the
need o f a guardian to look after (he old
inuii’w property, Ames realized the
necessity o f the action, and a most un
usual procedure Is presented III the pc
cullar fact that he himself signed the
petition for the appointment, J. It.
(irceli o f I «dianoli, w as appointed goal
dian, and when he and Allorney-l.ar-
land went to Sweet Home to look up
Ilia property they found that the ugeil
pioneer knew very little alami It.
Their Investigations developed the sur
¡ prising condition that the old man had
a small fortune stored away which hr
hud almost forgotten,
i The muti w illi w!)oin Ames has been
j making his home brought out an old
' greasy wooden box, which from its ap
pearance had evidently been buried in
' the
ground.
It rontalned a large
amount o f gold and currency, Slid ula<>
! several notes. One slip o f paper in the
box was a certificate o f de|M>»ii from
the hank o f Hrownsvllle for $l,ltdl.
Allies had forgiteli all alami making
this deposit years ago, alai neither he
nor the people with whom he waa
staying realized the value o f this par
ticular piece o f paper, lie had unusr I
checks in the tidal sum o f $1,250 iff*,
aial also |aistofflce money order for
$70 and a school warrant for $iio.
In investigating Die affairs ol th ee«
tute Mr. (iurlund fontal where Ames
had deeded away his real property, a
tra d o f 15 aerea, lo a neighlior with
out consideration. The man who had
secured the land hail soli) 10 acres o f it
hut was forced to pay hack the money
received for Hus tra d to Ames, and to
execute a ipiltclaim deed to the ohi
man for the remainder o f the luicl.
Hrownsvllle Timas
You can judge the kind o f job print-
i ing a newspaper does by the kind o f a
paper it prints. The Sentinel is will
lug to let its |iu|ier be an ad. for its
job printing.
Kxtru copies o f the Sentinel always,
on hand to send to your eastern friend».
D R UM S, 35c and up
DUCK TOY
N o clockwork o f any kind about
I them — Cars, Automobiles, Battle
Ships, etc., 75c to $1.00
The little lioy’ -! Xmas ¡ h incomplete
without u Drum. It ta-at* the lunid
how they enjoy them.
F A IR Y STO R Y
mill picture lunik« fur the little tot«
GAMES
From 5c up
A ll kinds o f Games to pass away
the Ion# w inter evenings.
Asbestos
Iron
me
TOPSY
TOP
5c, 10c, 15c and 25c
15c and
25c
There is no use trying to tell you something about all these nice things, for there are too many. W e have the
greatest line o f Christmas Novelties you ever saw. Rubber Toys for the Baby, Blocks, Rubber Balls, Musical
Trumpets and a hundred other things to make merry on Christmas Morn.
Our Christmas Department is Not Alone for the Children
Grown ups can find their wants just as well taken care o f here as the children.
Beautiful Toilet Sets, Post Card Albums,
Framed Pictures
A beautiful line o f framed pictures
now on display at very <M O r
low prices. Special 25c to } | , L 3
Jockey Toy
This Toy will last a child as long
as they need a Toy o f this kind
3i/U
C i#ar Cases, Smokers’ Sets, Hat and Clothes
Brush Sets, Cuff and Collar Boxes, Photo A l
bums, Mirrors, Combs, Barrettes, Hair Orna
ments, Mufflers, Ribbons, Handkerchiefs, Ties,
Suspenders; in f a c t , anythin# y o u want.
Here are a few suggestions
Our Grocery Dept.
can furnish you anythin# you need
for the Xmas Dinner. Don’t over
look us in this department.
Rees-Wallace company
Where You Do Better
Cottage Grove
AIR GUNS — None Better Made
SHOP
EARLY
S PE C IA L $1.75 and $2.00
BO O K S
SHOP
EARLY
BLACK
BEAUTY
There is nothing nicer for a present
for h hoy or girl than a nice l>ook. We
have the liest line o f Issiks by |sipiilur
authors; all nicely bound, at most
reasonable prices.
G. A. Hentz Series . . . .
35c
Mr». Southworth’s Series 50c
Horatio A lger’» Seriea . . 35c