«Urtlnr tbs wnrft
4 S B M N D DAILY TIDINGS
rttructively arranged advertisement* get plenty, of atte»
Lion — more than that, in reputable ppbljcgti<W3 the #d
vertisoiqqpts are taken af f*cp vqlue, aqd become a pay in j
investment for the advertiser.
When an advertisement is found in a reputahh
newspaper,
the reader has a right to assume that it is
____ ___ _ Editor
Business Manager honest advertisement. There was a time when dishonest
...... . fllty Editor advertising
uspd — jp»t so the advertiser paid thi
Telephon« 31 hill, the ijtewsppper accepted it. That day, however, hai
Aalklaad, Oregon Postoffire as Second Clase Mall Matter fortunately passed, and now no good newspaper wilj
Svbacrlptln* Prim, Deliver«# I« OUjr
print dishonest advertising if by diligent and reasonabh
methods it can ascertain that there is doubt as to anj
advertisement made. While lessons have been learned
One Y«*r ---------------------
...
by the newspapers, the advertisers themselves have real
By B all •lid Rqral Routes
One Manto ............. 3 _ .„ .....
ized that exaggerated claims and untrue statements havi
TtaTM Months .......................
proven hurtful far more to themselves than to those wht
have been defrauded. No merchant can advertise dishon
estly and remain #n business in &UY place for long. Ami
so the advertisement in the papers has become real new«
Single Insertion, per lach
1
of value to the readers, the.subscriber expecting to gel
One Insertion a week ......
honest
assistance and profit from them.
Insertion« a week ......
I n s e r tio n ...... .... .........
There, is established between the readers and tbi
newspaper an entente cordiple nowadays that insures tin
tasertldn, per t pofct line I- .....: ? :
snbeeqnent insertion, • point line
people a square deal and encourages them to rely upas
statements made, in any part of the sheet. Advertising
now pays we|l and it is bccause.it can be depended upas
DONATIONS
No donatione to charities or otherwise w ill be made in advertí*' as reliable.
* T -1 1 IT . I . . . . H I I . . . I l ■ . i i i i i T . T
u r iim in r u il- t
Ä
or job printing — our.^optrlbutlons wUl he In cash. '
WHAT CONSTITUTES ADVERTISING
“AU future events, where an admlsqlon charge 1* » a d * or a
«Mon taken I* Advertising.”
No diaconnt w ill he allowed Religious or Benevolent Orders.
OUR F A TH E R ’S GOD — “AND the Loi
said, • » 0 Sojourn in this land, and I i
bless thee. • • • Because that Abraham
e dwelt In Oerar.” Gen. 2«. 2-«.
AMD x
PRAYER—
?. -
£
Our Father’s God to Thee,
Author of liberty, .
To Thee we sing.
Long may our land be bright,
W ith freedom's holy light,
Protect us by Thy might.
Great God. our King.
ms AVERAGE
£ The world’s work is carried on by average folks. Oc-
tfisionally w© have a Burns, a Shakespeare, a Caeser, of
C Napoleon, but they afte rgre, The output of humanity
& on the whole, only fair; fair sermons, fair poems, fair
luunifactured products, fair crops raised, fair busines*
«Qd ^professional accomplishments. ,
This is because most people are not willing'to. put
Arth the utmost effort. Thev are content with the aver
|ge. Ne “ somewhat better,” but “ that will suffice.” In
stead óf most of us giving all we can of self, we try to
figure out what the smallest amount is that will answer.
Before 70 we hide our agej
*fte r 70 we brag of It.
In imitating others, always be
careful not to imitate their tula-
takes.
Tbe farmer raises the product^
the middleman raises the prices.
A ll of us should try to con
fine our troubles to our own
jurisdiction.
!
If there was A®“ ~
there would be a falling off Ip
the sale of laxatives.
i
B P STEWART
Mn. Reid’s
9®S
irui John Garibaldi ¿ W E r t l i
of bMk « 0 level
p<-i iia — “that quality of
hr by whMh It teftite, when St
»st, to rewsi* sf reft, apd
UY KflTH JOKES
|h t n 1« motion, to continue 1»
(U.
P.
8t*M Correspondent)
hotioa.” V *
i Bulk is here to handle any-
IAMfPPH.
- (W» -
f»y. (M ts* plenty of inertia «o Further d»t*tl* of th* *Xtr»qrd-
io w it# It. and you've got a tnery »'«punt” that *»IUto®r W«-
ioinblnatlon « ’• difficult tq best. M R maintain* 1* M i e»Ue at
Doorn, Holla*#, were r*v«nled to-
, n Atterney Ctoqersi ferseftt
>nce gained k«adw»y to’» * • * ! * day by Alexander g. Carllfle In an
let he'd be abqnt a® easy to exclusive Isterrlsw Wlpt
Unite# Frees
¡top as « runaway freight
Carlisle, wbo has been c*lle<l
qad of pig Iron on a atoop down
•‘the Kaiser’s best M ead 1« Eng
pads. Bgt at reft, belief* q»e,
land’' and wbo was a frequent
lie's an awful job to »tart up.
visitor at the Emperor’s palace
before the war recently returned
—1 “ For instance, suppose
you to London from a three day visit
»' want to find out from him to Doorn.
“The Kaiser's ‘exile court’ said
£ 'Something he prefers to keep to
CsrUe|e “consists of two chan
> himself.
ft
There’s where
hie Inertia cellors, two attaches, and two
Fiicomes id, woeklng both ways at secretaries. Both the Kaiser and
all his attendants are very strict
In the matter of dress. All wegr
L He’ll talk *11, right.
You their full m ilitary dress at the
¡Can’t stpp him.
But it’s npn-
evening meal, and their cheqt«
eeeentlal
«tuff— flab
stories, are aglltter with decorations'a*#
Well, it ’» ' an awful work}. jokes, m iscellaneous piffle of all pollghed medals.
In Guthrie, Okla., 55 are charge jaorts.
When you undertake
"There 1s nothing dull or rou
ed in a muTder ting. Thia Wifi however, to. get him to discuss tine about
these * meals.
The
make- Chicago jealous.
the subject you’re Interested la. Kaiser insists that tbe conversa
It just can’t.be done. He wqq’t tion shall continue in a stead an#
animated flow, aad himself take*
News from Washington. They '»tort. '
the lead In making It interesting.
are investigating the aluminum
“I found him in extremely good
trust, but may make light of IL
Sargent’« as amiable giant. 1
suppose he hates to come out health and seemingly quit* *pd«»
pressed by b»e egUe. That's hqw
flat-footed, when he’» asked *
he looks —- ther* lilt® that,” aad
question, and refuse to answer.
Carlisle with a sweep ot hip hand
So he put« on a vacant ex
In d icted a photograph df the
pression and says that’s some
Kaiser
which he said had bee*
Jhore is a fortune for a
thing an assistant is attending takep thia FaU.
who can Invent a reverse
to, and he knows nothing about
It was la colon and revealed
for gas and electric meters.
It. Probably thia was true some the ex-Kaiser apparently “ In the
of the time, in the early days pink of condition?*' His iron gray
gvery married man knows a ot his administration, when he
beard ^cquiiwd since his exile was
stitch in time (s a surprise.
/was new on the Job, but It smartly trimmed, and hie famous
can’t be now, or else he really upturned moustache seemed to
News from Egypt.
Buying u dumb.
bristle with the truculence It di#
Amorlcan
typewriter«,
W* " These Vermonter« are difficult In the day* before *<» owner knew
threaten to send our machine
to fathom nod nntylW toe tike «tins of defeat. Hie acquil-
there if it doesn’t learn to spell, latter guess la correct, but my Ine nose aad eagle eye — If the
own impression 1« that tbe at photograph was to be believed—
torney general know* a heap bespoke a vigil that was aot In
BODY IN SEATTLE
evidence In the pictures taken of
MORGUE IDENTIFIED more than he lets on.
him two and throe yean ago. -
“He is getting along excellent
At any rate, the Senate com- ly with his wile, to whom be le
SEATTLE, Jan. 23— (U .P.)
— A body lying in the morgue mntee on the so-called aluminum devqted” continued Carlisle. - “ I
here baa been partly identified “trnat” got a taate of the at bad many long talks with the
by the sheriff’s office as that torney general’s inertia.
former Kaiser; I remember on
W hat that committee didn’t one occasion we 'went to It’ in
of Herman Scbeck, missing con
tractor, and center of a political find out from John G. Sargent hot and heavy discussion for two-,
fight.
The body was
found concerning the justice depart and-one-half hours wlthoat a
floating off Vashon Island, near ment’s Investigation of the al minutes break. I am not at lib
uminum industry would fill the erty to reveal everything that we
Cove, on January 14.
Congressional Library and quite discussed, but I think I can say
that the* Kalaer feels now that
Klamath Falla — Building
a lo> more.
It made him look
ilka a the war was badly bungled, but
orations here during 1925
that the bungling was by the dip
chump—
all
the
things
he
had
taled «1,126,147.
lomats rather than by the mili
tarists.
fQuite apart from the result
o t the war he Is aow. and always
has been sprry that England wen;
into It. He w*e *orrx toq that
fire 50 per cent of what tljey showld be. > Sometimes there
Sre those who rank ahont' 50 per cent in endowments,
B>t their returns are 100 per cent. Others 'are blessed
Many an obscure assistant does
fi$tli about 60 per c«nt of what we like to call “ genius,”
too qrork that the man in thp
Bid their attainment«1 are about in that ratio.
•. Now the trouble with pur world is that most of i|s s-wivsl ebair gets credit tor.
fieople are in the third class, when they could just as well
& in the second class mentioned. -A mediocre kind of
Heck saya: “Tbe biggest
Cork is being accomplished, when it should be first class.
[ kin thing o’ right nq^
®he reason for this is that these of limited endowments
fejler ,nrho tries to be *
«aim exemption from responsibility. That principle i*
sport, edthout sur real
A t dhly wrong, but it is perilous.
’
Refuse to use your right arm for a few yreeks, apd
m will find it hard to ‘use. FaiJ to exercise it for a few
Gresham — Eastman Lumber
onths, and you lose the use of it. That atrophy of Co., will install complete plan
iisusc is manifested in our heaven-,torn gifts. The less ing mill.
• e do, the less do we want to do. Disinclination to serve
f-ises from moral atrophy. It is the result of failing to
tHercise the gifts we do have.
|
The person most hi&lily blessed is not he with many
endowments, but it is he who uses what ho does have.
The first may be spectacular, hut the latter is far more
feeful.
When a person makes a successs in life, and towers
ove liis fellows, he is accomplishing no more than he
CSSPif-BiRe fSOFESSON,^«
ght to. Every person ought to be successful. If nine
rsons out of ten fail, they should lie blamed for it, but
Soïte OHE'5
¡T t
b tenth one deserves no honorable mention.
He is
IfiítJc^-MWVB.eARNBP.ír
•
jm p ly doing his duty, while the others did not.
? An average person who fixes his eye on an average
4hindard wiH do average work—which is far below the
Aaardard that should be maintained. About 90 per cent
< the world’s woe is attributed to second-rate, method*
B the bands of one whose creed is, “ I ’m as good as the
Average.” He is right, and that is the reason he is not
$ rth er Along in the world.
‘ • i
; The average ]>erson is needed for the reason that
tfiere gre previous few of those above the average. But
second need is the greater.
2
New Morrow Gen
r
o
s p o w t ih o :
m t a in t c r . ;• o r .
T.TTT
OUT OUR WAY
Hy Williams
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WHY ADVERTISING PAYS
* TheYe was probably a time in th© history of npw«-
p&pers when jylverÜKing was little considered and eyoi|
t£ jieriod when the buying of span© in a newspaper meant
t||#t the purchaser could say practically anything he carotj
tg, regaedle«« of facts, as long a* no Kbei suit was in-
t&lved. Things have very much changed since the per-
igds referred to. Advertising is a distinct and vert’ im
portant feature of practically qll publication*. New»-
Aper* now establish » standard of advertising and
sfrictly adhering to the principles set forth, gain friends
dhd importance through their advertising dolumtos as
well as in other deimrtments.
Advertiaifcig having become « legitimate land well
thought of feature of the newspaper it has also become
tglderstood by the public and intelligent reading of the
advertising pages Is a part of the duty of housekeeper
afid business mah. Admitting that the news, siiorts, feo-
cfety and editorial pages are given .first attention, it is
acknowledged without reserve that the well placed and
1
b
>*1 *’ * e/ * *■
• t' . liid it A.
TAKE-
*>W» hr s i «seise «e